The Best & Worst Influencer Beauty Collabs Of 2019

Influencer

/ˈinflo͝oənsər/  

noun

noun: influencer; plural noun: influencers

a person or thing that influences another.

Influencer Collaboration: an influencer and brand teaming up to scheme you into buying their *must-have* products. 

Influencer collaborations are a dime a dozen nowadays, and only the strong survive. With a million and one launches being not-so-subtly shoved in our faces every time we open any form of social media, it’s important to narrow down which collaborations are actually worth the purchase, and which are a major skip. 

The Successes

Jeffree Star x Shane Dawson 

Jeffree Star, punk singer-turned-YouTube beauty influencer-turned-mega millionaire business owner, recently launched his cosmetics line collaboration with YouTuber Shane Dawson. A simple Instagram campaign was not enough, so the two partnered for a YEAR to put together a seven-piece docuseries about the ~BTS~ of working on a makeup line. There were smiles, there were tears, there were meltdowns… which sounds like a typical Monday in my book. 

 

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UPDATE & #SWATCHES 🚨 #RESTOCK ➡️ TOMORROW !!! There will be a Pre-Order of the Conspiracy Palette (60k) AND Mini Controversy Palette (60k) 💸 *will ship around end of Nov, early Dec . Next full collection restock will be in 2020! . The Conspiracy Collection #JeffreeXShane 🐷💗🖤 #HOLIDAYS2019 ———————————— The collection includes: 1. The Conspiracy Palette (18 shades) $52 #EyeshadowPalette 2. The Mini Controversy Palette (9 shades) $28 3. Bundle palettes $72 4. 6 #VelourLiquidLipstick shades (matte, Metallics) $18 each Shane – Burnt Brass Ryland – Are you filming – deep red OOh My God – sparkly nude I Gotta Go – lavender Jeffree, What the F***? – hot pink 5. Liquid Lipstick Pig Vault $90 6. Shane Glossin’ Clear Gloss $18 7. Diet Shane #LipBalm $18 8. Conspiracy Collection Bundle (all makeup + black imprint travel bag) $210 9. Pig 🐷 Mirrors $30 each black & pink 10. makeup bags: Imprint travel bag $30 Black double zip $40 Pink double zip $40 Accessory bag $30 Pink side bag $35 Black side bag $35 11. Track jogger $45 Track jacket $55 . 🐷🖤💗 . . In general I enjoy the eyeshadow formulas by JSC, they feel smooth and soft, they are pigmented and always have some fun shades. From the Conspiracy palette I love the bottom row especially (gives more of a winter vibe) and Trisha is a gorgeous shade (Flaming Hot swatch has 2-3 layers and My Ride’s Here is black with more of a grey tone). I found the Controversy palette super wearable…Love What’s the tea? and Exposed. They are beautiful matte shades. This is definitely a collectors collection 😍🖤 the packaging is so dope and different. I also ordered a few bags can’t wait to get it!!! . What did u get? 🖤🐷 XO #Trendmood #jeffreestarcosmetics #jeffreestar . #makeuplover #beauty #bbloggers #makeupartist #makeupart #eyeshadow #eyes #eotd #motd #mua #makeupaddiction #makeup #makeupjunkie #makeupobsessed

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The seven-hour long series averaged 18.7 million views per video (casual) and resulted in the duo “breaking the internet” come collection launch time. And I don’t mean “break the internet” in the way Paper magazine throws it around every month now—I mean, Shopify was down for almost three full hours, with 2+ million unique users attempting to make purchases on the website at once, which was documented in full in the series finale. In the docuseries, Star calculated that Dawson himself could walk away with 10 million dollars in collection revenue. Given that the collection did in fact sell out in its entirely across all retailers, we’ll assume that the duo met their goal. 

When categorizing the year’s top influencer collaborations, I’ll put this one as the number-one hit of 2019, given its great success, positive reviews, and sincere demand for restock

James Charles X Morphe

While on the topic of men dominating the beauty industry, we’ll talk James Charles, and his collaboration with Morphe. Charles, who had a tumultuous 2019 with his involvement in “Dramageddon 2” (I can’t believe I am actually referring to this term), launched “The James Charles Palette” in November of 2018, and sold out twice before hitting the 2019 mark. 

I’ll divert for a moment to explain what Dramageddon is/was (judging myself, again) just because I feel like it’s necessary. 

Fellow YouTuber/beauty guru, Tati Westbrook, came out with a (since-deleted) video in May titled “Bye Sister”, consisting of Tati sitting down for 40+ minutes and ripping her former BFF James to shreds. The video left the internet in a frenzy, giving gossip channels content for YEARS, and allowed other beauty gurus (i.e. Jeffree Star) to weigh in and cancel James Charles. Followers/gossipers/14-year-olds who live for this sh*t called it “Dramageddon”.  

Anyway, James’ palette, which launched long before this weird internet moment, sold out multiple times as mentioned, and makes it to my must-have influencer collaboration list. The shadows themselves work well, it’s affordable, and it covers just about every single look you’d ever have an interest in creating. If I had to take one eyeshadow palette to a deserted island (unlikely), it would be this one. 

 

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More #SWATCHES 🚨🌈 The NEW #UnleashYourInnerArtist Palette 🎨 @morphebrushes X @JamesCharles . Remodeled after the 39A This is one palette that can create any look! Top 2 rows are for everyday looks Middle row with the bigger pans contains 7 most used colors, Last 2 rows are rainbow shades The palette includes Metallic shades, 1 glitter pigment, 1 highlighter shade and all others are mattes colors. (Pressed pigment formula rather then eyeshadow formula) $39 . And.. there is more: A Full BRUSH Collection 🖤 which includes (there 2 custom brushes): ****Note: Every eye brush in the collection comes with a duplicate !!! 1. Custom James Charles x Morphe Brush Tubby (Brush case) 2. Highlight & Contour Beauty Sponge 3. Brushes: M439 Deluxe Buffer Brush E48 Mini Pointed Powder Brush M527 Deluxe Pointed Powder Brush M405 Contour Blush Brush E62 Angled Nose Contouring Brush * created by James for a contoured nose E4 Angled Contour Brush M501 Pro Pointed Blender M410 Flat Concealer Brush M173 Mini Buffer Brush M224 Oval Camouflage Brush X 2 M431 Precision Pencil Crease Brush X 2 M158 Angle Liner/Spoolie Brush M441 Pro Firm Blending Crease Brush X 3 M433 Pro Firm Blending Fluff Brush X 3 M456 Mini Firm Blending Brush X 3 * M433 little sister, created by James M166 Oval Shadow Brush X 2 M124 Firm Shadow Brush X 2 M506 Tapered Mini Blender Brush X 2 M152 Medium Chisel Fluff Brush X 2 M250-1 Detail Liner Brush X 2 . 34 piece face brush collection with contour sponge custom James Charles brush case $149 Set of the palette and brush is $180 . Will be available ➡️ NOVEMBER 13TH @ 8 am PST *use code: TRENDMOOD 10% off / #ComingSoon @ultabeauty . . YES! FOR COLOR!! 🌈😍 What’s on your list? #TRENDMOOD #morphe #morphebrushes pic: #jamescharles THANK U for this gorgeous update: @coffee_mascara😘 . . . . . . . . . . . . #instabeauty #beauty #beautyaddict #cosmetics #bblogger #beautyaddict #beautyblog #beautycare #makeupart #makeupartist #makeupblogger #makeupobsessed #wakeupandmakeup #maquillaje

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Sidenote: James Charles x Morphe launched a “second phase” of this palette—mini sizedand I am pretty sure nobody cared. Spend the extra $13 and get the OG.

KKW x Mario

Kim and her beloved makeup artist, Mario Dedivanovic, joined forces for a mini collection including an eyeshadow palette, lipstick, lip gloss, lip liner, and blush. The palette was the star of the collection, and major influencers including Tati Westbrook and Jeffree Star (both of whom typically hate everything) had nothing but positive things to say about the duo’s first collection. 

 

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Koko Kollection round 3 is available NOW! 😍💞 shop our gorgeous new collection by @khloekardashian ✨

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Koko Kollection by Kylie Cosmetics

Kylie has teamed up with a majority of her fam to make mini collections, and while some were a serious fail (the internet, influencers and fans alike, happily killed the Kris Jenner collection—more details to come), Khloé found success. The collection is universal, high-quality, and pretty, to put it simply, and the reviews are convincing. 

An overall win for the industry in 2019 was the celebration of drag makeup. Drag queens are obviously pioneers in the beauty community, but don’t always take the spotlight when it comes to new beauty launches. This year we had major collaborations from major brands and major queens, including…

Anastasia Beverly Hills x Alyssa Edwards

Aquaria x NYX

and of course…

Mally x RuPaul

The collections are all equally fun and fabulous, with the spirit of all queens alike, and the inclusion of drag in everyday makeup was a major industry shift in the right direction. Winning!

The Misses

Erika Jayne x Too Faced

I hate to call this next collaboration a fail, so instead, I’ll refer to it as ~a pretty mess~. I am just as Housewives-obsessed as the next, and when I heard that Miss Erika Jayne was doing a collaboration with Too Faced, I was thrilled. But. Too Faced has a bit of a rocky reputation in the beauty community. Most of the controversy revolves around CEO Jerrod Blandino, who had a “Rich Lives Matter” birthday cake at his most recent birthday, just to give you give you an idea of the type of person we’re dealing with. On top of that, the brand itself has had its fair share of drama with influencers alike, including Jeffree Star and Nikkie Tutorials after Nikkie’s Too Faced collaboration grossed $9+ million in sales, but only paid her out $50,000. BUT Erika Jayne is a queen so we had to support her endeavors. The collection featured an array of makeup, with names that only Mrs. Girardi could get away with (including DSL Lips and Pat the Puss highlighter) making this collaboration a fun fail. 

The feedback was mixed off the bat, but in the long run, the makeup ended up at TJ Maxx stores, steeply discounted (at less than half its original price), within a few months. Nonetheless, we respect this icon for making *XXPEN$IVE* moves.

Now that we’ve celebrated the Kardashian’s successful makeup endeavors, it’s only fair that we highlight the fails as well, because even the world’s youngest billionaire makes mistakes.  

Kris “Momager” Kollection by Kylie Cosmetics

It turns out, the devil worked harder for this one. Kylie Cosmetics is typically known to make decent quality makeup, and we all know Kris Jenner rules the world, but people ripped this collection to shreds. YouTubers including Jaclyn Hill and Nicol Concilio explained to fans that the quality was simply not up to par, and viewers agreed. 

The packaging, cute. The products, patchy.

KKW x Winnie Harlow

 

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@KKWBEAUTY X WINNIE // September 13th 🖤😭🥰🙏🏽 @kimkardashian

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Kim teamed up with model Winnie Harlow for a special moment in her collection, but it fell short. For starters, the campaign photos of Kim and Winnie are a bit, um, questionable given the fact that Kim and Winnie were edited to be almost the same skin tone, which we know they are not. And, unsurprisingly, people had something to say about it.

This is what we call a Photoshop Fail, and the internet was not thrilled. In terms of the collection itself, fans were “bored”, calling the collection unoriginal and safe.

 

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About to drop! 🚨Online @kkwbeauty NEW! Collaboration 💗✨ . #kkwbeauty @kimkardashian x @winnieharlow #kkwxwinnie #winnieharlow The collection includes: 1. #EyeshadowPalette $49 Harlow – metallic icy golden champagne Coco Bean – neutral mid tone brown Kintsugi – matte walnut brown Bella – metallic red brown Supernova – metallic amber Atelier – metallic rose gold Couture – metallic shimmering plum Ruby – matte rich burgundy Confidence – Metallic pink with golden undertone and multi-dimensional pearl Duochrome – smokey bronze duochrome with multi-dimensional pearl River Falls – metallic charcoal blue with silver shimmer Obsidian – matte smoldering black with pink and gold shimmer 2. Highlighter Duo $26 Luna highlighter: shimmering golden pink Soleil highlighter: shimmering warm copper bronze 3. Glosses $18 each / $42 bundle Tiger Eye: warm nude rose with champagne pearl Secret: dusty pink with silver pearl Aura: soft nude with pink pearl 4. Full collection $112 . . Also a #RESTOCK 🚨 for the #BodyCollection 🙌🏼😍 . . What’s on your list? 💛💗✨XO #Trendmood #kkw . . . #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek

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As we wrap up 2019 influencer collaborations, I can’t wait to see what 2020 brings. Let me know who YOU want to see team up with a major brand and drop your predictions below.  

Images: Stefanie Keenan/Getty Images; GIPHY (2); Trendmood1, winnieharlow /Instagram; Jeffree Star Cosmetics; Kylie Cosmetics; Anastasia Beverly Hills; NYX Professional Makeup; QVC; Too Faced; Jaclyn Hill, Tati, Nicol Concilio, NikkieTutorials/Youtube

Betches may receive a portion of revenue if you click a link and purchase a product or service. The links are independently placed and do not influence editorial content.

The Beauty Product You Should Try According To Your Sign

January f*cking sucks. And February is honestly worse. It’s dark, it’s cold, and Colton’s Bachelor season is making me concerned about the state of our future. So what better way to brighten up this dreadful time than with some beauty products specially chosen to fit your zodiac sign? I mean, who doesn’t love a little customization, especially when your horoscope is involved?  

Aries

SKINFOOD Black Sugar Mask Wash Off

Although a spa day probably doesn’t sound like the best use of your precious time, it’s good to put that hard-working mind to rest for a bit, Aries. You’re courageous, so you’re totally into trying new products, but you’re also super impatient and can’t afford to sit and soak all day. SKINFOOD has been creating food-based beauty products since 1957, so you can bet they’ve perfected their method by now. This sugar-based exfoliating mask will have you feeling rejuvenated and refreshed in less than 20 minutes.

Taurus

Love Beauty and Planet Murumuru Butter Rose Blooming Color Shampoo

You’re super responsible, Taurus, so your beauty products should be too. Love Beauty And Planet has the most luscious and sweet-smelling shampoo. Your practical self can find this shampoo at your local Ulta for under ten dollars. It’s also sulfate-free so it won’t ruin your Keratin-drenched locks or newly colored hair. The best part? It’s infused with a ton of organic sh*t, has not been tested on animals, and comes in a bottle made of 100% recycled plastic. How boho of you, Taurus.

Gemini

Neutrogena Hydro Boost Water Gel

While being a social butterfly has its perks, most social events you’ve been attending involve an indulgent amount of alcohol. So let’s give your liver a break and show your dried-out skin some love. Like you, the Neutrogena Hydro Boost Water Gel is gentle and affectionate, smoothing out your dehydrated skin. Don’t let your indecisiveness keep you from trying this product. Besides, it’s basically a cult classic at this point, so you really can’t go wrong.

Cancer

Caudalie Vinopure Skin Perfecting Serum

Since the New Year, you’ve been in go-mode. Whether that be in your career, relationships, or Insta-stalking abilities, you’ve been putting a ton of effort into your passions. With that, though, can come some neglect, specifically of your face. Skipping a few morning face washes? Thought so. This lightweight Caudalie serum has everything you need in one bottle. The salicylic acid base flushes out excess oil, tightens your pores, and activates your skin’s natural glow.

Leo

Becca Shimmering Skin Perfector Pressed Highlighter

You’re stubborn as hell, Leo, so I can’t convince you of much, but if you want one beauty product in your life right now, it’s Becca’s Shimmering Skin Perfector Pressed Highlighter. With colors to complement every skin tone and type, this highlighter takes any flat-faced makeup look to the next f*cking level. Even if you don’t want to admit it, we all know you’re dramatic AF, so don’t deny your makeup look of the same impact. So try and listen to someone other than yourself for once, Leo—I promise it’ll pay off.

Virgo

Guerlain Cils D’Enfer Maxi Lash Volume Creating Curl Sculpting Mascara 

It’s been a rocky start to the New Year, Virgo, but things are finally turning around for you. Your constant anxiety will probably subside, but if it doesn’t, let’s at least make you look like you’ve got your sh*t together. In my mind, a great mascara can fix practically anything. My go-to is always Guerlain’s Mascara Cils D’Enfer. Getting this mascara in any other color than black is a sin. Their serum is one of the darkest I’ve ever used, which is perfect for your all-black wardrobe, Virgo. It’s reliable and loyal, just like you, so it’s worth the splurge.

Libra

Anastasia Beverly Hills Brow Wiz

You may be the queen of fairness, Libra, but lately you’ve been acting like a bad bitch. And we love it on you. To match your bold new attitude (without straying too far from your comfort zone), try out a classy and defined brow look. The best of the bunch? Anastasia Brow Wiz. With its fine tip and waxy formula, you’ll get an Insta-worthy brow every time. Even when life takes you for a turn, your harmonious personality can come through in the symmetry of your eyebrows—cause life is better with perfect brows. 

Scorpio

Big Blue Bath Bomb

It’s cold as ice, and I’m not talking about your heart, Scorpio. In this frigid weather you’ll have to be taking extra good care of yourself, because we all know how f*cking dramatic you get every time you catch a cold. It’s annoying. Instead, take a nice warm bath with a Lush Big Blue Bath Bomb. This lavender and lemon-scented bomb fills your bath with ocean-blue goodness. Light a few candles, grab a book, and in no time you’ll have an Insta-worthy bath (but don’t actually post it please).

Sagittarius

Tom Ford Shadow Extreme Eye Shadow

Ever since the start of 2019, you’ve been overly generous with your time, Sagittarius. So it’s okay to be a little selfish as we slip into the icy month of February. While it may seem pricey for an eyeshadow, the Tom Ford Shadow Extreme Eye Shadow has been voted Allure’s best in beauty, so it’s totally worth the extra bucks. Choose from an array of vivacious and flirty colors that only a Sagittarius like yourself could pull off. It’s time to start putting yourself first again, so bring on the bold eyes.

Capricorn

NEOM Organics London Perfect Night’s Sleep Face Oil 

It’s been an exhausting past few months for you, Capricorn, and as self-disciplined as you are, you haven’t been the most responsible. Ever since that office holiday party, you’ve gone just a touch too hard (did I say a touch? How about a slap). Ending off the month, it’s time for you to re-find your ~zen~ space. The NEOM Organics London Perfect Night Sleep Face Oil is full of rejuvenating vitamins. It also encourages sleep (IDK how, I’m not a scientist) so you’ll be getting those eight hours in without stress.  

Aquarius

Take Me For Pomegranate Lip Whip

Happy birth month, Aquarius! You know what that means? A big-ol’ birthday present for yourself. You’re an independent and unique woman, so buying yourself a gift can be a little tricky. We know you don’t want to go for anything too mainstream. Beauty Bakerie is an adorable indie makeup brand that packages and names all of their products in the theme of food or baking (could it get any cuter?). Get that bold birthday lip look with their Take Me For Pomegranate lip whip. Bonus: it’s vegan, paraben- and cruelty-free, and smudge-proof.

Pisces

James Charles X Morphe Dare To Create Artistry Pallet 

It’s time to get creative with your beauty game. With an artistic mind like yours, Pisces, you have the ability to pull off wild makeup looks that none of us mere mortals could ever dream of doing. This is why you need to get yourself the James Charles x Morphe Dare To Create Artistry Pallet. Your distrusting ways may give you hesitation about this purchase, but thousands of happy customers can’t be wrong. The colors are super pigmented and are perfect for unleashing your wildest side. Even though the palette is currently sold out, you can add yourself to an email list. Besides, you have to work on your patience anyways.

Images: SKINFOOD; Murumuru; Neutrogena; Becca; Caudalie; Guerlain; Anastasia; Lush; Tom Ford; NEOM; Beauty Bakerie; Morphe/Ulta
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How To Do Your Makeup To Make Your Eyes Look Bigger

Your eyes are the window the soul, so says probably some old dead white guy from a million years ago. Somehow, not much has changed because we still are obsessed with making our eyes look bigger when putting on makeup. Focusing on your eyes makes a huge difference to your overall look. It makes you look more awake, alert, and often way prettier. I’m just basing this off my own experience when I don’t wear any makeup and people keep asking me if I’m sick or tired (f*ck you too). Spoiler alert guys, I’m an overworked insomniac, I am always tired. I’m just ugly today.

Regardless of the actual size of your eyes, there are many ways to emphasize them using makeup so that people will look in your soul windows (gross) instead of at the acne on your chin. Here are the best products to buy so you never get that “oh you look tired” comment ever again:

Step 1: De-Puff

Yeah, I get it, I’m supposed to sleep more and I won’t look tired, it’s not f*cking rocket science but it’s just not an option. When you’re exhausted, your eyes look small and puffy, so the first remedy in our line of defense to tired eyes is to use some kind of caffeinated cooling product, like this one from Milk Makeup. This is my new favorite product, actually. It feels amazing and calms the bags under your eyes. The caffeine will send that puffiness away and the cold is really refreshing. You can also use a gel eye mask that you left in the fridge or cold spoons to do the trick.MILK MAKEUP - Cooling Water 1.2 oz/ 34 g

MILK MAKEUP Cooling Water

Step 2: Whiten

Wasn’t there some stupid thing going around a couple years ago where dumbasses were actually putting bleach or lemon juice in their eyes to whiten their eyes/change their eye color? I’m going to just go ahead and call that Darwinism at its finest. Great job, everyone. Anyway, do not do that. If the whites of your eyes are looking super red, it will make your eyes look smaller. The whites of your eyes contrast to your skin tone, so use Visine (particularly on days you’re really tired) to neutralize redness and make your eyes look bigger and brighter.

Visine Maximum Strength Redness Relief Formula Eye Drops, 0.5 fl. oz

Visine Maximum Strength Redness Relief Formula Eye Drops

Step 3: Line *Correctly*

If you’re super pale like I am, your eyes probably just blend into your skin tone. Ugh. The key here is contrast, so regardless of your skin, you want to make your eyes pop as much as possible to get them to appear bigger and more awake. Use dark eyeliner to line the top of your lash line completely. When it comes to the bottom lashes, either skip them altogether or make sure you’re only lining below the waterline where your lashes start. If you line your waterline, it will actually make your eyes look smaller. Lining below the lashes creates the contrast you want but makes the waterline blend into the rest of your eyeball, making your eyes look bigger. This is the mistake we all did in middle school—no top liner, and super thick bottom waterline liner. It was gross and made you look trashy with teeny swollen eyes.

This is correct:

And use a smudgy eyeliner pencil like this one to achieve the perfect bottom liner (I like to use liquid for the top):

Urban Decay - 24/7 Glide-On Eye Pencil Perversion 0.04 oz/ 1.2 g

URBAN DECAY 24/7 Glide-On Eye Pencil

Step 4: Volumize Lashes

To further the contrast to the whites of your eyes, eyelashes make all the difference. This is why eyelash extensions make everyone so much prettier. However, those are expensive. And they rip out your real lashes. Leave those for people who don’t have any eyelashes on their own and tons of cash to blow, or Bachelor contestants. You can imitate the look with glue-them-on-yourself falsies or just a really great volume mascara. I switch mascaras often, but my all-time favorite is Diorshow. If you have a good dupe, please tell me in the comments.

To make your mascara look like falsies, do the following: swipe your lashes with translucent powder, then curl, then apply mascara. Let it dry, apply powder again, 2nd coat of mascara, dry, powder, third coat, dry, curl again. I also like to put a little powder on my eyelash curler before I use it with mascara on so it doesn’t stick (and rip out my eyelashes by accident). You are welcome.

Dior - Diorshow Mascara Black 090 0.33 oz/ 10 mL

DIOR Diorshow Mascara

Step 5: Bring Out Your Eye Color

There are two ways to really bring out your eye color: similar colors or complementary colors. I took years of color theory and got a painting degree for this very moment. I was like, hmm should I be the next Da Vinci or should I tell sassy betches how to make their eyes look bigger? And I chose you. Again, you are so welcome. Complementary means the colors are opposite on a color wheel, which provides maximum possible contrast. I trust you know what the word similar means.

So for blue eyes, you either need to wear a blue toned eye shadow (except not that frosted blue from 7th grade, please) or an orange based (or similar) color, like autumnal browns and golds. For brown eyes, they are considered a neutral and don’t have a true opposite, so you find a color within the brown to emphasize.

If you have warm brown eyes, you should wear gold tinged shades to make your eyes look more honeyed, or blue shades for contrast. If you have cool-toned brown eyes, try blues to make the the color deeper, or reddish purples to make them pop.

I am a green-eyed person, which makes my opposite red, and since I can’t seem to make green shadow or red shadow look good, I look for reddish pinks or purples to make my eyes look greener, like the new Cherry palette from Urban Decay. You could also do a colored eyeliner instead of basic black to really make your eyes pop.

Urban Decay - Naked Cherry Eyeshadow Palette 12 x 0.038 oz/ 1.1 g

URBAN DECAY Naked Cherry Eyeshadow Palette

Now that you know how to make your eyes look bigger using makeup, go out and take a bunch of selfies—you won’t even have to use one of those dumb animal filters!

Images: Alex Perez / Unsplash; Sephora (4); Amazon
Betches may receive a portion of revenue if you click a link and purchase a product or service. The links are independently placed and do not influence editorial content.

6 Cheap Eye Shadow Palettes That Are Just As Good As Expensive Ones

If you’ve ever splurged on a $50+ eyeshadow palette just to only use like, two shades and then let the rest of the palette sit in the back of your vanity for years, you’re not alone. Sure, the palette is great quality, has good blendability, pigment, and is smudge-proof, but was it really worth the pretty penny that you spent on all of those eyeshadows, when you don’t even end up using the full range of shades? Not really. That’s why we’ve come up with a list of cheap eye shadow palettes that are just as good as the expensive ones, but like, a fraction of the price.

via Giphy

Read on to find out about the best cheap eyeshadow palettes that are just as good as the pricier ones and still completely in your budget.

Profusion Cosmetics Siennas Eyeshadow Palette, $10

One of the largest palettes on our list also happens to be one of the cheapest. With 21 different shades ranging from mattes, velvets, and shimmers, to nudes, warmer hues, and deep browns, the Profusion Cosmetics’ Siennas palette has it all — without sacrificing quality. Each shade is super blendable, goes on smoothly, and is true to the hue that you see in the palette. And at just 10 bucks, it might just replace a certain set of “unclothed” shades that you have sitting on your vanity right now.

Courtesy of Profusion Cosmetics

Milani Everyday Eyeshadow Palette, $11

Milani’s Everyday Eyeshadow Palette includes two matte and four shimmer eyeshadows to build and blend any look you could possibly want. There are eight different versions of the palette to cater to your go-to look, whether it’s a smoky, nude, or bright, colorful eye. The shadows themselves are richly pigmented so you don’t need to use a lot of it to create a look.

Courtesy of Milani

ColourPop Mar Pressed Powder Eyeshadow, $12

If you’ve never used a ColourPop product, then you’re missing out on makeup that is super pigmented and long-lasting for a cheap price. Not only does this palette contain nine pans of bronzes and rich teals that are perfect for a summer vacay lewk, it also contains a mirror. While that might sound like a minor detail to some, as someone who is chronically late and does her makeup in the back of an Uber more often than not, the convenience of a built-in mirror is life-altering. But if the mirror doesn’t sell you, the rich colors should. The palette contains El Rey, a metallic soft peach with gold pearl; Wild One, a metallic rich orange copper; Detour, a matte cobalt; Boozy, a metallic orange with gold pearl; Gridlock, a bright teal with silver and teal glitter; Sorbet, a matte peachy soft brown; Hwy, a satin sea foam green with a gold sheen; Top Down, a matte dark chocolate; and My Way, a metallic true vibrant bronze.

 

Courtesy of ColourPop

BH Cosmetics Aurora Lights Eyeshadow Palette, $18

If you’re extra AF and super good at blending your eyeshadows, then this palette is for you. BH Cosmetics, masters of creating affordable and extremely pigmented eyeshadow palettes, recently launched their Aurora Lights Eyeshadow palette as a part of their BH Galaxy Collection. The palette contains 18 different shades and while all of the high shine shimmers and bold shades are obviously anything but neutral, all of the colors in this all-star palette are suitable for everything from defining your crease and blending to lining and smudging. And at $18 for 18 shades, you’re only paying $1 a shade, so even if you don’t use each shade down to the pan, you shouldn’t feel too bad because the entire palette is still super affordable.

Courtesy of BH Cosmetics

NYX Full Throttle Shadow Palette, $10

If you’re looking for a small compact that you can throw in your purse on-the-go but still be able to create a multitude of looks with, NYX’s Full Throttle palette is your best bet. While the palette only contains four shades, the color payoff and blendability allows you to create a multitude of looks from a nude to a super bright, metallic one — all for just 10 bucks.

Courtesy of NYX

e.l.f. Rose Gold Eyeshadow Palette, $10

To round up our list of cheap eyeshadow palettes, we, of course, had to include the notoriously inexpensive drugstore brand e.l.f. The pan contains a mix of shimmers and mattes to create multidimensional looks from nude and subtle, to bright and bold.

Courtesy of e.l.f.

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The Types Of Makeup Brushes You Actually Need To Buy

Ok, so if you’ve ever fallen into the black hole that is internet makeup tutorials (aka all of us), then you’ve probably been exposed to the endless makeup brushes that those 15-year-old YouTube stars use. But which makeup brushes do you actually need? I mean, we love contouring as much as the next betch, and we also enjoy a perfect smoky eye, but do you really need a different brush for your crease, brow bone, and smudging? Not so much. Read on to find out which makeup brushes your vanity can do without, and which ones ACTUALLY need (and where to use them), courtesy of Jane Iredale’s new (and chicly designed) brush collection.

1. Eyeshadow Brush

Jane Iredale’s Chisel Shader Brush is perfect for both powder and cream eyeshadows, and can be used to lay down the eyeshadow from the lash line to the brow bone so you won’t need another brush. The densely packed, short bristles make it easy to build layers of shadow without smudging.

2. Crease Brush

A brush with long, soft bristles helps to blend a multicolored eye look so you don’t end up with streaky raccoon eyes. If you’ve ever seen someone walking around with unblended eyeshadow, you know why a crease brush is necessary.

3. Powder Foundation Brush

If you’re into powder foundations or bronzers, then a long-bristled, flat-topped brush like The Handi Brush can be used to dab on the powder, then buff out after applying. Since the bristles are so dense, you won’t lose or waste makeup in the application process.

4. Liquid Foundation Brush

If you’re a liquid foundation kinda betch, you need a large, rounded, densely packed brush like a Kabuki Brush for an application that you can buff on evenly for the best coverage. Yes, you really do need a different brush for each type of foundation. Sorry, I don’t make the rules.

5. Contour Brush

If you want to properly achieve a transformation as dominant as Kim K’s, then you’re going to need a contour brush (and a lot of other work—but most importantly, a contour brush). The brush also doubles as a blush brush and is really used to enhance any/all features. Contour brushes should be of medium density and have an angled top. Those of you who still haven’t figured out how to contour can save a little money by not bothering with this type of brush.

6. Fan Brush

Ok, so you really only need this brush if you’re obsessed with highlighters. Which, if you’ve read this far into the story, odds are you take angled selfies just to get a glimpse of your glowing highlighter. There’s just something about having shimmering cheeks that makes us feel better about ourselves. A soft, long-bristled, fan-shaped brush should be dabbed into a highlighter and then spread above your cheekbones. If you’re one of those people who doesn’t believe in highlighter and thinks it’s all a scam to get us to buy repackaged eyeshadow, you can skip the fan brush.

7. Angle Liner/Brow Brush

Short, thin, angled brushes like Jane Iredale’s Angle Liner/Brow Brush will help to apply eyeliner and fill in your brows without making you look like Oscar The Grouch. So yeah, you need one of these in your stash.

8. Concealer Brush

A rounded, flat, dense brush with medium to short bristles allows you to apply and blend liquid or cream concealer evenly, and with control so you don’t end up having white rings around your eyes when someone uses the camera’s flash.

It’s The Last Day Of Too Faced’s Huge Sale, So Here’s What To Buy Right Now

I woke up thinking today was an ordinary Monday where I’d wake up a few minutes too late, hate everyone around me go to work, and start immediately thinking about when I’d consume alcohol next. You know, a typical Monday. When suddenly during my morning commute, the sun broke through the clouds, rays gleaming on me, and I heard the voice of angels as I found what would actually make this the best Monday ever—no, not a fucking solar eclipse, a major sale. But not just any sale, a Too Faced “Just Because” Sale. Aren’t they just life-saving gems?! However, today is the last day, so basically maxing out your credit card treating yourself to more makeup is meant to be. The makeup brand has some of our faves for up to 65 percent off so like, honestly, the most expensive thing is a $25 palette. Aren’t you sooo glad I told you this? I knew it’d be the best start of a week ever. To get your cart started, here’s what you should buy like, right now.

1. Peanut Butter And Honey Eye Shadow Collection

Two things I love more than anything else in life: makeup and food. So when you combine the two for a limited edition palette that’s 50 percent off, you have my heart. This palette consists of nine drool-worthy creamy shades of matte and shimmery warm neutral shadows. To make it even better, it’s infused with scents of cocoa, peanut butter, and honey so you can def work up an appetite for your lunch break. Mix and match the shades for a look that’s ready for this upcoming fall.

Too Faced Peanut Butter Honey Palette

2. La Crème Lip Balm Tinted Lip Butter

These creamy butter balms are made with black currant seed oil and white lotus flower extract that condition and hydrate your lips to leave them looking ultra plump, without going full Kylie. The sweet-smelling balms come in clear and an array of subtle irresistible pinks.

Too Faced La Creme Tinted Lip Butter

3. Love Palette Eye Shadow Collection

This palette features 15 silky lightweight eye shadow shades in matte, pearl, and shimmer finishes. Their blendability is insanely good so you’ll no have problem experimenting with greens, yellows, and pinks for a look that’s out of your comfort zone of nudes. Don’t worry though, there are clearly enough neutral and dark options for a smokey eye to wear to the club. Plus, the palette comes with a full-size black eye liner so you can create a look that says “don’t fuck with me or I’ll fucking cut you.” Too much?

Too Faced Love Palette Eye Shadow Collection

4. 24 Hour Long Lasting Bulletproof Eyeliner

Get you an eyeliner that can do both: wing and excel the mastery of a smokey eye without looking like you punched yourself in the face. This is the kind of stuff the world needs more of. Choose a color or obvs just get them all. Within seconds of application, the liner will stay water-, smudge-, and crease-proof for literally 24 hours. That means it will stay put in a sweaty bar and it will even last through a good drunk cry with your girls in the bathroom.

Too Faced 24 Hour Long Lasting Bulletproof Eyeliner

5. LashGASM Mascara

If there was a runner up to Better Than Sex, it would def be pizza this mascara. The one-of-a-kind bristles lengthen each and every lash for ultimate definition with zero clumps. The creamy formula allows you to glide it on with ease for allllll those coats you layer on. This is like, the falsies look you’ve always wanted but without the fake eyelashes it looks like you glued on for a Halloween costume.

Too Faced LashGASM Mascara

Read: Everything From Sephora’s Weekly Wow Sale You Need To Buy Immediately