While the past 24 hours have been completely taken over by the news of Jordyn Woods and Tristan Thompson hooking up (allegedly), that’s not all that’s been happening in the Kardashian universe. This week, Kim Kardashian has also been dealing with a scandal of her own, and I’m here to get to the bottom of it. In recent years, it’s become a huge trend for fast fashion websites like Fashion Nova and MissGuided to create inexpensive replicas of outfits that celebrities wear. The Kardashians and Jenners are some of the most-copied celebs, and these stores put in overtime to get the dupe designs up for sale as quickly as possible. Today, we’re talking about the biggest Kardashian mystery of 2019, at least for now: who is leaking Kim Kardashian’s outfits?
On Sunday night, Kim Kardashian attended the Hollywood Beauty Awards in a dramatic dress that was vintage Mugler couture dress from 1998. Not everyone loved the, um, dramatic boob cutouts on the dress, but there was no denying it was a major statement. Interestingly enough, Fashion Nova put up a version of the dress for preorder within minutes of Kim stepping out in the look. This didn’t seem that strange, because these brands could just show a virtual mockup of the dress and then make it later. But the story got more complicated when fashion account @diet_prada, who is notorious for exposing industry drama, found proofs from a previous Fashion Nova photoshoot featuring the dress.
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UPDATE: See “MUGLER” story highlight for a screenshot of the date of the Capture One session (it’s labeled 02-14-19). Fashion Nova Mugler knockoff shot 4 days before Kim wore it on 02/18/19. Kim, you’ll never fess up to your sneaky lil collaborations, but we got all the receipts ?. • ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At some point recently, a fast fashion photo shoot happened featuring a vintage Mugler dress that @kimkardashian just happened to wear on Sunday night to the Hollywood Beauty Awards…and yes, it appears to be a real dress, not photoshop. Ahead of Fashion Nova releasing the dress at 9pm EST tonight, house model Yodit Yemane may or may not have accidentally leaked a story 2.5 hours earlier of photo options from her shoot featuring the Mugler replica. The file names were even labeled “Kim dress” while it’s now being called “Winning Beauty Cut Out Gown” lol. This begs the question: Did Fashion Nova whip up the dress overnight in their Los Angeles atelier after seeing Kim in it or is she peddling her vintage finds to mass retailers ahead of debuting them for a calculated, timely release? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • ? : Getty • #kimkardashian #mugler #thierrymugler #manfredthierrymugler #bodycon #cutout #barelythere #strappy #straps #black #vintage #dress #velvet #fashionnova #wiwt #ootd #kuwtk #hollywood #beauty #kkwbeauty #kardashian #ecommerce #shady #smh #photoshoot #model #fashionmodel #dietprada
The date on the files is 02-14-19, which was days before Kim wore the dress in public. Also, the file has “Kim dress” in the name, so there’s no way it was just a random coincidence that Fashion Nova decided to make that dress. Basically, someone must have leaked the look ahead of time, and we need to know who it was. People were quick to accuse Kim of having an under-the-table deal with these brands, but yesterday, she took to Twitter and Instagram to vehemently deny the claims:
That’s a whole mouthful to get through, but Kim is essentially saying that she values her relationships with designers, and she would never make a deal to undercut their hard work. Another interesting wrench in this story happened earlier this month, when Kim posted the photo below:
Kim makes a big show of asking the fast fashion brands to wait before ripping off her look, which, of course, MissGuided did just hours later. So while Kim claims to be working hard to stop this kind of situation from happening, who is really to blame? I have some ideas.
Kim Kardashian West: Let’s be real. Despite Kim’s insistence that she has no relationship with Fashion Nova or any other fast fashion brands, I wouldn’t be surprised. I understand that her relationships with designers are important to her, but she could also be making a sh*tload of money by leaking these looks. No matter what she says, it’s a good thing for her that people want to dress like her.
Kris Jenner: Even if Kim is telling the truth, her momager might be going behind her back. Kris has always been a supportive mom, but maybe she’s tired of just getting a 10% cut from her daughters’ deals. A sneaky Fashion Nova deal would be the perfect way for her to make some nice pocket change without cutting Kim a check.
Jordyn Woods: I wasn’t even going to include Jordyn on this list originally, but things have obviously changed. Could her alleged hookup with Tristan Thompson have been a diversion tactic from more devious business practices? Jordyn’s Instagram page is basically one big ad for these fast fashion companies, so maybe they were sliding her some extra cash for deets on her family’s upcoming outfits. I hope she was saving that money under her mattress, because her life is going to look a lot different now that Kylie’s not paying for everything.
North West: Kids these days are scary good with technology, so I have no doubt that North could steal mommy’s iPhone and AirDrop MissGuided some photos from Kim’s fittings. I’ve always had a sneaking suspicion that North is the smartest person in that family, so maybe she’s playing the long game to take over the Kardashian empire.
I didn’t have the heart to tell her she had it on backwards. pic.twitter.com/DCTpY5kE2e
— North West (@norisblackbook) February 18, 2019
Jonathan Cheban: When it comes to Foodgod and his parasitic friendship with the Kardashian family, I’ve always smelled a rat. Maybe I’m personally biased because he blocked me on Instagram (long story), but I wouldn’t put it past him to hack into Kim’s iCloud and take some screenshots. I don’t know what Kim sees in him, but she’s kept him around for far too long.
its nice that kanye gave jonathan cheban a job pic.twitter.com/RRyzn3yAQ3
— ™️ (@TrevorMcMullan) May 19, 2017
At this point, it’s too soon to say who’s really to blame. We might never know, but I have a feeling that sooner or later this whole fast fashion game is going to come crashing down. I’m sure designers are itching to sue these sites for copying their designs, and Kim Kardashian’s fashion mole has to be feeling the heat. If the leaks stop now all of a sudden, we definitely know that it was Jordyn. Otherwise, we’ll have to wait and see who makes the next move. This is like the fashion Hunger Games, and you know Kim isn’t going to let anyone else win.
Images: Shutterstock; @diet_prada, @kimkardashian / Instagram; @kimkardashian / Twitter