Thanks to #SYYTD, the wedding dress shopping experience has become a full blown circus. From custom t-shirts and coolers of champagne, to bringing everyone you’ve ever known to your dress appointment, brides forget what they’re actually doing there. As a former bridal shop consultant, I’ve heard first-hand the crazy tips brides think they should follow, and I’m calling B.S.
Bullshit Lie #1: Bring Your Bridesmaids
On TLC’s Say Yes to the Dress, you often see the bride with her entire bridal party in tow (and her grandma, her future MIL, her third cousin twice removed). Sure, they might seem like a nice reprieve from mom’s nagging opinions, but in my experience, bridesmaids have a hard time putting their personal opinions aside. Comments like “that doesn’t work for your venue” or “that’s not that flattering” happen more often than you’d think. I once had a bride who went from excitement in the dressing room to total distress because of a bridesmaid’s bitchy comments. I’m not saying all of your friends would be assholes, but wedding dress opinions are subjective, so the most important thing is trusting your gut over their opinion. If you must bring your squad along, set some guidelines beforehand and tell them that they should just be there for moral support, not to go all Simon Cowell circa American Idol.
Bullshit Lie #2: Pinterest Is Your Friend
I love Pinterest just as much as the next basic bitch but TBH, going on a pin binge right before you dress shop is NOT helpful. Sure, you might find things you like, but unless you’re sure the store you’re going to has that dress in stock, you’ll likely be disappointed. Showing a stylist your pin board is helpful if you have a general vibe in mind (classic, formal), but if you want something extremely specific that you pinned, that’s a bit tougher depending on the salon’s inventory. Also, gowns look completely different on you than they do on Pinterest. Often times, those pictures are from models with completely different body types than yours (unless you’re a model, in which case, none of this applies to you). I’ve had a number of brides come into the store with a vision they’d created from hours of pinning, only to find out that a flowy, boho vibe did not live up to their expectations. Having a general idea of what you like is better than coming in with a highly specific vision.
Bullshit Lie #3: You Need To Shop At Multiple Stores
This lie is one that really pisses off stylists. Not just because they’re more likely to lose a sale to this notion, but because it’s simply not true. Yes, this dress is once in a lifetime, but that doesn’t mean you have to have an over-the-top emotional moment where you and your mom sob and hug each other like you just overcame some terrible illness. Feeling kick-ass and loving the way you look in the dress is more than enough of a reason to say yes to it, crying is optional. Brides who go to multiple stores also might do so because the first store they found something that wasn’t what they expected. That happens more often than not, so don’t be alarmed. It’s OK to have a change of heart, especially when it comes to wedding gowns, because they’re totally different once you put them on. Be confident in your decision when it feels right, tears or no tears.
Bullshit Lie #4: Champagne Required
Celebrating is V important. Boozy brunch is V important. However, a drunk bride and her entourage is NOT. Too many times I’ve dealt with a sloppy appointment when the bride stumbles in, can’t get two feet into her dress and nobody in her peanut gallery has self-awareness. When it gets to this point, the squad should have just stayed at brunch. Save the celebrating for after, and don’t show up with a chambong ready to get wild at the salon. A lot of salons either don’t have champagne or they save it until a final decision is made. Wedding dress shopping is a classy affair, so sure, have a few glasses after saying yes, but save the sloppiness for the bachelorette party.
Bullshit Lie #5: Make It A Whole-day Affair
It sounds ridiculous, but putting wedding dresses on is actually a very tiring process. Oftentimes you’re getting in and out of up to 10 dresses in one appointment, times that by three appointments and you’ll have tried on nearly 30 dresses in one day. Not only are you exhausted by your last appointment, everything will start to blend together. There’s no reason you need to turn dress shopping into the Hunger Games of your wedding. Visiting one store in a day is plenty, especially since the appointments are usually 90 minutes. Don’t go to more than two in one day and plan a break in between so you have time to regroup both mentally and physically.