As a proud non-influencer with less than 600 followers, I’d just like to say that I truly think most influencers are full of sh*t, as are most of the products they get paid to promote. Take, for example, literally everyone under the sun who shills Flat Tummy Tea, which is proven to A) not work and B) give you violent diarrhea. Fun! For whatever reason, I get the feeling that most of these people care way more about the paycheck than the results of whatever they’re promoting. But because I don’t want to be 100% cynical, I tested out a few products that my four favorite influencers swear by. Some of it was great, and some of it wasn’t, but here are my honest thoughts about some influencer-approved products.
If you’ve read any of my beauty articles before, you know that I am a big fan of natural and/or plant-based products, so I am seriously loving the Arielle Charnas-approved haircare company, Briogeo. If you’re a sucker for chic packaging, this brand is def for you. Secondly, and more importantly, it legit changed my hair for the better. I usually think that no one, including my scalp, will notice when I switch up my hair product game, but I actually did see a difference when I started using Briogeo. Because I am an absolute glutton, I bought like, eight products all at once after I found out my girl
Becky Arielle with the good hair uses the brand. Because I’ve gotten my hair colored, I always look for something extra moisturizing, so I got the Don’t Despair, Repair shampoo and conditioning masque, which literally smell like a Le Labo perfume (in other words, amazing). I also got the Be Gentle, Be Kind kale and apple conditioner and Curl Charisma rice amino and avocado leave-in defining crème. Gag-worthy names aside, the products are incredible and made without sulfates, silicons, parabens and cruel treatment of animals. I know this sounds like an #ad, but Briogeo has no idea who I am, and my 500 Instagram followers def don’t care. I did, however, recommend this to my biggest fan, my mom, and she just placed her first order. Look at me, I’m influencing people!
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It’s February, the month for me when New Years resolutions become less of a concern and I become easily sidetracked because I have Netflix issues. I bought this big ass whiteboard to keep me on track and continuously manifesting every day! @liveowyn helps me stay focused and full while running around the city crushing my to-do list ✏️ I have a really bad memory so I’m definitely a visual planner What do you do to plan stay focused? Do you use apps??? #plantbased
When I think of what an influencer should be, I think of someone like Elyse Fox. This powerhouse founded Sad Girls Club, which, like, hello, great name, and she’s a charismatic voice for a community who needs one. SGC is an online and IRL community of women supporting each other to address mental health, and the organization’s first order of business is to remove the stigma surrounding mental health. That is a mission I can definitely get behind. Elyse is also stunning and just had the literal cutest, smooshiest baby boy I’ve ever laid eyes on.
Anyway, because I think so highly of Elyse, I don’t think she’d ever promote a brand she didn’t completely believe in. So when she posted a badass video of her with her OWYN drink, I bought a few bottles. OWYN stands for “only what you need”, and they’re protein drinks made without a bunch of crap you can’t pronounce. The drinks are also 100% plant-based, which, as we’ve already discussed, I love. I bought the Turmeric Golden Mylk and the Cookies & Cream drink. As you can imagine, the former didn’t taste amazing, but it did feel like I was drinking my way to a healthier liver, which was in dire need of a substance that wasn’t tequila. The latter just tasted like cereal milk, which I was and am always down for. These drinks are expensive af, so unless you’re, I don’t know, an influencer who gets them for free, I don’t recommend having one every day. I have one on days I wake up hangry or feel extra gross from bad decisions. I would also just like to say that as filling as these are, they are not substitutes for meals! Meals need to be chewed, not sipped.
If you are an Refinery29 fan, you know who Mi-Anne Chan is. If not, start reading. She’s a video producer and beauty writer at R29 and tries out literally every beauty trend ever and lets her followers know what the deal is and whether or not we should do it. Mi-Anne jumped on the non-toxic beauty train and tested out Sundays Studio, New York’s wellness-inspired nail salon that uses only vegan, cruelty-free products. Also, they’re 10-free, which means the polishes don’t have any of the 10 most harmful/toxic ingredients, such as formaldehyde, toluene and camphor. For reference, most decent nail brands these days are either 5-free or 3-free. So Mi-Anne tried this place out, which made me want to try it out, because I would trust this woman with my life. Or, if not my life, at least with my face/skin.
The second I walked into the salon, I could tell that Sundays isn’t just a nail salon, it’s like a full-on meditation station that also happens to understand the importance of a good mani/pedi. As your nails are being painted with pure health, you’re listening to a guided meditation and getting a five-star spa quality shoulder massage. I’ve never felt more in love than I did in this moment. Seriously. The best part is that you aren’t destroying your nails or animals’ lives and you walk away with a fresh manicure (and what I’m convinced was a brain transplant, because I am not naturally so happy and positive).
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**WINNERS!!! @danionyourdome @crystalmathew @etmacintyre @theresaclare @casandracrespo THANK YOU FOR WARMING MY HEART WITH YOUR SWEET MESSAGES! I AM SO LUCKY TO HAVE READ THEM** i reached out to @humnutrition a while ago because i was so genuinely satisfied with their products. i know this platform can be isolating and overwhelming with stuff people tell you, you NEED. so i put together a box of my favorite products for my first giveaway – that way 5 people can try for themselves. the box contains Hair Sweet Hair gummies, Moody Bird (for PMS), OMG! (supports skin, heart and body with omega-3), Daily Cleanse (removes toxins) and my favorite Skin Heroes pre/probiotic. in order to win, go follow @humnutrition and in honor of Skin Heroes, send a message of love to your personal hero in the comments. i will announce the winners Monday morning! xoxoxox
I first heard about Pia Arrobio when Glossier used to make those “Get Ready with Me” videos. Pia had the most decadent, fabulous beauty routine by far, and I instantly fell in love with her and her feed. She is like the definition of L.A. cool (read: not obnoxious/trying to be an actress) and her new husband is disgustingly attractive. So, there’s that. She recently did a post about HUM Nutrition, which make beautifully packaged supplements and, as a supplement addict, I had to give these bad boys a try. So I got the Hair Sweet Hair gummies because I’m a child, but I also got Beauty zzZz (fancy melatonin), and Pimp My Calcium. The supplements, in my opinion, are great. Now, be aware that you won’t actually see or feel the effects of supplements after taking just a few. My doctor compared the supplement game to working out: you won’t see the effects of your SoulCycle classes after taking three—you need to make it part of your routine. Supplements are the same way in that they need to really become a part of your system to start working. So I got two months’ worth of each supplement and the one I really loved was the Beauty zzZz. Yes, it’s essentially just melatonin, but there was something so calming about these pills that I felt like I was taking an all-natural Xanax. The hair gummies didn’t have a huge effect on my hair, which may just be because my hair is already incredibly thick. As for the calcium, my bones feel great, I guess? But, I would def order again. Thank you, Pia. As always, I love you.
Trust influencers who don’t seem like they’ll do literally anything for money. Also, maybe do a minute or two of your own research before blindly trusting the people whose entire lives take place on a platform famous for being fake.
Images: Daily Nouri / Unsplash; Sephora (2); HUM Nutrition; piabaroncini, ariellecharnas, mianne.chen, elyse.fox / Instagram
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What greater holiday is there than a day that celebrates the strong, beautiful women who raised us? Go ahead, try to think of one, I’ll wait. 4th of July you say? Okay. Anyway, Mother’s Day really does serve as a reminder that we should be really really nice to all the moms in our lives because we too may be mothers some day and we don’t want a bitchy daughter who doesn’t appreciate us. So it’s good karma to get them a gift, right? A betch’s mom is the most important lady in her life. She’s given us endless words of wisdom on fuckboys, she’s reluctantly allowed us to borrow steal her clothes, and she always picked us up from school when we were feeling “sick”. She’s molded us into the betch we are today, and for that we are forever grateful. To show her how much you love her, we’re giving you a list of all our favorite brands/gift ideas that are perfect for every type of mom in your life. Welcome to the Betches Mother’s Day Gift Guide 2017.
FOR THE MOM WHO STILL GRABS CANDY FOR HERSELF AT THE CHECKOUT COUNTER
Hats off to this mom, she still answers to her sugar cravings and DGAF. Elevate her candy standards with Sugarfina’s Sweetest Mom Candy Bento Box and watch it disappear within 20 minutes of her opening it. If she’s into the juicing craze like any betchy mom, feel free to gift her a bottle of Pressed Juicery x Sugarfina’s green juice gummy bears. It’s the perfect candy she can eat while convincing herself that she’s healthy AF. These are the chicest and yummiest candies ever, and I’m sure this mom won’t mind if you steal a few for yourself…maybe…
FOR THE ZEN AF MOM YOU CAN ALWAYS VENT TO
This mom is amazing because she has the patience to listen to us talk shit about irrelevant shit for hours and somehow make us feel 10 times better in the end. Philosophy is a fave brand of ours, not just because of their amazing products, but also because of their values. It’s the wellness brand version of the mom who always sends you inspirational articles and makes sure you never leave the house without food in your stomach. To reward this woman for putting up with your crazy ass, give her the Moments of Grace box—the perfect set of shower, fragrance, and moisturizing products.
FOR THE MOM WHO KNOWS HOW TO MAKE A HOUSE A HOME (AND WON’T LET YOU EAT ON THE COUCH)
This mom might have come off as a little strict and slightly neurotic due to her strict house rules you lived under as a young betch, but you now understand it was all worth it for the image of a perfect home. She’s classy, she’s elegant, and she’s not afraid to tell you to fuck off when you deserve it. Giving her a Venus Et Fleur box is not just giving her cliché flowers for Mother’s Day, it’s giving her a centerpiece for her precious home. These are the most beautiful flowers and they last for an entire year. There are several colors to choose from so you can def find one to match the living room couch. PS, they’re having a pop-up shop at Saks specifically for Mother’s Day, so go with your siblings and get her the most Instagrammable flowers ever.
FOR THE MOM WHO WANTS TO BE INA GARTEN’S BEST FRIEND
This mom spends half her life watching the Food Network and the other half begging her husband to agree to redoing the kitchen. As such, she takes great pride in all her kitchen essentials, and each time you come home there’s a new blender or toaster. Although you have barely any space for a wooden spoon in your apartment’s kitchen and deem it acceptable to microwave water for your tea, this mom would rather be caught dead than without at least 25 different spatula options. Cuisinart is the perfect place to find the best and newest kitchen products that this mom will die over, like the QuicKettle and the PrepExpress. If you get her any of their products, I foresee massive amounts of free food in your future.
FOR THE MOM WHO’S NOT AFRAID TO BLACK OUT AT FAMILY DINNERS
This mom is always invited to hang with you and your friends whenever she’s in town. As a betch who can single-handedly create a party out of thin air, her Mother’s Day gift needs to suit her hostess needs. Kim Crawford Wine is the perfect bottle to whip out on any given occasion, and with summer around the corner, it is officially rosé season. Their website has tons of amazing recipes, including frosé, so…this mom will def exploit a bottle of Kim Crawford rosé for all it’s worth. If she also happens to be an Insta whore, we’re sorry in advance.
FOR THE MOM WHO GIFTED YOU YOUR WITTY SENSE OF HUMOR
This mom has passed on her good genes of having no filter and always has the entire family in tears at Thanksgiving dinner (like, the good kind). We were always afraid of what kind of backhanded bitchy comment she might make at our frenemies when we were younger, but we loved her anyway and secretly enjoyed it. If she’s begging you not to get her anything this year, at least get her the perfect card from Shop Betches.
FOR THE MOM WHO’S PUTTING OFF BOTOX FOR AS LONG AS POSSIBLE
This mom has had perfect skin her entire life and is now in overdrive doing everything she can to keep it that way. Washing her face isn’t just something she does a couple times a day, it’s now an insane obsession. To make sure this mom is getting the most out of her incessant face cleansing, get her the Soniclear brush from Michael Todd Beauty. The antimicrobial brush stays cleaner and fresher for longer, and cleans deep into your pores. Let’s be real, you’re probs going to get one for yourself as well. Also, since she’s probs big into blending, you should get her the Sonicblend brush to apply her makeup flawlessly.
FOR THE MOM WHO WON’T LET YOU ANYWHERE NEAR HER KITCHEN
This mom has a panic attack whenever there’s too many people in the kitchen (which for the most part means if there’s anyone in there besides her). She’s a firm believer in “a place for everything and everything in its place”, which as a betch you can only relate to on the level of your apartment’s bar cart. Joseph Joseph has the perfect modern organizational kitchen shit that will perfectly encourage this mom’s obsessive compulsive habits, but at least the kitchen will look sleek AF so who cares. We love their Nesting Bowl Sets and their super chic Worktop Savers.
FOR THE MOM WHO ALWAYS FALLS ASLEEP WITH HER IPAD ON HER FACE
This mom can’t get enough of her Facebook feed and loves to send you videos of dogs at all hours of the night. She probably thinks she’s squinting at all her screens because she’s old, but really it’s because no one’s eyes should not be staring at this shit all day. Felix Gray glasses are v trendy-looking and protect your eyes from the blue light emitted from all our electronics’ screens, so mom won’t have to fight through the headaches to continue scrolling through Insta anymore. Our office’s fan favorites are the Turing and Nash frames.
FOR THE MOM WHO JUICED BEFORE IT WAS COOL
This mom has been a juice drinking yoga freak since before you were born, and she’s always looking for new ways to show the world that she’s healthier and has more of her shit together than anyone else. Daily Harvest delivers fresh soups, smoothies, chia parfaits and overnight oats to your door on your schedule. This way, mom can get her fav smoothies delivered at 3pm just in time for her to consume before her 5pm spin class. If you didn’t think eating healthy could be convenient, neither did we, but here we are.
FOR THE MOM WHO HAS EVERYTHING YOU NEVER KNEW YOU NEEDED
This mom may seem like a hoarder, but in reality she’s just a collector of random shit that will impress people. Totally different. Also, we are not ones to talk about hoarding as evidenced by our closets. Anyway, Tovolo is the perfect place to shop for this mom because while it’s super fun for us to look through all the fun kitchen gadgets they have, it will be that much more fun for her because she’ll know exactly what to do with whatever you get her. “OMG, skull ice molds?! This will be perfect for Debbie’s divorce party!” We love their Clear Ice System and Stainless Steel Cocktail Shaker.
FOR THE MOM WHO ALWAYS LOSES SHIT
As a young mom, this one relied on her children to remind her of her dentist appointments or whenever she accidentally left the stove on. Though she’s the most scatter-brained person you know, she’s so lovable you’ve never (really) faulted her for it. Plus, her lack of having her shit together taught you how to be a proactive, multitasking betch. To make this mom’s life a little easier as her brain is only getting worse with age (sorry but it’s true), get her Tile for Mother’s Day so you never have to get another phone call about her missing keys again. All she has to do is attach the little Tile to whatever it is she loses every day and connect it to her phone through Bluetooth and voilà, when she needs to find either thing she can make ‘em ring (I did not do that on purpose but I apologize).
FOR THE MOM WHO REALLY WANTS TO LOSE 3 POUNDS BUT HATES THE GYM
This mom might sound very familiar because she is all of us. She would much rather spend an hour at book club talking shit than hitting the gym, but the thought of showing up to Southampton for the summer in her current state is freaking her out. Do her a favor and buy her HUM Nutrition’s Skinny Bird, a natural weight loss supplement. If you’re feeling really generous, they also have a “Turn Back Time” supplement that helps with skin cell protection. Time to pop some pills!
FOR THE BRAND NEW MOM
This mom has been MIA because she is now with child and a real human and also struggling to get more than 4 hours of sleep at night. Brighten up her day by getting her little Betch In Training a baby onesie from Shop Betches.
FOR THE MOM WHO IS ALWAYS ON THE GO
This mom has always been your business betch inspiration, as you’ve admired her for balancing her work and home life so well. Despite being super important at her company, she somehow found the time to proofread all your high school papers and prepped you for every job interview you’ve ever had. Soap & Glory is the perfect cheeky and empowering cosmetic brand that this mom absolutely NEEDS in her life. Since she’s always running from mandatory family breakfast to business meeting, get her some of our favorites like their Rushower Dry Shampoo and their Hand Food hydrating hand cream.
FOR THE MOM WHO ALWAYS KEEPS IT SIMPLE
This mom is a woman of few words, but always knows what to say. You can find her in the yoga studio in the morning and hosting a charity dinner party by night. She’s the one who taught you that doing things for others is like, important. Not one for flashy things but a lover of the arts, this mom would love a piece from Adam Marc Jewelry. Our favorite pieces are the Kim Star Choker and the Rafaeli 14k Gold Bar Necklace. Use code BETCHES20 for 20% off—your mom will never have to know you didn’t pay full price.