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A Tube of This $5 Mascara Sells Every 10 Seconds

Is there anything worse than sifting through countless tubes of mascara, only to be disappointed by the lackluster results? Well your search may be over, because the internet agrees that Essence Lash Princess False Lash Effect Mascara is the holy grail of mascaras—so much that a tube sells every 10 seconds.

This mascara delivers the full, voluminous lashes of your dreams without breaking the bank. At under $5 a tube, you’ll be wondering why you ever bothered shelling out for those expensive department store mascaras.

The secret to Lash Princess’s magic is in the brush. Its conical shape allows for precision application and the ability to reach every lash, even those tiny ones in the inner corner of your eye. The bristles are densely packed, so you get maximum product with every swipe. The formula is also buildable, so you can layer it on for a more dramatic effect without any clumping.

But let’s talk about the real game-changer: the false lash effect. With Lash Princess, you can skip the falsies and still get the same dramatic look. The mascara lengthens and thickens your lashes, giving you the appearance of falsies without the hassle of applying them. And since the formula is smudge-proof and waterproof, you won’t have to worry about your lashes falling flat halfway through the day.

Not only is this mascara effective, but it’s also cruelty-free. Essence is committed to using only the highest-quality ingredients that are safe for you and the environment. So, you can feel good about using this and know that you’re not contributing to any animal testing.

One thing to note is that the formula is quite wet when you first open the tube. But don’t worry, after a few uses, it’ll dry out a bit and become easier to work with. And if you’re someone who likes to apply multiple coats, you may need to wait a few seconds between applications to let each layer dry a bit.

The bottom line: It’s affordable, effective, and cruelty-free. Plus, who doesn’t want to channel princess vibes with full, fluttery lashes? So go ahead and add this mascara to your cart–your lashes will thank you.

Shop It: Essence Lash Princess Mascara, $4.99, Amazon

Andrea Marie
Andrea Marie