It’s not all fun and flat tummy tea when it comes to being a successful influencer—in fact, it actually takes a ton of hard work. If you want to actually make money off of posting cute pictures, it takes more than just being pretty. This week we had Danielle Bernstein from We Wore What on our When’s Happy Hour podcast to talk about how she’s built her career as an entrepreneur.

Danielle didn’t just wake up one day and decide to post sick pics. She started We Wore What 10 years ago as a sophomore in college after transferring from the University of Wisconsin-Madison to FIT. Upon arriving in New York, Danielle realized there are people who actually get dressed and look cute to go to class. (The horror.) To inspire her basic friends back at Wisco to ditch their leggings and UGGs, she started a street style blog to showcase her peers’ outfits.

Eventually, as her style developed, Danielle turned the camera around on herself and transformed We Wore What into a personal style blog. She now has her own line of overalls and swimwear and has been named a Forbes 30 Under 30. So, how does she do it, and like, could you? Here’s are some of the highlights from our podcast with Danielle. For all the tricks for being successful, you’ll have to listen.

• Danielle hates the word blogger, she’s an entrepreneur (get it right, duh)
• “Know your worth and know your value” — your time and expertise are worth something (and that something is cash $$$)
• Be a fearless networker (you’ll have to listen for the full scoop on this)
• Talk to people about themselves cause everyone’s a narcissist (and do your research)
• Danielle shares, “everyone and their mother wants to be a blogger right now” so you need to find a way to stand out and look for a niche that only you can fill
• Your authenticity is your greatest value as an influencer, so learn when to say no to brands that don’t fit
• Danielle has tried the hair bear gummies and they don’t f*cking work
• Danielle loves meeting her followers and says “they’re always so cute and well dressed”—great work, guys!
• Even when you’re famous, haters can still get you down, and for Danielle, they do sometimes. But Danielle lives by the motto that “haters mean you’re doing something right”, so embrace the hate and learn why it’s actually making you more successful.
• Posts that will always fail on your Instagram: things that look too much like an ad—huge pet peeve of Danielle’s (and like, everyone)
• Just because it’s Instagram doesn’t mean you don’t have to be professional
• Get Danielle’s interview tips and tricks as well as her favorite questions to ask while searching for her own interns

For more career advice from Danielle, (and us, duh) listen to our When’s Happy Hour podcast below.

If you need even more advice (let’s be honest, we all do), order our book, When’s Happy Hour?. To follow Danielle, check out her Instagram.

The day you’ve all been waiting for has finally arrived: our third book, When’s Happy Hour?, is out now! You read our general life advice on how to win at everything in Nice Is Just A Place In France, you followed our dating advice in I Had A Nice Time And Other Lies, so now it’s time to read our career advice in When’s Happy Hour? (I know, we decided not to go with the “nice” title this time around. What can we say, we’re growing up.)

Now that the book is here, we’re celebrating by giving you all three days of gifting. You’re welcome. Today’s gift is: MATTE GOLD BEATS HEADPHONES!!! You know you’ve been wanting them. Here’s how you can win: Buy our new book, screenshot your order and email it to [email protected] (with proof of purchase & today’s date to enter). That’s it. You’re entered. All winners will be announced Sunday. May the odds be ever in your favor.

So where can you buy When’s Happy Hour? Here’s all the info you need, so you can order and start reading ASAP:

Amazon

Target

Barnes & Noble

Books-A-Million

Now back to the book. For those of you doubters out there, wondering, “Why should I take career advice from self-proclaimed ‘betches’ who curse all the time?” Um, it’s because we’re really f*cking smart, that’s why. The Betches founders, Aleen Kuperman, Samantha Fishbein, and Jordana Abraham, took a viral blog and turned it into a full-fledged media company that pulls in over $5 million in revenue. And they’ve done it all without outside investors. So they know a thing or two about starting a business and how to be successful.

In When’s Happy Hour?  we cover everything from how not to format your resume to what to wear to the office to navigating workplace hookups (I’ll save you that section and say you should probably not do it unless you’re positive he’s the Jim Halpert to your Pam Beesly). And that’s not all we cover, obvi. If you’re in serious need of career advice, and your career center isn’t helping, we got you. Think of it like, all the career advice you could ever want to ask your friends, if your friends also happened to be successful entrepreneurs. Yeah, it’s going to be really f*cking good.

Official Contest Rules (If You Care):

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE OR PAYMENT DOES NOT INCREASE THE CHANCES OF WINNING.

Eligibility. This Betches 3 Day Giveaway (the “Sweepstakes”) is open to all legal U.S. residents who have reached the age of eighteen (18) by October 25, 2018.   This Sweepstakes is void where prohibited by law. This Sweepstakes is subject to all applicable federal, state, local rules and laws and regulations.

Agreement to Official Rules and Decisions. By participating in this Sweepstakes, the entrant (“You”) fully and unconditionally agree to be bound by and accept these Official Rules and the decisions of Betches Media LLC (“Betches”) (including, without limitation, decisions regarding eligibility of entries, the selection of entrants and the winners, and the awarding of prizes), which are final and binding in all respects. You also represent and warrant that You meet the eligibility requirements.

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How to Enter. The Betches Instagram Story will post a picture of the gift on each day. To enter this Sweepstakes, you must screenshot your book sales confirmation or any other social media post from your account regarding the launch of When’s Happy Hour: Work Hard So You Can Hardly Work. As explained above, the Sweepstakes will run for 3 days from October 25, 2018, at 1:00 pm EST through October 27, 2018, at 11:59 pm EST, and from and after 12:00 am EST on October 28, 2018, no further entries will be accepted.

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Winner’s List. To request a list of winners, send a self-addressed postage-stamped envelope to: Betches Media, 54 W 21^st Street, Suite 401, New York, NY 10010.

Requests must be received by November 28, 2018.

The following is an excerpt from our new book, “When’s Happy Hour? Work Hard So You Can Hardly Work”, on sale NOW.

Job environment plays a huge factor in whether it would be a good fit . Say you’re really good at beauty tutorials but you wouldn’t ever want to work in a big gray-carpeted corporate office, then maybe the right route for you is freelance makeup artist. On the other hand, say you need deadlines to work, love brainstorming, and seriously care what people comment on each other’s Instagrams, well then, maybe you should be in media. Let’s discuss popular industries and what it’s like to work in them.

Fashion/PR

Exactly as The Devil Wears Prada led you to believe this job would be. Even though fashion is starting to be a little more accepting of sizes above subzero, people are still quite focused on appearance. They praise Ashley Graham on Instagram but talk sh*t about her thighs behind her back. This industry is harsh, self-important, and doesn’t really pay that much. Why are people in it? Because they care about seeming cool, or maybe because they actually give a sh*t what Pantone’s color of the year is.

Tech

If we learned anything from Silicon Valley, it’s that this world is changing faster than your tampon on a heavy-flow day. This can be highly stressful but if you’re a really skilled developer, coder, or engineer, then this is fine for you. If you’re not that good, you’ll know right away because you won’t get work or you’ll get eaten alive. If you’re a female techie, now’s the time to swing for the fences, as tech companies are needing to even out their ratios for press purposes because they believe in diversity and being socially conscious, of course.

Media/Advertising

If you’re personable, outgoing and looking for a bullsh*t job where you get to do very little but have the opportunity to be paid more down the road, find a media job in a a large corporate company. All media companies are competing with one another, so they’re all spending a sh*t ton of money on pointless employee perks like beer on tap, expensive beverages that claim to be healthier than water, and the ability to work on a couch in a different room from your desk. Gasp.

Entertainment

You have to do an incredible amount of bitch work, ass-kissing, and sliding into people’s DMs to move up in this industry. Like, if you even want to write on a show, the amount of coffee you need to retrieve in your career will surpass the amount of alcohol you drank in college. If you really want to be the next Ava DuVernay, though, know that it’s going to be a lot of rejection and disappointment, but it is possible to get there, so keep going.

Career Student

Rewarding AF. Not financially, though. And the only time that philosophy degree will help you is when you’re discussing Game of Thrones fan theories.

Medicine/Law

Even though the two are different, we grouped them together because they’re similar in that you have to put in a lot of work and hours—and also money—with very little sleep or salary to make a lot of money at some point very far in the future. Plus, you have to be really into reading to succeed in either field.

Finance

You’ll have to deal with a lot of bros and douchebags to be in this industry. Everyone talks really fast and assumes you know what they’re talking about when they use terms like EBIDTA and vested equity. Couldn’t care less about changing interest rates? Then don’t go into finance.

All The Other Sh*t, Like Agriculture

Honestly, this industry is the hardest to write about because we know very little about it. Aleen went to the College of Agriculture and Life Sciences at Cornell, yet still, not much info from us. Farmers have one of the most important jobs in the country, and do you know what they have to rely on? The weather. That’s right, the weather. And then they have to deal with these huge corporations forcing them to accept buy-outs or kicking them off their land.

Yes, we left out a lot of different industries because, you know what, there are way too f*cking many, and you know what else? You’ll get over it.

Want more amazing career advice? Order our new book, you won’t regret it.
Images: Giphy (5)

For more amazing career advice, buy our third book, When’s Happy Hour?

2018 is the time where it’s f*cking cool to be a woman who’s killing it in her field of expertise and living her life. There is no better example of that than Dr. Lara Devgan, a board certified plastic surgeon, the Chief Medical Officer for Real Self, CEO of Scientific Beauty and oh, a mom of six. Casual. Dr. Devgan shared her best tips for work-life balance with us on our When’s Happy Hour podcast. Here are some of her top tricks for getting ahead in your career and living your best life.

Work Hard And Be Patient

Being an “overnight success” is not a real thing. Even Kim K had to work for years to get from sex tape status to cover of Vogue. Dr. Devgan loves the saying that “every overnight sensation is a decade in the making.” You need to be dedicated and patient, because success does not come all at once, especially for us ladies. “As a woman in a male-dominated field, you’re working twice as hard to prove yourself and maybe getting half the credit,” Dr. Devgan explains. She also says that 90% of plastic surgery clients are female, and 90% of plastic surgeons are male. So obviously that’s daunting and not fair. But that’s life. And no one can change it but you. “If you work really hard you’ll be able to change the paradigms that are holding you back,” says Dr. Devgan. If you don’t like the game, change the rules yourself. Besides, Nice Girls never make history.

It’s Okay To Not Have It All

Even someone as successful as Dr. Devgan doesn’t see herself as someone who has it all. In fact, she thinks it’s a totally false concept. “You don’t have it all every minute of your life.” She explains. “You have the things you need overall, but some more at certain times and others more at other times.” Too often, the media makes us think “having it all” comes in this cute little Tiffany box your husband leaves on your bedside table after a hard work week. Like, no. The real world is not black and white. Most women are living between in the grey area of being a supermom and a killer career woman. “The way I reconcile it is that my kids are getting something out of seeing me working. They’re learning things by observing me,” says Dr. Devgan. So, you don’t just get to have everything. As Britney says, you better work, betch. 

But Know That You Can Be Beautiful And Intelligent

There’s a lot of stigma around Dr. Devgan’s field, but she wants every woman to know, “You can be a person of substance and also care about your appearance. Beauty is not a zero-sum game.” Just because you want to be a CEO doesn’t mean you aren’t allowed to care about how you look. Society likes to demand us to look a certain way, but then shame those who try to achieve that. Like, what’s wrong with Bella Hadid getting a nose job? There’s legit no winning, so you need to do what makes you feel best. If getting a breast reduction makes you feel beautiful, go for it. Just make sure you do it for you, not the guy in your office who suggested you get some Botox. If you want to be a boss, you have to have confidence. And it’s great to have confidence in the way you look. If you have the ability to change something you don’t like about yourself, go for it.

For more career advice, order our book, When’s Happy Hour?, and check out our When’s Happy Hour podcast. To follow up on Dr. Devgan’s astonishing life, follow her on Instagram.
Images: Giphy (3)