A couple of weeks ago, the internet lost its mind over the fact that Kylie Jenner was on the cover of Forbes Magazine for being a “self-made” billionaire — you know, typical 2018 shit. Much like a drunk selfie taken in the bar bathroom, there were a lot of angles to consider. One was that Kylie Jenner was born into an incredible amount of wealth and privilege, so calling her fortune “self-made” is like me saying the middle school science projects I forced my mom to do were “self-made”. With this in mind, I would like to direct your attention to another woman who has created an iconic cosmetic line without having been born with a household name and yet she has not received the same amount of well-deserved credit. Her name is Pat McGrath and you should know about her.
McGrath’s company is called Pat McGrath Labs, and is currently worth $1 billion. Damn. I would like to take the time to point out that my estimated worth is *checks notes* jack shit. Cool, cool, cool. Anyway, back to Pat McGrath…
McGrath launched her brand in 2016, meaning she has made this success for herself in just two years. Again, making this about me, in the past two years I have accomplished *checks notes* oh, would you look at that, it’s shit-comma-jack again.
The Rest of the World: Wow, you became a self-made billionaire in two years?!
Okay, sorry, Pat McGrath. She is a true icon. She made a name for herself by creating lewks for models on the runway and recently accepted an investment with Eurazeo Brands. You can find her products at Sephora, which in my book is the sure sign that you have made it. If you aren’t a smashing hit at Sephora, why the fuck are you talking to me?
Pat McGrath came into the game without another major advantage that Kylie Jenner has: being white. McGrath is a woman of color, and her amazing work and success is truly an inspiration. Look, Kylie, we love you and I’ll waste truly any amount of time scrolling through your Instagram page and muttering “how???” but I’m afraid you’re going to have to scoot over for this one. Pat McGrath is truly a self-made billionaire and she should be getting the credit for it. Go check her out!
In 2016, Pat McGrath created her makeup line Pat McGrath Labs. Now it's worth $1 billion. It has surpassed Kylie Cosmetics. pic.twitter.com/KSgg17alKN
— Affinity Magazine (@TheAffinityMag) July 18, 2018
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If you’ve been anywhere on the internet, you’ve heard the news of Kylie’s Forbes cover—and seen the immediate backlash. Personally, I had mixed feelings about it. I definitely stan for the Kardashians (and Kylie in particular). But I also bristle at the suggestion that they got to where they are through hard work and perseverance. TBH, most of the reason I worship them is because they have the option of doing the exact opposite. If I found people who worked hard to be inspirational, that would imply I wanted to work hard myself. Nope. I’d like to be born into a family of millionaires, doctor my face into submission, and make thousands of dollars off each selfie I Instagram. Isn’t that the American dream?
So, given that Kylie did basically exactly that, I both applaud her successes and scoff at the mention of her being “self-made.” But when I dug deeper into the story—and the backlash—I was admittedly surprised at what I found. (*Lights cigarette and squints à la Carrie Bradshaw*) I couldn’t help but wonder: Would Kylie have gotten all this backlash if she were a man?
What Did Kylie Really Achieve?
In researching this article, I did something I suspect many detractors did not. I actually read the Forbes article, and I learned some surprising things. First of all, Kim (age 37) is worth $350 million—compared to Kylie’s (age 20) estimated $900 million. To be worth 2.5 times the OG Kardashian is all kinds of impressive.
Second, Kylie Jenner trademarked the name Kylie Lip Kits at only 17 years old. This brings me to the point I’m really interested in. Apparently, Kylie trademarked the name in August 2014. According to this handy timeline, she first began denying rumors that she got lip injections in March 2014. This means two things. Within months of injecting her lips, she decided that her business would be based on selling women (non-injected) lip products. That’s BOLD. Also, she then admitted to getting lip injections in May 2015. Basically, announcing to the world: “I don’t think makeup alone can make your lips look good—but here are some of my fave makeup looks for $29 dollars each, available November!” And THEN she proceeds to sell out her first-ever launch in under a minute.
Sure, the accumulated wealth to launch the company (and buy those injections) wasn’t self-made at all. But she literally designed and purchased her own lips and then built a cosmetic brand based exclusively on said lips. The only way that could be more self-made was if she handled the syringe herself.
How Does She Compare To Other Self-Made Billionaires?
When compared with other self-made billionaires, the difference in the Kardashian clan is noteworthy. While many others came from privileged backgrounds, Kardashian wealth is extreme. Not to mention the fact that they literally broadcast that wealth, and so have an audience at the ready. So, all these factors play into the swift rebuke of the term “self-made.”
And yet. Much of the same criticism launched at Kylie is applicable, in other forms, to her fellow billionaires. Co-founder of Snapchat Evan Spiegel, who grew up in Pacific Palisades—the 4th wealthiest neighborhood in LA, and home to plenty of celebs—got a Cadillac as a 16th birthday present, went to a celeb-studded “ultra-exclusive” school, and took helicopters to family ski trips. His introduction to the tech world was assisted by his father’s alumni status at Stanford, his insider access through “family friends,” and countless other helping hands. Spiegel himself has acknowledged his privilege as a “young, white, educated male,” adding that “life isn’t fair.” Hurts to hear, but hella true.
So, What’s The Real Difference?
For one, there is the legitimate difference in amount of wealth and available publicity, which I acknowledged above. But, there’s also the fact that Spiegel, for all his self-awareness, can make statements like that because no one else is calling his status into question. People might argue about whether or not he’s an ass, but so far, no one’s balked at the idea that he’s self-made. Even the article I link to above, including all the details on his privileged early life, includes no direct suggestion that he didn’t earn his success beyond including Spiegel’s own quotes. The charmed life, the wealthy parents, and the parade of expensive cars are seen as little more than details about how lucky this self-made billionaire happens to be.
Per the dictionary’s shadily announced definition yesterday, self-made means “having succeeded in life unaided.” Evan Spiegel was not unaided. Donald Trump was not unaided—remember his father’s “small” million-dollar loan? Mark Zuckerberg was not unaided—he, too, has publicly stated that “you don’t get to be successful like this just by being hard working or having a good idea.” He even explicitly adds that if he’d “had to support family” or “didn’t know be fine if Facebook didn’t work out,” he’d never have made it. Sure, they may have been LESS aided—but privilege is privilege, and most of the self-made billionaires you’ll see on any list had a lot of it.
Is It Sexist Tho?
So, is it low-key sexist that the public only riots when Kylie’s included on this list? That only Kylie is demanded to actively downplay her own achievements, while male counterparts are lauded as shrewd and self-aware for acknowledging their circumstances? Yeah, kinda. Sadly, Kylie doesn’t fit the public image of what a young self-made billionaire should be. We’ve been bred to expect nerdy white boys in turtlenecks, and we don’t question their credentials if they fit the bill. But throw a stunner like Kylie on the cover of Forbes, and people go nuts trying to justify their worldview. While there is some merit to questioning how much “self-made” applies to Kylie Jenner, it’s a shame that only Kylie Jenner has provoked that insistent questioning, and not the privileged young men who came before her.
Images: Giphy (3)