There we all were, enjoying the last day of Pride month in peace. Birds were chirping, the sun was shining, and things were quiet—a little too quiet. Then Taylor Alison Swift fired up her Tumblr account and fired some shots at Scooter Braun. Buckle up everyone, because this whole Taylor Swift and Scooter Braun situation is a giant mess, with even more messes built on top of it. There’s been a lot of confusion, but I’m going to break down what you actually need to know to avoid getting roasted in the group chat.
First, if you don’t know anything about Scooter Braun, listen up. Scooter is an A-list talent manager and record label owner. He’s worked with many, many big names, but his current holy grail trifecta of artists are Ariana Grande, Justin Bieber, and Demi Lovato. He’s managed Ariana and Justin for basically their whole careers, but Demi was just signed a few months ago. That’s going to be important later.
Over the years, I’ve heard whisperings about how Scooter Braun is sketchy, or how he’s done sh*tty things to artists, but he’s managed to dodge the criticism and stay at the top of the industry. He and his wife Yael hang out with an elite crew, and last weekend they were at Karlie Kloss’ extra af wedding weekend in Wyoming. To say they’re well-connected is an understatement.
Enter: Taylor Swift. Yesterday, it was announced that Scooter Braun’s company was buying Big Machine Records, the label under which Taylor Swift released her first six albums. The Big Machine deal is massive for Scooter, but probably the biggest part of it is that he now owns the master recordings for Taylor’s first six albums. That basically means he controls all her music up until her August release. For an artist as legendary as Taylor, owning these masters is like owning a half-dozen Picassos.
As you could probably surmise from this whole fiasco, Taylor wasn’t real happy about the deal with Scooter. This news led to her Tumblr post, which obviously broke the internet. In the post, Taylor accuses Scooter Braun of bullying her throughout her career, including through a photo posted years ago by Justin Bieber on Instagram. Taylor even dredged up the Kanye West drama again, which seems like a lost cause, but whatever.
Taylor lays a lot of the blame for this whole situation on Scott Borchetta, the head of Big Machine Records, who orchestrated the deal with Scooter Braun. Taylor insists that Scott has known about her negative feelings toward Scooter for years, and assets, “He knew what he was doing; they both did” by selling Big Machine to Scooter. You should probably read the full post (above) for more context, but the message is obviously clear that Taylor Swift and Scooter Braun do not get along.
Taylor’s original post obviously gave us a lot to think about, but she’s done this before. We’ve all seen her use her clout to get what she wants, or to expose someone, or to play the victim, so it was hard to know right away if this was going to really go anywhere. But then Justin Bieber responded.
https://www.instagram.com/p/BzWYdS9Hj5R/
Moment of silence for this absolutely adorable photo, because it really left me speechless for a second there.
Okay, let’s dig in. I absolutely cannot with Justin Bieber here. Credit to Justin for apologizing for that old photo he posted, but it’s not cute that he then immediately turns it around and lectures Taylor about how wrong she was for posting her thoughts on social media…while then posting his thoughts on social media. You don’t have to love Taylor Swift’s way of going about things, but this caption is just patronizing, aside from being almost unintelligible.
In general, I hate when celebrities criticize things like this for being done in a public forum. Sure, Taylor Swift’s post was public, but Justin’s Instagram post tearing her down isn’t any less public. Scooter’s wife Yael also came for Taylor (and specifically called her out for going public) in a Notes app screenshot Insta. Again, still public.
https://www.instagram.com/p/BzWfMAWAIkE/
I have to laugh at Yael trying to tag Taylor in the actual text of the note, because that’s literally not how phones work. The other hilarious part of this is that Scooter’s real name is Scott, so in the same sentence, Yael is talking about Scott (Scooter), Scott Borchetta, and Taylor Swift’s dad, whose name is—you guessed it—SCOTT SWIFT. For the love of god, someone please get one of these boring white men a new name.
Aside from all the sh*t talking about Taylor, the important issue that Yael raises is the timing of when Taylor knew about the Big Machine deal. In her Tumblr post, Taylor says that she first learned about the deal “as it was announced to the world.” Yikes. Yael claims that Taylor not only was given a chance to buy her masters, but she was also notified of the deal with Scooter before it was made public.
So who would know more about the timing of the deal? Let’s hear from Scott Borchetta, shall we? As a reminder, Borchetta is the founder of Big Machine. He posted an open letter on the Big Machine website yesterday, aiming to clarify what Taylor Swift knew and when. He said that last week, there was a shareholder meeting about the pending deal, and as a major shareholder in Big Machine, Taylor’s dad Scott Swift was invited. One of Taylor’s lawyers was also apparently invited to the call. Ironic that the latest Taylor Swift drama involves what she knew or didn’t know before a certain phone call…
In addition to this meeting, Scott Borchetta says that he texted Taylor on Saturday evening to make sure she was aware of the deal before the impending announcement. I believe this part, but I don’t think that really makes much of a difference when it comes to the point Taylor is trying to make. Even if she first found out about the deal a week ago, it was still too late for her to do anything about it.
Surprisingly, this was astutely pointed out on Twitter by Iggy Azalea, who, even if you don’t like her, obviously knows a thing or two about contract negotiations in the music business:
https://twitter.com/IGGYAZALEA/status/1145443551075082241
So, yeah, that’s pretty much what you need to know here. There are way more people who have gotten involved, but I wanted to make sure we’re all on the same page about what’s actually going down with Taylor Swift and Scooter Braun before digging deeper into the mess. You can decide for yourself whether you’re on Team Taylor here, but the whole deal with Big Machine and Scooter definitely feels a little shady.
If you have any specific questions, let me know in the comments!
Images: Shutterstock; Taylor Swift / Tumblr; justinbieber, yael / Instagram; iggyazalea / Twitter
