20 Black-Owned Beauty Brands You Can Support Right Now

In addition to reading books on racism, listening to podcasts on the history of white supremacy, following Black activists and educators, and holding those close to us accountable, one of the ways we can support Black people right now is by buying from Black-owned businesses. I’ve chosen 20 (of the many) incredible Black-owned beauty brands to purchase from that create amazing products for people of all skin tones. Your next makeup haul might just be sooner than you think.

1. Beauty Bakerie

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Wondering what our Flour Setting Powder in Cacao looks like next to the shade Almond? Comment ALL chocolate emojis below! #beautybakerie

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If you haven’t heard of Beauty Bakerie, you’re missing out. This fun, creative brand has a food theme, and all products are vegan and cruelty-free. Founded by Cashmere Nicole, this brand is built off of strength. A young mom, breast cancer survivor, and entrepreneur, Nicole is your modern day superwoman. Personally, I’m a big fan of the Flour Setting Powder. The packaging is cute AF, and the product works wonders for setting your face and keeping it in place all day.

2. Juvia’s Place

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What’s your favorite warrior palette?

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I personally was introduced to Juvia’s Place from YouTube tutorials, and was instantly blown away by the colors in their eyeshadow palettes. It was created by Chichi Eburu to pay homage to the birthplace of beauty, Africa, and celebrate the rulers and queens whose techniques are still used today in makeup. It’s no surprise that Juvia’s Place is famous for their rich and vibrant palettes, perfect for any occasion. Patchy shadows are the enemy, but despite the bright colors, Juvia’s Place has you covered for a smooth, flawless application.

3. Mented Cosmetics

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Lipsticks worth capturing 😍😍. Our #CAPSULECOLLECTION allows you to get the best nudes out! 📷: @vanessaxcamille __ #mentedlipstick #lipstick #lippie #lippies #nudelippies #nudelip #nudelipstick #mentedcosmetics #makeupforwoc #brownskinpoppin #melaninmakeupdaily #brownskingirl #brownskingirls

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Mented Cosmetics was founded with one goal in mind: find the perfect nude lip. Founders KJ Miller and Amanda E. Johnson came up with the idea over a glass of pinot (iconic), and have since produced makeup that actually works for women of every skin tone. That being said, the must-have product here is of course, the semi-matte nude lipsticks, which come in nine shades.

4. Fenty Beauty

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Mask OFF 🙅🏾‍♀️ #PROFILTRSOFTMATTEFOUNDATION is all bout dat undetectable, skin-like base so you always look like you! ✨💅🏻 Get flawlessly filtr’d skin in a bottle for 25% OFF 😱 during our Friends & Family sale this weekend only on fentybeauty.com!⁣ 🎉🎉 ⁣ Also, available at @sephora, @bootsuk, @harveynichols, and #SephorainJCP.

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Fenty Beauty needs no introduction, created by living icon Rihanna. I feel like I could write a short essay here about how every single thing Rihanna touches turns to gold, but if you don’t already know that by now, I can’t help you. Fenty Beauty made waves when they launched with 40 foundation shades, setting the new standard for the makeup industry (which was, quite honestly, long overdue) and encouraged brands to be more inclusive. My personal favorite is the Pro Filt’r Soft Matte Longwear Foundation, and given the 3,300 five-star reviews, I’d say I’m not alone.

5. Coloured Raine

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Dropping some #ColouredRaine single pans to brighten up your day What do you love about singles?

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Coloured Raine was founded with the promise of a line that encouraged self-expression and diversity, and included shades specifically made for people of color. Founder Loraine R. Dowdy left the financial industry to pursue her passion, and as beauty lovers know, it sure paid off. Whether you like to go bold and or subtle, the eyeshadow singles are must-haves, giving you the option to build your own color story without having to purchase a full-sized palette.

6. Pat McGrath

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TANTALIZING TINTS ⚡️⚡️⚡️ Fall in love with MOTHER’S ultra-luminous #LipFetish Sheer Colour Balms – formulated with antioxidants and emollients to nourish and protect lips with a divinely dewy finish. ⚡️⚡️⚡️ Shop Lip Fetish Lip Balm NOW ON SALE at PATMcGRATH.COM ⁣

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Pat McGrath’s namesake brand is one of the most famous in the industry, with good reason. She’s been said to be the most influential makeup artist in the world, and her products follow suit. If you haven’t tried a Pat McGrath lipstick, you ARE missing out. I can say with confidence I’ve never had a lipstick work as well as the MatteTrance™ line, and as someone who probably owns 200+ lipsticks, that is saying a lot. It operates almost like a liquid lip, in the sense that it allows for all day wear and no budging, but sits on the lip more comfortably, avoiding the dry feeling that liquid lips often cause. If you aren’t sure about color, the Mini Lipstick Trios give you the chance to test out the brand and retail for only $25.

7. Range Beauty

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Fairest of fair to deepest of deep.

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Range Beauty is “clean beauty for the forgotten shades” and right off the bat I can tell you that this message is simple yet powerful. The beauty industry has come a long way, but we still see a lack of makeup for people of color, and founder Alicia Scott decided to take matters into her own hands. From the “fairest of fair to the deepest of deep”, Range Beauty is known for their foundations, formulated with sensitive skin in mind. While makeup so often causes more irritation, these foundations have antibacterial properties to treat and prevent eczema and acne, control oil, soothe the skin, and prevent clogged pores. Consider this your skin care-friendly must-have foundation.

8. Nyakio™ Beauty

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Skincare Sunday ft. our Sweet Almond Cleansing Balm 🧖🏿‍♀️✨💫 Shop now @target .com! 🎯 #glowgetter #thebestfoundationishealthyskin

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Nyakio Beauty is a clean and green skin care line, allowing you to never question your ingredients. Founded by Nyakio Grieco, who started her skin care business using lessons from her Kenyan family, Nyakio Beauty is best known for their Sweet Almond Cleansing Balm, which literally melts away all your troubles (and dirt, and impurities, and all of the other gross things that linger on our skin). The balm-to-oil texture feels like a spa experience in the comfort of your home.

9. Base Butter

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You can now pre-order Radiate Face Jelly! All pre-orders will ship the week of June 1st. If you have any questions or concerns do not hesitate to contact us at [email protected]

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I can’t even explain why, but something about the word “butter” in products and brand names gets me every time. Lip butter, face butter, body butter? Give me all the butter. I love seeing women come together to succeed, and that is exactly what Base Butter founders She’Neil Johnson and Nicolette Graves have done. With the mission to help women feel more comfortable in their skin (and literally make their skin feel more comfortable), Base Butter has products like the Aloe vera Face Jelly that revitalize and rejuvenate your skin. A healthy balance of aloe to protect the skin, evening primrose to boost elasticity, and lavender and tee tree to calm and disinfect, this moisturizer is one that keeps me coming back for more.

10. Epara Skincare

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Exfoliate, moisturize, sleep it off. Try our Moisturising Face Cream for that silky smooth skin. 🌱⠀ ⠀ ⠀ ⠀ ⠀ ⠀ #SoftSkin #HydratedSkin #LuxurySkincare #EparaSkincare

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Luxury skin care that uses African botanicals? Yes please. Founded by Ozohu Adoh, Epara Skincare is a “brand born out of a need to provide luxury skin care products to women with dark skin tones.” Adoh, who received her MBA from Oxford University, made the decision to develop her own products after seeing a lack of products that could treat her own skin concerns. The Intense Hydrating Mask in particular is nourishing and creamy; the mask softens, cleanses and purifies the skin, leaving it hydrated, bright, and even in tone.

11. Hyper Skin

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Our Hyper Clear Vitamin C Serum is a gentle but hardworking formula packed with active and natural ingredients to heal skin, treat #hyperpigmentation and enhance glow like: ✔️Vitamin C (15%) ✔️Vitamin E ✔️Kojic Acid ✔️Arbutin from Bearberries ✔️Seabuckthorn Oil ✔️Licorice Root We’re all about results! #hyperresults

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Goodbye dark spots, hello Hyper Skin! Founder Desiree Verdejo conceptualized Hyper Skin after dealing with aggressive breakouts during pregnancy. The brand launched with the popular Hyper Clean Vitamin C Serum, working to smooth fine lines and rough texture, and dramatically clear dark spots from hyper-pigmentation.

12. skin BUTTR

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all orders placed by midnight est are guaranteed to be delivered by Christmas Day! We’ve also reduced our shipping rates for the holidays(discount already applied) xo

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Hello I’m back for more butter brands. skin BUTTR, founded by my ANTM idol Tatiana Elizabeth Price (!!!), is made of natural body and skin care products. The body line consists of whipped shea-based body butters and scrubs, and the skincare line is an all-natural, step-by-step hydrating system. The scrubs and body butters are equally amazing, but if you’re stuck inside and dry at the moment, the Cocoa Vanilla will hydrate your life and leave your skin glowing. You’ll also smell delicious. You’re welcome in advance.

13. Kaike

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Our clay-based masks are formulated to address a variety of skincare concerns, from improving skin texture and elasticity, to detoxification and moisture retention.⁠ ⁠ Marshmallow is a hydrating mask to smooth and repair. For dry and sensitive skin, this healing mask stimulates blood circulation to repair, provides gentle cleansing and exfoliation, helps the skin to retain moisture. ✨⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #pieceofkaike #skincare #selfcare #plantbasedbeauty #greenbeauty #cleanbeauty #veganbeauty #blackgirlbeauty #naturalbeauty #indiebeauty #naturalhair #blackowned #blackgirlmagic #melanin #shopblack #shopchicago #shopsmall #chicago

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You had me at marshmallow. Kaike (pronounced like cake!) was founded by Keli Smith with a belief in celebrating your skin. Kaike is plant-based and made up of multi-purpose products for a more practical skin care routine. With yummy products like Frosting, you can moisturize your body and hair simultaneously. Plus, it literally smells like frosting, so you’ll smell amazing.

14. The Honey Pot Company

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DYK our organic tampons and travel wipes are available at @target 🎯and Target.com?! Make sure to check the feminine care aisle on your next @target run or browse their app or site to keep your honeypot healthy! Photo cred: @homeoftheroanes

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Designed for ~ down there ~, The Honey Pot Company is plant-based feminine care. They are the first complete feminine care system powered by herbs, and for that, we are thankful. The Honey Pot Company was founded by Bea Dixon, who is open with the fact that she made her own line simply because she was suffering and couldn’t find vaginal relief. The line varies from organic tampons to feminine wipes.

15. Briogeo

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Calling all curly, coily & wavy Briogeo fam! We want to hear from you – what kind of hair product(s) do YOU want to see from us next? Let us know below! 👇🏾 #Briogeo 📷: @juradastudio

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Briogeo. Where do I even begin? I so genuinely love this brand. Literally every single product is great, and my bathroom cabinets are flooding with favorites from the line. Founded by Nancy Twine, who casually formulated her first product at age five (yes, literally), Briogeo is my favorite clean hair brand on the market. It’s actually hard for me to select a favorite product (I’m being dramatic, but idc), but having naturally curly hair, I always opt for the Curl Charisma line, which helps tame my lion’s mane every morning.


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Y’all ever been so stressed out about trying out new deep conditioners? YA know……You check the ingredients, Start applying to your hair and start thinking, “I hope this moisture I’m feeling while applying will still be there when I wash it out!” ☁️Well have no fear ladies and gentlemen, because the moisture was STILL there and REMAINED there after using this deep conditioning mask from Girl + Hair! ☁️Not only was the moisture still there but this product also contains pimento oil! If your not familiar with the benefits of pimento oil keep watching! —————————————————————- Products available Online @sallybeauty and @target ☁️#curlcloud ☁️#girlandhair ⁣ #underhaircare #teamnatural #naturallycurly #naturalhairtips #protectivestyles #sallybeauty #sallybeautysupply #curlyhair #boxbraids #twistout #hairextensions #naturalhaircare #naturalhairproducts #washday ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #skincareroutine #selfcare #acnescarring #darkspots #wellness #skincare #dermatology #womeninwellness #skincarejourney #selfcare #healthyhair #healthyskin #hairregimen #skincareregimen

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GIRL+HAIR is dermatologist-designed, founded by Dr. Camille H-Verovic. Targeting growth, itch relief, and odor relief, this line was designed for the hair and scalp. You’ll absolutely want to get your hands on their newest product, Curl Cloud, a hydrating pimento and castor oil hair mask. Heavenly.

17. TGIN

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Miracle Babe Spotlight: @kels4kurls rocking this adorable style with amazing curl definition! 🤩🤩 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She achieved this look with our new Curls N’ Roses line! And the results are a dream!🌷 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Curls N’ Roses is exclusively sold at @ultabeauty (restocking in progress). Sign up for our newsletter to get updates on restocks, discounts, and other perks via our website!✨

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If you haven’t noticed yet, I am a sucker for brand names, and TGIN may be in first place: Thank God It’s Natural. As someone who generally tries to keep my products clean, this name tells me off the bat we are good to go—love that. On top of running a successful business, founder Chris-Tia Donaldson is a successful author. Her book Thank God I’m Natural: The Ultimate Guide to Caring for Natural Hair is a #1 Amazon bestseller—yes, big deal! TGIN has a full rose water line that includes leave-in conditioners, hair masks, and styling products, all to enhance your hair’s natural beauty.

18. Miss Jessie’s

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Happy #TextureTuesday, curlfriends! Tell us which Miss Jessie’s product makes your texture pop. 💖 📸: @naturalcurls.sa #missjessies #multiculturalcurls #harmmeknot #multiculturalclear #babybuttermilk #honeycurls #coilycustard #curlymeringue #jellysoftcurls #pillowsoftcurls #quickcurls

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Miss Jessie’s was founded by sisters Miko and Titi Branch who wanted to give curly haired women a reason to look forward to trying new products. Too often, brands miss the mark when advertising the “perfect” hair, showing straight, thick, shiny hair that’s not the most inclusive. The line was inspired by their grandmother, Miss Jessie Mae Branch. When they were children, Miss Jessie would create all sorts of formulas at her kitchen table to help tame and style her granddaughter’s beautiful curly hair. Some winners include the Curly Buttercreme (which hydrates hair) and Curly Pudding (which relaxes natural curls).

19. SheaMoisture

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Say, "yes," to strengthening and restoring your curls and coils with our Jamaican Black Castor Oil Leave-In Conditioner! #SheaFam, what is your favorite product from our Jamaican Black Castor Oil product line? #StillJBCO #SheaMoisture

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Sheamoisture was founded on the belief that the best in personal care and beauty should not belong to the few, and their accessibility comes compromise-free. Built off the legacy of his grandmother, Sofi Tucker, Richelieu Dennis has created a line of natural, sustainably produced products. Their creamy, dreamy leave-in conditioner provides relief, and is a must for anyone who regularly destroys their hair with heat and color.

20. Camille Rose

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Tangled and unmanageable hair can turn wash day into an absolute nightmare! 😫⁠⠀ ⁠⠀ That’s why we’ve packed our Rose Cleansing Milk with powerhouse ingredients – Flaxseed and Rose Powder! 💐Naturally enriched with omega-3 fatty acids and vitamins B and E, our sweet and delicious cleanser seals in the hair’s cuticle to prevent tangled unmanageable hair while maintaining natural strength.🥛⁠⠀ ⁠⠀ What are the benefits?⁠⠀ ⁠⠀ ✨ Definition⁠⠀ ✨ Volume⁠⠀ ✨ Added Shine⁠⠀ ✨ Moisture⁠⠀ ⁠⠀ Available now at @Target @CVS_Beauty @WholeFoods and @MeijerStores⁠⠀ ⁠⠀ #CamilleRose #StraightOutOfPlant #VeganMilkInfusions #premiumblends #HandcraftedWithLove

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And for the grand finale, Camille Rose. Founded by Janell Stephens, who has been an iconic trendsetter within the beauty space, Camille Rose was too built on the foundation of inclusivity. Their “about me” section reads: “We seek to share the purest and warmest joy, happiness, trust and gratitude to each and every person who experiences our products,” and if that doesn’t make you a customer, IDK what will. With products to cleanse, define, and bring life to your hair, Camille Rose embraces the natural gift of curls. I recommend the Aloe Whipped Butter Gel (butter again!), crafted to provide moisture and light styling hold.

These 20 lines are in good company with 100s of other Black-owned brands, and I encourage you to purchase, support, and comment more brands below! Check out this Instagram post that highlights Black-owned brands that are also cruelty-free.


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support black owned businesses, cruelty free edition 🌱 #supportblackbusinesses

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Images: SofikoS / Shutterstock; Beauty Bakerie, Juvia’s Place, Mented Cosmetics, Fenty Beauty, Coloured Raine, Pat McGrath, Range Beauty, Nyakio Beauty, Base Butter, Epara Skincare, Hyper Skin, skin BUTTR, Kaike, The Honey Pot Company, Briogeo, GIRL+HAIR, TGIN, Miss Jessie’s, SheaMoisture, Camille Rose / Instagram

Everything You Need To Know About Fenty, Rihanna’s New Fashion Brand

Earlier this month, LVMH announced the “fast approaching launch” of Fenty, a new luxury fashion brand developed by none other than Rihanna. If you’re not familiar, LVMH (which stands for Louis Vuitton – Moët Hennessy) is a luxury conglomerate that owns dozens of world-famous high-end brands, including Christian Dior, Fendi, and Sephora. Basically, they’re the cream of the crop in the luxury world, and they’re giving Rihanna her own luxury fashion label.

This is a huge deal for a few reasons. LVMH hasn’t started a new brand from scratch since 1987, and Rihanna is both the first woman to start a new LVMH brand AND the first woman of color to ever run an LVMH brand. They’re placing a lot of trust in Rihanna to make Fenty a success, and her track record suggests that she definitely will. Fenty is scheduled to have its official launch in Paris on Wednesday, so here are some of the biggest questions that we still have about Rihanna’s new brand.

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@lvmh x @badgalriri = @fenty LVMH announces the fast approaching launch of a new luxury Maison, developed by Robyn Rihanna Fenty. The journey begins at https://www.fenty.com #lvmh #fenty #rihanna

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What Exactly Are We Getting?

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LVMH has promised that Fenty Maison will be creating ready-to-wear clothing, as well as accessories including shoes, sunglasses, and jewelry. In one of the photos from Rihanna’s New York Times Magazine photoshoot, we get a good look at some sunglasses that are definitely too cool for me, but I still want to know more. Is it only women’s for now, or will the line have men’s or unisex pieces? Will the first launch be just a few styles of each item, or a complete collection with lots to choose from? And speaking of accessories, will there be handbags?

How Expensive Will It Be?

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For me, the price point of Fenty is the biggest question that remains to be answered. LVMH is mainly a luxury goods conglomerate, but their brands range wildly in price, from mid-level price point designers like Marc Jacobs and Kenzo, to the top of the top like Givenchy, Dior, and Céline. LVMH specifically announced Fenty as a “luxury Maison,” so I’m expecting it to be a lot pricier than Rihanna’s past collabs with brands like Puma and River Island, but it remains to be seen just how luxe the prices will be. Should I be eating ramen noodles for two meals a day to afford this sh*t, or just one? Rihanna, I really desperately need to know this information.

How Much Is Rihanna Actually Doing?

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Rihanna is obviously an incredibly talented creative/visionary, but we don’t really know about her skills and experience as a fashion designer. According to LVMH, the brand is “developed” by Rihanna, which is a much different word that “designed.” According to LVMH CEO Bernard Arnault, “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH.” These are very kind words, but Rihanna is definitely more on the business side of things here.

According to reports, Rihanna is investing around 30 million Euros worth of resources in the project for a 49.99% ownership stake, while LVMH is matching that with 30 million actual Euros for the other half of the ownership. By “resources,” I mean Rihanna is giving the brand her image, her time, and exposure to her 70 million Instagram followers. Seems like a fair trade to me.

Will It Be Readily Available?

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For all of us dedicated Rihanna fans out there, this is another burning question. Will Fenty be widely available in stores and online, or will it be like Kanye West’s Yeezy collections, where people are fighting each other to get their hands on overpriced sneakers? If Fenty is being run like another traditional luxury brand, it seems like the collections should be available at luxury department stores like Saks and Bloomingdale’s, but it doesn’t look like there’s been any official word about this yet. Basically, when and where do I have to camp out to get my hands on the clothes?

What Will The Size Range Be Like?

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Spring into Savage! ✖️Make a statement in the bold new #iamSavage styles! ?

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In her recent projects, Rihanna has been all about representation. First, with her Fenty Beauty line, she revolutionized diversity requirements for her products, with a minimum of 40 foundation shades. She kept this positive momentum going with her Savage x Fenty lingerie collaboration, which contains sizes up to 3XL, as well as seven different shades of nude. With this in mind, I would hope that Rihanna has maintained this inclusive mindset in her transition to luxury fashion, which has traditionally been slow to adapt to changes in the industry. When the collection is presented tomorrow, we should get a better idea of this.

When Is The Album Coming?

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i feel attacked. ***valley girl who’s never been attacked voice*** R9 chronicles.

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Not that I’m counting, but it’s now been 1,209 days since Rihanna’s last album came out. I. Am. Hungry. Fans have obviously been begging Rihanna to release new music for years now, and she’s made some vague comments about how new music is coming soon, or this year, but we don’t actually know what this means. If there’s anyone that can juggle lots of projects, it’s Rihanna, but her focus on Fenty makes me nervous that music will get pushed to the back burner again. Rihanna, if you’re reading this (long shot, but whatever), please please please send any hint about when I can expect a new single. It’s my birthday on Saturday, and this is all I want.

Images: Shutterstock; LVMH, badgalriri (4), fenty, savagexfenty / Instagram

The Beauty Products Your Favorite Celebrities Swear By

It’s not exactly groundbreaking for me to say that celebrities are pretty much constantly putting their best face forward. (Don’t call Miranda Priestly.) But often times, it seems like they are using super expensive products or a permanent Glamsquad to follow them around and create their effortlessly gorgeous looks. And, to be clear, that is the case some of the time. But sometimes the answer is a little simpler than we all think—they just find what products work for them, and continue to use them. So here are the beauty products celebrities swear by, whether it’s a body scrub, moisturizer, foundation, or whatever else. Many of these beauty products celebrities swear by are actually v accessible, so you might find yourself online shopping at the end of this list. A fair warning.

1. Chrissy Teigen

It’s no surprise that we are shamelessly obsessed with Chrissy and everything about her realness. From her open conversations about pregnancy to her political views to her self-confidence, it’s a no-brainer that we’d want to know her tips to looking and feeling good, too. Some of her favorite products include Ouai Shampoo and Conditioner, Ouai Scalp and Body Scrub, and a must-have: Coconut oil. She especially loves the one made by Vita Coco.

Ouai Scalp and Body Scrub

2. Kim Kardashian

For starters, Kim obviously uses her own products the most. I mean, duh. Her contour and highlighter kit as well as Kylie’s bestselling Kylighter are among her faves. However, she’s also a fan of Benefit Cosmetics Hoola Matte Bronzer and Guerlain Orchidée Impériale Rich Cream, according to Harper’s Bazaar UK.

Guerlain Orchidée Impériale The Cream

3. Emily Ratajkowski

Not only is Em Rata insanely fit and unafraid to show off her abs, but she always seems to have the best sun-kissed, glowy skin too. It’s just not fair to have both a good body and good skin. Ugh. If you’re like me and would die to know her skin care secrets, you’re in luck. She shared with Vogue that she uses Eucerin Aquaphor Soothing Skin Balm and Charlotte Tilbury’s Magic Foundation.

Charlotte Tilbury Magic Foundation

4. Hailey Baldwin

This secret is for all the blondes out there who are constantly looking for a conditioner to keep their strands looking fresh and healthy. Hailey’s hair stylist, Ryan Pearl, shared a favorite purple conditioner to follow with. The secret? Like with anything else, Pearl says too much purple shampoo can cause more damage than good, so using a deep purple conditioner afterwards like Redken’s Color Extend Blondage Conditioner once a week can maintain your color and nourish your roots.

Redken Color Extend Blockage Color Depositing Purple Conditioner

5. Bella Hadid

The Hadids know how to turn heads on the runway and in the streets. Their impressive (and v expensive) wardrobe and 6-pack abs help, but it’s their flawless makeup that really does the trick. Specifically, Bella enjoys some of Dior’s most popular beauty products. For those lengthy lashes, she likes using Dior Diorshow Pump ’N’ Volume Mascara and tops off her pout with Dior Lip Glow.

Dior Lip Glow

6. Jennifer Lawrence

I really wish my girl, JLaw, would get an Insta because I am really so obsessed with her. I would LOVE to see the hilarious sh*t I imagine she’d post because honestly, she is my drunk alter ego. She likes to keep her makeup pretty minimal, but she really loves a good face mask. Who doesn’t? One of her favorites is the Decleor Radiance Flash Mask.

Decleor Life Radiance Flash Radiance Mask

7. Rihanna

Ri is serious goals and my go-to when I need a reminder of the boss betch I am. As predicted, she uses her own Fenty Beauty products like the Pro Filt’r Soft Matte Longwear Foundation and Killawatt Freestyle Highlighter. She also shared with Vogue an easy under-eye trick for pesky dark bags because obviously, we’ve all been there. She advises to use deep colored eyeshadow shades to cover the bags and “add definition”.

Fenty Beauty Killawatt Freestyle Highlighter

8. Beyoncé

For some, god is a woman, and that woman could very well be Queen Bey. Since those in the Beyhive would absolutely die to be a clone of her, getting some insight into her beauty routine is the first step. Her well-known makeup artist, Sir John, shared with Glamour UK that he doesn’t use a setting spray or even a moisturizer. Instead, he layers cream and powder. He also shared that he uses Tom Ford Bronzing Powder right on the T-zone for a natural-looking glow.

Tom Ford Small Bronzing Powder

9. Jennifer Lopez

J.Lo is super secretive about her beauty routine and tbh, I would be too if I looked that good at her age. Guys, Jenny from the block is almost 50 years old and she seriously always looks like she just turned 25. HOW DOES SHE DO IT? For starters, she says she drinks a ton of water and that she doesn’t drink caffeine or alcohol. So, ya, we’re pretty much screwed from the start. A couple of her favorite products include a highlighter from her collab with Inglot and some luxurious creams like Dr. Hauschka’s Rose Day Cream.

Dr. Hauschka Rose Day Cream

10. Ariana Grande

In addition to her hella long ponytail, Ariana is never out without an on-point cat eye. I mean, her winged liner as always as fierce as they come. If you’re envious and desperately trying to figure out her talented ways, her makeup artist’s go-to is Urban Decay 24/7 Glide-On Eye Pencil in Bourbon.

Urban Decay 24/7 Glide-On Eye Pencil

Photos: Raphael Lovaski /Unsplash; Nordstrom (2); Neiman Marcus; Charlotte Tilbury; Ulta; Sephora (3); Decleor; Dr. Hauschka
Betches may receive a portion of revenue if you click a link and purchase a product or service. The links are independently placed and do not influence editorial content.

The Ultimate Last-Minute Mother’s Day Gift Guide

It’s a beautiful time of year. The sun is shining, we can drink outside comfortably, and Mother’s Day is coming up. Since moms only get one day a year of celebration when they really deserve about 365, we as friends, daughters, nieces, granddaughters, whatever, need to make sure we are providing them with the perfect gifts. Flowers are nice, but putting some real thought behind a gift for the woman who birthed you (or any woman who birthed anyone, God bless), is nicer. No offense, but it’s true. So here’s a list of brands that we love and fully approve of for our Mother’s Day Gift Guide, and you know you can trust us.


For the mom who’s prepping for her retirement to Florida

If she’s going to be living on a beach, she needs to look hot. LaserAway is her one-stop-shop for laser hair removal, Coolsculpting, Botox, and like, a million other things. If you’re unfamiliar with Coolsculpting, it’s a non-invasive procedure that uses controlled cooling to freeze and eliminate unwanted fat cells. In as little as three weeks, the results will appear and she’ll basically have abs. Jealous? Get a treatment for yourself, too. Because we all know that even though looking fit is fun, the gym fucking sucks. LaserAway has a ton of locations and customers love it so much because they provide treatments that are driven by science, so you know it’s legit. “This stuff really works!” No, but actually it does. Plus they have discount offers like, all the time.

Riley Home

For the mom who deserves to feel like she sleeps in a hotel bed every night

A saint in the streets and a MILF in the sheets. Sorry, that was uncalled for. I deeply apologize. Riley Home has the softest and most beautiful bedding and bath sets and we cannot get over how much we love it all. With their simple but elegant bedding, you can take her room from blah to chic easily. You’ve been hearing her talk about how she wants to redecorate her room for years, right? This is the first step that will get her going and then she can shut up about it forever. Some of our favorite products include the Sateen Sheet Set, Hooded Waffle Robe, and Spa Towel Set.

Drip MediSpa

For the mom who’s DRIPPIN

Okay, so you’ve definitely seen this on TV or at least heard about it. Betch goes out, betch makes bad choices, betch wakes up with a hangover so betch orders an IV drip to bring her back to life. Drip MediSpa is more than just a hangover cure, though. I mean that is the most amazing thing ever, but there are so many other drips on their menu. Yes, you order from a beautiful menu. For the expectant mom, they have a prenatal drip to help control all that nausea and exhaustion. And for the old AF mom (haha sorry, but it’s true) they have a “fountain of youth” drip. Sooo rejuvenating. Book her an IV drip and she will love you SO much! Unless she hates needles. In which case Drip has plenty of other things to offer, like skincare treatments.


For the mom who never learned how to use the in-house speaker system anyway

This will probs be easier for her. Fun fact, we bump music at Betches HQ from Sonos speakers and the neighbors are jealous because they think we’re partying 24/7 (we’re not… not partying 24/7). Their newest speaker, the Sonos One, is everything you could ever need in a music playing device. It has a voice-enabled smart speaker, the ability to stream from more than 80 services, and is compatible with our girl Alexa. Basically, mom is about to throw a house party. But yes, you’ll have to set it up for her.

Archipelago Botanicals

For the mom who knew that charcoal was cool like, 2 years ago

Good for you, mom. Archipelago Botanicals has an ah-mazing collection of Charcoal Rose products, and they make it v easy for you by grouping them into cute gift sets. Buy your mom the Charcoal Rose candle so her powder room can smell like something other than her classic potpourri (get with the times, lady). Or she would looove the organic rose water, which is said to clean your pores and give you younger looking skin #vitality. We’re also obsessed with the Charcoal Rose Body Oil because our skin has been dry as fuck due to this horrendous weather (getting better now though, thank you for asking). Basically you can’t go wrong with anything from Archipelago so just like, have at it.

Massage Envy

For the mom that deserves the world, so you’ll send her to a spa

You really can’t go wrong here. There’s nothing that says “you are a perfect human full of wisdom and unique matronly powers and you deserve to be served heaven on a platter” quite like a massage. Good news, Massage Envy is running a special Mother’s Day promotion from now through Mother’s Day. You can purchase $125 in gift cards for her and receive a FREE 60-min facial. Give the facial to her…or yourself, we’ll leave that up to you. You can also get her a membership to Massage Envy, which gives her a reason to make an appointment every month…because again, she deserves it.

Seven Haircare

For the mom who’s best friends with everyone at her salon

Mom, you’re embarrassing me. But at least your hair looks fab. And since she accepts nothing but the best when it comes to haircare, you should definitely introduce her to Seven. Their products are created by a team of stylists who wanted the perfect blends for their salon, so you know their stuff works. Our favorites include their Gazar Diamond Serum, Satara Texture Cream, and Satara Relax Serum. That was really hard to narrow down to just three, though. They have pretty much anything you could ever need to keep your hair in check, especially now that humidity is going to be a thing. No more dull hair, no more fly-aways, no more frizz.

Algenist Skincare

For the mom who’s tried every anti-aging method and product in existence

Chill out, just use Algenist. This award-winning beauty brand has unlocked the secret powers of algae, one of the most nutrient-rich plants in the world, to create anti-aging products with clean and safe formulas. Science! Its natural and clean ingredients make Algenist’s products  non-comedogenic, hypoallergenic, and they’re good for all skin types. So if your mom also happens to be a hippie betch…this is the stuff. Our favorites include their Complete Eye Renewal Balm, Sublime Defense Ultra Lightweight UV Defense Fluid (say that 5 times fast), and their Sublime Anti-Aging Blurring Moisturizer. And they have way more than just anti-aging stuff, they have legit everything to save your skin and you need to check it out.

Shop Betches

For the mom who enjoys the simple things in life (and a good laugh)

Obviously we need to talk about our Mother’s Day cards from Shop Betches. Sometimes we have like, nothing left in our bank account and can’t afford a present, but that just means we have to step up our card game. It’s perfect because the hilarity of the card will balance out the heartfelt sappy note you leave for the most perfect mom. And if you have more than like $6 in your bank, your mom will litttterally die at our “Ask Your Father” hat.

Three Olives Rosé Vodka

For the mom who parties harder than you

She’s gonna be the baddest bitch on the block when she finds out about this. In case you somehow haven’t heard, Three Olives launched their newest vodka this April, and it is rosé flavored. You read that correctly. If there’s one thing I’m sure of, it’s that every mom in America loves rosé. And now she has something to whip out at dinner parties that get a little rowdy. Or at book club. Either one works. Also it’s pink (duh) so it will just look really pretty as a gift from you.

Fenty Beauty

For the mom who wants to know what all the cool jams are

What’s the 411? Operator, patch me through to Fenty Beauty. That was so dweeby I’m sorry. Anyways…we all know that anything Rihanna touches turns to gold, and her beauty line is no exception. And for the trendy mom, we recommend going with Fenty all the way. Our faves include the Body Lava Body Luminizer to give mom that effortless glow, and the Universal Gloss Bomb which looks amazing on every betch.


For the mom who always has her shit together

Rude that you didn’t pass that trait down to me, but whatever. It’s no secret that we are ob-SESSED with Philosophy. Everything they make smells amazing, it all works great, and there are just so many options to choose from. All our homes are filled to capacity with Philosophy products because we can’t help ourselves. Our favorites for Mother’s Day include their Amazing Grace Candle, which makes your place smell like it’s filled with flowers from your non-existent boyfriend. Also loving their new Amazing Grace Ballet Rose fragrance. Their packaging is so pretty and light so it will look beauteous as a gift.


All The Times Rihanna Was More Of A Badass Than We Can Ever Hope To Be

Today, our queen, Rihanna hits the big three-oh. It’s not fair that she has accomplished more in 30 years than I would in three lifetimes, but whatever. Here is a look at some of the most iconic things Riri has done in her world takeover of monopolizing every industry from music to fashion to makeup and everything in between. We aren’t worthy.

1. When She Drank Out Of A Bedazzled Flask At The Literal Grammys

At the 2017 Grammys, Rih knew it was going to be a long night with lots of speeches. So, she took matters into her own hands and was caught on camera sipping from this bejeweled flask that probably is worth more than my four years of college tuition.

Rihanna At The Grammys

2. All The Times She’s Taken Wine To Go

In addition to her many areas of talent, Rihanna is an icon of financial responsibility for her habit of taking wine to-go. Whether she was bringing it from home or just taking it from a restaurant, she knows that she paid her hard-earned money for every last drop of that Pinot Noir, and I respect the hell out of that.

I need to start a thread of photos of Rihanna leaving restaurants with the wine glass pic.twitter.com/ZPSQKrOof1

— josh edwards (@joshuedwrds) July 27, 2016

3. When She Rode That Jetski Sidesaddle

My aesthetic goal will always be this viral photo of Rih so very casually riding a jetski SIDESADDLE and looking unimpressed. As someone who spills coffee on myself daily from merely breathing, this is a great feat of balance and poise.

Mood: Rihanna forlornly riding a jetski side-saddle pic.twitter.com/OUYGbiwWGW

— Millie Bobby Flay (@akaVirginiaSlim) July 8, 2017

4. When She Photoshopped The Queen Of England Onto All Of Her Instagrams

Rihanna went through a phase of inexplicably photoshopping the Queen of England’s head onto her body in her Instagrams, which I dearly miss. I think this goes to show that Rih really is a global leader if she can freely Photoshop monarchs’ heads without being, idk, sued.

when you bout to be a @ParsonsSchoolofDesign honoree tomorrow. #ParsonsBenefit @TheNewSchool

A post shared by badgalriri (@badgalriri) on

5. When She Produced Bomb Makeup For EVERYONE To Love

As someone who could probably use baby powder to powder my face, I understand the importance of finding the perfect match when it comes to makeup shades. Rihanna understood the importance of every beautiful skin tone being able to find their match and SHOOK US with Fenty Beauty, available in 40 different shades. Not to be a conspiracy theorist, but Fenty Beauty dropped and that’s the last we saw of Kylie Jenner for nine months… interesting.

the year is 2027. rihanna &her brand have seized the means of production from corporate america. we have universal healthcare. fenty health.

— porg (@EFFLORESCENE) September 25, 2017

6. When She Twitter DM-ed A Teenage Fan Breakup Advice

I honestly picture Rihanna chilling in her palace with some wine and scrolling through her DMs, when she decided to bless a young fan with some motivational af breakup advice. If she prevented even one girl from drunkenly crying in the bathroom at a bar that night, I will call that a victory.

Thank you, I love you @rihanna pic.twitter.com/DsYHOTChxP

— Samer/سامر (@WaladShami) June 21, 2017

7. When J.Lo Started Dating Drake And Rih Unfollowed Her On Instagram

Rihanna and Drake broke MY heart when their years-long flirtation-turned-relationship didn’t work out. But anyway, when Drake started dating J.Lo, Rihanna unfollowed her on Instagram because RIH DON’T PLAY. Honestly, Rihanna is all of our petty asses realizing some rando in our sorority is dating our ex and unfollowing the girl.

8. When She Tweeted Global Leaders To Support Education

Proving that she really CAN do it all, Rihanna took it upon herself to make sure that leaders around the world were properly funding education because she is #ForTheKids. Riri 4 President.

???????? @JustinTrudeau I know you had our backs during the #GlobalCitizen Festival, will you recommit Canada to #FundEducation?

— Rihanna (@rihanna) June 23, 2017

9. Her Yearly Crop Over Festival Thirst Traps

Every year, Rihanna celebrates the Crop Over Festival in her native country, Barbados, by dressing her dope bod in various jewels and feathers and subsequently breaking the Internet.

Even her ex, Chris Brown, couldn’t help but notice how fly homegirl be lookin’ this year and commented emoji eyes (like every douchey frat guy). Naturally her fanbase came for his shady ass because our girl deserves better.


Chris Brown Comments on Rihanna’s Crop Over Photo, Angering Fans

10. Rihanna Is So Amazing That We Forget She’s A Musician

What I find most amazing about Rih is that she had her best year ever in 2017 and didn’t even have an album out. That’s right, this nine-time Grammy winner was too busy dropping fashion and makeup lines, filming movies, rapping with Kendrick and shocking the world—all without an album.

 Here’s to many more years of the queen’s reign. Happy birthday, Rih!


Is Fenty Beauty By Rihanna Worth It? We Tried It & Here’s Our Review

In case you have no idea what’s going on in the beauty world rn (honestly I don’t blame you, some of that shit is frightening), Rihanna just came out with a new beauty line and people are losing their goddamn minds over it. Seriously. I went to Sephora the day after it launched and the sheer panic I saw on some people’s faces after they realized certain products were out of stock was akin to the panic I feel when I realize my roommate “mixed up” our wines the night before and now I’m stuck with warm moscato. But this is also coming from someone who will do anything not to interact with other humans prefers to online shop. Whatever. But, like, is braving a slightly deranged crowd with nothing but your bare hands to protect yourself with even worth it for Fenty? Lol of course it is, because everything Rihanna touches is fucking gold. Seriously, Rihanna says “jump” I say “how many bitches do you want me to cut for you?” And if you’re still feeling like you’re scared to spend all of your money at Sephora unsure about the beauty line, let me break it down for you because, yes, I’ve been there, tried the products, and tested the selfies. I take my journalistic integrity v seriously. So here’s an exclusive look at Rihanna’s Fenty line: the good, the meh, and the wtf did I just buy. You’re welcome.


Fenty Beauty Lip Gloss

If anyone knows how to take your lip game next fucking level it’s Rihanna. The Glass Bomb Universal Lip Luminizer was my favorite product hands down of her new line. Instead of creating 50 million shades with names like “Tiger Orgasm” and “Underage”—looking at you, MAC—Rihanna decided not to fuck with any of that and chose to create just one shade in just one finish with the end result being rose gold perfection. The gloss has just the tiniest bit of shimmery particles in it, but it doesn’t feel super clumpy or sticky. Plus it’s loaded with shea butter so it’s hydrating AF.

I’ll admit I was v skeptical going into this because normally I prefer my lip color to be as dark as my soul and, like, what would a rose gold lip gloss say about me? That I’m open to people approaching me? That I’m pleasant to be around?? Nah, that sounds terrifying. But I should have known that Rihanna wouldn’t make a lip gloss unless it was edgy AF. Even though it’s a shade I wouldn’t normally wear, it enhances your pout in all the best ways and, honestly, I can’t argue with that.

Also, apparently Rihanna said she made this lip gloss because she “wanted the girls to get kissed more.” It’s good to know that Rihanna appreciates me and my lifestyle a hoe just trying to hoe.



“Meh” is maybe too negative of a word to encapsulate my feelings regarding the matchstick. Maybe the category could have been more aptly named “will buy to feel closer to Rihanna” because I actually liked the product overall, I just didn’t love it enough to endorse on my personal Instagram story. The matchsticks come in two different versions: SHIMMER to “highlight, blush, and enhance” and MATTE to “conceal, correct, and contour.” I went with a shimmer matchstick in starstruck because I am extra and I know it. The color was bomb and I felt like Rihanna right before she claps back in a press interview.


^^Literal mood wearing this highlighter

The matchsticks come in 10 shades so you can get as basic or as Bella Thorne as you want with it. And they’re all long wear, weightless, blendable and “LIVE to be layered.” My only complaint is that the matchstick didn’t rub in as easily as I expected it to. You really have to give a minimal amount of effort put some elbow grease into blending it, lest you end up looking fucking iridescent at your 9am department meeting.


Fenty Foundation

So I know I’m about to make myself v unpopular but I really didn’t like the foundation. *waits to be skewered in the comments* Something that may or may not have influenced this review was buying the wrong shade for my skin tone because the saleslady was looking at me like I was fresh meat and I panic in situations where I have to interact with strangers for more than five seconds. You know, hypothetically speaking of course. Even though I bought a shade of foundation that better complements the skin tone of a corpse, I found other issues with the product as well. But first let’s talk about what impressed me:

THE PROS: There’s over 40 shades of foundation to choose from and all skin tones are represented so, like, I’ll slow clap for that. It’s a beauty line that gives representation to women of color, which is fucking amazing and frankly way overdue.

THE CONS: It’s quick to dry so you need to move fast AF if you want to rub it all in before it dries. And since my average speed is “DMV worker” let’s just say I don’t move fast enough. When it does dry it has a super chalky finish to it. Instead of hiding all of my imperfections (lol as if I have any of those) it was magnifying them (again, if I had any). Seriously, there were pictures that were supposed to along with this review but they had to be destroyed because I looked like an actual mole person. 

Mole Rat

^^Actual footage of my trying on this foundation. #MaybeShesBornWithIt

Tbh I probs just don’t have the skin type for this shit. If you have more oily skin then you’ll love the Fenty foundation. If you have drier skin because you drink wine like it’s your suggested daily water intake then I’d suggest moisturizing the fuck out of your skin before applying the foundation. Using primer is also a must for this foundation prep. Since I like to do the literal bare minimum when it comes to my beauty routine, I wasn’t too impressed. Sorry, RiRi, but it’s a no from me. 


Honestly, Rihanna could try to sell me shoe polish and call it a beauty product and I’d STILL be here for it. All my shit talking aside, let’s not pretend like I won’t spend this month’s rent on the rest of her beauty products.


Read: The Best Bronzers For The End Of Summer So Nobody Has To Know How Pale You Get