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Work at Betches


If you like our content, you’ll love working here. We’re a unique company with a very tight-knit team that strives to embody the best aspects of millennial culture and creativity.

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Current Openings

Description
  • Betches Media is looking for a Director of Sales & Brand Partnerships to manage all new client relationships from inbound lead, to proposal development and deal close across all owned digital, social & audio channels. The ideal candidate will be an experienced and highly strategic seller who possesses strong quantitative & analytical skills, excellent client relationship and presentation skills and a desire to learn in a fast-paced industry.
  • This person should have the ability to lead by example and a proven track record of closing sales and growing partnerships in the digital media and entertainment industry. Part of this role will be helping to not only proactively source and close business, but to also help the sales team grow and have a clear plan and path to success.
Role & Responsibilities:
  • Develop go-to-market sales strategy for Betches across high-growth sectors
  • Prospect, pitch and attract new business and clients (both direct to client and agency)
  • Build and scale key strategic accounts focusing on driving organic growth through repeatable, multi-platform programs
  • Manage the sales process from lead generation through to conversion
  • Accurately forecast revenue projections & team growth
  • Build and leverage network of brand and agency contacts to help grow proactive business opportunities and robust pipeline
  • Create, present and close opportunities with C-level executives
  • Demonstrate measurable success through achievable KPI’s
  • Manage a healthy book of business with autonomy and against a defined P&L
  • Stay ahead of the curve on marketplace & platform trends relating to their clients’ industries
  • Consistently identify commercial opportunities and innovate creative approaches to drive Betches Media revenue growth
  • Analyze and interpret data and insights to enhance sales optimization, performance and re-engagement opportunities
  • Help establish best practices and processes to ensure sales operations efficiency and scale the team
  • Manage multi-level team, providing insight, support and career growth
Qualifications
  • Minimum of 5- 7 years experience in digital media and/or entertainment sales with ability to translate client KPIs into actionable campaign strategies
  • Experience selling custom social campaigns across platforms (not just paid social amplification), podcast/audio sales and live/experiential opportunities
  • Extensive contacts in digital & social media (client and agency side), and brands (specifically, beauty/wellness; F&B; tech/entertainment/financial services/auto) with ability to independently build a large pipeline
  • Experience successfully developing, closing and managing large, customized content deals ($1MM+)
  • Ability to thrive in a fast-paced, multi-faceted start-up environment to oversee multiple projects and tight deadlines
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Fluency in the language of online measurement & research tied to advertiser campaigns
  • Exceptional communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure
  • Strong analytical skills to track and measure sales pipeline, conversion rates and predictive sales trends)3+ years experience managing direct reports
  • 3+ years experience managing direct reports
  • Familiarity and strong enthusiasm for entire Betches Media brand, content verticals and products and the utility we offer to our audience
  • Quick, creative thinker and idea contributor
  • Bachelor’s degree from an accredited college or university
Perks
  • Opportunity for growth
  • Fast-paced, high growth work environment
  • Friendly, fun, creative and collaborative team-based work environment
  • Health, dental, vision insurance
  • Paid vacation, flexible time off, holidays
  • 401K & transit benefits

The Application:

Please email [email protected] with the following:

  • Subject line: Full Name – Director, Partnerships
  • Body of email: Who you are and why you’d like to be considered for this position
  • Attach: Your resume
Betches Media is committed to being a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. We’re actively working to increase the diversity of experience and perspectives on our team, and we want to hear from you!

BETCHES MEDIA LLC is an equal opportunity employer. The materials I submit to BETCHES MEDIA LLC as part of my application for employment (the “Application”) will not be used for limiting or excluding any applicant from consideration for employment on a basis prohibited by local, state, or federal law. Applicants requiring reasonable accommodation in the application and/or interview process should notify a representative of the organization. By submitting this Application to BETCHES MEDIA LLC, I certify that I have not purposely withheld any information that might adversely affect my chances for hiring. I attest to the fact that the answers given by me are true & correct to the best of my knowledge and ability. I understand that any omission (including any misstatement) of material fact on this Application or on any document used to secure can be grounds for rejection of application or, if I am employed by this company, terms for my immediate expulsion from the company. I understand that if I am employed, my employment is not definite and can be terminated at any time either with or without prior notice, and by either me or the company. I understand that any material I submit throughout the application process, and during potential time of employment, becomes the property of BETCHES MEDIA LLC. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Who We Are Looking For:
  • Betches Media is seeking a Director of Marketing & Audience Development to drive the strategy, development and execution of audience growth, engagement and loyalty across its portfolio of brands and verticals. Reporting to the CEO, the Director of Marketing & Audience Development will be responsible for growing the Betches community, engaging and connecting consumers with the Betches brand, and positioning Betches as the leading voice of millennial women across all verticals.
The Ideal Candidate Will:
  • Be responsible for increasing audience reach and engagement across all original and branded content on all platforms (social, podcasts, email, newsletters, events & website).
  • Oversee the development of marketing strategies, communications plans and special initiatives designed to differentiate Betches and attract new audiences and customers
  • Partner closely with all areas of content to promote their work and ensure content has the widest reach possible.
  • Work closely with Sales & Brand Partnerships to develop, build and pitch creative 360 marketing campaigns that touch on all areas of the Betches brand.
You Are:
  • A digital brand marketer with knowledge and experience in audience development, paid social execution, brand PR, event planning and execution, influencer marketing, brand integrations and performance marketing campaigns. The candidate should be able to think strategically across multiple media and marketing channels with a focus on building loyal audiences and expanding Betches Media across each. The candidate must possess familiarity and strong enthusiasm for entire Betches Media brand, content verticals and products and the utility we offer to our audience.
The Role: Marketing & Strategy Development
  • Concept, ideate and lead ongoing marketing efforts across all Betches social and digital platforms, IRL (& virtual) through event marketing & brand partnerships
  • Ideate and execute new creative (and out of the box) cost effective ways for growing & gaining new audiences
  • Collaborate with content & brand partnerships to develop and implement new series, ideas and marketing strategy for all original and branded content
  • Manage PR relationship while building PR worthy moments to help grow Betches audience and recognition
Multi-Platform Content Strategy
  • Lead team in the creation of innovative, funny & forward-leaning multi- platform content that generates buzz and increases engagement for all Betches Media
  • Create distribution strategies for content internally to Betches and externally while collaborating with content creators across all platforms
  • Lead strategy for developing / fostering the Betches community
  • Develop concepts that are aligned with the brand’s content strategy and positioning, that are uniquely designed for the specific platform
  • Pitch high level storytelling for the digital space and partner with teams on the development of content, from ideation through execution
Audience Development
  • Create & launch multi-platform marketing campaigns to enhance audience development through social, digital and email collection
  • Outline success measures for all areas of content based upon organizational goals and performance
  • Management of internal and third-party analytics tools and reporting on KPIs
Team Leadership
  • Motivate, mentor and develop marketing team members and lead the professional development of direct reports
  • Lead team in the ideation, creation and execution of all marketing content, across all platforms
  • Establish marketing team KPIs and support team to achieve goals
You Have:
  • 5-7 years of marketing, audience development and multi-platform content experience
  • Proven experience that shows a creative vision in developing interactive content and campaigns for a media and/or entertainment brand
  • Expertise in forming and executing disruptive, creative, and impactful ideas / events / stunts
  • Awareness and understanding of latest marketing trends across all digital, social media, and video production
  • Experience in event planning and execution, branded integrations, influencer marketing, paid marketing and targeted advertising
  • Deep understanding of how users interact with digital content and paid media, and how to create great user experiences
  • Strong analysis experience with the ability to translate data and insights into actions that drive growth across communities and customers
  • Strong understanding importance and ability to measure accurate ROI any marketing effort
  • Strong experience creating successful email marketing campaigns
  • Knowledge of demand generation best practices across inbound, outbound and digital marketing
  • Ability to manage and guide direct reports, work independently and multi-task
  • Ability to build, manage and allocate a marketing budget
  • Excellent interpersonal, organizational, written, verbal communication skills & strong attention to detail
  • Bachelor’s Degree from an accredited college or university
  • Ability to be flexible & agile in a fast-paced media industry
  • Proficiency in Word, Excel and PowerPoint/Keynote
Perks
  • Paid medical insurance
  • Paid vacation, work from home, flex time & holidays
  • Paid maternity and family leave
  • Dental, vision, 401K & transit benefits
  • Opportunity for growth
  • Fast-paced, high growth work environment
  • Friendly, fun, creative and collaborative team-based work environment

The Application:

Please email [email protected] with the following:

  • Subject line: Full Name – Director, Marketing & Audience Development
  • Body of email: email: Who you are, your relevant experience and why you’d like to be considered for this position
  • Attach: Your resume
Betches Media is committed to being a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. We’re actively working to increase the diversity of experience and perspectives on our team, and we want to hear from you!

BETCHES MEDIA LLC is an equal opportunity employer. The materials I submit to BETCHES MEDIA LLC as part of my application for employment (the “Application”) will not be used for limiting or excluding any applicant from consideration for employment on a basis prohibited by local, state, or federal law. Applicants requiring reasonable accommodation in the application and/or interview process should notify a representative of the organization. By submitting this Application to BETCHES MEDIA LLC, I certify that I have not purposely withheld any information that might adversely affect my chances for hiring. I attest to the fact that the answers given by me are true & correct to the best of my knowledge and ability. I understand that any omission (including any misstatement) of material fact on this Application or on any document used to secure can be grounds for rejection of application or, if I am employed by this company, terms for my immediate expulsion from the company. I understand that if I am employed, my employment is not definite and can be terminated at any time either with or without prior notice, and by either me or the company. I understand that any material I submit throughout the application process, and during potential time of employment, becomes the property of BETCHES MEDIA LLC. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
  • Betches Media is looking for an editorial intern to assist the Betches Sup team with content creation, social media strategy, podcast production and community engagement for the Spring 2021 semester. Sup is the news, politics, and activism vertical of Betches Media. The ideal candidate is obsessed with politics, social justice, feminism, social media, and how they interact. This internship will be focused on assisting the Sup’s editorial director in identifying and optimizing opportunities for growth and engagement in 2021.
Role & Responsibilities
  • Strengthen community engagement efforts by reading and responding to messages, replying to comments, flagging consistent feedback, and ideating opportunities for deeper engagement.
  • Conceptualize social media posts and pitch novel ways to communicate political topics
  • Writing quick hits on trending news topics, pitching novel angles on popular topics in politics and feminism for editorial or social coverage. There is an opportunity to use and develop your editorial voice.
  • Tighten social efforts and ensure all articles, newsletters, and podcasts are pushed across all social channels.
  • Provide copy edits for articles and daily newsletter in addition to miscellaneous editorial assistance.
  • Brainstorm social media posts, evergreen and timely
  • Conceptualize Instagram posts and Stories
  • Live tweet events and assist with breaking news coverage when available
  • Research podcast topics
Qualifications
  • An understanding and appreciation of the Betches Sup voice
  • Plenty of writing experience, ideally with published clips
  • Deep understanding of the social media landscape
  • Sensitivity to all perspectives and experiences with an eye towards inclusion
  • Social media savvy — you’re immersed in the political conversation across platforms and know-how stories catch fire on social media.
  • Research and copy-editing skills
  • Experience or interest in social media design preferred, but not required
  • Must be able to receive college credit
  • Please note, this is an unpaid position – you must be able to receive college credit to accept an internship here

The Application:

Please email [email protected] with the following:

  • Full Name, location
  • Your availability – semester, ideal start/end dates, and days of the week
  • In a brief paragraph, describe your previous work experiences and relevant accomplishments. Let us know why you want to work for Betches and why you think you’re a good fit. Be professional. We do NOT want to hear about how you spent your summer blacking out on boats and blowing off your internship, for obvious reasons.
  • Send a link to or attach any relevant, preferably humorous, writing samples.
  • Subject line: Full Name – Betches Sup – Editorial Intern
  • Body of email: Who you are and why you’d like to be considered for this position
  • Attach: Your resume