Pete Davidson Is In Undies And No Tats For Sexy Reformation Ad

Pete Davidson is a walking hot take. You either think he belongs at the top of People‘s Sexiest Man Alive list, or you can’t see past his Rodent Boy tendencies. Either way, you can agree that he’s clearly everybody’s fave boyfriend. The man’s dating roster rivals the likes of Taylor Swift — from his brief engagement with Ariana Grande to battling Kanye for Kim Kardashian’s heart. So it makes absolute marketing sense that Reformation plucked him from his SNL duties to become The Official Boyfriend of the internet in their latest collection. Or, in their words, Pete is “the go-to complement to beautiful and talented women everywhere.” A woman’s accessory, if you will. The only thing missing? His infamous tattoos. The man is as bare as a newborn baby. But thanks to those boxer briefs, his BDE is on full display.

But if you’re still not convinced of his boyfriend skills, his partnership with the brand also features a video where he essentially pitches himself as the ideal BF. “I’m someone’s boyfriend and I take that seriously,” Pete says as he sits in the fitting room waiting to give out compliments as needed. “It’s important to show emotional support.” Emotional support?? In this dating economy?! Sign me up.

Please enjoy Pete Davidson’s flexing his muscles in Reformation’s new Valentine’s Day campaign.

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