noun: influencer; plural noun: influencers
a person or thing that influences another.
Influencer Collaboration: an influencer and brand teaming up to scheme you into buying their *must-have* products.
Influencer collaborations are a dime a dozen nowadays, and only the strong survive. With a million and one launches being not-so-subtly shoved in our faces every time we open any form of social media, it’s important to narrow down which collaborations are actually worth the purchase, and which are a major skip.
Jeffree Star, punk singer-turned-YouTube beauty influencer-turned-mega millionaire business owner, recently launched his cosmetics line collaboration with YouTuber Shane Dawson. A simple Instagram campaign was not enough, so the two partnered for a YEAR to put together a seven-piece docuseries about the ~BTS~ of working on a makeup line. There were smiles, there were tears, there were meltdowns… which sounds like a typical Monday in my book.
View this post on Instagram
UPDATE & #SWATCHES 🚨 #RESTOCK ➡️ TOMORROW !!! There will be a Pre-Order of the Conspiracy Palette (60k) AND Mini Controversy Palette (60k) 💸 *will ship around end of Nov, early Dec . Next full collection restock will be in 2020! . The Conspiracy Collection #JeffreeXShane 🐷💗🖤 #HOLIDAYS2019 ———————————— The collection includes: 1. The Conspiracy Palette (18 shades) $52 #EyeshadowPalette 2. The Mini Controversy Palette (9 shades) $28 3. Bundle palettes $72 4. 6 #VelourLiquidLipstick shades (matte, Metallics) $18 each Shane – Burnt Brass Ryland – Are you filming – deep red OOh My God – sparkly nude I Gotta Go – lavender Jeffree, What the F***? – hot pink 5. Liquid Lipstick Pig Vault $90 6. Shane Glossin’ Clear Gloss $18 7. Diet Shane #LipBalm $18 8. Conspiracy Collection Bundle (all makeup + black imprint travel bag) $210 9. Pig 🐷 Mirrors $30 each black & pink 10. makeup bags: Imprint travel bag $30 Black double zip $40 Pink double zip $40 Accessory bag $30 Pink side bag $35 Black side bag $35 11. Track jogger $45 Track jacket $55 . 🐷🖤💗 . . In general I enjoy the eyeshadow formulas by JSC, they feel smooth and soft, they are pigmented and always have some fun shades. From the Conspiracy palette I love the bottom row especially (gives more of a winter vibe) and Trisha is a gorgeous shade (Flaming Hot swatch has 2-3 layers and My Ride’s Here is black with more of a grey tone). I found the Controversy palette super wearable…Love What’s the tea? and Exposed. They are beautiful matte shades. This is definitely a collectors collection 😍🖤 the packaging is so dope and different. I also ordered a few bags can’t wait to get it!!! . What did u get? 🖤🐷 XO #Trendmood #jeffreestarcosmetics #jeffreestar . #makeuplover #beauty #bbloggers #makeupartist #makeupart #eyeshadow #eyes #eotd #motd #mua #makeupaddiction #makeup #makeupjunkie #makeupobsessed
The seven-hour long series averaged 18.7 million views per video (casual) and resulted in the duo “breaking the internet” come collection launch time. And I don’t mean “break the internet” in the way Paper magazine throws it around every month now—I mean, Shopify was down for almost three full hours, with 2+ million unique users attempting to make purchases on the website at once, which was documented in full in the series finale. In the docuseries, Star calculated that Dawson himself could walk away with 10 million dollars in collection revenue. Given that the collection did in fact sell out in its entirely across all retailers, we’ll assume that the duo met their goal.
While on the topic of men dominating the beauty industry, we’ll talk James Charles, and his collaboration with Morphe. Charles, who had a tumultuous 2019 with his involvement in “Dramageddon 2” (I can’t believe I am actually referring to this term), launched “The James Charles Palette” in November of 2018, and sold out twice before hitting the 2019 mark.
I’ll divert for a moment to explain what Dramageddon is/was (judging myself, again) just because I feel like it’s necessary.
Fellow YouTuber/beauty guru, Tati Westbrook, came out with a (since-deleted) video in May titled “Bye Sister”, consisting of Tati sitting down for 40+ minutes and ripping her former BFF James to shreds. The video left the internet in a frenzy, giving gossip channels content for YEARS, and allowed other beauty gurus (i.e. Jeffree Star) to weigh in and cancel James Charles. Followers/gossipers/14-year-olds who live for this sh*t called it “Dramageddon”.
Anyway, James’ palette, which launched long before this weird internet moment, sold out multiple times as mentioned, and makes it to my must-have influencer collaboration list. The shadows themselves work well, it’s affordable, and it covers just about every single look you’d ever have an interest in creating. If I had to take one eyeshadow palette to a deserted island (unlikely), it would be this one.
View this post on Instagram
More #SWATCHES 🚨🌈 The NEW #UnleashYourInnerArtist Palette 🎨 @morphebrushes X @JamesCharles . Remodeled after the 39A This is one palette that can create any look! Top 2 rows are for everyday looks Middle row with the bigger pans contains 7 most used colors, Last 2 rows are rainbow shades The palette includes Metallic shades, 1 glitter pigment, 1 highlighter shade and all others are mattes colors. (Pressed pigment formula rather then eyeshadow formula) $39 . And.. there is more: A Full BRUSH Collection 🖤 which includes (there 2 custom brushes): ****Note: Every eye brush in the collection comes with a duplicate !!! 1. Custom James Charles x Morphe Brush Tubby (Brush case) 2. Highlight & Contour Beauty Sponge 3. Brushes: M439 Deluxe Buffer Brush E48 Mini Pointed Powder Brush M527 Deluxe Pointed Powder Brush M405 Contour Blush Brush E62 Angled Nose Contouring Brush * created by James for a contoured nose E4 Angled Contour Brush M501 Pro Pointed Blender M410 Flat Concealer Brush M173 Mini Buffer Brush M224 Oval Camouflage Brush X 2 M431 Precision Pencil Crease Brush X 2 M158 Angle Liner/Spoolie Brush M441 Pro Firm Blending Crease Brush X 3 M433 Pro Firm Blending Fluff Brush X 3 M456 Mini Firm Blending Brush X 3 * M433 little sister, created by James M166 Oval Shadow Brush X 2 M124 Firm Shadow Brush X 2 M506 Tapered Mini Blender Brush X 2 M152 Medium Chisel Fluff Brush X 2 M250-1 Detail Liner Brush X 2 . 34 piece face brush collection with contour sponge custom James Charles brush case $149 Set of the palette and brush is $180 . Will be available ➡️ NOVEMBER 13TH @ 8 am PST *use code: TRENDMOOD 10% off / #ComingSoon @ultabeauty . . YES! FOR COLOR!! 🌈😍 What’s on your list? #TRENDMOOD #morphe #morphebrushes pic: #jamescharles THANK U for this gorgeous update: @coffee_mascara😘 . . . . . . . . . . . . #instabeauty #beauty #beautyaddict #cosmetics #bblogger #beautyaddict #beautyblog #beautycare #makeupart #makeupartist #makeupblogger #makeupobsessed #wakeupandmakeup #maquillaje
Sidenote: James Charles x Morphe launched a “second phase” of this palette—mini sized—and I am pretty sure nobody cared. Spend the extra $13 and get the OG.
Kim and her beloved makeup artist, Mario Dedivanovic, joined forces for a mini collection including an eyeshadow palette, lipstick, lip gloss, lip liner, and blush. The palette was the star of the collection, and major influencers including Tati Westbrook and Jeffree Star (both of whom typically hate everything) had nothing but positive things to say about the duo’s first collection.
View this post on Instagram
Kylie has teamed up with a majority of her fam to make mini collections, and while some were a serious fail (the internet, influencers and fans alike, happily killed the Kris Jenner collection—more details to come), Khloé found success. The collection is universal, high-quality, and pretty, to put it simply, and the reviews are convincing.
An overall win for the industry in 2019 was the celebration of drag makeup. Drag queens are obviously pioneers in the beauty community, but don’t always take the spotlight when it comes to new beauty launches. This year we had major collaborations from major brands and major queens, including…
and of course…
The collections are all equally fun and fabulous, with the spirit of all queens alike, and the inclusion of drag in everyday makeup was a major industry shift in the right direction. Winning!
I hate to call this next collaboration a fail, so instead, I’ll refer to it as ~a pretty mess~. I am just as Housewives-obsessed as the next, and when I heard that Miss Erika Jayne was doing a collaboration with Too Faced, I was thrilled. But. Too Faced has a bit of a rocky reputation in the beauty community. Most of the controversy revolves around CEO Jerrod Blandino, who had a “Rich Lives Matter” birthday cake at his most recent birthday, just to give you give you an idea of the type of person we’re dealing with. On top of that, the brand itself has had its fair share of drama with influencers alike, including Jeffree Star and Nikkie Tutorials after Nikkie’s Too Faced collaboration grossed $9+ million in sales, but only paid her out $50,000. BUT Erika Jayne is a queen so we had to support her endeavors. The collection featured an array of makeup, with names that only Mrs. Girardi could get away with (including DSL Lips and Pat the Puss highlighter) making this collaboration a fun fail.
The feedback was mixed off the bat, but in the long run, the makeup ended up at TJ Maxx stores, steeply discounted (at less than half its original price), within a few months. Nonetheless, we respect this icon for making *XXPEN$IVE* moves.
Now that we’ve celebrated the Kardashian’s successful makeup endeavors, it’s only fair that we highlight the fails as well, because even the world’s youngest billionaire makes mistakes.
It turns out, the devil worked harder for this one. Kylie Cosmetics is typically known to make decent quality makeup, and we all know Kris Jenner rules the world, but people ripped this collection to shreds. YouTubers including Jaclyn Hill and Nicol Concilio explained to fans that the quality was simply not up to par, and viewers agreed.
The packaging, cute. The products, patchy.
View this post on Instagram
Kim teamed up with model Winnie Harlow for a special moment in her collection, but it fell short. For starters, the campaign photos of Kim and Winnie are a bit, um, questionable given the fact that Kim and Winnie were edited to be almost the same skin tone, which we know they are not. And, unsurprisingly, people had something to say about it.
This is what we call a Photoshop Fail, and the internet was not thrilled. In terms of the collection itself, fans were “bored”, calling the collection unoriginal and safe.
View this post on Instagram
About to drop! 🚨Online @kkwbeauty NEW! Collaboration 💗✨ . #kkwbeauty @kimkardashian x @winnieharlow #kkwxwinnie #winnieharlow The collection includes: 1. #EyeshadowPalette $49 Harlow – metallic icy golden champagne Coco Bean – neutral mid tone brown Kintsugi – matte walnut brown Bella – metallic red brown Supernova – metallic amber Atelier – metallic rose gold Couture – metallic shimmering plum Ruby – matte rich burgundy Confidence – Metallic pink with golden undertone and multi-dimensional pearl Duochrome – smokey bronze duochrome with multi-dimensional pearl River Falls – metallic charcoal blue with silver shimmer Obsidian – matte smoldering black with pink and gold shimmer 2. Highlighter Duo $26 Luna highlighter: shimmering golden pink Soleil highlighter: shimmering warm copper bronze 3. Glosses $18 each / $42 bundle Tiger Eye: warm nude rose with champagne pearl Secret: dusty pink with silver pearl Aura: soft nude with pink pearl 4. Full collection $112 . . Also a #RESTOCK 🚨 for the #BodyCollection 🙌🏼😍 . . What’s on your list? 💛💗✨XO #Trendmood #kkw . . . #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek
As we wrap up 2019 influencer collaborations, I can’t wait to see what 2020 brings. Let me know who YOU want to see team up with a major brand and drop your predictions below.
Images: Stefanie Keenan/Getty Images; GIPHY (2); Trendmood1, winnieharlow /Instagram; Jeffree Star Cosmetics; Kylie Cosmetics; Anastasia Beverly Hills; NYX Professional Makeup; QVC; Too Faced; Jaclyn Hill, Tati, Nicol Concilio, NikkieTutorials/Youtube
Betches may receive a portion of revenue if you click a link and purchase a product or service. The links are independently placed and do not influence editorial content.
We all want to do little to no work for like, a lot of money. However, when raise and review time rolls around, there are good ways and bad ways to ask for a raise. It’s important to remember that EVERYONE wants more money, and that’s chill and all, but you need to stand out from the other idiots in your office and remember to focus on your strengths and what an incredible asset you are rather than being petty. Of course, in an effort to like, get you that juicy raise, here are some of the aforementioned bad ways to ask for a raise. Here are a few things you should probably NOT do and say once you get behind closed doors with your boss. For more career advice, pre-order our third book, When’s Happy Hour? here!
“I Haven’t Had A Raise Since …”
Cool story, Hansel. Pity parties do not a raise make. Complaining about not having had a raise seems like a reasonable measure since like, that’s v annoying, but budget cuts may have happened or the company may have given individual directors less to work with in terms of rewarding workers that maybe you’re not in-the-know about. Don’t focus on how long it’s been since you’ve had a raise – focus on all the amazing sh*t you’ve done around the office and for your team that speak louder than your whining. Like all those times you absolutely stayed late reading Reality Steve spoilers crunching numbers so that the financial team would have them in the morning or that time you printed 50 color copies of Hannah’s f*cking report because she didn’t order ink in time.
Don’t Ask If You’re Lazy
Like, if you’ve been sitting in your office and re-watching Bachelor in Paradise, trying to deduce where Jordan and Jenna’s relationship went wrong, or if you’ve skipped out on helping for the last six events that were all-hands-on-deck situations because you had a v important pool party to attend, don’t expect to get rewarded. Doing your job at its bare minimum or lower does not warrant an increase. And your boss will totally sniff out your bullsh*t if you claim you’ve done more than that, anyway.
“I’m V Poor RN”
Yikes. Don’t try to guilt trip your boss because you want a five-bedroom house and your dog needs a winter wardrobe and you just like, need more money so you can invest in gold or whatever. The raise relates to your job and your performance at said job, so don’t bring up your personal sh*t while you’re negotiating. Besides, if your boss knows you fairly well, they may know if you’re preggers or just inherited a v rare cockatoo that requires a live-in maid, so they may factor that in any way without you bringing it up during a review.
Don’t Compare Yourself To Someone Else
“Well, Meghan makes X per hour and I only make Y and that’s bullsh*t cause I do more work and Meghan wore a disgusting vest yesterday and she’s a kiss-ass and like why doesn’t anyone appreciate me *cue tears*.” Not a good way to approach your review. Plus, comparing yourself to someone else makes you look like a gossip and like you’ve discussed your pay with someone to find out how much Meghan was making, which is like, not chill. Lest we forget, this is YOUR review, not Meghan’s. Meghan may be smarter than you and pull her weight more than you. She may have also read The Art of the Deal right before her interview, making her a true master negotiator. This is your review, so don’t bring other people into it.
“I’ll Totally Quit”
Unless you’re fully prepared to walk away, don’t use a counter offer or threaten to quit in order to get more for your raise. This is especially true if you made up said counter offer in order to strong-arm your supervisor into more money. What’ll you do if they’re all, “cool bro, there’s the door” ? Hope you have a steady support system i.e. Sugar Daddy waiting to pick up the pieces.
Don’t Complain About Your Work Load
Knock it off. Chances are, there are people (including probs your boss) that have WAY more work to do than you and don’t b*tch about it. That may be a lil hard to swallow, but heading into your review and being all “I HAVE SO MUCH ON MY PLATE AND I DESERVE MORE” is not a good way to approach getting some more money, fam. Like we said – focus on what a great asset you are and how willing you are to help other departments and pick up other projects rather than whine about it.
“I Did Everything I Was Supposed To”
And? Meeting the expectations of your job don’t warrant more money. The money you’re making is for you to do all the sh*t you’re supposed to do. If you start exceeding expectations and anticipated your director’s needs, then, yes, maybe you deserve a bump (of money, not coke).
Don’t Ask For Absurd Amounts
Like, asking for 5% instead of 3% is one thing, but asking for 15% is preposterous. Don’t ask for amounts that are outlandish or make you seem really out of touch with reality. It’s just going to make it easier for your boss to be like “lol, no.”
For more career advice that’s real af, pre-order our third book, When’s Happy Hour? here!
Images: rawpixel, Unsplash; Giphy (4)
So I’m a normal human being, which means I love having orgasms. But finding decent men to fuck has forever been an endeavor. For years I’ve lowered my standards and did the nasty with guys who lacked personality, wore salmon colored pants, or even liked Coldplay, all because I thought my number was too low (now it’s definitely not).
Recently I was like, STFU Carly—my name’s Carly—you don’t like going home with strangers and you actually hate when the morning sun reveals things on his nightstand you can’t unsee (a utility sized ketchup bottle, VHS porno, ticket stubs to Coldplay). So I stopped lowering my standards at dive bars that wreaked of low self-esteem and fuckboys, and started staying in. I’ve never been one to take matters into my own hands (or fingers, rather)—I’m an old fashioned rub-my-clit-on-a-pillow kind of betch. But I decided to go on my own sex journey and fill my vagina with electronics. It is the digital age, after all.
I started with a vibrator I actually owned. Something I bought on a “me” day but never used. I grabbed B Swish Bwild Classic Vibrator out of my receipt drawer. Yes, I keep my receipts because I’m a grown-ass woman who’s scared of the government. I bought it in pink because I’m a fucking princess. It’s smooth and slutty, it’s cheap—just like me.
Admittedly what caught my attention first was the price. I didn’t know if I would ever actually use it but, at around $36 (or like, two green juices) the risk seemed worth the reward. The reward being a sweet orgasm by myself where I can take one night off from touching, smelling, and licking a dick. It’s not called a blow job for nothing. I need two weeks vacay.
My vagina is actually extremely sensitive to the cold, so I wrapped it in a blanket to warm it up. Did I want to hump this blanket? Sure. But I resisted. I don’t always need to masturbate as if there was a power outage. It was time to put something that resembled an electric toothbrush in me.
At first I was like “am I doing this right?” But it took about as long as Zayn’s solo career to understand why this is a thing. It felt goooooood and I wasn’t preoccupied by how much I would regret this in the morning. I take a long time to really imagine an entire fantasy, so thank god for the five fucking fantastic vibration settings. Not one second of boredom.
Batteries are included and with a total use time of three hours, I immediately cancelled drinks that night. It was hard to skip the vodka, but I wanted to be filled with something else (I already own a shit ton of vodka, anyway). Oh yeah, the Bwild is waterproof, which is perfect because I love long showers. And also sometimes cry when I orgasm.
I feel like I made a friend. As I write this, my Bwild is on the couch next to me begging me to play. Actually, um, I should go. I have to wash dishes. Yeah, that’s it. I know we had plans to hang tonight, but I’m gonna have to cancel those.
I give the B Swish Bwild Classic 10 O’s out of 10 O’s.
Betches may receive a portion of revenue if you click a link in this article and buy a product or service. The links are independently placed and do not influence editorial content.