Fyre Festival truly is the gift that just keeps on giving. If you had told me that a failed 2017 music festival would be more relevant than ever almost two years later, I would have believed that about as much as I believed that Fyre Media had a legitimate business model. But speaking of, somebody leaked the Fyre Festival pitch deck on LinkedIn, and it’s pretty much just what you would expect from Billy McFarland. There’s a bunch of “fire” puns, and a lot of overblown statistics. In short, it is glorious.
On Thursday, Alvin Hussey uploaded Fyre Media’s pitch deck to LinkedIn, and it reads like a PDF made by a graphic design intern with copy direction coming from a coked-out CEO. So, basically probably exactly what did happen.
The first part of the deck describes Fyre Media and what it does. It opens with such gems as, “Understanding that today’s cohort interacts, engages and follows a new generation of role models who are defining today’s culture, the FYRE platform changes the way how they interact with their fans, followers and brands.” Which is a very longwinded and convoluted way of saying “kids these days do stuff different than the way we did back in our day.”
Then it gets into explaining why the live music industry is “broken”. According to FYRE, “Accessing talent is a mystifying, inefficient and inconsistent process.” Except, no it’s not. If you go on any artist’s Instagram or Facebook, you will find an email for their booking agent. Hell, even everyday hot girls have the contact info of their “booking agents” in their Instagram bios—if anything, accessing talent is even easier today, in the age of social media. It also says, “since launching in May 2016, thousands of offers representing tens of millions of performances and appearances have been made and accepted with Fyre.” We now know this to be a blatant lie.
Then we get to the revenue model, where it says, “Fyre assesses a 10% fee to buyers and does not take a commission from talent on bookings.” Okay, sounds good. It also says, “We also redirect 25% of the Fyre Fee (2.5% of the booking) to talent by way of benefits.” Excuse me if this is dumb, because I do not work in sales, but what does this mean?? What are these so-called benefits? My favorite part, though, is the disclaimer at the bottom, which states, “We take no direct liability for any bookings made with FYRE. Each agreement is between talent and the buyer.” LOLLLL well this explains why literally no artists were confirmed to book Fyre Festival—FYRE didn’t even guarantee their own bookings.
Then we get to the pièce de résistance: Fyre Festival. Over a collage of photos of models and beaches are lain the words, “Come, seek, for searching is the foundation of fortune.” Little did they know that the Fyre Festival attendees would literally be searching—for water, food, and shelter—but I doubt they’re any more fortunate for it! It then says, “What if we reimagined what it means to attend a music festival?” which is just about the understatement of the century. You did deliver on that promise, Billy.
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And then we get into the really crazy part. “Fyre has a unique goal and inspiration: the exploration of the uncharted inspired by and referencing the five elements of the earth.” I’m sorry, what?? You think you’re the first music festival ever to have a theme? That’s it?! THAT’S what would make Fyre Festival this never-before-seen, once-in-a-lifetime experience?? Wow. Just wow.
While I do have the time and volition to go through this entire sh*tty Powerpoint presentation, I don’t think you all want to be here reading for the next 1,000 words. I’ll leave you with one gem: towards the end of the presentation about the festival, after spending like, 3 pages on all the influencers who promoted the festival, is a page containing a flow chart on how FYRE aims to secure sponsors for the festival. Here’s what the page reads:
What kind of Jean-Ralphio Saperstein bullsh*t is this?? This so-called “360 methodology” boils down to: “think of ideas, execute said ideas” with no information as to how said ideas will be executed. Honestly, it’s a metaphor for Fyre Festival as a whole. And with that beautiful symmetry, I leave you to explore this dumpster fyre of a pitch deck on your own.
Images: Alvin Hussey / LinkedIn