Zara's Cheaper Sister Brand, Bershka, Just Opened A Store In The U.S.

Zara fans, big news: Zara’s sister brand is opening up a pop-up shop for three months in NYC. The younger-targeted brand is called Bershka, and before we dive any further into this, we’ve got to talk about the name. Was anyone else’s immediate reaction some joke about babushkas? Or something you might call your Russian grandma? Or was that just me? And for those of you know-it-alls who are like, “well Zara is actually pronounced ‘dzah-dah’ since it’s a Spanish company so this isn’t that bad”… Shhhhhhut your face. The clothes are slightly cheaper than Zara’s, which is great for me personally. Yes I’ve seen The True Cost, global exploitation is very bad, but I’m a student. Persecute me. Bershka also sells menswear, so you can drag your boyfriend or brother. Probably not your husband, unless you got married super young in the Midwest. I don’t know your life.

Bershka also sells activewear, which is nice, but that 100% will not motivate me to exercise more. Last but not least, they have a beauty collection with matte and shine lipsticks, contouring kits, nail polishes, and more. Bershka (still can’t get over the name) officially launched in the US online this past spring, but now it’s testing the brick-and-mortar waters out. Before shopping, I’m going to warn you: the sizes run small *rolls eyes* and they don’t carry any XL sizes or plus sizes. That’s some serious cross-Atlantic shade, Spain. That hurts.

Anyway, if you’re skinny, the clothes are really cute (especially the outerwear and bottoms), so I’ll probably be adding some pieces to my fall/winter wardrobe. Wait. They have a Halloween and Disney collection??? Take my money. The store is located at 580 Broadway in SoHo and will be here until January. For those of you who aren’t in the city, shipping is free if you spend more than $70. God bless free shipping, honestly. I’ve picked out some of my favorites, and you should def pay attention, because I know what’s best.

1. Velvet Puffer Jacket

Bershka Velvet Puffer Jacket

I need this. And it’s only $59.90! This puffer comes in garnet (pictured) and green. This 5’7″ model is wearing a medium—wow, they weren’t kidding when they said it ran small, but I guess they did style this over a suit. Odd choice, but okay. You do you, Bershka.

2. Slim Fit Flared Jeans With Velvet Bow

Bershka Flared Jeans

These jeans totally could’ve been styled with the above puffer for a cute cold-weather lewk. This pair combines two of my favorite trends: lace-up and frayed denim. And for only $49.90… bless. Also, please don’t wear that sweater unless you’re going as Cookie Monster for Halloween. Wait, that’s actually not a bad idea…

3. Contrasting T-Shirt

Bershka Contrasting T

Guys, when I saw this, I literally gasped and said, “Yes.” That kind of reaction doesn’t happen very often for me. I’ve been less thrilled on birthdays. This $15.90 shirt comes in two colors: black (pictured, duh) and orange, with the text, “Avant Garde.” Ciao bella, I’m going shopping.

4. High Neck Sweater

High Neck Sweater Bershka

Does this not look comfy af? I mean, come on. $29.90 for a hug on your body? Done. Sold. Ship it. This sweater comes in cream (pictured) and gray. I approve of both colors.

5. Lace-Up Ankle Boots With Faux Pearls 

Bershka Boots

Anything with pearls (faux or not) is a win in my book. I also need new combat boots, so let me just update my already full cart. Shoes for $60… not bad at all.

6. Flavoured Lip Balm Crayon #gummysmoothie

Bershka Flavoured Lip Balm Crayon

Okay, I’m really impressed with their beauty collection. $9.90 for this flavoured (how European of you to spell it like that) lip balm crayon. It is paraben-free, not tested on animals, and made with plant based oils and butters. *slow clap*