Brands really hopped on the feminism train this year after realizing that women 1) like to be treated like people and 2) like to buy shit. It’s insane that it’s taken them this long to suss that out, but like whatever, welcome to the club. We wear pink if we feel like it and are fighting for paid maternity leave.
But as you can imagine some brands aren’t quite nailing it as they work to lasso the elusive Gloria Steinem with an unlimited Amex credit card demo. Ultimately feminists just want equal pay and for our bosses to not whip their dicks out on our lunch breaks. Here’s what brands are giving us instead.
DORITOS
This week, Doritos gave women what they’ve never asked for: a less crunchy and mess chip. Honestly, the only reason you need those is so your roommate doesn’t hear you eating all of their chips and that sort of thievery knows no gender.
FEMALE COLONEL SANDERS
Huge news, fried chicken is now being served at Judy Chicago’s dinner table. KFC announced in a #feminismwin that Reba McEntire would be the first female Colonel Sanders. Unfortunately, what KFC doesn’t know is that the spokesperson for their chicken has never once influenced how much of it I will drunkenly eat.
BIC PENS FOR HER
A few years back Bic released pens for women, and thank god because we had been filling out those voting ballots since we got the right to vote with lipstick for 92 years!
BEER FOR WOMEN
A brewery in the Czech Republic unveiled a beer for women this past summer. What was getting me fucked up all those years before they released that? Was I just drunk off of my own rage against the patriarchy? Anyways, cheers to that bullshit!
EARPLUGS FOR GIRLS
I’m guessing that earplugs for women filter out all of the dirty words we aren’t supposed to hear like “instructions on how to ask your boss for a promotion.”
Heads up, you need to keep up with the news. It’s not cute anymore. That’s why we’ve created a 5x weekly newsletter called The ‘Sup that will explain all the news of the week in a hilarious af way. Because if we weren’t laughing, we’d be crying. Sign up for The ‘Sup now!
As you know, we’ve been working with our favorite beauty brand Soap & Glory to promote a conversation around female empowerment using our Slay Your Pay campaign since last December. So unless you’ve been living under a rock or like, on a serious internet cleanse since then, you’re already well aware of how much we disapprove of the gender pay gap.
As of International Women’s Day, we’ve now decided to tackle a new issue – the overall disparity in female leadership and role models. Not only do we make less money than men for doing the same exact thing, to make matters worse, we don’t even get the chance to even do many of the same things in the first place. For example:
- Only 14% of American CEOs are women
- Less than 20% of chefs are women (so it’s unclear where they get that whole ‘women in the kitchen’ thing from)
- Only 5% of commercial pilots are women
- Zero percent of American presidents have been women
To put it mildly, sh*t is f*cked up. Okay so maybe not mildly, but definitely accurately.
We’re continuing the conversation surrounding female role models and disproportionate gender representation by women in various fields. In other words, despite being told throughout our childhoods that we can grow up to be anything we want, in reality it’s actually much harder for women in some careers than others. We’ll be talking about this very sad but true reality on Instagram (@betches) and on our Betch Slapped podcast throughout this month, and we want to hear from you.
We want to hear your stories about being underrepresented in your career, discuss your issues, and answer your questions about being a successful and empowered woman at work. Send us your questions, comments, whatever you feel like to [email protected], and of course share with us on Instagram and Twitter (@betchesluvthis).
ABOUT SOAP & GLORY
Soap & Glory has been supporting the Clean of England since 2006, when we decided to formulate fun, world-class quality beauty products that would give every girl the best bang for her beauty budget. We suggest using Soap & Glory with equal parts happiness and abandon, because we believe while beauty absolutely matters, it doesn’t matter absolutely.
Happy International Women’s Day, betches. Every betch loves a holiday, especially ones that are specifically dedicated to celebrating ourselves. Think of it like having a second birthday and take the opportunity to treat yourself to a second iced coffee and lots of Instagram likes, all for a good cause of course.
As you know, we’ve been working with our favorite beauty brand Soap & Glory to promote a conversation around female empowerment since last December, through our Slay Your Pay campaign. So unless you’ve been living under a rock or like, on a serious internet cleanse since then, you’re already well aware of how much we disapprove of the gender pay gap.
So now we’ve decided to tackle a new issue – the overall disparity in female leadership and role models in general. Not only do we make less money than men for doing the same exact thing, but to make matters worse, there are still less women getting a chance in these male dominated fields. For example:
- Only 14% of American CEOs are women
- Less than 20% of chefs are women (so it’s unclear where they get that whole ‘women in the kitchen’ thing from)
- Only 5% of commercial pilots are women
- Zero percent of American presidents have been women
To put it mildly, sh*t is f*cked up. Okay so maybe not mildly, but definitely accurately.
This International Women’s Day is the perfect time to speak out the best way we know how – on Instagram, obvs.
Follow us today on @betches and @soapandgloryusa as we post inspirational quotes and images from our favorite female role models, tagging @betches and @soapandgloryusa. Of course, we want you to post your own as well, and if you’re lucky, you might even get a regram from us.
So show us, who is your #womenspiration? What has she said or done that empowers and inspires you? Today is the day to let the world (and your Instagram following) know that betches are not to be f*cked with.
ABOUT SOAP & GLORY
Soap & Glory is the beauty brand for the feisty, fabulous and fun— fearlessly delivering world-class products that give every girl THE BEST BANG FOR HER BEAUTY BUCK! We suggest using Soap & Glory with equal parts happiness and abandon, because we believe while beauty absolutely matters, it doesn’t matter absolutely.
Well betches, we finally made it past the joke of a year that was 2016, and we all know what that means: time to make your new years resolutions, and attempt not to break them during your first blackout night of 2017 (that’s for your second blackout night of 2017). In our perpetual mission to get our shit together, we know you’re trying to save more money in 2017 so you can finally buy yourself a dog or like, meet your personal goal of retiring by age 35. You’ve come to the right place.
As you might already be aware, as part of our partnership with our favorite beauty brand Soap & Glory, we declared December as National Ask For A Raise Month. We’re thrilled to say that the response was even better than we hoped for — we got tons of submissions of success stories, as well as questions about pay and general career advice. We’re prouder than Yolanda Foster at Paris Fashion Week.
Thanks to your overwhelmingly positive response, the good news is that we’re expanding the Slay Your Pay campaign into 2017. Why should the raises end just because December did? Let your cup bank balance runneth over. What if we told you you could keep your new years resolution to save more money, while buying the same amount of shit as before? This, betches, is why we’re keeping this campaign and the convo about the pay gap going.
Speaking of betches taking a stand, we’re not sure if you heard, but the day after the inauguration this year (that would be January 21st, let’s see if your resolutions are still intact by then), there’s going to be a ‘UGE women’s march on Washington.
The goal of the march is to stand in solidarity with women’s rights, which includes a whole array of shit, other than our salaries, that we definitely take for granted. Women have been marching a LOT throughout history, and if we didn’t have all these marches, we probably wouldn’t even be allowed to have these jobs in which we suffer from unequal pay. Sad!
What is the gender pay gap and why should I care?
Basically the gender pay gap means that women, on average, are only paid 80% of what men are (aka for every dollar a man gets, a woman only gets 80 cents) for doing equivalent jobs that require equivalent experience. And while making 20 cents less than your boyfriend sounds like nbd, over time this turns into a fuckload of money. I object!
If there was no wage gap, a woman would earn on average $530,000 more over her lifetime, which in some states could buy you a literal mansion. Do you care yet?
That’s like, so unfair. How can this happen?
The sad truth is that the pay gap starts with a discrepancy between men and women’s entry level salaries, usually right out of college. Men tend to negotiate for higher pay than women, and many people simply don’t know that you can or should negotiate, or that it’s up to us to ask for a raise. The employer isn’t going to just offer because you’re pretty.
What can I personally do about this?
Omg so glad you asked. Many of our readers told us about their successful experience asking for a raise during Decembetch (aka National Ask For A Raise Month), and you can be one of them. If you yourself aren’t in a position to ask for a raise right now because you just started a new job, or you’re about to leave, you can spread awareness by telling your friends about it. This is totally in your interest as well, because the more money they have, the less annoying they’re going to be about splitting the bill evenly at group dinners, trust me.
How do I ask?
You just fucking ask. You can also read our article on how to ask for a raise like a betch.
Also, we’ll be continuing to share Slay Your Pay stories on our podcast Betch Slapped, and dedicating one of our Dear Betch submissions every week to career-related advice, so if you want a shout out (anonymous or not), you should share your story with us by email at [email protected] and maybe we’ll read it on the ‘cast.
What is the Women’s March and how do I get involved?
The march is taking place on January 21st in Washington DC. It is an inclusive march, with the goal of standing in peaceful solidarity against all types of injustices against women. You don’t have to buy a ticket, just show up. Maybe get some glitter glue and make like, a sign or something.
Check out the Facebook event here. To let everyone know you’re going you should probably RSVP, even though the Statue of Liberty doesn’t say you have to.
ABOUT SOAP & GLORY
Soap & Glory has been supporting the Clean of England since 2006, when we decided to formulate fun, world-class quality beauty products that would give every girl the best bang for her beauty budget. We suggest using Soap & Glory with equal parts happiness and abandon, because we believe while beauty absolutely matters, it doesn’t matter absolutely.
