So when creepy old men craft an entire brand around the spirit of innocent teen girls that’s a bad thing? Who woulda thought! But HBO’s new documentary Brandy Hellville exposes the despicable behavior plaguing fast fashion clothing brand Brandy Melville that goes far deeper than just a white-washed Instagram account. With the documentary’s shocking revelations of sizism, in-store racial discrimination, and group chats laden with anti-semitic propaganda making waves, former Brandy die-hards and girls who were never accepted behind its “one size fits most” doors alike are chiming in.
Some girls feel taken advantage of by a brand they believed in, while sustainable shoppers were stunned to see Brandy right up there with Shein in the fast fashion hall of shame. No matter the take, everyone agrees that girls of all sizes deserve better shopping options than overpriced nationalist-wet-dream doll clothes. Here are all the best Brandy Hellville tweet reactions.
Twitter Says It’s Over For You, Brandy Melville
The first 10 minutes of the Brandy Melville max doc alone is the best horror film of the year.
— Maisie Sedgwick Deely (@maisiechainsaw) April 10, 2024
watching the brandy melville documentary and i’m immediately transported back to high school scrolling through indie tumblr pics and getting tricked by friends into trying on BM one-size-fits-all crop tops that made me feel like a monster
— jolene of arc (@okaypompeii) April 10, 2024
If you STILL shop at Brandy Melville, please go watch Brandy Hellville on Max because wow. Always got bad vibes from the store for MULTIPLE reasons but buckle in for learning how much a shit person their owner is. Fuck Brandy Melville.
— Jenny Strings (@jen_strings) April 10, 2024
the brandy melville documentary was infinitely worse than the shein documentary omfg 😳
— GðÐÐꧧ Äkå§hå 👑 (@RoxysStaxk) April 10, 2024
the scumbag brandy melville founder being libertarian is soooooo funny to me like of course. he runs a business into the ground and likes teenagers
— jolene of arc (@okaypompeii) April 10, 2024
Asking teenage girls to take “style” photos to send to the CEO is creepy and perverted #brandyhellville
— you were just at onyx with drug dealers (@priM0E) April 10, 2024
Your boss is requesting pictures of your feet? #BrandyHellville pic.twitter.com/2oPRqwtv3Q
— Omar Khan is not PLAYING! (@TheH0MIE) April 10, 2024
Former Employees Have Entered The Chat
They made a documentary on Brandy Melville 😂😂 ya they treated me like straight shit when I worked there
— angiee angg (@ohwasupang) April 10, 2024
watching the brandy melville documentary and thinking about how my photo was once taken in a store for “product research”… thinking about how stephan marsen has maybe jerked it to me 😍🤮
— julia (@oatmilklattte) April 10, 2024
Girls excluded from the Brandy movement make a good point…
I can’t relate to this brandy melville documentary because I was never small enough to fit in their clothes
— lindsey marie (@thekuhlest) April 10, 2024
learning more about the brandy melville scandal makes sense bc as a bw I have never heard of that cookie cutter shit every in my entire life. they did a great job keeping everyone not in their target audience out. racism and sizeism did they big one.
— she/fye/goddess (@theeblackbella) April 8, 2024
