Similarly to how every company you’ve ever shopped with has taken it upon themselves to email you a generic message about how “they’re here for you during these unprecedented times,” every company that has ever existed also seems to now be getting in on the retail mask game. That being said, as easy as it is to just bulk order some trendy masks from Amazon right now, you should instead consider putting your dollar where it actually matters and support a small businesses in need. I mean, I’m pretty sure Jeff Bezos will still be okay without your $20 mask purchase. Plus, many small businesses have their own unique mask designs, which means they’re going to be higher quality crafted than your mass-produced option (plus you can be original, if that matters to you). So with that in mind, here are some really cool small businesses that you can support and buy your masks from right now. This whole mask thing isn’t going away any time soon (especially since only half of you seem to be following the guidelines of wearing them) so you might as well stock up and buy several, and even do some additional good while you’re at it by supporting small businesses.
I came across this company on Instagram and was immediately obsessed. Thirty20 was born within the last year, started by a woman named Julie Gruttadauro who, after working in the fashion and retail industry for over 10 years, decided to start her own online boutique. Given the inventory implications resulting from COVID, Grattadauro is currently specializing her product assortment in custom tie-dye pieces, like the above tie-dye masks.
2. Righteous & Rich
This sustainable fashion company, Righteous & Rich, is a Black-owned company offering unique pieces with cool designs, like their bright masks made with Ankara prints. The masks also have a filter pocket and wire at the nose which, as we’ve discussed, is crucial.
3. United by Blue
This Philly-based small business is doing good in more ways than one. To start, the company’s mission is rooted in the belief that business should be a part of environmental solutions, not a hindrance towards it. They believe that businesses can operate in a sustainable, minimal-waste way, and are doing their part to prove it. They host cleanups, remove trash from the oceans, and now donate one mask to benefit Philadelphia residents experiencing homelessness for every three-pack sold. Amazing.
In response to COVID-19, Flayr was founded in Santa Barbara by three friends whose mission was to create stylish and fun masks to help keep people safe. They use high-quality materials and fashionable prints to create masks you’ll be excited to wear. Plus, making us love them even more, for every mask that they make they also will donate one.
5. CAAB Customs
Founded in 2012 by Tiffany James, CAAB Customs makes some wild face masks that you’re going to need to get you through this year (and that also make incredibly hilarious gifts.) Black woman-owned, this is a company you’ll feel good about supporting, with masks featuring slogans ranging from the more conservative “gimme my 6 feet” to the more provocative “sh*t is gettin’ real.”
NIGHT is a company that specializes in high-quality sleep accessories, and they’re on a mission to ensure you get the most out of every night’s sleep. They’ve taken their philosophy now into the daytime mask game, offering silk masks that come with filters. Silk is known for its inherently antibacterial properties, which is obviously helpful when we’re talking protective face masks. Not to mention, the softness of the material makes these masks comfortable enough to wear for long periods of time without any irritation.
Founder of Baliawear, Alvina Lam, founded her company with a focus on fit, allowing women of all shapes and sizes to wear her pieces. But that’s not where the mission of Baliawear stopped. Lam’s mission is also rooted in ensuring sustainable practices along with a desire to give back. She’s now putting her mission into action, selling masks as part of an initiative to “buy one, give one” to donate back to shelters where social distancing isn’t necessarily possible.
8. Frank and Myrhh Shop
Frank and Myrhh is an Etsy shop specializing in handmade African artisan goods geared towards millennials. Owner Baiyinah grew up with that entrepreneurial spirit in her blood, having parents that opened an African Arts Boutique 30 years ago in Pittsburgh, PA. Baiyinah has since channeled her own energy into creating her shop, Frank and Myrhh, selling her own curation of artisan wares. She sells tons of cool stuff, including masks ranging from more subtle plain ones to ones with abstract prints.
9. Zelda Boutique
Zelda Boutique is a mother/daughter-owned boutique that is located in New Hope, PA. They sell an assortment of trendy cool clothes with the promise that everything is under $100. Since COVID, they’ve expanded their already incredible product assortment to now also include face masks, like this cool tie-dye one.
10. Hackwith Design House
I was introduced to this company by a friend who ordered their masks and was raving about them. Hackwith Design House is a sustainable, low-waste brand that makes versatile and long-lasting clothing. Recognizing the implications quarantine has had on domestic abuse victims, the company is giving back 10% of sales to the Domestic Abuse Project. Their masks are lightweight with simple prints, and, like I said, my friend raves about them.
This cute LA coffee shop (that also sells other goodies as well) is now personally hand-making masks that are double-layered and made with high-quality cotton. Their masks feature a Japanese block print design and, for every mask sold, they sew one for an essential worker. You can shop their products all currently available on their site.
12. Reuse Masks
With a focus on comfortability and good fit, Reuse Masks designs and manufactures their masks in LA. Their goal is to add some personality to this new normal to help make these hard times a little bit better while keeping the community safe. Most of their masks are currently sold out, but stay posted for the next drop so you can support this incredible small business.
13. KASH Queen
KASH Queen is a women’s online boutique that’s all about manifesting your dreams in style, which I can definitely get behind. In addition to stylish and trendy clothes that empower women, KASH Queen sells masks with inspiring and cheeky messages, like the one above reminding us to keep the vibes strong even during these
~unprecedented times~ months ahead.
This company is led by twin fashion designers To-Tam and To-Nya Sachika, who are selling fashionable transparent masks that will keep you safe while also allowing people to actually see you smile. But remember, if you’re not smiling, people will also be able to see that too. Anyway, through their sales SACHIKA is also currently giving back to the Los Angeles Downtown Women’s Center which makes them an even better small business that you’ll want to support.
Given what’s going on in our world right now, anything we each can do to help out the little man is going to be much appreciated. Whether it’s an existing small business that’s just currently struggling or a totally new business born as a means of income during these Corona times, it’s important that we put our dollars where they actually matter. And plus, if you’re anything like me, you need a bunch of different masks to match all your different outfits, so it’s worth supporting a few of the small businesses from this list.
Images: @like1style / UNSPLASH; Thirty20; Righteous and Rich; United by Blue; Jaydee Studios; Flayr; CAAB Customs; NIGHT; Baliawear; Frank and Myrhh Shop; Zelda Boutique; Hackwith Design House; Sachi; Reuse Masks; KASH Queen; SACHIKA