There can be no discussion of the year 2020 without the mention of the name George Floyd, the 46-year-old black man who was brutally murdered at the hands of Derek Chauvin and three other police officers in Minneapolis, Minnesota this past May. And while George Floyd did not ask to be martyred, his brutal and untimely death awakened the world, and was undoubtedly the inciting incident for what many are calling the civil rights movement of 2020. Although it’s tough to say definitively if the uprisings we’ve seen this year can be compared to the civil rights movement of the 1960s (as that movement tenaciously lasted for more than 10 years), it is fair to say that the Black Lives Matter movement is certainly moving in that direction. And if, in fact, we are headed down that historic route, it would absolutely be because of the bold, radical, unapologetic voices guiding us, leading us down the path to revolution.
It is no secret that black women and femmes have played a central role in the current Black Lives Matter movement—after all, it was a 17-year-old Black woman, Darnella Frazier, who bravely filmed George Floyd’s death, providing the world with the concrete video footage that made the misconduct surrounding his murder indisputable. But Black women and femmes have always had a unique perspective into structural injustice, probably because they have always been at the receiving end of most of it. Black women’s rights and interests routinely take a back seat to those of white women and cis black men. As such, you may have heard (whether directly from the source, Malcolm X, or indirectly from a pretty good source, Beyoncé) that “the most disrespected person in America is the black woman.” And perhaps it is because of this regular disrespect that Black women and femmes have sought to reclaim agency and use their voices to speak.
Over the past few months, Black women and femmes from all industries have been using their social media platforms to mobilize and educate the masses, creating a revolution for the digital age. They are leading the anti-racism conversation by saying what many people don’t have the courage to say; pushing the boundary and not accepting performative or shallow attempts at change; ensuring that the revolution will be televised (via Instagram), and that it will be inclusive and intersectional. This is by no means an exhaustive list, but here are some of the Black women and femmes that I follow who regularly challenge me to learn and do better—I highly recommend you consider following them as well.
Sonya Renee Taylor, IG (@sonyareneetaylor)
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The viral video of Haley challenging her racist parents has gone viral for Folks inspired by her desire to stand up to her parents and advocate for Black people. However, Haley missed the mark and my hunch is most white folks do. STOP arguing with your white family about Black people. START talking about the sickness that is whiteness and how you and them have ingested it. White people talk about people of color so that they don’t have to deal with themselves and the culture and systems whiteness has created inside them. White people it is time to talk about WHITENESS and not about Black folks. #indefenseofblacklives #whitesupremacymustfall #whitestalkaboutwhiteness #healyourwhiteness #blacklivesmatter
If you are like me, you first encountered Sonya Renee Taylor back in June after a video of hers went viral. The video was in response to another viral video on Tik Tok, which featured a well-intentioned yet slightly misguided teen attempting to have “the anti-racism talk” with her family. While most of the internet was applauding Haley for having any semblance of a talk with her family at all, Sonya Renee Taylor’s response video challenged us all to think more critically about what exactly it was that Haley and her family were debating: “Haley was arguing with her parents about whether or not Black people were worthy of life. The fact that that is a conversation is the problem.” Taylor was able to shift the conversation from the localized issue of Black lives simply mattering (a conversation that really shouldn’t be a conversation at all) to the more comprehensive, structural issue: “the delusions of white supremacy.” And that, in a nutshell, is Sonya Renee Taylor’s enthrall—she has the wonderfully unique ability to shed light on matters that challenge and defy the obvious perspective. In addition to her keen insights concerning racism, blackness, and white supremacy, she also commits to spreading discourse surrounding gender, fatphobia, and radical self love. So if you are looking to learn, be challenged, and pick up some lessons on how to love yourself radically and without apology, you must dive into the work of Sonya Renee Taylor and follow her on Instagram.
Noname, Twitter (@noname)
if we believe black lives matter, we must also believe capitalism needs to be destroyed. as long as that system is in place and maintained by powerful elites, black people will die forever.
— 🌱 (@noname) July 26, 2020
Admittedly, it sort of feels weird telling you to follow Noname, because her whole thing is that we should divest from structural systems, celebrity culture being one of them. With that being said… you should follow Noname. Noname has been making music and uplifting POC interests and voices for years now, but she gained mainstream traction this past year. She’s been a dominant voice in the digital Black liberation conversation, regularly challenging her audience to read, learn, and think for themselves. What’s most compelling about Noname’s Twitter presence is she uses it as a means to not only talk the talk, but also walk the walk. You can find her calling out imperialism, the industrial prison complex, and the patriarchy; but, you can also find her calling herself out, owning past mistakes and gaps of knowledge she had before she learned better. As she poignantly points out, “growth is an embarrassing yet necessary part of the process.”
Perhaps Noname’s biggest digital moment occurred this past June, when rapper J. Cole thought it would be constructive to derail from the movement and drop a tremendously odd single, accusing Noname of using a “queen tone” and thinking “ better than” him and other rappers in her efforts to speak up against structural oppression on Twitter. Noname’s eloquent retort came in the form of a 1 minute and 10 second song, the thesis essentially being: “he really ’bout to write about me when the world is in smokes?” With concision and flair, Noname defended herself while effortlessly redirecting the conversation back to the serious issues at hand. Noname uses her Twitter presence in a similar way, calling out problematic mainstream pop culture while consistently shedding light on critical societal issues. So if you want to be a part of her “new vanguard,” follow Noname on Twitter and consider joining her book club.
Ericka Hart, IG (@ihartericka)
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“In our culture privacy is often confused with secrecy. Open, honest, truth-telling individuals value privacy. We all need spaces where we can be alone with thoughts and feelings – where we can experience healthy psychological autonomy and can choose to share when we want to. Keeping secrets is usually about power, about hiding and concealing information.” -bell hooks ⠀ I have been so weary with this new wave of positing that “call outs” are harmful. In my classrooms, I have always contested with this logic – when you make a suggestion that things shouldn’t be called out- who are you protecting? I don’t know about y’all, but I come from a world that loves a secret. bell hooks in All About Love talks about our desire to keep secrets can be linked to slavery- an institution built on a lie, human traffickers lied, enslaved people had to lie to stay safe, institutions lie about what really happened, white washed history lies. ⠀ It’s revolutionary for secrets to be told. To call a thing a thing, rather than bury it in activism or Broadway. I have been apart of many organizing spaces/non profits etc that claimed radical and love, but resisted transparency. These two things can’t exist at the same time. ⠀ We don’t have a call out culture, we have an abuse protection culture. And that is the essence of white supremacy. ⠀ Thank you @jewel_thegem and @thechubbygoddess for the realest most healing IG live I’ve ever watched. Please go follow them and PAY THEM.
I wish I could say that I’ve had the pleasure of following and engaging with Ericka Hart’s content long before this year, but alas, I, too, fell victim to bandwagon culture, and only discovered this dope account this past May. A self-proclaimed “racial/social/gender justice disruptor,” “sex educator,” and “breast cancer survivor,” Ericka Hart uses their social media platform to cover tons of ground on the journey to liberation and is, by far, one of the most engaging accounts I follow. Ericka Hart’s social media presence is unique in that their dialogue concerning social justice is dynamic—not only do they foster conversations that discuss plain truths about race and Blackness, but they also add unique depth to the discussion by examining matters of colorism and ableism. However, what specifically drew me to Ericka Hart’s account was their advocacy for the protection and uplifting of Black lives that exist beyond the scope of cis Black men. They were a dominant voice in May insisting that we not only demand justice for George Floyd and Ahmaud Arbery, but for Breonna Taylor, a Black woman, Tony McDade, a Black trans man, and countless other Black women and trans folks that have been murdered at the hands of injustice. I, myself, am constantly challenged by Ericka Hart, as they constantly provide the reminder that the revolution cannot be complete or effective if it does not seek to liberate all Black lives. Ericka Hart’s Instagram presence is also a healthy one to follow because they also use it as a platform to celebrate Black joy and Black love—regularly posting content with their partner, Ebony. It’s a radical reminder that the Black story is not one of plight but one of joy and abundance. So do yourself a favor and follow Ericka Hart.
Ziwe, IG (@ziwef)
One of the most powerful adages that has come out of the last couple of months is “the revolution has many lanes.” And I think it’s safe to say that the lane of the revolution that’s “activism through humor” has been monopolized by writer and comedian, Ziwe Fumudoh. Hosting a weekly show on Instagram Live, Ziwe attracts crowds in the thousands as they eagerly watch as she talks with notable people—predominantly white people—about race in America and skillfully baits them into an incorrect, often cringeworthy answer. What’s most fascinating about Ziwe’s show is that her practice of “baiting” really isn’t baiting at all—she just asks questions and simply waits for answers. Without fail, and despite days of preparation and sometimes even tangible notecards, guests will always say the wrong thing—revealing that even the most well-prepared, well-intentioned white people have some kind of implicit bias that they need to reckon with. Previous guests have included infamous white women like Caroline Calloway, Alison Roman, and Alyssa Milano, but Ziwe has also interviewed people of other races, like Jeremy O. Harris, forcing him to discuss his use of Black women’s bodies on stage in his seminal work, Slave Play. At the end of every interview, Ziwe asks her guest what the audience has been wondering the whole time: why the hell did you agree to come on this show? And the guest’s answer is almost always the same: part of doing the work is being made to feel uncomfortable and humbling yourself in order to learn. And that’s the Ziwe influence—she’s created a public platform for those willing to be challenged and learn, while allowing her audience to heal through community and catharsis as they watch the process take place. If you’re not familiar with Ziwe, please join us in the year 2020 and give her a follow!
Rachel Cargle, IG (@rachel.cargle)
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A quick mid week sermon. • If your only goal is to “break the glass ceiling” consider who all those shards of glass will be falling on if you’re not bringing the most marginalized women with you. • Listen to me closely: if your feminism simply means “getting even” with white men it’s not ever going to be an intersectional, inclusive and justice based movement. • Drop a comment or emoji below and let me know you HEAR me. I need you to hear me. • #feminism #womanism #glassceiling #womensrights #womanhistory #womenshistorymonth #quarantine #dogsofinstagram #catsofinstagram #pnwonderland #howdarling #teachersofinstagram #boymom #taylorswift
If there is any account that I am 90% certain you’ve encountered over the past few months, it’s Rachel Cargle’s—and it should be Rachel Cargle’s, as she uses her platform predominantly as a means for education and activism. Upon scrolling through her IG feed, one of the first things of note is that her academic and mobilization efforts far precede this year’s events. Cargle has been guiding the conversation on race and womanhood in support of the revolution for years, even though many of us have only come around recently to receive her words. She regularly promotes the work of “unlearning” through learning, and curates monthly reading lists and lectures via her online platform The Great Unlearn (a patreon you should subscribe to!).
But what sets Rachel Cargle apart from other activists is that a central part of her work is providing tools and resources for her audience to ensure that learning doesn’t stop at required reading, but is further translated into action. For example, when much of the world was posting open letters to their schools, universities, and workplaces to expose them for unjust practices and racist ideals, Rachel Cargle took to her Instagram account to take it one step further: providing her audience with a template for how they, too, can hold the institutions in their lives accountable for structural injustice. In addition to these accountability templates, she also curated a 30-day Do the Work challenge and posted tangible ways to decolonize your bookshelf, continuing the idea that activism must be combined with action in order to really effect change and mobilize a revolution. So if you’re looking to become a student in the masterclass on effective activism, follow Rachel Cargle on Instagram.
A prevailing question on the minds and lips of many this past year has been: “How long will this movement last?” “Is this movement just a moment?” But it’s been three months since the murder of George Floyd, and the movement is still prospering. While the momentum has, naturally, oscillated, its heartbeat is still strong. Why? Because we have leaders: Black women and femmes, the new generation of activists—our new vanguard—who have committed themselves to the endurance of this movement. While it may be easy at times to be defeatist and feel overcome and overwhelmed by how far we have to go, optimism lies in the comfort that we are being led in this revolution by some of the brightest, most talented minds out there. And we can access all of them through the proximity of our smartphones. We simply have no choice but to stan these women and femmes (and send them some coin to pay them for their labor).
Images: Angelo Moleele / Unsplash; sonyareneetaylor, ihartericka, ziwef, Rachel.cargle / Instagram; Noname / Twitter
Before the social justice uprising that has taken place this year, could you name three Black-owned beauty brands off the top of your head? With little accessibility to brands that represent a range of darker skin tones and different hair textures, Black people are often left with limited options to achieve their desired looks. If we have learned anything this year, it is that representation matters. It should go without saying that Black consumers deserve to be acknowledged in the beauty industry. In honor of National Black Business month, we’re turning our attention to three Black women CEOs who have taken the step to catering to Black women’s needs and are making space for more melanin in the beauty industry.
Wilma Mae of DRK Beauty
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Perfectionism is exhausting! It can manifest itself in the way you view yourself, your work, or your ability to achieve your goals. There is far more joy found in embracing what you have and going for it anyway. Tap the link in bio to read @cherylchiew’s latest piece on unlearning perfectionism and how it taught her to see herself as good enough. We hope you are inspired to do the same. What are you letting go off as we move into a new month? Let us know below! #ThisIsDRKBeauty ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Photo @laurenloncar ⠀⠀⠀ #Model @faithjaggernauth ⠀ #Makeup @deannamelluso ⠀⠀⠀ #Hair @mark.alan.hair ⠀⠀⠀⠀ #Stylist @tarzinichols⠀⠀⠀⠀⠀ #flawsandall #acceptance #innerbeauty #truebeauty #positivity #affirmations #perfectionism #strongwomen
“DRK Beauty is a digital community that supports and empowers women of color in all their diversity. Through curated content, programming, and community initiatives, DRK Beauty aims to truly empower those who identify as women of color and fix the flawed relationships between brands and women of color.
DRK Beauty Healing is one of our first community initiatives in response to COVID-19 and the BLM movement. When we first launched DRK Beauty Healing on May 15th of this year—before George Floyd’s murder—we had only conceived the idea two weeks earlier as a response to the impending mental health fallout from COVID-19. Having never worked in the therapeutic space, our first step was to speak to therapists. We had back-to-back Zoom calls five days a week for the first month. We also spoke to mental health associations such as Mental Health America to learn more about the space and researched other initiatives in our community. We effectively educated ourselves as quickly as we could.
What we discovered is that there are precious few clinicians of color in the U.S. (Black/African psychologists make up only 5% of the total in the U.S.) and the free initiatives that are out there required prospective clients to fill out online forms and share their data and then wait to be approved to receive the free therapy. This added yet another barrier to entry, not to speak of the cultural stigma of therapy in the Black community. In addition, when you are depressed, traumatized, and/or paralyzed with anxiety, you don’t have the mental bandwidth to fill out forms and wait for an answer. You need the help now! We felt that the need was urgent and we wanted to make the process as seamless as possible. Also, we wanted to make sure that we didn’t breach any privacy rules. So my developers built an online directory and within two weeks we launched with a few hundred hours of therapy donated by clinicians we had spoken to. We asked them to share with their clinicians as well. So they continued to donate hours and within a month of launch, we had 1,000 hours of free therapy to give away. We’ve now raised over 2,000 hours of free therapy and we are now one of the leading platforms for free therapy for women of color in America, covering 27 states with approximately 100 clinicians.”
Brittney Ogike of BeautyBeez
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@vickyunfiltered did not come to play with us!😍 She is rocking @sensationnel_hair Rule Breaker Lace Wig sold both in-store @beautybeezstore and online BEAUTYBEEZ.com 🥰 • • • • • • • • • #melaninmagic #kinkycurlyhair #4ahair #sensationnelhair #melaninpoppin #4chair #teamsensationnel #naturalhair #sensationnel #protectivestyles #bsshair #3chair #lacefrontwig #blackgirlmagic #naturalhairjourney #naturalhairdaily #naturalhaircommunity #rulebreaker #bighair #kinkycurly #blackhair #curlyhair #naturalista #melanin
“BEAUTYBEEZ was created to fill a gap in the retail industry. What many people outside of the African-American community do not realize is that ethnic hair care and beauty products are traditionally sold in small local retailers called beauty supply stores. Every Black woman has memories—both fond and unpleasant—of going to the local beauty supply store with our mothers and shopping for those nostalgic “Black girl hair” products. It was a space specifically for us! The larger retailers didn’t (and still don’t) carry these items. Due to various laws and regulations over the past several decades, ownership in ethnic beauty largely transferred to the Korean-American community. Traditionally, they own the stores, the products, the hair manufacturing, and the distribution. And, unfortunately, people of color are oftentimes discriminated against in all areas—most notably in the beauty supply stores. We are followed, harassed, and left to fend for ourselves.
BEAUTYBEEZ is a modern beauty retailer prioritizing beauty for women of color. I founded the brand after my own dissatisfaction shopping for beauty. As an entrepreneur creating success in a field where I’m the minority, I’ve had to be resilient, resourceful, and stand out. There were several challenges that came my way, and I faced them head on. I took the time to equip myself with the knowledge and skills necessary to thrive in an industry that capitalizes off of me. I used my experience as a consumer and infused it in all aspects of BEAUTYBEEZ—from the products and services we offer to the customer experience. My identity and experiences as a Black consumer have single-handedly been the most effective attribute I’ve brought to the business and enabled me to thrive in an industry that is dominated by people who do not look like me.
BEAUTYBEEZ provides an inclusive beauty experience where women of color can shop, explore, and play in a world full of beauty. The brand was created because nothing like it exists and we wanted to be a complete departure from the typical beauty supply. Our mission is to celebrate Black beauty in every way possible—a curated collection of hair care, skin care, and beauty products; selling inclusive beauty brands; promoting minority owned brands; hiring diversity in our team members; tailored services for our unique needs; and most importantly, the creation of a community reflective of our brand’s values and ideals. We’ve been able to successfully create this space because we possess a passion for and knowledge of our consumers and their needs—an approach many of our predecessors have neglected.”
Jamila Powell, Owner & Founder, Maggie Rose Salon
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“When I first entered the beauty industry, I didn’t really have a clear understanding of all of the nuances and disparity that existed. I am a salon owner and do not do hair. I was primarily interested in the salon being a second stream of income. I started the salon geared towards extension work, and then transitioned into curly textured hair. As the business grew, so did my desire to become more known in the industry and be recognized as a salon of curl experts. That is when I discovered that salons and stylists of color are put in a box and not given the opportunity to shine on an international platform. Even more surprising, most salons that are recognized for specializing in curls are not Black-owned.
I initially tried to reach out to many of the well-known industry publications, but the feedback was pretty much non-existent. Typically, a handful of stylists of color are chosen to be representatives in the hair world, but new talent is not sought-after. I decided with the access we have to the internet and social media, I would create a lane for myself. I have created a global following for Maggie Rose, along with an educational platform called Texture University, and am in the process of launching a hair system for curls called Naturally Drenched. It has been a journey, but I have realized it is better to create your own platform versus depending on others.”
Images: Cottonbro / Pexels; thisisdrkbeauty, beautybeezstore, maggierosesalon / Instagram
In addition to reading books on racism, listening to podcasts on the history of white supremacy, following Black activists and educators, and holding those close to us accountable, one of the ways we can support Black people right now is by buying from Black-owned businesses. I’ve chosen 20 (of the many) incredible Black-owned beauty brands to purchase from that create amazing products for people of all skin tones. Your next makeup haul might just be sooner than you think.
1. Beauty Bakerie
If you haven’t heard of Beauty Bakerie, you’re missing out. This fun, creative brand has a food theme, and all products are vegan and cruelty-free. Founded by Cashmere Nicole, this brand is built off of strength. A young mom, breast cancer survivor, and entrepreneur, Nicole is your modern day superwoman. Personally, I’m a big fan of the Flour Setting Powder. The packaging is cute AF, and the product works wonders for setting your face and keeping it in place all day.
2. Juvia’s Place
I personally was introduced to Juvia’s Place from YouTube tutorials, and was instantly blown away by the colors in their eyeshadow palettes. It was created by Chichi Eburu to pay homage to the birthplace of beauty, Africa, and celebrate the rulers and queens whose techniques are still used today in makeup. It’s no surprise that Juvia’s Place is famous for their rich and vibrant palettes, perfect for any occasion. Patchy shadows are the enemy, but despite the bright colors, Juvia’s Place has you covered for a smooth, flawless application.
3. Mented Cosmetics
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Lipsticks worth capturing 😍😍. Our #CAPSULECOLLECTION allows you to get the best nudes out! 📷: @vanessaxcamille __ #mentedlipstick #lipstick #lippie #lippies #nudelippies #nudelip #nudelipstick #mentedcosmetics #makeupforwoc #brownskinpoppin #melaninmakeupdaily #brownskingirl #brownskingirls
Mented Cosmetics was founded with one goal in mind: find the perfect nude lip. Founders KJ Miller and Amanda E. Johnson came up with the idea over a glass of pinot (iconic), and have since produced makeup that actually works for women of every skin tone. That being said, the must-have product here is of course, the semi-matte nude lipsticks, which come in nine shades.
4. Fenty Beauty
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Mask OFF 🙅🏾♀️ #PROFILTRSOFTMATTEFOUNDATION is all bout dat undetectable, skin-like base so you always look like you! ✨💅🏻 Get flawlessly filtr’d skin in a bottle for 25% OFF 😱 during our Friends & Family sale this weekend only on fentybeauty.com! 🎉🎉 Also, available at @sephora, @bootsuk, @harveynichols, and #SephorainJCP.
Fenty Beauty needs no introduction, created by living icon Rihanna. I feel like I could write a short essay here about how every single thing Rihanna touches turns to gold, but if you don’t already know that by now, I can’t help you. Fenty Beauty made waves when they launched with 40 foundation shades, setting the new standard for the makeup industry (which was, quite honestly, long overdue) and encouraged brands to be more inclusive. My personal favorite is the Pro Filt’r Soft Matte Longwear Foundation, and given the 3,300 five-star reviews, I’d say I’m not alone.
5. Coloured Raine
Coloured Raine was founded with the promise of a line that encouraged self-expression and diversity, and included shades specifically made for people of color. Founder Loraine R. Dowdy left the financial industry to pursue her passion, and as beauty lovers know, it sure paid off. Whether you like to go bold and or subtle, the eyeshadow singles are must-haves, giving you the option to build your own color story without having to purchase a full-sized palette.
6. Pat McGrath
Pat McGrath’s namesake brand is one of the most famous in the industry, with good reason. She’s been said to be the most influential makeup artist in the world, and her products follow suit. If you haven’t tried a Pat McGrath lipstick, you ARE missing out. I can say with confidence I’ve never had a lipstick work as well as the MatteTrance™ line, and as someone who probably owns 200+ lipsticks, that is saying a lot. It operates almost like a liquid lip, in the sense that it allows for all day wear and no budging, but sits on the lip more comfortably, avoiding the dry feeling that liquid lips often cause. If you aren’t sure about color, the Mini Lipstick Trios give you the chance to test out the brand and retail for only $25.
7. Range Beauty
Range Beauty is “clean beauty for the forgotten shades” and right off the bat I can tell you that this message is simple yet powerful. The beauty industry has come a long way, but we still see a lack of makeup for people of color, and founder Alicia Scott decided to take matters into her own hands. From the “fairest of fair to the deepest of deep”, Range Beauty is known for their foundations, formulated with sensitive skin in mind. While makeup so often causes more irritation, these foundations have antibacterial properties to treat and prevent eczema and acne, control oil, soothe the skin, and prevent clogged pores. Consider this your skin care-friendly must-have foundation.
8. Nyakio™ Beauty
Nyakio Beauty is a clean and green skin care line, allowing you to never question your ingredients. Founded by Nyakio Grieco, who started her skin care business using lessons from her Kenyan family, Nyakio Beauty is best known for their Sweet Almond Cleansing Balm, which literally melts away all your troubles (and dirt, and impurities, and all of the other gross things that linger on our skin). The balm-to-oil texture feels like a spa experience in the comfort of your home.
9. Base Butter
I can’t even explain why, but something about the word “butter” in products and brand names gets me every time. Lip butter, face butter, body butter? Give me all the butter. I love seeing women come together to succeed, and that is exactly what Base Butter founders She’Neil Johnson and Nicolette Graves have done. With the mission to help women feel more comfortable in their skin (and literally make their skin feel more comfortable), Base Butter has products like the Aloe vera Face Jelly that revitalize and rejuvenate your skin. A healthy balance of aloe to protect the skin, evening primrose to boost elasticity, and lavender and tee tree to calm and disinfect, this moisturizer is one that keeps me coming back for more.
10. Epara Skincare
Luxury skin care that uses African botanicals? Yes please. Founded by Ozohu Adoh, Epara Skincare is a “brand born out of a need to provide luxury skin care products to women with dark skin tones.” Adoh, who received her MBA from Oxford University, made the decision to develop her own products after seeing a lack of products that could treat her own skin concerns. The Intense Hydrating Mask in particular is nourishing and creamy; the mask softens, cleanses and purifies the skin, leaving it hydrated, bright, and even in tone.
11. Hyper Skin
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Our Hyper Clear Vitamin C Serum is a gentle but hardworking formula packed with active and natural ingredients to heal skin, treat #hyperpigmentation and enhance glow like: ✔️Vitamin C (15%) ✔️Vitamin E ✔️Kojic Acid ✔️Arbutin from Bearberries ✔️Seabuckthorn Oil ✔️Licorice Root We’re all about results! #hyperresults
Goodbye dark spots, hello Hyper Skin! Founder Desiree Verdejo conceptualized Hyper Skin after dealing with aggressive breakouts during pregnancy. The brand launched with the popular Hyper Clean Vitamin C Serum, working to smooth fine lines and rough texture, and dramatically clear dark spots from hyper-pigmentation.
12. skin BUTTR
Hello I’m back for more butter brands. skin BUTTR, founded by my ANTM idol Tatiana Elizabeth Price (!!!), is made of natural body and skin care products. The body line consists of whipped shea-based body butters and scrubs, and the skincare line is an all-natural, step-by-step hydrating system. The scrubs and body butters are equally amazing, but if you’re stuck inside and dry at the moment, the Cocoa Vanilla will hydrate your life and leave your skin glowing. You’ll also smell delicious. You’re welcome in advance.
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Our clay-based masks are formulated to address a variety of skincare concerns, from improving skin texture and elasticity, to detoxification and moisture retention. Marshmallow is a hydrating mask to smooth and repair. For dry and sensitive skin, this healing mask stimulates blood circulation to repair, provides gentle cleansing and exfoliation, helps the skin to retain moisture. ✨ #pieceofkaike #skincare #selfcare #plantbasedbeauty #greenbeauty #cleanbeauty #veganbeauty #blackgirlbeauty #naturalbeauty #indiebeauty #naturalhair #blackowned #blackgirlmagic #melanin #shopblack #shopchicago #shopsmall #chicago
You had me at marshmallow. Kaike (pronounced like cake!) was founded by Keli Smith with a belief in celebrating your skin. Kaike is plant-based and made up of multi-purpose products for a more practical skin care routine. With yummy products like Frosting, you can moisturize your body and hair simultaneously. Plus, it literally smells like frosting, so you’ll smell amazing.
14. The Honey Pot Company
Designed for ~ down there ~, The Honey Pot Company is plant-based feminine care. They are the first complete feminine care system powered by herbs, and for that, we are thankful. The Honey Pot Company was founded by Bea Dixon, who is open with the fact that she made her own line simply because she was suffering and couldn’t find vaginal relief. The line varies from organic tampons to feminine wipes.
Briogeo. Where do I even begin? I so genuinely love this brand. Literally every single product is great, and my bathroom cabinets are flooding with favorites from the line. Founded by Nancy Twine, who casually formulated her first product at age five (yes, literally), Briogeo is my favorite clean hair brand on the market. It’s actually hard for me to select a favorite product (I’m being dramatic, but idc), but having naturally curly hair, I always opt for the Curl Charisma line, which helps tame my lion’s mane every morning.
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Y’all ever been so stressed out about trying out new deep conditioners? YA know……You check the ingredients, Start applying to your hair and start thinking, “I hope this moisture I’m feeling while applying will still be there when I wash it out!” ☁️Well have no fear ladies and gentlemen, because the moisture was STILL there and REMAINED there after using this deep conditioning mask from Girl + Hair! ☁️Not only was the moisture still there but this product also contains pimento oil! If your not familiar with the benefits of pimento oil keep watching! —————————————————————- Products available Online @sallybeauty and @target ☁️#curlcloud ☁️#girlandhair #underhaircare #teamnatural #naturallycurly #naturalhairtips #protectivestyles #sallybeauty #sallybeautysupply #curlyhair #boxbraids #twistout #hairextensions #naturalhaircare #naturalhairproducts #washday ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #skincareroutine #selfcare #acnescarring #darkspots #wellness #skincare #dermatology #womeninwellness #skincarejourney #selfcare #healthyhair #healthyskin #hairregimen #skincareregimen
GIRL+HAIR is dermatologist-designed, founded by Dr. Camille H-Verovic. Targeting growth, itch relief, and odor relief, this line was designed for the hair and scalp. You’ll absolutely want to get your hands on their newest product, Curl Cloud, a hydrating pimento and castor oil hair mask. Heavenly.
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Miracle Babe Spotlight: @kels4kurls rocking this adorable style with amazing curl definition! 🤩🤩 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She achieved this look with our new Curls N’ Roses line! And the results are a dream!🌷 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Curls N’ Roses is exclusively sold at @ultabeauty (restocking in progress). Sign up for our newsletter to get updates on restocks, discounts, and other perks via our website!✨
If you haven’t noticed yet, I am a sucker for brand names, and TGIN may be in first place: Thank God It’s Natural. As someone who generally tries to keep my products clean, this name tells me off the bat we are good to go—love that. On top of running a successful business, founder Chris-Tia Donaldson is a successful author. Her book Thank God I’m Natural: The Ultimate Guide to Caring for Natural Hair is a #1 Amazon bestseller—yes, big deal! TGIN has a full rose water line that includes leave-in conditioners, hair masks, and styling products, all to enhance your hair’s natural beauty.
18. Miss Jessie’s
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Happy #TextureTuesday, curlfriends! Tell us which Miss Jessie’s product makes your texture pop. 💖 📸: @naturalcurls.sa #missjessies #multiculturalcurls #harmmeknot #multiculturalclear #babybuttermilk #honeycurls #coilycustard #curlymeringue #jellysoftcurls #pillowsoftcurls #quickcurls
Miss Jessie’s was founded by sisters Miko and Titi Branch who wanted to give curly haired women a reason to look forward to trying new products. Too often, brands miss the mark when advertising the “perfect” hair, showing straight, thick, shiny hair that’s not the most inclusive. The line was inspired by their grandmother, Miss Jessie Mae Branch. When they were children, Miss Jessie would create all sorts of formulas at her kitchen table to help tame and style her granddaughter’s beautiful curly hair. Some winners include the Curly Buttercreme (which hydrates hair) and Curly Pudding (which relaxes natural curls).
Sheamoisture was founded on the belief that the best in personal care and beauty should not belong to the few, and their accessibility comes compromise-free. Built off the legacy of his grandmother, Sofi Tucker, Richelieu Dennis has created a line of natural, sustainably produced products. Their creamy, dreamy leave-in conditioner provides relief, and is a must for anyone who regularly destroys their hair with heat and color.
20. Camille Rose
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Tangled and unmanageable hair can turn wash day into an absolute nightmare! 😫⠀ ⠀ That’s why we’ve packed our Rose Cleansing Milk with powerhouse ingredients – Flaxseed and Rose Powder! 💐Naturally enriched with omega-3 fatty acids and vitamins B and E, our sweet and delicious cleanser seals in the hair’s cuticle to prevent tangled unmanageable hair while maintaining natural strength.🥛⠀ ⠀ What are the benefits?⠀ ⠀ ✨ Definition⠀ ✨ Volume⠀ ✨ Added Shine⠀ ✨ Moisture⠀ ⠀ Available now at @Target @CVS_Beauty @WholeFoods and @MeijerStores⠀ ⠀ #CamilleRose #StraightOutOfPlant #VeganMilkInfusions #premiumblends #HandcraftedWithLove
And for the grand finale, Camille Rose. Founded by Janell Stephens, who has been an iconic trendsetter within the beauty space, Camille Rose was too built on the foundation of inclusivity. Their “about me” section reads: “We seek to share the purest and warmest joy, happiness, trust and gratitude to each and every person who experiences our products,” and if that doesn’t make you a customer, IDK what will. With products to cleanse, define, and bring life to your hair, Camille Rose embraces the natural gift of curls. I recommend the Aloe Whipped Butter Gel (butter again!), crafted to provide moisture and light styling hold.
These 20 lines are in good company with 100s of other Black-owned brands, and I encourage you to purchase, support, and comment more brands below! Check out this Instagram post that highlights Black-owned brands that are also cruelty-free.
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support black owned businesses, cruelty free edition 🌱 #supportblackbusinesses
Images: SofikoSShutterstock; Beauty Bakerie, Juvia’s Place, Mented Cosmetics, Fenty Beauty, Coloured Raine, Pat McGrath, Range Beauty, Nyakio Beauty, Base Butter, Epara Skincare, Hyper Skin, skin BUTTR, Kaike, The Honey Pot Company, Briogeo, GIRL+HAIR, TGIN, Miss Jessie’s, SheaMoisture, Camille Rose / Instagram