Another day, another story about an employer treating women badly. Sadly these stories are all too common—just in the last week, there’s been a sexual harassment lawsuit at Lisa Vanderpump’s foundation, an explosive New York Times report about sexual misconduct at Victoria’s Secret, and now, we have a story about a Montana woman who was fired from her job for her Instagram posts. Can we please just let women live?
The latest story in women’s unequal treatment in the workplaces comes from Presley Pritchard, who was employed as a part-time firefighter paramedic in Kalispell, Montana for nearly three years, until she was fired last August. In December, Pritchard filed a wrongful termination complaint with the fire department, and in an interview with VICE last week, she shared the details of the misogynistic attitudes that led to her firing.
For the first two years she worked at the fire department, Pritchard says she never had any issues, until July 2018. At that time, a department board member claimed a “concerned citizen” contacted him about Pritchard’s social media. I feel like real citizens should have other things to be concerned about, but ok. From then on, VICE says “she estimates she was reprimanded around 20 times for her social media content,” including what she wore to the gym and how she looked in her ACTUAL WORK UNIFORM. Apparently, someone complained that her standard-issue women’s firefighter pants (pictured below) were “too provocative,” so their solution was to have her wear men’s pants instead. To quote Pritchard: “Am I supposed to leave my butt at home?”
https://www.instagram.com/p/BucOEJTBtxz/?utm_source=ig_embed
In addition to her former work as a firefighter, Pritchard is also a fitness influencer, and she has over 100,000 followers on Instagram. As you would expect, her content on Insta is a mix of informational workout posts, sponsored posts for products like protein shakes and organic snacks, and posts about her personal life. During her time as a firefighter, she posted lots of pictures in uniform or at work, but those were never sponsored posts, or even particularly racy. But after the initial complaint, she says she began to get reprimanded for posting photos in her uniform at all.
If your employer doesn’t want you posting about your job on social media, fine. But the problem with this specific case? Her male colleagues were posting uniform pics all the time! And, surprise surprise, they were shirtless in a lot of them—definitely more provocative than the work pics that Presley was posting. Along with screenshots of these posts, Pritchard also told VICE that a male coworker wasn’t reprimanded for claiming on Instagram that the Sandy Hook shooting was fake, so like, this place had inconsistent standards for what their employees should or shouldn’t post on social media.
https://www.instagram.com/p/B5Yp887B9EE/
But could anything make this situation worse? Yup! Pritchard claims that she actually got advance permission to post most of her pictures in uniform, but then the higher-ups at the department still used those pictures against her. Wow, these people are terrible. When she was ultimately fired in August 2019, the official reason given was that she failed to take down Instagram posts showing her in uniform—the same posts she says she got approved by the department. The department had given her five days to remove the posts, but per the advice of a lawyer, she chose to leave them up, because the department lacked “a standard social media policy.”
Aaaaand to further confirm that the people who fired Pritchard are trash, they tried to lie to stop her from receiving unemployment benefits. They claimed that she was using her job at the fire department to make money on Instagram, even though this literally isn’t true. According to Pritchard, she was careful to only agree to sponsored posts that were separate from her firefighter job, and said, “I’d be freaking rich if I made money from every post… They probably should have looked into how social media works before they say that, because it just makes them look really, really, really stupid.” Yeah, I have a feeling they’re going to look pretty dumb in court if all of this is true.
At the end of the day, Presley Pritchard was f*cked over by the same sexist attitudes and double standards that affect so many women in the workplace. And, like many toxic industries, firefighting appears to be a boys’ club. A recent study by the National Fire Protection Association showed that only 7% of firefighters in the US are women, and that number drops to 4% when you don’t include volunteers. With numbers like that, it’s no surprise that this fire department was not exactly a supportive environment for women.
This isn’t the first time we’ve seen a woman be mistreated by an employer, or potential employer, for social media posts, and sadly, it probably won’t be the last. Certainly, the relationship between social media and the workplace can cause valid issues, but in this instance, it really doesn’t seem like Presley Pritchard did anything to warrant such a harsh reaction, or any negative reaction at all. On the contrary, she worked hard to establish her Instagram presence as a way to make some extra income, and it appears that she was extra careful to make sure this didn’t interfere with her work as a firefighter. She told VICE that, in almost three years, she had “never, ever once been talked to about [her] actual job,” and it sounds like the men in charge were just looking for an issue with her. Hopefully, Pritchard’s lawsuit will expose what happened, and make another step toward ending this type of gender-based discrimination in the workplace and in our society in general.
Images: presleykp.fit / Instagram