8 TikTok Fashion And Beauty Trends That Don’t Suck

When it comes to fashion and beauty, there’s probably no better rabbit hole to go down than TikTok. I mean, I may or may not have a minor addition to it and spend hours scrolling through my feed every night — and what of it?

I’ve definitely learned a thing or two, though, even if some of the trends I’ve seen are pretty ridiculous (looking at you, low-rise jeans). With that in mind, I wanted to take a look at the TikTok fashion and beauty trends that don’t suck. Because let’s be real, there are *plenty* of them.


Come on Barbie, let’s go shopping. The Barbiecore aesthetic is all over TikTok right now (like, 22.9 million views and counting everywhere), and you could say I’m pretty obsessed. If you didn’t play with Barbie dolls growing up, just think hot pink everything… or Google “Ryan Gosling and Margot Robbie” and you’ll have plenty to work with. IYKYK.

To nail this trend, start with Good American’s Good Icon Pink Metallic Pants paired with a pink bodysuit. And if you’re feeling daring, shop these Impala Lightspeed Inline Skates – Margot and Ryan (yes, we’re on a first-name basis now) wore custom Impala Skates on the set of the new Barbie movie, so they’re legit. If you rather play up this trend at home, the P.J. Salvage x Barbie collection is perfect for lounging.

Soap Brows

Soap Brows is a grooming method that gives your brows that full, fluffy, laminated look. Yes, it’s the look you’ve seen on all over social media whether you knew it was Soap Brows or not. You can totally follow the actual Soap Brow method, or you can buy Paintlab’s Brow SculptSoap, which holds your brows in place perfectly and gives off that laminated and clean look.

Hailey Bieber who?!

Space Cowgirl

The Space Cowgirl theme – think metallics, glitter, and sequins with a western/Coachella edge – is taking over bachelorette and birthday parties all over, and we’re somehow still not sick of it. Grab a pair of embroidered cowboy boots from LULUSIMONSTUDIO, some Paintlab eye gems, and leave the rest of the outfit and decorations up to Etsy.  

Gym Lips

Influencer and makeup artist Kelli Anne Sewell gets all the credit for this one. Leave it to her to turn the word “gym” – what you’d normally associate with sweating, grunting men, and overall misery – into a literal beauty trend instead.

“Gym lips” is the plump, natural lip look that’s perfect for going to the gym or running errands. It’s achieved by using a lip liner that matches the color of your lips, with a clear gloss or lip mask over it – here is a how-to video. It’s nothing crazy, but that’s exactly why you’ll become obsessed. It’s perfect, low-key look for every day.

Erewhon Influencer

Need I say more? The “Erewhon influencer” may not be as pronounced as others on the list, but if you use TikTok frequently, you probably know exactly what I’m talking about.

It’s all about that LA it-girl vibe: Aviator Nation tracksuit or Alo Yoga leggings and a sports bra, hair slicked back into a bun, Ugg Slippers or Slides, Hailey Bieber’s new strawberry smoothie in hand — oh and don’t forget the $26 fish combo plate, of course. Erewhon is a literal breeding ground for content these days, so naturally it deserves a spot on this list, too.


The Cottagecore aesthetic is inspired by the European rural lifestyle – think puffy sleeves, floral prints, flowy dresses, corsets, and even at-home DIYS like scrapbooking and sewing. The Gigi x Frankies Bikinis collab and the Reformation Kourtney Dresses we see everywhere are popular examples of this aesthetic. Whether you’re in a tiny NYC apartment (present) or an English cottage (not I, unfortunately), the cottagecore trend isn’t going anywhere.


The early 2000s are apparently not going anywhere, because we’re still seeing this Y2K trend all over TikTok (hi, 8.3 billion views and counting). It’s low-rise, wide-leg jeans, butterfly tops, baby tees, baguette bags, butterfly clips, square sunglasses, and high shine lip gloss. I’m not sure if there’s anywhere you can’t find Y2K ‘fits at this point, but we’re especially loving Juicy tracksuits, second-hand, authentic styles from Depop, butterfly clips from Target, and super shiny glosses from iNNBEAUTY

Coastal Grandmother 

This list wouldn’t be complete without a mention of the coastal grandmother aesthetic. Think: Nantuket, sailboats, Elin Hilderbrand, old money, Martha’s Vineyard and of course, Martha Stewart herself.

It also involves a lot of pale blues, linen, beiges, white shorts, Birkenstocks, white shorts, cashmere sweaters draped around the shoulders, straw hats, and chic pearls. Take a Coastal Grandmother picnic on the beach and bring this Modern Picnic lunchbox, some rosé, and your phone to take a TikTok, of course. 

Featured image courtesy of Getty Images.

Sydney Kaplan
Sydney Kaplan
Sydney Kaplan is a fashion creative and copywriter, and most importantly super relieved she doesn't have to write an annoying, corporate bio for her freelance writing gig at Betches. She's based in NYC and previously lived in San Francisco, and through her travels has learned she prefers finance bros to tech nerds. You can follow her on all social media at @sydneyrekaps.