When we talk about addiction, people usually think of alcohol, drugs, or even shopping — but love and sex? That’s a whole other level that often gets side-eyed or brushed off as a joke. I’m sure you’ve heard of sex addicts before, but have you ever heard about love and sex addicts? Movies and shows have treated love and sex addiction as a punchline: a lonely support group, sad folding chairs, and confessions that make people laugh more than empathize. But now, the game is changing. A new wave of young people, especially women, are openly sharing their stories of recovery online, flipping the narrative on love and sex addiction and taking it from shameful to relatable. From TikTok confessionals to candid support in online communities, these women are challenging misconceptions and showing what addiction to love and sex really looks like — because it’s a very real thing.
This shift is more than a trend — it’s a movement powered by Gen Z and Millennials, who are more open about mental health and recovery than ever before. They have the vocabulary, the openness, and the community to take on the stereotypes around love and sex addiction, which includes both love addiction — the kind where romance feels like a drug — and sex addiction, where compulsive sexual behaviors become harmful. It’s not just about “hooking up too much.”
What Is Love and Sex Addiction, Really?
Love and sex addiction can mean a lot of things, but at its core, it’s about compulsive behavior that’s hard to control and often leads to self-destructive choices. Imagine spending hours on dating apps not just for fun but to numb other feelings, or diving into relationships knowing they’re toxic because the thrill feels irreplaceable. Unlike classic addictions, like those involving substances, love and sex addiction isn’t recognized in the DSM-5. This lack of recognition means it’s sometimes considered a “behavioral addiction,” often linked to other mental health struggles like depression or anxiety.
And here’s the catch: We live in a culture that both promotes and shames these behaviors. Hookup culture, endless dating apps, and the societal pressure to find “the one” fuel unhealthy cycles. That dopamine rush from a new Tinder match or the thrill of a whirlwind romance? Designed to keep you hooked. And according to NPR, younger people are exploring support groups like Sex and Love Addicts Anonymous (SLAA) to break the cycle.
Unlike previous generations, Gen Z and Millennials have a “recovery vocabulary.” They’re fluent in mental health, self-care, and accountability, making it easier to admit, “Yeah, I might have a problem here.” For them, recovery isn’t a last resort — it’s a proactive step in taking care of their mental health.
What’s even more refreshing? Their friends often understand and support their journey. Telling your parents you’re joining a sex and love addiction group might still feel daunting, but in Gen Z’s world, seeking help doesn’t come with the same level of shame. It’s less “weird” and more “wow, good for you.”
What Causes Love And Sex Addictions?
Much of love and sex addiction stems from a place of feeling “not enough” — a feeling that can manifest in many ways. For some, it’s the need to keep swiping on apps like Tinder, which psychologists say are built like slot machines, giving that addictive reward sensation with every new match. For others, it’s the need to find validation through hookups or intense, often doomed, relationships. With sites like Pornhub normalizing hyper-sexual content and apps making romantic “fixes” a swipe away, it’s easy for anyone to fall into this trap, whether they identify as an “addict” or not.
Some might think calling it an “addiction” is too extreme. After all, plenty of people get a bit obsessive in new relationships, right (have you heard of being in limerance)? But for those in recovery, labeling it as addiction is less about the label itself and more about accountability. These are people who’ve noticed their behaviors crossing lines, affecting their lives in ways they can’t ignore.
Even with changing attitudes, talking about love and sex addiction is still controversial. Unlike with substance abuse, there’s a lingering sense of judgment and shame attached to these behaviors. Yet, many who join SLAA or similar programs say they find solace in these communities, where they don’t have to explain their behavior or feel judged for it. The 12-step model, though not for everyone, offers a framework for exploring why they may rely on these unhealthy cycles — and how they can break free from them.
