After what feels like a full minute since the last one, NYFW has arrived! This is the week when the fashion industry’s top designers, models and photographers gather to celebrate the latest trends in clothing and accessories. It’s basically the best week of the year, which is amazing because there are officially now only two weeks of the year that aren’t fashion week. That made us curious, what exactly does the industry do when it’s not celebrating itself in a trendy world capital? We launched an investigation and talked to the top names in fashion to find out.
“There are thousands of photographs taken at every fashion week, which means the bulk of time in between fashion weeks is spent scrolling through pictures and clapping for each of the models as if they were still walking down the runway. This is an important ritual that can take up to 18 hours per day.” — Anna Wintour
“Coping with the fact that it’s not fashion week is something that no designer should have to do alone. That’s why we all gather in between the London, Paris, New York and Milan events to hold hands and watch Michael Kors weep uncontrollably.” — Kate Spade
“Just because the fashion industry acknowledges that sometimes it’s not fashion week, doesn’t mean we have to accept it. We hope to eventually live in a world where every day is fashion day. That’s actually my greatest wish, followed by world peace.” — Kendall Jenner
“After a full day, the fact that it’s not fashion week gets to be pretty exhausting. That’s why in the ’80s Calvin Klein began the tradition of hosting fake fashion weeks in his apartment so people didn’t go insane. He’s credited with saving the industry by many in the inner circle.” — Heidi Klum
“Not fashion week? I don’t understand the question.” — Marc Jacobs