Featured Image Credit: Getty
Topics: Celebs, Fashion, Justin Bieber
Ilana Frost
RIP, Drew House (Justin Drew Bieber’s Version). All Beliebers remember when the “Peaches” singer launched the clothing brand back in 2019 with his former stylist and friend, Ryan Good. For years, Justin repped and promoted the unisex T-shirts, slippers, and sweat sets featuring that iconic smiley face logo. But on April 10, he suddenly announced that he’s no longer involved with the brand at all. And it was an ~I have beef with them~ announcement. So, why is Justin Bieber leaving Drew House? Did something happen between him and Ryan Good? Here’s what we know about the Drew House drama.
In an April 10 Instagram Story, Justin shared a screenshot of the Drew House account with X’s over the profile photo. “I Justin Bieber am no longer involved in this brand,” he revealed in his caption. “Drewhouse doesn’t represent me or family or life.” The singer specifically encouraged his fans not to buy the brand, adding, “If you’re rocking with me the human Justin Bieber, don’t waste your money on drewhouse.”
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This announcement isn’t exactly out of the blue — Justin stopped promoting the brand on social media a while ago, and he hasn’t been seen wearing Drew House publicly since 2023. Not to mention, he’s been teasing a new clothing brand, SKYLRK, and majorly shading Drew House in the promo for it. An animated teaser video from last week features Justin scootering to a house filled with Drew House items, and then setting the house on fire and giving Hailey a kiss as it burns. He really said: Fuck you.
SKYLRK isn’t officially launched yet, but there’s an Instagram account for it (with zero posts as of now). So far, Justin’s teased colorful hoodies, beanies, phone cases, sunglasses, and sandals. Since Justin’s obviously still passionate about fashion and self-expression, it seems like him leaving Drew House is a probably a result of behind-the-scenes drama… perhaps with his former business partner, Ryan.
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The last time Justin sported Drew House, he wished Ryan a happy birthday in a Drew House Instagram ad. “Happy Birthday to my brother,” he wrote at the time. “Hard to believe that we just keep getting close. LOVE YOU BRO.” Update: These two don’t follow each other on Instagram anymore, so I fear they didn’t “just keep getting close” after all. Fans on Reddit say Justin blocked Ryan back in January. This unfollow came around the same time he unfollowed his former managers, Scooter Braun and Allison Kaye, and his former bodyguard, Kenny Hamilton.
According to TMZ, the drama between Justin and Ryan has to do with Justin’s pastor, Judah Smith. Sources told the outlet that Ryan felt his and Justin’s church, Churchome, “was a cult and he wanted out … so he left the church.” Apparently, Justin getting close to Judah and adding him to the Drew House board a few years ago was a “big factor in their separation.” Ryan is reportedly worried about Justin now because of recent concerning photos and videos of the singer.