Updated 14:51 24 Feb 2026 GMTPublished 14:51 14 Mar 2025 GMT

Everything You Should Add To Cart During Ulta’s 21 Days of Beauty Event

I found the best deals to shop at Ulta's annual 21 Days of Beauty event — from moisturizing primers to the best smelling sunscreen.

Abbey Westlin

Featured Image Credit: Ulta

Topics: Beauty, Skincare, Trends, Ulta

Abbey Westlin

Abbey Westlin is a self-proclaimed iced coffee enthusiast, practitioner of beauty, and fashion connoisseur. By day, she makes a living by creating Fashion and Lifestyle content for Betches Media. By night, she enjoys cooking intricate meals, sipping a glass (or four) of rosé, and keeping up with the news. Follow her on Instagram @abbey_westlin.

Glam makeup is having a total comeback. I’ve been doing an unhealthy amount of scrolling lately and seeing similar trends all over social media that made their debut back in 2013… and I am absolutely here for it. Luckily for me (and TBH every makeup-lover on TikTok), Ulta’s 21 Days of Beauty is fully underway. I swear, sometimes a sale comes at the most opportune moment. The way I’ve used and abused my Beauty Blender without replacing it would absolutely disgust the average makeup connoisseur. I used it one too many times to try Meredith Duxbury’s foundation technique (before I found out she was faking it!), and I’m pretty sure it’s now permanently infused with my bronzer. Thankfully for Ulta, I plan to add at least five to my cart. While I was at it, I found the best deals for the 21 days of the sale so you can sit back, relax, and figure out WTF all these skincare trends really mean.

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