Kylie Jenner Is Trademarking ‘Rise And Shine’

Well, that didn’t take long. No one pounces on a potential business opportunity faster than a Kardashian-Jenner, and Kylie is officially cornering the market on “Rise and Shine.” After the entire world spent the last week making memes about Kylie Jenner’s instantly iconic singing moment, she’s filed trademark applications to make products with the phrase. After all the jokes we made at her expense, “Rise and Shine” really might be her path to world domination.

According to documents obtained by The Blastlast Thursday Kylie Jenner officially filed to obtain trademarks for both “Rise and Shine” and “Riiise and Shiiine,” and I applaud her for acknowledging both correct spellings of the phrase. Seriously, this is such a smart business move, and Kylie is already cashing in on her unexpectedly viral singing. On the same day she filed the trademark documents, she started selling two new hoodies on her website, and they’re both now sold out. This is probably a good thing, because I really don’t need to spend $65 on a Kylie Jenner hoodie, but I also can’t be trusted with money. The funny thing is, the website states that your “item will ship 4-5 weeks from date of purchase.” 4-5 WEEKS? So all these people spent $65 on a hoodie that they’re not going to get until a month after everyone has moved on from caring. This family truly is the worst.

Kylie Jenner isn’t just planning to use her new catchphrase on clothing, though. The trademark documents also include cosmetic products, suggesting that Kylie will definitely be doing a Rise and Shine-themed Kylie Cosmetics launch soon. Good god. This is 0% surprising, because Kylie basically uses everything in her life for makeup inspiration. A birthday collection? She does it every year. Collabs with her sisters and her mom? Of course. A line with her infant daughter’s name slapped on it? Anything goes. It’s probably only a matter of days before teenage girls are spending their birthday money on a Rise and Shine Kylighter and Kyshadow palette.

As we’ve discussed before, Kylie Jenner has plenty of experience with getting things trademarked. Through her company Kylie Jenner, Inc., she has dozens of trademarks, mostly for variations of her name and Kylie Cosmetics products. She also has Stormi’s name trademarked, because of course. Famously, she was denied when she tried to trademark the name “Kylie,” because that’s just a normal human name, and also, Kylie Minogue was famous way before her. This tweet is still iconic to me:

Interestingly, the trademark documents don’t make any mention of Kylie using the phrase in a musical capacity, so my secret hopes fears that Kylie is going to use this as her foray into a music career seem unfounded, at least for the moment. I don’t think Kylie is a great singer or anything, but I will still shamelessly listen to a trashy pop song. I still have Kim Kardashian’s one pathetic attempt at music in my iTunes library, sue me.

It usually takes a while for these trademark applications to be approved, so for now, you can still buy Rise and Shine stuff that isn’t $65, like this Shop Betches mug. But before long, Kylie Jenner might be making another billion dollars off of her awkward singing. Honestly, I stan a genius.

Images: Shutterstock;; kylieminogue / Twitter; Shop Betches

From Cardi B To Kylie, These Are The Dumbest Phrases Celebs Trademarked

Over the last two years, Cardi B has truly transformed from a random person on Love & Hip-Hop to one of the biggest stars in the world. This week, it was announced that she’ll be making her film debut, but that’s not the only business move she has in the works. I have a feeling some new merch is coming in the near future, because Cardi B has officially trademarked “Okurr.” She’s making money moves.

The official trademark designation is for “Clothing, namely, T-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely, hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, skirts, sweaters, undergarments,” so we can definitely expect Cardi B to drop an OKURR clothing line any day now. This is very on brand for Cardi, and I’m sure she’ll sell millions of whatever she decides to make. I’m only a little salty about this, because she definitely wasn’t the first one to start saying this (I’m looking at you, drag queens).

Okurr is far from the craziest thing that a celebrity has trademarked, and at least Cardi B isn’t claiming ownership of a real, everyday word. Here are some of the most hilarious celebrity trademarks:

Taylor Swift

I won’t dive into my personal feelings about Taylor Swift today, but she has a long history of trademarking her lyrics. Some of these are pretty specific, like “Look What You Made Me Do” or “The old Taylor can’t come to the phone right now.” But Taylor has also gone after some trademarks that are honestly so questionable. In the past, she’s tried to trademark her album titles “Fearless” and “1989,” and I don’t get it. Fearless is a word. Like, it was fearless of me to push through my crippling hangover and make it to brunch last weekend. And 1989 IS A F*CKING YEAR. Taylor can have “this sick beat,” I don’t really care, but 1989 is too far.

person: what’s your fav color?
me: oh, red (Taylor Swift™ no copyright infringement intended. Property of TAS LLC Management 2015©) hby?

— memeindex (@memeindex) September 23, 2015

Kylie Jenner

Out of all the dumb celebrity trademark drama, Kylie Jenner’s might be my favorite. Back in 2015, Kylie filed a trademark request to use “KYLIE” for “advertising and endorsement services.” Does Kylie really think she’s the only person in the world named Kylie? This turned into a major issue in early 2016, when legendary pop star Kylie Minogue filed her opposition. Behold, the most passive-aggressive tweet of all time:

Hello….. My name is KYLIE #lightyears

— Kylie Minogue (@kylieminogue) February 28, 2016

This case went back and forth for almost a full year, until Kylie Minogue withdrew her opposition. About a month later, the trademark office rejected Kylie Jenner’s claim. So sad! More recently, Kylie tried to trademark “Kylie Skin,” leading to speculation that she’s planning to launch a skin care branch of her cosmetics line. No news about this yet, but this is probably how Kylie will make her second billion dollars.


Unsurprisingly, Beyoncé has lots of trademarks, and most of them are pretty n0rmal. There’s “Beyoncé,” “Beyhive,” and a few different fragrance names. The most intriguing thing is that Beyoncé has trademarked the names of all three of her children. The trademarks apply to basically ever kind of product imaginable, but it doesn’t actually seem like Bey has any plans to use them. More likely, she just wants to prevent other people from profiting off of her kids. Lol, this is such a famous person problem to have.

Katy Perry

After performing at the Super Bowl in 2015, Katy Perry moved to capitalize on a viral moment, and tried to trademark “left shark,” “right shark,” “drunk shark,” and “basking shark.” Wow, imagine a time when we cared this much about a dancing shark at the Super Bowl Halftime Show. Katy’s trademark filings were initially denied, but eventually she appealed and got approved for them. Katy also has various spellings of “Katycat” trademarked, because apparently people are really dying to pretend to be Katy Perry fans these days.

“Yes i have 4 years of Juilliard and i was shark number 2 in a little production called the Super bowl”

— Desus Nice (@desusnice) February 2, 2015

Kim Kardashian

actually blown away that the name of Kim Kardashian’s company is Kimsaprincess inc – she's out here conning us all with her fast fashion partners in crime with a 2003 Myspace name

— Anna Cafolla (@AnnaCafolla) February 21, 2019

Kim Kardashian’s trademarks are really nothing out of the ordinary–mostly just variations of her name and initials. What’s more important is the company behind her trademark applications. All of these celebrities have like, fake companies that they use to apply for trademarks, and Kim’s is called KIMSAPRINCESS, INC. You guys, I am dying right now. For reference, Khloe’s is KHLOMONEY, INC., and Kourtney’s is called 2DIE4KOURT. I love this so much, you don’t even know. I feel like this is actual confirmation of what all the Kardashians’ AIM screen names were back in the day. I’ve never related to the Kardashians more.

If you just can’t wait to get your hands on an “okurr” shirt, you’re in luck, because Shop Betches has “I Said Okurrrr” and “She Said Okurrrr” tanks available… for now.

Shop Betches Okurrrr

From left: Shop Betches She Said Okurrrr Tank; Shop Betches I Said Okurrrr Tank

Images: Giphy; @Kylieminogue, @annacafolla / Twitter