Expecting? Congrats! Here’s How To Maximize Your Baby’s Brand Integration

So you’re having a baby! Congrats! Have you considered what this change will do not just for your body and lifestyle, but for your brand? In the ever-changing media landscape, it’s not enough for brands to be brands. Brands are brands, but people are also brands, which can only mean that the people who come out of those people are also their own, smaller brands—so small, in fact, they don’t even know they’re brands yet. Kind of like, micro-micro brands. And when you own and are a brand, you must be constantly ensuring that your branding is consistent, which is why you need to maximize your micro-micro-brand’s integration into your umbrella brand from day one. Actually, before day one, depending on who you’re asking. Consider this your comprehensive guide.

The Pregnancy Announcement

First of all, if you think the branding begins with the sonogram post, then it brings me no pleasure (okay, it brings me some pleasure) to inform you that you are already weeks behind. Do you think wedding planning begins after you get the ring? Silly, no, you have to have been keeping multiple binders, bookmarks, and Pinterest boards months, if not years, before the question was popped. Otherwise, you’ll simply never catch up on the latest trends (and you could get caught wearing a flower crown, can you imagine?). When it comes to introducing your new heir little one to the world, it’s all about the lead-up. Half the publicity fun is having people guess that you’re pregnant before you actually reveal that you are. Start wearing more flowy tops. (If you used to be a crop top addict before this, great—stop that altogether, suddenly, without addressing it.) Crop your photos from the chest down, no matter how awkward it looks. Post photos where you’re (gasp) eating. When you go out to group boozy brunch, don’t order an orange juice to blend in—make it a club soda, and make no effort to obscure it on your Instagram stories. The more comments in r/blogsnark you can rack up speculating on whether you’re pregnant or just gained quarantine weight, the better! That way, when you finally do post a carousel of your (so-tiny-it’s-barely-noticeable) bump and sonogram, you’ll get maximum engagement congratulations.

The Gender Reveal

This is a tough one, because of course you don’t want to kill anyone… but at the same time, you’d get a lot of free press for that. Maybe just injure someone–only superficially, you’re not a monster. Nothing above the shoulders. After all, what better way to say congrats on your baby boy/girl than a quick trip to the hospital? It should go without saying that you will not be returning the gift of the injured party. Why should your innocent moneymaker baby suffer for your mistake?

The Instagram Reveal

Oh right, I mean the name reveal. You must consider your brand identity when choosing the name that’s going to represent your company for the next 18+ years. And while some might think incorporating your business’s name into your child’s is weird, narcissistic, and a nightmare only capitalism could spawn, those people are missing out on crucial synergy. Whether you decide to post about your baby’s dedicated Instagram account before or after birth is a personal decision between you, your engagement metrics, and your lawyer, should you need to send any cease-and-desists to the person or people who own your desired username. Who cares that she was born in 1972, that handle is in perfect symmetry with my branding. That lady only has 134 followers and is private! Plus, we already trademarked the name for the baby clothes line!!

The Birth Post

As much as it may almost literally kill you, this is the time to forego the glam (obviously discounting the requisite eyelash extensions and touch-up of subtle foundation and highlighter) and show your followers the real, raw, unfiltered* you. The caption should be equally vulnerable, detailing the difficulties you experienced during pregnancy and labor. The photo, meanwhile, should look messy but still pretty. The goal is to leave your followers wondering how did she do it? No, literally, I need an itemized list of all her products and steps. Which, for a small affiliate commission, you’ll be happy to provide!

*as far as we’re concerned, playing with the brightness, contrast, shadows, highlights, and tint does not constitute filters.

Baby’s First Instagram

If you can’t get it sponsored, don’t even bother. Until you can secure an environmentally friendly baby wipe company; dairy-, cruelty-, and pain-free free formula company; sustainable, reversible carrier company; or recycled, reusable waste-free diaper company to partner on your baby’s debut, fill the void by posting pictures of your post-pregnancy body, which is somehow even more lithe than your pre-pregnancy body. Make sure your captions discuss the societal pressures to return to said pre-pregnancy body and include your coupon code for laxative tea.

We know this sounds like a lot of pressure. But when it gets too tough, remember what’s important. It’s not likes or engagement. It’s not even follower counts. It’s the fact that you have a happy, healthy, cute brand manager who can one day take over your empire.

Images: Treasure & Travels / Stocksy.com

The Truth About The 4th Trimester

What is the fourth trimester anyway? No, it’s not an extra three months of pregnancy (praise be). The fourth trimester is defined as the 12-week period after the birth of your baby, and is definitely more taxing on your body and mind than pregnancy itself. It’s a time when you are adjusting to being a first-time (or second-, or third-time) mom and your baby is adjusting to the fact that they are an actual person. There isn’t much talk about how difficult this trimester is on new moms, probably because the new baby is way more interesting to people than the woman sitting on ice packs and walking sideways.

There Will Be Oh So Many Tears

Tears from the baby, tears from mom, probably even tears from dad. Remember those hormones that made you cry at every dog commercial during pregnancy? Those are now being flushed out of your body at an alarming rate, making you somehow even more emotional than you were during pregnancy. Even if you aren’t really a touchy-feely person, prepare yourself for some big emotions as your body tries to regulate itself. 70-80% of moms experience these postpartum blues, including you non-sensitive types. Not to mention, sleep deprivation will make anyone want to cry. 

There’s A Weird Combination Of No Sleep And Lots Of Sleep

When I say lots of sleep, I mean your newborn. Newborns average around 16 to 17 hours of sleep a day. So why do you hear that new parents are sleep deprived when the baby is only awake for 8 hours max a day? Probably because your baby uses torture tactics like waking up every hour to eat, and you’ll be too paranoid to sleep anyway. Most have day/night confusion as well, which basically means they’re ready to party at midnight. Fortunately, with lots of light during the minimal amount of time they’re awake during the day, this issue should resolve itself over time. While your baby is snoozing away endlessly during the day, watch all the Netflix (unless you’re napping) and don’t feel guilty about it. Your baby has no clue and the mental escape is needed.

There Is No Sense Of Routine And No Rules

There are zero rules or routine in the 4th trimester, which may make your head spin if you’re a control freak. It’s sort of like the airport, where you can get a sh*tty glass of red wine at 9am for $25 and not be judged. Similarly, in the 4th trimester (partially due to the ’round-the-clock sleeping/not sleeping), do whatever you want and don’t you dare clean. Snacks that require cutting? Forget about it. Even reheating all those homemade freezer meals you ambitiously made while 39 weeks pregnant may feel like a stretch. Let yourself be lazy AF.

Recovery Takes A Long Time

Your day or two hospital stay is not a good indicator of how long you’ll actually be recovering from the birth for. You’ll probably be hobbling out the hospital doors at one mile per hour with an adult diaper on (friendly reminder to wear the baggiest sweatpants you own). You’ll likely be bleeding for a month or two, and taking some form of painkillers around the clock for weeks. For some reason, another thing that people don’t talk about enough is the fact that you’ll experience contractions after giving birth. Yep, you heard that right. Your uterus is trying to shrink itself from two pounds to two ounces, and does so by pretending like you’re in labor again for a couple of days after birth. Usually they’re not nearly as bad as regular contractions, but they may take you by surprise.

The bottom line is that it’s important to take care of yourself during the 4th trimester as well. It’s not selfish, it’s necessary.

Breastfeeding May Be Natural, But It Definitely Isn’t Always Easy

Did you ever go to a breastfeeding class offered by your hospital while pregnant? If so, you may have seen a video of a day-old newborn baby naturally finding its mom’s breast and learning how to feed on its own. The reality will look more like two nurses and your partner squishing your boob just right while simultaneously opening your baby’s mouth and slamming it into you. Yet even with all that effort, your nipples still bleed.

A mom’s milk supply takes a couple days to come in as well, so new moms get to worry if their baby is starving every time they cry until the next check-up. When it does come in, you may produce so much that you give yourself mastitis, or you may not produce enough. Sometimes it gets better (usually by the end of the 4th trimester), and sometimes it doesn’t (formula is totally cool too). If you are agonizing over the decision, remember that you have no clue which of your coworkers were formula fed vs. breastfed and it would be really weird if you did.

Feeling Isolated and Totally Overwhelmed is Normal

Some moms hate the newborn stage, or at best are totally overwhelmed for weeks and feel guilty AF for it. So if you know someone in the 4th trimester, can we make a pact to ask about how mom is doing first? And maybe bring a meal or clean the house while you’re at it? That would be great. 

If you are in the thick of it, remember it’s a stage that will pass. You will eventually form a bond that is absolutely unlike anything you’ve experienced, like a weird “I’d kill for you” type of bond. On the other hand, if you love the newborn stage, don’t feel any shame in taking in those newborn snuggles and not sharing your babe with anyone else. 

Don’t feel any obligation to anyone or anything besides you and your baby during this time. Fortunately, your body and mind have a funny way of blocking it all out so you probably won’t remember much of the hazing anyway. It does get better, and seemingly out of nowhere they’ll turn into this funny, smart toddler that you couldn’t picture life without. 

Images: PorporLing/Shutterstock

How To Avoid Being The Buzzkill Mom

We love our kids with a fierce passion, but let’s be brutally honest. Kids do the dumbest sh*t, throw tantrums over nothing, and can be generally difficult to live with sometimes. Do you feel like you are ALWAYS saying things like no, stop, and please don’t put the keys in the toilet? Especially these days, when the only people you get to hang out with are your kids and significant other, and it’s easy to start fantasizing about starting a new life alone on a beach somewhere.

Let’s start by reiterating that we all lose our sh*t sometimes with our kids, and that sometimes is definitely more frequent during a global pandemic. If that perfect chick from high school constantly posts pictures of her smiling family of four with captions like “live laugh love,” just remember she probably didn’t get to poop alone today and definitely counts down the minutes to bedtime. Kids make you lose your mind, and that doesn’t make you a bad parent—but you don’t want to get into the habit of always saying no and killing all the fun.

Now that we’ve reiterated that we are all superstars regardless of how our kids act sometimes, let’s get to some actionable steps to try to be a little less of a buzzkill when kids do their best to ruin the vibe daily. 

Options Are King

Kids love feeling like they are real people that make very important decisions, even though they literally have no clue which is their right hand or how to count to 15, and definitely won’t contribute to society for a solid 20 years. Instead of telling them they need to brush their teeth, ask if they would rather brush their teeth or put their clothes on first. The choice makes them feel in control, when in reality you’re just taking the opportunity for them to say no away.

Redirect Before It Turns Into a Tantrum

Does your kid seem to lose it every time the TV gets turned off? Redirect to the next activity before they can work themselves up too much. Bring out their favorite activity and ask them to do something creative (“what do you want to build with the Legos today?”). It may work 90% of the time or 20% of the time depending on how stubborn they are. Either way, one less tantrum in a day is a win in my book.

Validate Their Feelings

Tantrums are going to happen, it’s a normal part of development.  Kids just don’t understand how to cope with all those big emotions. The past year has been hard on everyone, can you imagine not knowing how to express how you are feeling properly? When your kid flat-out falls on the floor in agony about their pancake being too hot, try to react as calmly as you can. Let them have their moment, because nothing you say or do during the tantrum is going to get through to them. Get on their level and validate their feelings (“I understand you’re frustrated and it’s okay to feel that way, I’m here for you”). By doing this, you’re letting them know that they can feel safe to express themselves around you and that you love them no matter what. This may happen over and over for what feels like forever, but it’s getting through to them and they’ll learn how to communicate with you someday.

Don’t Give In

It’s tempting (especially in a public place) to give in to tantrums to mitigate the sheer embarrassment that your kid is a nutcase. During these times, remember that most people understand that kids in general are a handful and that it has nothing to do with your parenting. And the others can kindly f*ck off because they either don’t have kids or it’s been an eternity since they have. So please ignore the old man that grumbles at you on the plane and the lady who offers unsolicited advice in the cereal aisle. Giving in to tantrums won’t teach your kids how to properly manage their emotions, and may unfortunately make the next outburst worse. 

Remember that you’re still a great mom, even when you say no, yell, and tantrums happen on the daily. It’s a stage that will pass, and you simply showing up every day is proving to them that they can feel safe with you and are loved, which is all a kid really needs. And let’s be honest, as soon as they hit their preteen years, you’ll be a total buzzkill no matter what, so embrace it. 

Images: Alvaro Reyes / Unsplash; Giphy

There’s No Such Thing As The ‘Right’ Reaction To Finding Out You’re Pregnant

When life gives you a pandemic… some of us get pregnant, apparently. I realize this outcome was also a recurring joke on social media: the fact that if we were collectively sheltering in place with our partners, one of two things could happen: we’d either destroy each other or make a baby. I guess my husband and I were the latter (although we sometimes dabbled in the former on our off days). Real talk, though: while the timing was funny, my pregnancy didn’t come as a surprise to either one of us—my husband and I had planned to start trying for a baby this year, pandemic be damned. However, the element that caught me off-guard was my initial reaction when I saw that positive pregnancy test result: disappointment. It was pretty much a WTF moment.

Let me rewind and set the scene for you. My husband and I began to “seriously” start trying in mid-September. My family physician, Dr. Tina Chanchlani, informed me that, statistically, about 50% of women get pregnant within 6 months, and 85%-90% would conceive within about 12 months of trying. Sounds reasonable, but based on my volatile health record (mental health issues which include trauma, anxiety, depression, an eating disorder which resulted in my losing my period for about a decade), I fully expected to have trouble getting pregnant. And I was completely okay with that—in fact, I had mentally prepared for the likelihood of my needing to seek out a fertility specialist.

So, plot twist—within a month of trying, my husband asked if I had my period in October, and I informed him that I had missed it. He hastily went out and purchased First Response. I thought he was being an eager beaver, but I indulged in his curiosity even though I was thinking, “there’s no way I could be pregnant so quick”. Then, boom: I took the test, and a “YES” and “+” sign were staring back at me. I was pregnant.

What hit me next was unexpected: a tidal wave of anxiety cascaded over me, leading to a full-fledged attack with blood rushing to my head and my brain going numb and body feeling like a floundering jellyfish. 

“Sh*t,” I thought to myself. I then found myself swimming in a sea of guilt and disappointment. I felt like an asshole for not having a more positive reaction. 

“What’s wrong with me?” I thought. I should feel euphoric, grateful, and overjoyed—not freaking out and having panic attacks. Right?!

Don’t Buy Into The “Right” Or “Wrong” Reaction. It Doesn’t Exist.

Society and pop culture have royally f*cked us over. Whether we admit it to ourselves or not, a part of us has subconsciously absorbed the so-called norms and reductive scripts regarding a woman’s relationship with pregnancy and being pregnant. 

“There is an expectation that has been perpetuated in our society that women should be blissfully excited upon discovering a new pregnancy. However, many women do not have that reaction, which is completely normal. This idea of blissful excitement and anticipation is unrealistic,” explains Dr. Megan Gray, an OB-GYN with Orlando Health Physician Associates. Because there is this undeniable societal pressure to exhibit the “correct” feelings, there’s not much flexibility and understanding of alternative reactions: “there is not a lot of room on the emotional spectrum—the ‘right’ emotion is ‘HAPPY’. That’s it.” adds Behaviorist, Author and Confidence Coach Shane Kulman, Founder of The Awkward Academy. In reality, there are many emotions one can feel upon receiving that life-changing news, and it’s time we acknowledge them.

Expectation Vs. Reality

Part of my disappointment stemmed from the realization that I had fallen prey to one-sided depictions of how a woman “should” react when getting positive pregnancy news. The thing is, it’s unavoidable—we’re all human and susceptible to this kind of societal brainwashing, whether we intend to or not. And that’s okay, so long as we remind ourselves that these narratives are rarely ever accurate displays of real life.

Dr. Barbara Frank, OB/GYN and medical advisor to sustainable wellness brand Attn: Grace, explains, “there are so many factors that play into the way a woman feels during pregnancy. If you find yourself comparing your bump online with other moms or scrolling through ads of smiling new moms who look like they all have it locked down and under control, remember that you are only seeing one side of the picture.”

Dr. Frank does note, though, that there is a small and growing community whose authenticity should be spotlighted:  “I applaud those moms that share the real pictures, the real, raw emotions, the ugly-crying (in love and sadness), the trouble getting out of bed in the morning, the fear of harming your newborn walking down the stairs…” Ultimately she advises mothers-to-be to “be honest with yourself and try to manage your expectations.”

Recognize & Accept Your Feelings With Thoughtfulness

My anxiety attack was followed up with harsh self-talk that I had pretty much failed right out of the gate. I was consumed with self-sabotaging thoughts like, “wow, does this mean I secretly don’t want to be a mom? Am I going to be a bad parent because I wasn’t initially overjoyed?” This subsequently led to an anxiety spiral of overanalyzing and replaying every little second of the hows and whys to understand what was going on in my brain. Take it from me: this is hellishly exhausting, both mentally and physically. If you ever find yourself in a similarly destructive thought pattern, Dr. Gray advises the following: “The first step is recognizing the feeling and giving yourself the grace to feel the emotion. Then trying to nail down the source of the anxiety. Why are you anxious? Write it down.” 

It’s also important to realize that you don’t have to be alone on this journey. Dr. Gray says, “don’t be afraid to seek out a professional who wants to help you. Talking to your physician about any medical concerns you may have associated with pregnancy may allay some of the fears. I would encourage women to talk with an obstetrician or certified nurse midwife about the ins and outs of pregnancy and avoid relying on the internet for information.” Lastly, and an important FYI, Dr. Frank explains that if you find that your mental health issues are affecting your quality of daily living, it may be advisable to seek out a mental health professional.”

A Baby Is A Big F*cking Deal

Creating life is pretty incredible and a big f*cking deal. You definitely know that there are going to be a LOT of life changes, and that knowledge can feel distressing and overwhelming. These are legitimate sentiments to have! Dr. Gray assures us, “It is completely normal to feel anxious about a new pregnancy for so many different reasons. These feelings may be completely different and valid for each individual woman.” In addition to worrying about changes in career, friendships, etc., it’s also normal to be thinking about your well-being: “other women worry about the risks involved in pregnancy for themselves and for the fetus.” Regardless of the trigger, Dr. Gray cites that all of these worries are valid and normal.

Self-Care & No Negative Vibes Allowed

Kulman says that in this scenario, it’s okay to think of yourself and prioritize your needs first: “the best practice is to become as selfish as ever, take on no obligations, to bow out or say ‘no’ gracefully, and have no qualms about using the sentence, ‘I’m sorry I have to say no, it’s best I rest’, with no other explanations necessary.” Kulman follows this up with a self-care plan of action: “self-appointed rest, and moving through life with slow and gentle care is best.”

She also advises, “put the nap times on the calendar, and be purposeful in actions when in productivity mode” and to tag-team it up with your significant other. “Ask for help, help in practical ways, and emotional ways. Have a set time or meeting with your partner about expectations, get excited together and talk about fears and worries—always begin and end the communication time with positivity.” And don’t forget to document your pregnancy adventures. Kulman encourages women to keep a daily journal: “it can be something as simple as bullet points, but regardless of how you choose to express yourself (e.g. draw/write) it’s healthy for many reasons to document this process, or it will be a blur.”

In building upon your self-care regime, it’s also great to have a game plan in mind when you are pregnant or thinking about getting pregnant. Surrounding yourself with nurturing support systems and people is an essential best practice to help you deal with feelings of worry and anxiety. Dr. Gray suggests that soon-to-be moms set up a checklist.

“For mild symptoms (e.g. not affecting daily living, not causing distress), here are some options to help cope with new pregnancy anxiety/issues: 

  1. Find support: primarily trusted friends, family members, partners. 
  2. Get outside and move! Both exercise and being outdoors has shown to improve mood.
  3. Practice gratitude: keep a journal of what you are thankful for. This practice has also been shown to improve mood. 
  4. Talk to your doctor: find an obstetrician or certified nurse midwife that you feel comfortable with. Ask LOTS of questions. Keep the answers in a notebook or on your phone. Refer back to the answers when you need reassurance. 
  5. Take one day at a time. Don’t look too far into the future. 
  6. Talk with a mental health therapist, psychologist, psychiatrist.”

When I found out I was pregnant, I feared that I was being an ungrateful “debbie-downer” and “ruining the moment”  when I informed my husband that I was freaking out and having an anxiety attack. Additionally, everyone else that I spoke to told me that they were nothing but elated (especially those who had struggled for a while to get pregnant in the first place). So I’m not gonna lie: I was worried about what others would think or say about my reaction. What genuinely helped was that I didn’t keep these thoughts trapped inside and shared them with someone I trusted and loved (my hubby), and the fact that my husband didn’t judge me for how I felt. Instead, he told me that he was kind of freaking out too. But he had this reassuring glow to him, explaining that, “yeah holy sh*t—our lives are going to be different, but we have each other to explore this journey together. So while it’s scary and unpredictable, it’s also kind of exciting.” 

Dr. Frank offers, “Like most things in life, and even more so in this case, it’s not all going to be or feel like you might want it to or even expect it to. That baby in your belly didn’t read some master manual, and you and he/she/they are going to have to get through things together, learning as you go.” So she says to not be too hard on yourself.

With so many changes afoot, it’s important to keep afloat of mental and emotional hijacking. Nothing is static and each person’s pregnancy is an unpredictable, yet exhilarating fluid ride. Dr. Gray says, “finding out you are pregnant can induce a multitude of emotions, and it is not always like what you see in the movies or on Instagram or TikTok. However, just because your first emotion is not complete elation does not mean that over time you will not develop some sense of excitement throughout your pregnancy.” Ultimately, it’s about shifting perspective and being honest with yourself without reservations when it comes to your own experiences in being pregnant.

Images: George Rudy / Shutterstock.com

5 Things Moms Can Do To Avoid Pandemic Burnout

Listen, I don’t care what any of the upbeat bloggers say, having kids during a pandemic is f*cking hard. Frankly, I’m in survival mode. I went from baking cookies and doing “fun” science experiments in March and part of April to hating my kitchen and anything involving crafts or corn starch. My snack drawer is the bane of my existence; it’s usually empty or doesn’t contain what one child wants at a particular time or whim. I mean, I thought I was part of the TV generation, having grown up in the 80s, but now? Sh*t. These kids will be the TV watching, YouTube subscribing, mug cake-microwaving, TikTok-making idiots of our future. Whoops! Let’s just get through it. Right?

But how? How are we supposed to get through it when we can’t get away from it? Between work, homeschooling, the endless task of making f*cking dinner, finding some alone time is as easy as finding a unicorn swimming in a pot of gold over the rainbow. Amiright??? So, how do I do it? I prioritize. MYSELF. MOI! ME! Yup! It feels selfish, but if I neglect my needs, I tend to get really whiny and pissed. Remember how they used to say, “Put your oxygen mask on first before helping others” as the plane was pushing back (God, I miss flying!)? You, mama, are no good to anybody else if you’re no good to yourself. So, embrace putting your damn oxygen mask on first. I’m not saying every day needs to be a spa day, but at the very least, drink some cucumber water and take some calming breaths. Here’s what you need to be doing to make sure you don’t burn out.

1. Make Time For The Things That Are Important To You

Like I said, prioritize yourself. I know you’re probably reading this right now thinking, that’s f*cking great, Deb, but there’s not enough time in the day, let alone time dedicated just for me. I know! I feel that way every day! But, I always make time for myself. Between writing, podcasting, Zoom calls, homeschooling, snack-making, lunch-making, dinner-making, I somehow find a way. I make sure to get a workout in or read an article I’ve been looking forward to, or do anything else that has the potential to put a smile on my face for at least 10 to 15 minutes. And sometimes that means getting up at the crack of dawn, but it’s worth it. And, once you get used to it, it’s not that bad.

2. Have Sex

Remember that you actually love your significant other. Remember that you chose to spend the rest of your life with this person. Remember that you have a partner and that even though your kids need you (all the f*cking time), getting some QT with your partner is just as important as taking time for yourself. Yes, I know that we’re 100% in competition over who is doing more work (and of course we are), but sex feels good, for both of you! And, it’s a great reminder that no matter how hard things are right now, you’re not alone. No S.O.? No problem! Quality time with your hand or personal massager—seriously. You’ll release those same endorphins and help you let go of the stress. 

3. Work Out

Not for a damn six-pack or a beach bod, but because it’s another one of those things that just feels good. It’s kind of like sex… You know how sometimes you don’t feel like doing it, but then about a minute into it, you’re reminded how much you love it and how great it feels? It’s the same thing with working out. I mean it! No time? That’s bullsh*t. See number 1. We make time for the things that are important to us. And especially now, during the pandemic, there are a ridiculous number of workout apps that range in level and time. Make it a habit, a non-negotiable part of your day (like all of those annoying Zoom calls).

4. Two Words: Play Date

Schedule weekly play dates—for you, not for your kids! Obviously, I’m talking about Zoom play dates considering we’re in the midst of a pandemic, but a  Zoom cocktail is a pretty incredible mood-booster. I know that we’re all pretty Zoomed out, but it’s different when you have a cocktail in your hand, some chips (or cheese or cookies or cake) nearby, and the kids are asleep. Catching up with a friend (even over a screen) can be powerful, and allow for those happy hormones (dopamine) to release. 

5. Set F*cking Boundaries

We are so used to being “on” and available that we don’t have any idea how the hell to turn “off”. It’s especially bad now that we aren’t leaving our houses as frequently. We used to be out and about, busy doing errands, etc., which would oftentimes excuse us from instantly answering a text or email. But now that we’re home 24/7, we feel as though we don’t have a reason to be “off” because people know we have nowhere to be. Well, you do have a reason. It’s called self-care. And, it’s okay to be home and unavailable. It’s okay to not be accessible all the time. So, walk away from your phone. Walk away from the urge to respond immediately. Just walk away, and come back when you’ve had a change to regroup. Permission granted.

More than anything else, you are not alone. There are millions of moms (and dads, but we’re not talking about them now) struggling through how to raise our kids in a pandemic. It’s not easy. And it feels almost unbelievable that this is our reality. But it is. And, one way or another, we have to make the best of it. So, start with YOU! Because YOU are important. You are worth it. And, your kids need you to be their pillar of strength. So, get after it! 

Images: 4dgraphic / Unsplash

15 Things You Actually Need To Buy Before Your Baby Is Born

If you’re pregnant, you’re likely familiar with the not-so-fun phenomenon that is unsolicited advice. Everyone wants to tell you what you need to pack in your hospital bag (I personally used nothing in my bag but my toothbrush), how to handle those first few sleepless weeks, and the items you absolutely need to buy before your baby is born. 

As a minimalist who lives in a very small New York City apartment, I found that a lot of items people told me I absolutely needed were nice to have at best, and useless and space-sucking at worst. In order to save you space, money, and do the environment a little favor, here are the things you actually need to buy before your baby is born. 

1. Newborn Onesies And Pajamas

While my daughter spent a lot of time in her diaper in those early days, newborn onesies and pajamas are essential for both walks and warmth at home. Look for pajamas with little mitten-like ends to the sleeves so they can cover the baby’s hands—most babies are born with very sharp nails, which they love to use to scratch themselves and you. Because their hands are so tiny at first, cutting their nails is scary, and this is a nice solution. Baby mittens do exist for this purpose, but I found my daughter just pulled them off. And when it comes to PJs, opt for zippers over snaps—they’re so much easier to deal with in the middle of the night. Here are some onesies to get you started.

Gerber Baby Organic Cotton Long Sleeve Onesies, $7.99

2. Diapers And Wipes

While you will get a few diapers at the hospital, newborns go through a lot of diapers. So whether you’re doing cloth or disposable diapers, make sure you have some waiting at home for you—a month’s supply is probably a good bet. And don’t forget wipes! My favorites are Water Wipes, which are made with 99.9% water and great for your baby’s sensitive skin. 

WaterWipes Baby Wipes Original, $42.99

3. Adult Diapers And/Or Thick Pads 

I wouldn’t suggest going totally crazy with this one, especially because if you end up having minimal tearing they may not be necessary. Just getting one pack of adult diapers and thick pads may be enough, and the hospital will send you home with some as well. 

4. A Bassinet

While your baby will do a lot of their sleeping on you, they do need somewhere to safely sleep when it’s your turn to get some shut-eye. You don’t need to get a crib ahead of time, but a bassinet is crucial—we actually ended up having our daughter sleep in the bassinet that attached to her stroller in the first weeks, and it worked out just fine.  

5. A Swaddle 

While you can use receiving blankets for swaddles (see more on that below), I personally found the process of trying to learn how to swaddle while also recovering from childbirth and taking care of a newborn to be exhausting and impossible. These Sleepea 5-Second swaddles are incredibly easy to use, and keep your baby snug and cozy so they sleep better and longer. 

Sleepea 5-Second Baby Swaddle, $27.95

6. Burp Cloths 

Babies spit up a lot, and if you want to semi-spare your clothes, sheets, and furniture, it’s important to invest in a few burp cloths. These muslin cloths are my favorites! 

Muslin Burp Cloths, $20.99

7. Receiving Blankets

As mentioned above, you can certainly use receiving blankets as swaddles, but I personally used them a lot to change my daughter’s diapers in those early days. I’m not knocking the changing table—I do have one—but I kept a receiving blanket in each room for when I had an emergency blowout situation on my hands, which was quite often. So while changing tables are nice to have, I’m not sure I’d call them a necessity when you have the inexpensive convenience of a receiving blanket to work with. 

8. Baby Wash

Babies have super-soft, sensitive skin, which means that whatever body wash or soap you’re using for yourself won’t work for them. The Pipette Baby Shampoo + Wash worked great for my daughter’s skin. And while you can use a baby bathtub, I personally found the one I got to take up way too much space—it was much easier to bathe my daughter in the sink or hop in the tub with her.

Pipette Baby Shampoo + Wash, $12

9. A Carseat 

If you want to leave the hospital, you’ll need a carseat. And hey, this is important to have anyway if you want to go anywhere that isn’t walking distance from your home—like the pediatrician, for example. 

10. A White Noise Machine

I was skeptical of actually needing this until I realized what a difference it made in my daughter’s sleep. The womb is very loud, and it helps lull the baby to sleep. A white noise machine serves the same purpose. I’m a huge fan of this machine by Vanzon, but I’ve heard people like the Hatch Restore as well. 

Vanzon by ONSON White Noise Machine, $35.99

11. A Breast Pump

Unless you’re very sure that you won’t breastfeed, it’s helpful to have a breast pump on hand. It’s hard to know exactly how latching will go in those initial days, and if you want to encourage your milk to come in and keep your supply up, it’s important to pump if your baby doesn’t quite get it at first. Or, if you’re like me and you’re struggling with breastfeeding and need a break, pumping can provide that. Most insurance companies will send you a free pump, so if you’re insured, this won’t cost you anything. Alternatively, if you don’t have plans to breastfeed, make sure to order about a month’s supply of formula. 

12. Bottles

Whether you’re formula feeding or breastfeeding, it’s nice to have the option of a bottle. I used these Philips Avent bottles quite a bit from day one to feed my daughter pumped milk so I could get a solid four-hour block of sleep while my husband stayed up with her—a true game-changer. 

Philips Avent Natural Baby Bottles, $28.90

13. A Breastfeeding Pillow

The My Brest Friend breastfeeding pillow is possibly the reason I was able to stick with breastfeeding at all. It was the perfect shelf for my daughter when she was so small, and made it so that I didn’t have to hunch toward her at every feed. While this isn’t a necessity if you don’t plan to breastfeed, it can still be a nice spot to place your infant when they’re drinking a bottle or when you want to let them sleep on you.

My Brest Friend Original Nursing Pillow, $34.95 

14. Nipple Butter 

Nipple butter isn’t a necessity if you’re not breastfeeding, but your nipples get so, so sore at the beginning—and nipple butter helps a lot. Once the soreness eased up, I simply used my nipple butter as lip balm. This one from Earth Mama Organics is my favorite! 

Earth Mama Organics, $12.99

15. Something To Carry Your Baby In

Whether it’s a stroller or you like the idea of “wearing” your baby, you’ll need something to safely transport them in so you’re not totally housebound. And trust me, sanity walks are very necessary for mental health at the beginning. I used the Ergo Baby, which is incredibly comfortable once you get the hang of it.

Ergobaby Carrier Omni 360, $179

Image: Lucy Wolski / Unsplash

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5 Things I Learned From My Miscarriage

“The pregnancy is not developing. I’m sorry.” I sat on the exam table, masked, alone, and completely bewildered by what I’d just heard. Of course, I’d always known this was a possibility. Hell, I’d spent weeks avoiding friends and family members and keeping my pregnancy a secret because it was still early. But “knowing” and knowing are two very different things. We all “know” that pregnancy loss happens. Just a couple of weeks ago, Chrissy Teigen bravely shared with the world that she lost her baby after experiencing complications with her pregnancy. Yet many were shocked or uncomfortable that Teigen revealed something so personal in such detail, confirming that stories like hers are still too often spoken about in hushed tones. I for one am over this. October 15th is Pregnancy and Infant Loss Remembrance Day, and in keeping with the spirit of the day, I’d like to share what I’ve learned after going through my own miscarriage.

It’s Surprisingly Common

Miscarriages are the most common cause of pregnancy loss, and they happen frequently. The statistics vary, but some tell us that about 10-20% of known pregnancies end in miscarriage, while others state that the rate is as high as 1 in 4. Anecdotally, it feels like it’s even more than that. Once I decided to open up and share my experience with other people, I started hearing so many others’ stories of pregnancy loss. If it hasn’t happened to the friends I’ve told, it’s happened to one of their friends or family members. While I’d never wish my experience on anyone, it’s comforting to know that I’m in the company of so many other strong and accomplished women.

Talking About It Helps

When I first learned my pregnancy wasn’t viable, I wasn’t sure if I wanted to share it with anyone beyond my closest friends and family members, for a couple of reasons. First, the experience can be hard to put into words. I barely had time to acclimate to the changes in my body and my identity before suddenly they were rendered obsolete. And yet, I was devastated, grieving for something that barely was. The abrupt shift was jarring, maddening, and totally disorienting. How do you explain that to someone who’s never been through it?

I was also afraid of burdening those around me with the news. It seemed strange to reach out, only to share something so awful. But then I had a revelation. I’d spent weeks isolating myself from the people I cared about when I was pregnant and it was anxiety-producing and depressing. Why double down on behavior that wasn’t serving me in the first place when I actually needed people? So much of pregnancy is shrouded in secrecy. Well-meaning secrecy, perhaps, but secrecy nonetheless. And those secrets were making me sick. Once I decided to open up to my family, friends, and therapist, I was overwhelmed by the love and support I received, which is just what I needed to start healing.

It’s Not Pretty

I think the main reason we don’t talk openly about pregnancy loss is because it doesn’t jibe with the picture-perfect ideal of motherhood that we expect women to uphold. Motherhood is supposed to be pretty and, above all, easy. The content on social media seems to confirm this. After all, it’s much more pleasant to post a joyful pregnancy announcement or serene maternity shot than it is to share the gruesome details of your D&C. Don’t get me wrong: we absolutely should celebrate the happy moments, especially during a time when we’re all looking for a glimmer of hope. But the ideal of motherhood is just that. It doesn’t tell the whole story, especially when so many women struggle with loss and infertility.

The ugly physical side effects that accompany a miscarriage are almost nothing compared to the emotional ones. Grief is already a non-linear process, but as the hormones produced during pregnancy begin to leave the body you may very well feel like you’re losing your mind. In my case, I’d go from moments where I was watching my favorite trash on Bravo and laughing like old times, to moments where my anxiety would take hold, convincing me that I’d never be able to have a child, and leaving me curled up on my couch in hysterics. One study found that one in six women who miscarry suffer long-term PTSD. Symptoms like these are invisible and insidious, exacerbating the anxiety and depression that underly an already traumatic experience. The hopelessness can feel so real you take it as fact, even though it’s not.

It Takes Time To Heal

If you’d spoken to me in the first week or two following my miscarriage, I’d have told you that I didn’t know if I would ever recover. But somewhere around week three, as I confided in friends and family, made peace with the fact that this happened to me, and let go of the shame, I started to feel like myself again. The key is to allow yourself time to feel better. We’re all built differently, and dwelling on how you “should” and “shouldn’t” be feeling is useless. Acknowledging your pain and letting yourself feel it is essential to the healing process.

Ask For What You Need

Just like it’s okay to let yourself feel the pain, it’s okay to ask for what you need from loved ones. It’s not uncommon for there to be a disconnect in the grief experienced by the person who lost the pregnancy and the partner who cares, but doesn’t fully understand what the other is going through on a physical and emotional level. While some resentment is natural, it helps to model the behavior you’re looking for by asking, compassionately, for some compassion. The same goes for friends and family members who don’t know what to say and may not understand that silence isn’t always golden. If you want to talk about it, let them know and explain that a safe space to air your feelings is all you’re looking for.

This rule also goes for your medical care. If your doctor isn’t showing you the care and empathy you deserve after a pregnancy loss, there’s nothing wrong with looking for a new doctor. The doctor-patient relationship during a pregnancy is a long and intimate one, and it’s important that you and your doctor are on the same page about the kind of care you need to feel safe and comfortable.

Pregnancy loss is heart-wrenching, but it’s not insurmountable. Talk to those you trust and don’t be afraid to be vulnerable. There’s strength in laying bare your weaknesses. While I have no idea what the road ahead looks like, I’m grateful I don’t have to walk it alone.

Image: Kinga Cichewicz / Unsplash

8 Things You Should Never Say To A New Parent

Being a new parent is hard, plain and simple. There are no straightforward how-to guides. There’s a stupid amount of advice. Everything from eating to sleeping to crawling to nursing has a million articles and experts for and against every aspect you could think of (and plenty you haven’t thought of yet).

Navigating all of this sh*t while you’re sleep-deprived and feeling like a shell of your former self is only compounded by the snarky comments—made intentionally or not—by family and friends. If you’re wondering how to tactfully interact with a new parent while being supportive and kind, here’s a list of all the sh*t NOT to say to them.

1. “You Still Look Pregnant!”

Before you go thinking, “nobody would ever say this”, I literally had someone say this to me and I about had a crying episode in public. (Don’t worry—I waited until I got back to my car, then cried alone in a parking lot, like an adult.) Having a baby is f*cking hard. Being expected to look immediately like how you did before you had said baby is hard. If you aren’t sure what to say, don’t f*cking say anything. It doesn’t matter if it’s been a week or a year. Everyone is different, and everyone’s body handles pregnancy and childbirth at its own rate. Some people can go for three-mile walks two days after pushing out a kid. Some, like me, are healing from C-sections and literally can’t move, like, at all. So chill with your judgment. And while we’re at it, how about we stop commenting on people’s bodies altogether?

2. “Are You Breastfeeding?”

Breastfeeding, formula feeding, exclusive pumping—it’s a torrid mindf*ck. Some moms breastfeed without a problem whatsoever. Some formula feed and love every minute. Some do a combo, and some exclusively pump. Basically, it’s none of your business, and you shouldn’t ask or offer advice either way. There are a lot of #feelings about how people *should* feed their babies, and it kind of boils down to not concerning you, at all.

3. “You’ll Lose The Weight”

A close family member said this to me, and my first thought was, “but what if I don’t?” Does that make me a failure? Maybe I’ll drop all the baby weight and then some. Maybe I won’t drop any at all, or I’ll stay somewhere in between for years. It honestly doesn’t matter, as long as you’re healthy and your baby is well taken care of. If it isn’t okay to make comments about someone’s weight while they aren’t pregnant or just had a kid, why is it okay after?

4. “You Look Tired”

Wow, do I really? I thought this new two-hours-of-sleep-at-a-time thing was really going to do wonders for my skin, hair, and overall appearance. I know I look f*cking tired. I have no idea how to take care of myself or this tiny person. Pointing out that your friend or family member looks like they haven’t slept when they have a new kid is not a cute look for you. It isn’t helpful; it isn’t being supportive or real. Instead of pointing out that mama looks tired, tell her that you bought her more lounge pants and cuddly bathrobes, or that she deserves a personal box of party tacos for holding her sh*t together through such a life shift and you’re proud of her.

5. “Sleep When The Baby Sleeps”

Cool, and I’ll do laundry when the baby does laundry and also wash dishes when the baby washes dishes. I’ll pencil in having a glass of wine when he has a glass of wine. I know this is old, tried-and-true advice, but in practice, it’s really kind of meh. I can say I tried to do this for a bit as a new parent, but eventually, the piles of dishes and laundry and need to wash your hair outweigh the need for sleep, so you have to take advantage of what little time you have.

6. “You Should Have Another”

Are you f*cking kidding? I can’t even wrap my head around how to take care of one tiny person and myself. How can you even mention a second? This is a pretty sh*tty thing to say regardless. Like, sure, maybe down the road, you’ll forget all about the sleepless nights, the tantrums, the hours nursing and pumping, and the good times you missed out on because you couldn’t figure out how to leave the house—and then decide to add a second or third kid to your household. But, until then, one is more than enough, and guests, family, and friends all need to respect that, too. Additionally, it’s NO ONE’S BUSINESS.

7. “Let Me Know If You Need Anything”

This one can seem confusing, so allow me to elaborate. New parents are f*cking tired. We don’t know what day it is. We don’t know what bag of Cheetos, old salad, or Pop-Tart is going to suffice for dinner. We need lots of things—spa days, time away from the baby, more time with the baby, wine, more wine, etc. If you want to help, just straight-up offer something. Instead of asking “what can I do?” or saying “let me know…” just offer something concrete. “I’m bringing you two bottles of wine, a footlong Italian sub, and a pizza” or  “Hey, I picked up 12 trashy gossip mags and your favorite cake from that bakery” will be much, much more appreciated than making us think about anything other than when we can nap.

8. “It’s Supposed To Hurt”

I was told this when I was struggling with postpartum depression and a difficult breastfeeding and nursing period. When my son latched, I fantasized about throwing him like a football across the room—that’s how bad it hurt. I heard everything from “just go see a lactation consultant” to “well, you’re just making it harder on yourself to do formula or pump” to “you’re clearly doing something wrong” to the above, “it’s supposed to hurt”. A mom’s breastfeeding, nursing, formula, and/or feeding journey in general is none of your business. Be supportive of however she’s feeding her kid, and offer no other “advice” unless specifically asked.

Images: Wesley Tingey / Unsplash; Giphy (3)