Kim Kardashian Is Doing A New Reality Show

Because Kim Kardashian doesn’t have enough wealth or business ventures, she’s adding another project to her resume, and it’s a new reality show. Thankfully, she’s not doing a KUWTK spin-off, because I think we all learned from Kourtney & Kim Take Miami that barely anyone cares about regular KUWTK, so spin-offs are a lost cause. *Thinks back to Life of Kylie* Oh, wait, I guess we haven’t learned. But whatever, because this isn’t a reality show following Kim around: Kim is executive producing a beauty competition show. It’s going to be a series called Glam Mastersand it will air on Lifetime, the network all reality TV competition shows go to die. Don’t fight me on this—just try to tell me Project Runway didn’t suffer after it left Bravo. You can’t, can you?

We don’t know a whole lot about the show—a trailer was just released, but honestly it’s a lot of slow-motion makeup application and very little tangible information. The judges will be my personal idol Laverne Cox, Kim’s makeup artist Mario Dedivanovic, Kandee Johnson, and Zanna Roberts Rassi. We don’t know if Kim will actually appear in the show yet, or if she’s just funding it. Probably the latter, but she might show up for a challenge if she needs a makeup look for an upcoming event or something. 

Glam Masters will premiere on February 28th at 10pm on Lifetime, and while we really know nothing about the format of the show, I have a lot of ideas. Personally I’m thinking this will be like Chopped or Cutthroat Kitchen, but with makeup instead of food. Like, “Artists, you will be given 30 minutes to create a beautiful red carpet look using Crayola crayons, black face paint, and some berries we found in the woods.” Then you’ll have the option to sabotage other artists by, like, making them replace all their brushes with pinecones. (I don’t know why I’ve suddenly gone down this woodsy theme, but go with it.)

Honestly, I’d watch the shit out of this show I just came up with. Kris, if you’re reading this, I will humbly accept a 10% finder’s fee.