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5 Retailers You Didn’t Know Had Wedding Dresses

If you’re recently engaged and the thought of dropping a couple thousand dollars on a wedding dress coupled with spending prolonged time with your mom/bff/soon-to-be mother-in-law perusing bridal salons is giving you high-level anxiety, time to chill TF out. The internet—and our favorite retailers to buy, like, T-shirts from—have come to our rescue and come out with a bunch of affordable wedding dresses that are still v chic.

Gone are the days of sitting in Kleinfeld’s and pretending to be totally OK with dropping $5k on a gown that will divide everyone in your wedding party. Seriously, do yourself a favor and at least peruse the online offerings from spots you already know, trust, and don’t have to guess your size for. You didn’t know these 5 retailers made affordable wedding dresses, which is why you’re so lucky to have me as a friend and confidant.

1. H&M

You have to poke around a bit, but H&M does offer some pretty cute and affordable wedding dresses if you search and categorize dresses by long and white. There are high-necked lace numbers for under $300, bridal separates, and this slinky, sexy satin dress that’s ideal for a beachy wedding. Plus, they have some decent basics to fill your suitcase with after you decide married life isn’t for you and you need to start a new life on an island with some cats. Just saying.

H&M long lace dress

2. Anthropologie – BHLDN

Boho betches know that Anthropologie has an entire line dedicated to weddings, BHLDN. Dresses range from a couple hundred to a couple thousand dollars and come in tons of styles from “I don’t care and I’m gonna rock this tiny lace see-through thing” to “I need a glam gown that looks like I spent $10k”. The best part is that BHLDN stores are an actual thing, so if you’re not into ordering your wedding dress online, you can trek to one of those locations and try it on IRL with or without your entourage.

BHLDN medallion gown

3. Free People

The favorite for festival wear and Coachella hats actually makes some very summer and beach-worthy dresses for those of you that enjoy camping and not combing your hair. You can channel Princess Jasmine in this revealing number (and piss off your mom) or channel your inner gypsy in the Canyon Moon dress—probably while reading Tarot cards!

Free People canyon moon gown & duster

4. Modcloth

Yup. The retro-vibe clothing line offers a lot of tea-length and full-length dresses that are perfect for a super casual wedding where you don’t feel like dropping more than $500 on something you’re only going to wear for eight hours of your entire life. If you aren’t into wearing one of these for a wedding, they make a great rehearsal dinner or shower dress, too. Prices range from $65 for those on sale to around $350, so you can still afford a 10 hour open bar so, #priorities.

Modcloth graceful grandeur maxi dress in ivory

5. ASOS

If you haven’t heard of this before, prepare to blow all your money on this wonder. Prices range from about $20-$550 when you sort by wedding stuff, and the options are jaw-dropping. Art Deco style fringe dresses and pink-tinged bridal lace dresses are all amazing finds from this retailer, and many of them are lower than $200. There are also tons of bridal shoes, hair accessories, and other wedding sh*t you didn’t realize you needed! Praise be.

ASOS Edition wedding dress with paneled seam

Images: Melody Jacob / Unsplash; ASOS; Modcloth; Free People; Anthropologie, H&M
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Sarah Nowicki
Sarah Nowicki aka Betchy Crocker writes about food, fashion, and whatever else she's in the mood to complain about for Betches and like, some other people. She resides in Asheville, NC, where she spends her time judging hipsters and holding on to her Jersey heritage and superiority. Yell at her on Instagram @sarahnowicholson