What Your Favorite Hard Seltzer Brand Says About You

Just as my colleague Alise Morales is the undisputed Doll Correspondent here at Betches, I am too dubbing myself the Senior Hard Seltzer Correspondent (though I fully admit that my articles are no American Girl Dolls Ranked By Betchiness, but I do my best). I’ve already broken down what your favorite White Claw flavor says about you, but why stop there? What if you’re not a White Claw Outlaw? What if you’re *gasp* a Truly Thot? A Bon & Viv kid? (I clearly made all these terms up.) Never fear, I’m here to tell you, like a drunk Buzzfeed but probably still more logical, what your favorite hard seltzer brand says about you.

White Claw

People who drink White Claw go one of two ways: they either embrace the frat bro branding and are therefore wanted in several states for their petty crimes, or they are “old people” (read: over 30) who think they’re winding down but are in actuality blacking out on Tuesdays after chugging four of these in an hour. So basically, the same person just plus or minus a side of self-awareness. I shouldn’t have to tell you this, but I will: drinking these is not a valid defense in court. I will also let you in on a secret: everyone wants you to shut the f*ck up about these.

Truly

Unlike some of its bougier counterparts, Trulies are upfront about what they bring to the table, which they communicate through bold packaging and the fact that you can find them next to the checkout counter at your local Walgreen’s. The people who drink these are always yelling without intending to, and true (pun not intended) to the name, their main personality trait is that they consider themselves “brutally honest”, which we all know means “lacking tact”.

Wild Basin

Let me guess: your name is Kaylee or Hayleigh or Mickayyleaighgh, you live in Buckhead, Atlanta or somewhere similarly preppy, and you have a designer Frankenstein of a dog. Yes, I know the outdoorsy design on the cans would lead one to believe I would go the “you actually enjoy hiking” route, but I’m not that literal. You see, these flavors are so bougie (“lemon agave hibiscus”? It’s lemonade, call it what it is) that the people who drink this are the people who barrel curl their hair for fun. I see your melon basil and while yes, you sound delicious, I’m not sure I can hang with your crowd considering I don’t have a trust fund. Also what the f*ck is a “yumberry”?

Bud Light

I’ve heard the strawberry flavor is actually good, but I have yet to try these considering I am over the age of 23. When it comes to Bud Light Seltzer, we can go one of a few ways. First, there’s the obvious: you just graduated college, are living in FiDi with six roommates and three fake walls (“The closet is a flex!”), and are biding your time until Jake’s Dilemma reopens. Then, there’s the other slightly obvious: you’re stuck in a miserable 9-to-5 working like, insurance or some sh*t, and just long for your college days (you probably also have a rack of Bud Light beer in your fridge and a lonely beer bong collecting dust in the corner). Or, finally: you’re just a regular guy/gal who isn’t into all these high-falutin trends like “adaptogens” and “açai” that you see on Instagram, and prefer the simple things in life.

High Noon

The thing is that High Noon drinkers are better than everyone else, but they aren’t showy about it. In fact, some say they, like their go-to seltzer, are overly sweet. When High Noon drinkers discover a new trend, they won’t say anything when you hop on that bandwagon two years later and act like you invented it. You want to hate this person, but you can’t find a reason, and anyone you express your jealousy to will just think you’re the asshole.

Bon Viv

Bon Viv is that girl nobody paid any respect to in high school, but once she got away from her small town, she was the f*cking Queen Bee in college. She left all those haters in the dust and had an instant come-up. The thing is, though, she still keeps it real. Yes she did get invited by a well-known fashion brand to a trip to Paris, yes she’ll still be at your 10-year reunion, no she is not interested in trying one of your “weird wrap things”.

Four Loko

These things pack 12% ABV per can (for reference, most of these other brands clock in around 5%). I mean this from the bottom of my heart: If you drink Four Loko seltzers, I am afraid of you. You have nothing to lose. You probably use your iPhone without a case, just out here raw dogging it. You may likely have a death wish. Just stay away from me.

Images: djile / Shutterstock

What Your Favorite Flavor Of White Claw Says About You

Spiked seltzers are the drink of summer, whether we are having a summer or not. Ever since they burst onto the scene, people have been obsessed with them. And for good reason: they taste amazing, are not super high in calories, and are easy to chug in rapid succession. While I know what your favorite flavor actually says about you is that you bought the variety pack and the can you’re drinking was the first one you reached for in the box, I think it can go a little deeper. Just like your horoscope, your preferred White Claw flavor could reveal some latent personality traits that you never wanted to admit to yourself. Or this could be a totally made-up thought exercise I did for fun. I guess only you can decide, based on whether you agree with what I wrote about your flavor of choice!

All the 70 Calorie Ones

I haven’t tried any of these, and I’m looping them all in together because the idea is the same. If you are seriously the type of person who is so preoccupied with counting calories that you’re going out of your way to shave 30 of them off of your alcohol, I’m going to also venture that you’re the person posting their at-home workouts on Instagram. Even worse, you’re not even improvising by using wine bottles as free weights. No, you already had a full rack of free weights on deck and enough resistance bands to supply a gym. Chill the f*ck out—drinking 100-calorie hard seltzers isn’t going to sabotage your physique. You might want to turn your attention to the pizza you drunkenly inhaled after chugging six of these bad boys.

Pure

I’m sorry, if you’re drinking plain White Claw, you are a serial killer. The whole point of these is that they kind of taste like fun, flavored seltzer, but they also get you drunk. You just took the fun out of it, and not even in a way that makes sense. If you want to get drunk off plain seltzer, they already have that, and it’s called a vodka soda. Only someone who literally enjoys murder would want to sip a semi-flat soda that only just gets you buzzed.

Black Cherry

Black Cherry is the elite of White Claw flavors, simply because it tastes good, and speaking from experience (last week), I could drink an entire case without getting sick of it. What makes Black Cherry so good is that unlike some of the other flavors (lookin’ at you, “Natural” Lime), it doesn’t taste like I’m being smacked in the face with artificial cherries created in a lab. Like, I don’t pick up a can of boozy seltzer expecting to drink freshly squeezed cherry juice, but I expect some resemblance to the real thing. So, the Black Cherry drinker is also real af, because real recognize real. Black Cherry doesn’t mince words, she calls people out if they’re acting foolish (she’s been known to be called an asshole at times for her bluntness). She doesn’t Facetune, not even to make her teeth whiter. When she skips a workout to eat pasta on her couch, you’ll know about it. When she posts a thirst trap, she captions it, “look how good my boobs look.”

Mango

The mango-drinking bitch is always on a vacation, if not literally, then in her mind. She’s the one who’s posting thirst traps from her parents’ backyard. When she emerges from quarantine, the only skill she will have mastered is her camera’s self-timer and which angles she can sit in that still show off her butt. She’s the only person you know who will have worn a bathing suit this entire summer.

Natural Lime

It’s not enough to just be lime—no, this has to be Natural Lime. But there’s nothing natural about drinking a malt beverage disguised as water with fruit. If you swear by Natural Lime, you are definitely someone who eats a plant-based diet because you don’t trust the “chemicals” in processed foods… but then gets bi-monthly lip injections.

Ruby Grapefruit

Grapefruit drinkers are not to be trusted. The thing with Grapefruit White Claw is it sounds good, and it is for the few sips, until you realize this sh*t is extremely f*cking abrasive. Even the name is abrasive—we all know what a grapefruit is, you don’t need to specify that it’s a ruby grapefruit.

The person who enjoys this sh*t seems great at first. She always seems to have fun plans going on and invites you out to brunch reservations at the most lit spots where the mimosas flow freely without a time limit. And even better, she sometimes pays! It’s everything you could ever want, until you realize that nothing in life is truly free. If you don’t respond to her texts immediately, she starts subtweeting you. If you can’t make one of her club reservations, you better not geotag yourself anywhere other than your bed, because you’ll get an eyeful in the DMs the second you hit post. And god forbid you post a photo she took without giving her photo credit—she may send a hit squad after you.

Raspberry

Raspberry wishes it could be black cherry, but frankly, it’s just a little too fake. Raspberry is the type of person who posts #nofilter, when you can tell they played with the brightness, contrast, and highlights, and also applied a full face contour. Raspberry would never get plastic surgery, but regularly gets facials, highlights, and lash extensions. If Raspberry were a castmember on Vanderpump Rules, it would be Scheana, and that should tell you everything you need to know.

Lemon 

Okay, so you want a vodka soda but you promised yourself to stop blacking out on weeknights? We understand and we empathize. Will a Lemon White Claw transport you to the beaches of Ibiza? No, absolutely not, but it will give you the delicious citrusy alcohol taste of cheap vodka that’s reminiscent of all the bars we wish we could visit right now. Anyone chugging this flavor just really misses sweaty dance floors where finance guys try to hit on you when their girlfriends are in the bathroom. Tbh, same.

Watermelon

Watermelon White Claw tastes sort of like nothing, with a hint of watermelon and a hint of alcohol. Drinking this is like drinking a club soda with a splash of vodka in it while watching someone eat a watermelon on IGTV. That said, this beverage will provide you with the closest approximation to summer that we will experience this year. Watermelon White Claw is the official drink of everyone mourning their vacations. Drinking this will take you to a different place—no, not the beach you’d had planned, but more like, your Aunt’s house in New Jersey where you constantly get yelled at for forgetting the recipe to potato salad. (Hint: the secret ingredient is mayonnaise.) 

Tangerine

Let’s call a spade a f*cking spade: this is orange. It’s orange who went to a fancy private school and came back to their hometown with a rebrand and a new vocab. But the thing about Tangerine is that while you want to hate it for insulting your intelligence by literally being orange and claiming otherwise, you can’t because just like Black Cherry, it tastes pretty damn close to the real thing. Sure, Tangerine is a little extra, but she still gets the job done, and let’s be real! Who among us is not a little extra sometimes? Tangerine is the one who peer pressures everyone into going all-out in theme for a Zoom video chat, but it ends up being really fun. She plans a minute-by-minute itinerary on your group trip, which leaves you all exhausted, but you know if you’d left it up to anyone else you would have all been hungover to even visit one site. She does dance challenges on TikTok, but she’s actually like, really coordinated. You want to hate, but you just can’t.

Images: rblfmr / Shutterstock.com; White Claw

6 Spiked Seltzer And Face Mask Pairings To Get You Through Quarantine

If you, like me, spent the last week exchanging intimate conversation with only your dog and the weird crack on your ceiling, then welcome to quarantine life, betch! This is the bad place. It’s been a weird few days, friends, and I doubt it’s going to get any less weird in the coming weeks. I can confidently say that social distancing has changed me, and it’s changed me for the worse. It’s reduced me to a person who cooks and does home workouts—and I don’t like it one bit! But I will say spending more than 72 hours alone in my apartment with nothing but my thoughts to keep me company has made me reevaluate my skin care journey. And by “reevaluate” I mean think about at all. It’s hard not to when the only face you see all day is yours and it’s looking back at you in the mirror with last night’s pizza sauce on it. But no more! Today is a new day. And since I’m the kind of person who takes one step forward, and then does the entire cha-cha slide backward, I’ve decided that my journey to clearer, softer, more age-defying skin can only be done with a canned hard seltzer in my hand. Baby steps, people. So here’s a list of the best spiked seltzer and face mask pairings to get you started on your quarantine skin care journey. 

White Claw Pure + Detox Clay Mask

l'oreal paris pure-clay mask, best beauty products at target

The time for panic-eating entire boxes of Cheez-Its, ice cream cartons, and the family-size Stouffer’s mac n cheese you bought “just in case” is right tf now. And you know what washes down all of that processed cheese and sodium? White Claw Pure! Unlike other White Claws, White Claw Pure is flavorless so it cuts out all the bullsh*t and feels more… detoxifying? Okay, that’s a stretch, even for me, but it does taste crisp AF which is why I HIGHLY recommend pairing it with L’Oréal’s Pure-Clay Detox & Brighten mask. Like your insides after sippin’ on this knock-off vodka soda, your face will feel pure as hell after using this mask. Coming in at $12, you won’t find a cheaper beauty product, and also, this one actually works. It’s a super efficient clay mask that clears congested and/or dull skin, illuminating skin for a healthier glow. Plus, you can usually find it in the grocery store skincare aisle so just tack it onto your list while you’re there trying to barter for the last roll of toilet paper. 

Natty Light Aloha Beaches + Peel Off Mask

Natty Light is the brand of alcohol preferred by people who frequent frat houses and the first guy I ever lied to about giving me an orgasm. No hard feelings, Paul! (Seriously, nothing hard. at. all.) If a global pandemic wasn’t sufficient enough evidence that God is trying to smite us all down so She can start humanity anew, then Natty Light releasing a spiked seltzer should be evidence enough. If you’re still brand loyal to Natty Light, then I’m assuming you’re also brand loyal to the face masks sold in the sale section of Walmart. I assume. For you, my friend, Masque Bar Peel Off Mask is going to be your go-to mask. Like Natty Light’s Aloha Beaches, both are cheap AF but still v effective. It’ll get the job done if you’re looking to kill time between second dinner and rekindling things with your ex from high school just to feel something again. 

Bon & Viv Clementine Hibiscus + Hydrating Mask

Drinking Bon & Viv is basically like water, which is not a scientific fact, just my personal opinion. It’s light, refreshing, and I drink 8 glasses of it a day. It’s by far my favorite brand of spiked seltzers, which is why I’m pairing it with one of my favorite masks of all time. Hydrating masks, like Neutrogena’s Hydro Boost face mask, go perfectly with Bon & Viv. Made with purified hyaluronic acid, this sheet mask gives instant results—and I really mean that. Your skin will go from looking dry and flakey to supple and glowy in minutes, and the best part is you don’t even have to drink water to do it!! Why does it work so well? Well, unlike other sheet masks, Neutrogena’s Hydro Boost uses unique hydrogel material to seal in the formula for maximum absorption into your skin. As a bonus, pair it with the Hydro-Boost gel cream moisturizer and literally never have sh*tty skin again. 

Seagram Escapes Tropical Rose + Tula Mask

You’ve been influenced and you’ve been influenced hard. You’re the kind of girl that only started drinking spiked seltzers in the first place because you saw it via a swipe-up code three summers ago. While Seagram Escapes Tropical Rose isn’t a seltzer per se, it is canned, and its targeted audience is people who consider Shein products actual fashion, so it counts. Also, the man behind this beverage is none other than Mr. The Most Dramatic Season Ever himself: Chris Harrison. I’m pairing this beverage with Tula’s Exfoliating Treatment Mask because what goes together more than a beverage created by an influencer and a face mask influencers are constantly trying to pimp out to us on Instagram? My heart hurts me to say this, but I’m actually a fan of Tula’s products (it’s me, I’VE BEEN INFLUENCED). I’m a fan of this mask in particular. It’s clay-based, so its purpose is to exfoliate and detox, but the antioxidant-rich blueberry extract in it keeps your skin hydrated for smoother, more even-toned skin. I recommend drinking the Tropical Rose whilst wearing the mask and DMing people on dating apps with Chris Harrison’s best lines. It’s what he would want for us during the quarantine!!

Orange Truly + Hangover Mask

Just because I’m stuck in my apartment for the foreseeable future and literally barred from entering any establishment that sells alcohol as per the shelter in place law for my state, that doesn’t mean I’m not going to turn up, okay!! Instead of pounding drinks at the bars until I reach a point where I think it’s socially acceptable to publicly blast “Lose You To Love Me” from my phone and cry softly into my hands, I’ll just be doing that exact same thing but on my couch while on Instagram Live. What I’m saying is, a pandemic isn’t going to get between me and my toxic choices, so I know I’ll be needing a hangover fix. While I admit the orange Truly isn’t my favorite, someone once said to me it smells like emergen-C, and now I can’t stop thinking about it. Think of it like drinking a screwdriver but with less calories and, like, sadder. While you’re working on that hair of the dog, pair it with the Drunk Elephant D-balm Electrolyte Waterfacial Mask. Packed with electrolytes, it’s like gatorade for the skin. You’re welcome in advance. 

Wild Basin Cucumber Peach + Gold Foil Mask

Putting any glam into my beauty routine is something that happened BC (Before COVID). These days I’m lucky if I remember to wipe the jelly stains from my cheeks before getting on the daily 4pm video conference team meeting. That’s why I love the Rose Gold Foil Sheet Mask from Bliss. Delivering nearly a full bottle of serum in just one treatment (bless), this mask infuses your skin with calming rose flower extract and skin-conditioning colloidal gold that gives you hydrated, refreshed skin. Plus the rose-gold packaging will make you feel expensive AF and not like someone who recently considered selling a lock of their hair on eBay for one toilet paper roll. I recommend pairing this mask with Wild Basin’s Cucumber Peach spiked seltzer because it feels like you’re drinking a goddamn spa.

Images: RossHelen / Shutterstock.com; Amazon (5); blissworld.com 

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We’re Officially In A Spiked Seltzer Bubble

I was on Twitter Tuesday night when I learned that Four Loko, ruiner of college livers everywhere from the years of 2009-2011, was coming out with a hard seltzer. In true Four Loko fashion, each can is 14% ABV, which is higher than a glass of wine. “Jesus Christ,” I said to myself (and then, approximately six seconds later, to my Twitter followers). “I’m going to end up in the morgue once these things hit shelves.” We all joked “Four Lokos walked so spiked seltzers could run” enough times that Four Loko called our bluff and f*cking ran all the way with it.

This came just one day after Natural Light, equal ruiner of college livers everywhere, announced its two new seltzers, puzzlingly named Catalina Lime Mixer and Aloha Beaches.

That’s right, we made a f***ing seltzer.

Introducing the two newest members of the Natural Light fam: Catalina Lime Mixer & Aloha Beaches. 6% ABV hard seltzer. LFG pic.twitter.com/MXAcGuCQVE

— Natural Light (@naturallight) August 12, 2019

When the two drinks you equate to puking in a communal toilet have graduated to a beverage you would bring to a barbecue, we have officially reached a spiked seltzer bubble. 

I first became aware of spiked seltzers as a concept in 2015, when we wrote an article about its existence. At the time, we wrote, “Spiked Seltzer is a refreshing, bubbly alcoholic seltzer drink that betches will love for being low carb, all natural, and this year’s hottest trend that no one really understands and never legitimately follows: gluten free!” Honestly, still true. Back in 2015, BON & VIV was one of, if not the, only companies making hard seltzers, and its mermaid logo became iconic. But, I’ll be honest, even though I knew spiked seltzers existed, I’d had maybe a few at my brother’s apartment (his roommate and his girlfriend were big on them and always had some in the fridge). They existed, but they were not really a ~thing~. They were more of a novelty than a go-to drink.

Until the summer of 2019. 

Fast forward four years, and spiked seltzers are everywhere. BON & VIV no longer has the monopoly on the alcoholic sparkling water market, with companies like White Claw and Truly in the mix, plus apparently every other alcohol brand racing to invent their own equivalent. And, look, I’m not just making this up from anecdotal evidence. Chelsea Phillips, Vice President, Beyond Beer Brands at Anheuser-Busch, said, “It’s no secret this is the year of hard seltzer.” She added, “BON & VIV has seen tremendous growth since our founder Nick Shields invented the category back in 2013.”

Nowhere is that growth more evident (besides your friend groups) than on Twitter and Instagram. Memes about all types of alcoholic seltzer have cropped up, seemingly out of nowhere, with each brand getting its own unofficial slogan and accompanying fanbase. You’ve got “ain’t no laws when you’re drinking Claws,” a battle cry uniting all those who have ever gotten wasted and made a bad decision, especially when day drinking was involved. (So, all of us.) 

Brace yourselves. Frat bros calling themselves “White Claw Outlaws” are coming.

— sluttypuffin (@sluttypuffin) August 14, 2019

Four Loko coming out with a spiked seltzer to finish off those of us who survived the first go around

— Rooster (@ruthlee_) August 14, 2019

In the other corner, you’ve got the smaller but mighty “Let’s get unruly with Truly” and its variants. 

Drinking Truly: unruly

Drinking White Claws: no laws

Drinking Four Loko Sours: Commencement of the annual Purge pic.twitter.com/3QH9xpZRBU

— Hayley Phillips (@somecallmehay) August 14, 2019

Whatever team you’re on—and truthfully, I’ve yet to meet a single person who solely drinks one type of spiked seltzer—it’s clear we are f*cking obsessed with spiked seltzers.

How did this happen? Last summer, it was all about rosé and its frozen counterpart, frosé. Millennial pink, Instagrammable, and slightly bourgeois to pronounce, it’s no wonder it took over the internet. This summer was poised to be dedicated to the aperol spritz—bright orange and equally eye-catching—and then somehow, spiked seltzers muscled their way into our Twitter and Instagram feeds, backyard parties, and even bars, with bars selling cans of White Claw and, in the case of one of my local dives, offering Truly on tap.

As for how exactly we got here, it’s actually pretty simple to piece together. The popularity of hard seltzers can pretty easily be traced back to that of its sober counterpart: regular seltzer. But not just any seltzer—LaCroix. No brand of seltzer blew up quite as astronomically as LaCroix, with its ubiquitous sh*tty script, weird neon cloud design, and subtle flavors that spawned a million jokes, like “LaCroix tastes like someone whispered the word ‘banana’ in another room.” 

new lacroix flavors!
-transported in a truck near bananas
-hint of hint of lime
-single skittle dissolved in water
-shy watermelon
-imagine like, a strawberry but with low battery

— Pitch (@pitchjokes) June 13, 2018

It’s not shocking that the popularity of hard seltzer is due in part to the success of LaCroix, considering Phillips says, “we’ve heard consumers refer to BON & VIV Spiked Seltzer as a ‘boozy LaCroix’ more than a few times.” What many millennials who swear by the stuff probably don’t know is that LaCroix has been around since 1981. Yes, it existed even before there was Twitter on which to make jokes about it, or Instagram on which to post pictures of fridges stocked full of it. But LaCroix really started to blow up in 2015—two years after BON & VIV was invented. That year, LaCroix sales tripled, pulling in $175 to $226 million dollars a year. The reasons are pretty simple: LaCroix’s eye-catching packaging, combined with consumers’ flock to healthier alternatives to soda, and a few savvy marketing techniques (to simplify the phenomenon) created the force it’s known as today.

Then, if you have two brain cells to rub together, you can take a guess that people’s desire to make healthy drink choices doesn’t stop at their alcoholic beverages. Phillips states, “Hard seltzer’s growth path mirrors that of non-alcoholic seltzer.” She explains, We find our key consumers are health-aware men and women who want something that tastes great, requiring no sacrifices.”

I was sitting in my friend’s backyard a few weeks ago, where we had blown up a kiddie pool to turn an ordinary Sunday afternoon into a makeshift pool party. A group of guys we knew showed up, toting a box of BON & VIV. My roommate turned to me, sipping from her can of hard seltzer.

“It’s funny,” she says. “Spiked seltzers are basically just wine coolers, which guys in the past would make fun of us for liking. But now they’re all obsessed with spiked seltzers.”

Coming in brightly colored cans and fruity tasting, I would have thought bros everywhere would be eschewing these drinks, clinging desperately to their masculinity. But the opposite has happened. In fact, men are embracing seltzers so much that the term “White Claw Bros” is a thing.

‘Claw is the law’: Why American ‘bros’ suddenly can’t get enough of White Claw hard seltzer https://t.co/voGs9L87Nc via @businessinsider

— Justin Smith (@Justin__Charles) August 13, 2019

I asked a few male friends, and they disagreed with me that hard seltzers are seen as “girly” drinks in the first place (more on that problematic characterization in a sec). Mike, 35, said, “I think the perception about ‘girl drinks’ is about how sugary and sweet they are, and I think that’s Mike’s Hard, Smirnoff Ice, etc. way more than spiked seltzer.” Melvin, 30, chimed in, “They’re easy on the stomach, not heavy, and the alcohol content isn’t high enough to where you’ll get sh*t faced if you just want to hang (like at a beach or bbq).”

Bruce, 38, says, “My first experience with the Claws was literally because I went to the beach with females and they brought like 24 of them. I brought beers, and then I saw black cherry and I was like ‘sh*t, I like black cherry’.” He adds, “I was already drinking LaCroix every so often, and a La Croix option with alcohol? Sheeeeeiiiittt.” 

Aron, 31, asserts, “They’re heavy on taste (especially mango!) and light on calories.” But also, he says, “on a side note: it’s always amusing to me how we as a society claim we want modern men who’re less focused on gender norms and yet we’re still having this conversation because deep down many women still seem to want ‘manly men’ and thus as men we need to justify why drinking a claw, or any drink deemed “girly,” is okay and isn’t dissonant or otherwise at odds with our identities as men.” And yes, he really said this—I will show you my group texts.

To all the men that think they are too “manly” to drink White Claw .. sorry ahead of time if your girl at my place drinking claws

— White Claw Gang (@whiteclawcrew) August 10, 2019

Phillips says the BON & VIV demo is “split even” but female-skewing. White Claw reps didn’t get back to me for comment, but I would assume their demographic is similar. Basically, the conclusion we as a group came to was, as Aron put it: “It’s just a great drink for everybody and men and women both appreciate a lot of the same characteristics” (taste, sugar content, calories, alcohol content). Or, as Bruce said, “You won’t feel like you went on a bender, fun for both genders.” After having four seltzers last week at the beach and feeling hungover by 9pm, I’m going to disagree with the “not feeling like you went on a bender” claim, but I’m here for the gender universality.

Whether or not spiked seltzers will reign supreme next summer remains to be seen. But for now, stock up on the brand of your choosing and crack one open. Because right now, we’re in a spiked seltzer bubble, and just like any trend—podcasts, festivals—this one is eventually going to burst.

Images: bonandviv / Instagram; sluttypuffin, ruthlee_, somecallmehay, pitchjokes, whiteclawcrew / Twitter