If you haven’t heard the term “anti-bride,” allow me to introduce her. She’s the person who walks down the aisle in a silk slip from The Row, a two-piece by Danielle Frankel, or (gasp!) something sheer enough to make Grandma clutch her pearls. (Think Carolyn Bessette-Kennedy if she had an Instagram account.)
She recoils at the thought of a poufy ball gown, breaks out in hives over matching pastel bridesmaids attire, and would rather host a moody downtown dinner party than endure a chicken-or-fish ballroom meal. Sound familiar? Yeah, because you’ve probably seen her on your feed (and/or maybe you are her).
Here’s the twist: the anti-bride isn’t really anti anything anymore. She’s a fully codified aesthetic — just as recognizable as the brides she was once revolting against. In the great irony of wedding culture, the anti-bride has quietly become… the blueprint.
The Rise and Fall of the Rebellion
When the anti-bride first emerged, she was framed as a renegade. She chose intimate, backyard vows over a 200-person reception, a thrifted green dress instead of a $10k white gown, and maybe even dared to show up barefaced in lieu of Kardashian-level contour.
But like every edgy and trendy renaissance (see also: matcha, oat milk, Hailey Bieber nails), it didn’t stay underground for long. Those once-radical wedding choices now have hashtags, inspo boards, and yes, sponsored content —turning it into a rebrand rather than a rebellion.
“The ‘anti-bride’ look has definitely evolved,” says Charles Dieujuste, founder and creative director of Scorcesa (and a designer who launched with bridal suiting instead of ball gowns). “What began as a rebellious statement has transformed into a legitimate choice within the bridal space.” This all should come as no surprise, though, because individuality is no longer shocking — it’s expected.
When “Not Trying” Became the Look
To be fair, all of this started with noble intentions, like rejecting 10-tier fondant cakes, itchy tulle, and that one bridesmaid dress color that makes everyone look bad. But somewhere along the way, “not trying” turned into a whole movement. Now, the slip dress isn’t effortless; it’s curated. The vintage ring is less “found this at a flea market” and more “flexing my taste on TikTok.” Outfit changes? They’re basically required.
The thing is, it works! Brides are still performing bridalness, they’re just doing it in messy low buns, headbands, and little white (or black) dresses that are trés chic.
So… What’s the Point?
The takeaway is simple: Stop stressing about whether your wedding choices are “radical” or “basic.” The anti-bride isn’t dismantling the wedding-industrial complex, which means you’re free to do whatever you want, no justification required.
Dieujuste agrees, encouraging his clients to focus on meaning over trends. When designing custom looks, he even pushes them to share their personal stories to “create something uniquely them,” he says.
So at the end of the day, the only true rebellious move is not giving a damn. You might wear a ball gown. You might wear trousers. You might toss the bouquet…or just carry a crystal-encrusted purse while your friends cry over their fifth espresso martini.
