When we say we genuinely envy the lives of Instagram’s betchiest dogs, we’re not even joking. They have intimidating squads, regularly get blowouts, summer in the Hamptons, wear cool outfits and generally weigh under ten pounds. It’s extremely unfair TBH, and I don’t care if they set unrealistic standards for women, I still aspire to be one someday. As we’ve discussed on this site many times, a betch’s pet is called a petch, and Instagram is full of petches. These tiny furry creatures have the uncanny ability to make you go “awww!” and “omg!” even when you spend most of the day wearing black and being dead inside. While you may spend all day hating on people, most of us are physically incapable of hating dogs, especially impeccably groomed dogs being photographed in good lighting. Following these majestic creatures will increase your happiness level while scrolling through Instagram, instead of just side-eyeing all the THOTs you’re still not sure why you follow. In all their glory, here are our favorite petches of Instagram:
Samson is a Goldendoodle and the unofficial leader of the Dogs of NYC (those other puppies are just his little workers.) Despite living in Brooklyn, practically every important canine event in Manhattan revolves around his schedule, which includes everything from pool parties to socializing at local bars. Whether he’s out on the town or relaxing in his iconic robe, you’ll want to keep an eye on him. Wherever Samson goes, other trendy dogs will follow.
Speaking of Samson, he’s been known to lunch with Marnie the Dog, who has a casual 2.1 million Instagram followers. Marnie is slightly older at age 15, but that doesn’t stop her from upholding her status as one of the top dogs on the Internet. According to her bio, “I walking & parties. H8 being alone. I’m a lady!” Does it get any betchier? I don’t think so.
Ella Bean is a fellow NYC dog who, in typical fashion, recently decided to spend a summer in Paris. Like every study abroad girl, Ella has been posting photos non-stop of her eating French pastries and posing outside of the Louvre. She’s truly living her best life, and how could she not be in those fabulous custom aviators?
Norbert is a West Coast petch who will easily put your sorority’s philanthropy events and entire social media presence to shame. As a therapy dog who donates most of his time to volunteering at Children’s Hospital LA, he knows the importance of giving back to the community. He also knows how to rack up the likes, because if you didn’t post about it did you even volunteer?
Meet Agador, AKA Pooch of NYC, who has the best hair out of anyone ever I’ve seen, human or animal. Everything about his aesthetic is extremely on brand, from his bed,to his blowouts and the glass of wine that’s never too far out of reach. If only he would respond to my DM’s, *sigh*, I really think we could be great friends.
Perry calls himself a dog model, and for good reason. He’s got a natural chemistry with the camera and tends to be more minimalist than some of the other dogs on this list (while still being extremely extra compared to any other normal animal). There are a lot of Pom’s out there trying to make it big, but Perry’s just got that “it” factor that makes him stand out from the rest.
The only thing better than one betchy dog is a pair of betchy dog siblings. The Morkies of NYC, Cleo and Jack, are a power duo currently taking the city by storm with their adventurous spirit and matching OOTD’s. Catch their photos in the city or by the beach, just make sure you catch them somewhere. We heard the Olsen twins are extremely jealous.
No one has perfected the “I literally can’t even,” face quite like Sprout. Another seasoned New Yorker, Sprout takes bullshit from no one and has a jam-packed schedule filled with Equinox sessions, walks through Central Park and photo shoots in his living room. It’s not easy but someone’s gotta do it.
Doug the Pug is arguably one of the most important voices of our generation, and I find him more relatable than most people I know. Powered by iced coffee and social media attention, Doug brings a fresh look to some of the most basic of Instagram concepts to make them completely new again. Check out his 4th of July pics and thank us later.
Saving our personal favorite for last, we present to you Bruce Springsteen, the official petch of Betches. Whether he’s keeping us company at the office or hanging by the pool, he’s constantly serving up RBF and absolutely never TTH. His only request: stop trying to make fetch happen. Duh.