Move over, Coachella. Sweden’s Way Out West Festival is not just about killer lineups and eco-friendly vibes anymore. This year, they’re adding a whole new stage, and it’s not just for music-lovers. It’s for anyone who’s trying to get pregnant IVF-style — and wants their future babies to have impeccable music taste, of course. We’re talking about a music festival for sperm and eggs. No, seriously. And you thought Bonnaroo was funky.
With record-breaking attendance for two years straight, Way Out West is a big name in the festival world. So how do you keep the momentum going? Apparently by getting your future fans hooked on live music before they’re even born. Genius, or just plain fucking weird. You decide.
Would you attend a festival for sperm and human eggs?
Picture this: a chic, futuristic stage that’s set to pump out live recordings from the festival’s headliners. But, this stage is situated in a Swedish IVF clinic in Stockholm.
Let me back up, Way Out West is basically Sweden’s premier musical festival. It’s a melting pot of rock, pop, hip-hop, electronic music, and basically everything you love. But aside from the music, the festival’s also become famous for its art installations, film screenings, and a 100% vegetarian food scene. From August 8 to 10, the streets of Gothenburg will once again be buzzing with music lovers eager to see acts like The National, Big Thief, André 3000, and more. And where sperm and eggs are gearing up for the ultimate pre-life concert experience.
Sure, it sounds like something out of a sci-fi movie, but Way Out West isn’t doing this just to make headlines. According to them, they’re all about highlighting the significance of music and how it impacts our lives — starting from the tiniest cells. This is basically their way of drawing attention to the festival while emphasizing the need for fresh, young audiences to keep the music scene alive and kicking (even before they are).
Can music increase the success of IVF?
Quick sex-ed refresher, IVF, or in vitro fertilization, is where eggs and sperm meet in a lab dish to create embryos. Those embryos are then transferred to a womb to make a baby. Ta dah! And apparently music can increase the chances of IVF success. Recent studies show that vibrations can boost the fertilization rate. So, why not use this to make future festival-goers who are fans before they even take their first breath?
