Nara Smith has only been famous for a little bit over a year now, and yet she’s basically a household name — her and her husband, Lucky Blue Smith have even been on the cover of GQ. And it’s all thanks to her very niche brand of TikTok videos.
If you’ve been living under a rock, Nara makes videos of her cooking things “from scratch.” And not just normal, everyday things you’d cook. She’s made her children’s favorite cereals, her version of Takis, and even homemade Coca Cola. But it’s not just the cooking that’s made her so interesting to watch. She does all of her videos in a soft, slow voice, dressed head-to-toe in some expensive designer dress. Although it’s clear that she makes money from these videos, she promotes a traditional lifestyle where mothers spend their entire days cooking for their husband and weird-named children. It’s pretty clear from her videos alone that her family is really into old-fashioned conservative values.
And yet, when Lucky allegedly reposted a TikTok video celebrating Donald Trump’s lawsuit win in Bucks County in Pennsylvania, and it was discovered that he followed Charlie Kirk (a Trumpy founder of a conservative youth foundation) on Instagram, people were genuinely surprised. And my only response to that is… why?
Is It Really Surprising Nara And Lucky Blue Smith Might Be Trump Supporters?
In the past two years, there’s been an uptick in trad wife content. Along with Nara, there have been people like the Ballerina farm influencer, and the release of shows like The Secret Lives of Mormon Wives that have found their way into pop culture. In response, many people have come to romanticize this 1950s housewife lifestyle on social media. And I’m sorry if you missed the memo, but anything that idealizes a life where women just push out children, churn butter, and take care of their husbands is deeply, deeply dangerous — oh and anti-feminist.
Now, there’s nothing wrong with wanting to be a housewife, have many kids, and take care of your family. Feminism is about women choosing the life they want to live. But the recent glorification of these lifestyles hasn’t been about appealing to women who already feel this way — it’s about getting other women on board. It’s to convince them that the hustle and bustle of making a name for yourself and leading your own career is too chaotic and not very “feminine.” Instead, presenting these trad wife lifestyles as tidy and calming (AKA, in hushed tones wearing vintage Dior) is meant to do much more damage than you think. And being someone at the forefront of this type of messaging means that you’re probably pretty conservative. So Nara and her husband — whose kitchen is always in pristine order and whose very expensive dress remains stain-free despite cooking for hours in a house with three young children — allegedly being Trump supporters is probably the least shocking thing I’ve heard all year.
We have to realize that the type of content these TikTok influencers put out has a lot to do with the their personal beliefs. Their content doesn’t just exist in a vacuum — it’s usually indicative of the types of people they are and what’s important to them. Nara got married to Lucky when she was just 18 years old and has made her content about looking absolutely flawless while spending hours in her kitchen cooking for her husband and kids. She doesn’t make videos talking about how grueling the work is or how hard it was becoming a mom as a literal teenager — everything is always packaged very perfectly. Her videos are literally conservative propaganda.
Now, Nara and Lucky haven’t come out and addressed these allegations but anyone hoping for them to say they aren’t true… I wouldn’t be holding my breath. And if you’re somehow both surprised and upset at this news, I’d offer you this advice: We need to start paying attention to these influencers that we idolize and thinking about what message they’re really sending with their content — and whether or not it’s something that truly aligns with our own beliefs.
The Internet Reacts To The Allegations
While some people were genuinely surprised, a lot of the internet is far from shocked. Here’s how people reacted to the news that Nara and Lucky might be Trump supporters:
Nara Smith, a trad wife whose husband cosplays like he’s in the 1950s, is a trump supporter?????? pic.twitter.com/Nz22iiYgEI
— mani (@imanisgroove) November 10, 2024
people finding out nara smith is a trump supporter as if the entire “trad wife” lifestyle isnt anti-feminist at its core like WE KNEW pic.twitter.com/9y6Bj1QMKE
— lara (@ghostinkissys) November 10, 2024
now that nara smith and her ken doll are exposed as trump supporters maybe yall will stop gaslighting feminists who bring up how this tradwife content is conservative propaganda
— Tayoncé Defense Attorney wanted to survive (@lesbeyonsay) November 9, 2024
whats crazy about nara smith is that she pretends to be a trad wife when in reality shes not! she spends hours making those stupid cooking from scratch videos while nannies are watching her kids. i need yall to be serious with me how did you think it wasnt alt right propaganda 😭 https://t.co/7Jnmj1eTkG
— audi (@loveangelsue) November 10, 2024
Seeing ppl shocked Nara & Lucky smith are trump supporters reminded me of how some of y’all don’t really clock shit like y’all claim y’all do cuz that whole mormon tradwife thing was obvious pic.twitter.com/dNX06Qufvj
— Brachiology🦕 (@hotdgflvrdwtr) November 9, 2024
