20 Black-Owned Beauty Brands You Can Support Right Now

In addition to reading books on racism, listening to podcasts on the history of white supremacy, following Black activists and educators, and holding those close to us accountable, one of the ways we can support Black people right now is by buying from Black-owned businesses. I’ve chosen 20 (of the many) incredible Black-owned beauty brands to purchase from that create amazing products for people of all skin tones. Your next makeup haul might just be sooner than you think.

1. Beauty Bakerie

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Wondering what our Flour Setting Powder in Cacao looks like next to the shade Almond? Comment ALL chocolate emojis below! #beautybakerie

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If you haven’t heard of Beauty Bakerie, you’re missing out. This fun, creative brand has a food theme, and all products are vegan and cruelty-free. Founded by Cashmere Nicole, this brand is built off of strength. A young mom, breast cancer survivor, and entrepreneur, Nicole is your modern day superwoman. Personally, I’m a big fan of the Flour Setting Powder. The packaging is cute AF, and the product works wonders for setting your face and keeping it in place all day.

2. Juvia’s Place

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What’s your favorite warrior palette?

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I personally was introduced to Juvia’s Place from YouTube tutorials, and was instantly blown away by the colors in their eyeshadow palettes. It was created by Chichi Eburu to pay homage to the birthplace of beauty, Africa, and celebrate the rulers and queens whose techniques are still used today in makeup. It’s no surprise that Juvia’s Place is famous for their rich and vibrant palettes, perfect for any occasion. Patchy shadows are the enemy, but despite the bright colors, Juvia’s Place has you covered for a smooth, flawless application.

3. Mented Cosmetics

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Lipsticks worth capturing 😍😍. Our #CAPSULECOLLECTION allows you to get the best nudes out! 📷: @vanessaxcamille __ #mentedlipstick #lipstick #lippie #lippies #nudelippies #nudelip #nudelipstick #mentedcosmetics #makeupforwoc #brownskinpoppin #melaninmakeupdaily #brownskingirl #brownskingirls

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Mented Cosmetics was founded with one goal in mind: find the perfect nude lip. Founders KJ Miller and Amanda E. Johnson came up with the idea over a glass of pinot (iconic), and have since produced makeup that actually works for women of every skin tone. That being said, the must-have product here is of course, the semi-matte nude lipsticks, which come in nine shades.

4. Fenty Beauty

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Mask OFF 🙅🏾‍♀️ #PROFILTRSOFTMATTEFOUNDATION is all bout dat undetectable, skin-like base so you always look like you! ✨💅🏻 Get flawlessly filtr’d skin in a bottle for 25% OFF 😱 during our Friends & Family sale this weekend only on fentybeauty.com!⁣ 🎉🎉 ⁣ Also, available at @sephora, @bootsuk, @harveynichols, and #SephorainJCP.

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Fenty Beauty needs no introduction, created by living icon Rihanna. I feel like I could write a short essay here about how every single thing Rihanna touches turns to gold, but if you don’t already know that by now, I can’t help you. Fenty Beauty made waves when they launched with 40 foundation shades, setting the new standard for the makeup industry (which was, quite honestly, long overdue) and encouraged brands to be more inclusive. My personal favorite is the Pro Filt’r Soft Matte Longwear Foundation, and given the 3,300 five-star reviews, I’d say I’m not alone.

5. Coloured Raine

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Dropping some #ColouredRaine single pans to brighten up your day What do you love about singles?

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Coloured Raine was founded with the promise of a line that encouraged self-expression and diversity, and included shades specifically made for people of color. Founder Loraine R. Dowdy left the financial industry to pursue her passion, and as beauty lovers know, it sure paid off. Whether you like to go bold and or subtle, the eyeshadow singles are must-haves, giving you the option to build your own color story without having to purchase a full-sized palette.

6. Pat McGrath

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TANTALIZING TINTS ⚡️⚡️⚡️ Fall in love with MOTHER’S ultra-luminous #LipFetish Sheer Colour Balms – formulated with antioxidants and emollients to nourish and protect lips with a divinely dewy finish. ⚡️⚡️⚡️ Shop Lip Fetish Lip Balm NOW ON SALE at PATMcGRATH.COM ⁣

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Pat McGrath’s namesake brand is one of the most famous in the industry, with good reason. She’s been said to be the most influential makeup artist in the world, and her products follow suit. If you haven’t tried a Pat McGrath lipstick, you ARE missing out. I can say with confidence I’ve never had a lipstick work as well as the MatteTrance™ line, and as someone who probably owns 200+ lipsticks, that is saying a lot. It operates almost like a liquid lip, in the sense that it allows for all day wear and no budging, but sits on the lip more comfortably, avoiding the dry feeling that liquid lips often cause. If you aren’t sure about color, the Mini Lipstick Trios give you the chance to test out the brand and retail for only $25.

7. Range Beauty

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Fairest of fair to deepest of deep.

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Range Beauty is “clean beauty for the forgotten shades” and right off the bat I can tell you that this message is simple yet powerful. The beauty industry has come a long way, but we still see a lack of makeup for people of color, and founder Alicia Scott decided to take matters into her own hands. From the “fairest of fair to the deepest of deep”, Range Beauty is known for their foundations, formulated with sensitive skin in mind. While makeup so often causes more irritation, these foundations have antibacterial properties to treat and prevent eczema and acne, control oil, soothe the skin, and prevent clogged pores. Consider this your skin care-friendly must-have foundation.

8. Nyakio™ Beauty

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Skincare Sunday ft. our Sweet Almond Cleansing Balm 🧖🏿‍♀️✨💫 Shop now @target .com! 🎯 #glowgetter #thebestfoundationishealthyskin

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Nyakio Beauty is a clean and green skin care line, allowing you to never question your ingredients. Founded by Nyakio Grieco, who started her skin care business using lessons from her Kenyan family, Nyakio Beauty is best known for their Sweet Almond Cleansing Balm, which literally melts away all your troubles (and dirt, and impurities, and all of the other gross things that linger on our skin). The balm-to-oil texture feels like a spa experience in the comfort of your home.

9. Base Butter

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You can now pre-order Radiate Face Jelly! All pre-orders will ship the week of June 1st. If you have any questions or concerns do not hesitate to contact us at [email protected]

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I can’t even explain why, but something about the word “butter” in products and brand names gets me every time. Lip butter, face butter, body butter? Give me all the butter. I love seeing women come together to succeed, and that is exactly what Base Butter founders She’Neil Johnson and Nicolette Graves have done. With the mission to help women feel more comfortable in their skin (and literally make their skin feel more comfortable), Base Butter has products like the Aloe vera Face Jelly that revitalize and rejuvenate your skin. A healthy balance of aloe to protect the skin, evening primrose to boost elasticity, and lavender and tee tree to calm and disinfect, this moisturizer is one that keeps me coming back for more.

10. Epara Skincare

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Exfoliate, moisturize, sleep it off. Try our Moisturising Face Cream for that silky smooth skin. 🌱⠀ ⠀ ⠀ ⠀ ⠀ ⠀ #SoftSkin #HydratedSkin #LuxurySkincare #EparaSkincare

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Luxury skin care that uses African botanicals? Yes please. Founded by Ozohu Adoh, Epara Skincare is a “brand born out of a need to provide luxury skin care products to women with dark skin tones.” Adoh, who received her MBA from Oxford University, made the decision to develop her own products after seeing a lack of products that could treat her own skin concerns. The Intense Hydrating Mask in particular is nourishing and creamy; the mask softens, cleanses and purifies the skin, leaving it hydrated, bright, and even in tone.

11. Hyper Skin

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Our Hyper Clear Vitamin C Serum is a gentle but hardworking formula packed with active and natural ingredients to heal skin, treat #hyperpigmentation and enhance glow like: ✔️Vitamin C (15%) ✔️Vitamin E ✔️Kojic Acid ✔️Arbutin from Bearberries ✔️Seabuckthorn Oil ✔️Licorice Root We’re all about results! #hyperresults

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Goodbye dark spots, hello Hyper Skin! Founder Desiree Verdejo conceptualized Hyper Skin after dealing with aggressive breakouts during pregnancy. The brand launched with the popular Hyper Clean Vitamin C Serum, working to smooth fine lines and rough texture, and dramatically clear dark spots from hyper-pigmentation.

12. skin BUTTR

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all orders placed by midnight est are guaranteed to be delivered by Christmas Day! We’ve also reduced our shipping rates for the holidays(discount already applied) xo

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Hello I’m back for more butter brands. skin BUTTR, founded by my ANTM idol Tatiana Elizabeth Price (!!!), is made of natural body and skin care products. The body line consists of whipped shea-based body butters and scrubs, and the skincare line is an all-natural, step-by-step hydrating system. The scrubs and body butters are equally amazing, but if you’re stuck inside and dry at the moment, the Cocoa Vanilla will hydrate your life and leave your skin glowing. You’ll also smell delicious. You’re welcome in advance.

13. Kaike

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Our clay-based masks are formulated to address a variety of skincare concerns, from improving skin texture and elasticity, to detoxification and moisture retention.⁠ ⁠ Marshmallow is a hydrating mask to smooth and repair. For dry and sensitive skin, this healing mask stimulates blood circulation to repair, provides gentle cleansing and exfoliation, helps the skin to retain moisture. ✨⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #pieceofkaike #skincare #selfcare #plantbasedbeauty #greenbeauty #cleanbeauty #veganbeauty #blackgirlbeauty #naturalbeauty #indiebeauty #naturalhair #blackowned #blackgirlmagic #melanin #shopblack #shopchicago #shopsmall #chicago

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You had me at marshmallow. Kaike (pronounced like cake!) was founded by Keli Smith with a belief in celebrating your skin. Kaike is plant-based and made up of multi-purpose products for a more practical skin care routine. With yummy products like Frosting, you can moisturize your body and hair simultaneously. Plus, it literally smells like frosting, so you’ll smell amazing.

14. The Honey Pot Company

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DYK our organic tampons and travel wipes are available at @target 🎯and Target.com?! Make sure to check the feminine care aisle on your next @target run or browse their app or site to keep your honeypot healthy! Photo cred: @homeoftheroanes

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Designed for ~ down there ~, The Honey Pot Company is plant-based feminine care. They are the first complete feminine care system powered by herbs, and for that, we are thankful. The Honey Pot Company was founded by Bea Dixon, who is open with the fact that she made her own line simply because she was suffering and couldn’t find vaginal relief. The line varies from organic tampons to feminine wipes.

15. Briogeo

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Calling all curly, coily & wavy Briogeo fam! We want to hear from you – what kind of hair product(s) do YOU want to see from us next? Let us know below! 👇🏾 #Briogeo 📷: @juradastudio

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Briogeo. Where do I even begin? I so genuinely love this brand. Literally every single product is great, and my bathroom cabinets are flooding with favorites from the line. Founded by Nancy Twine, who casually formulated her first product at age five (yes, literally), Briogeo is my favorite clean hair brand on the market. It’s actually hard for me to select a favorite product (I’m being dramatic, but idc), but having naturally curly hair, I always opt for the Curl Charisma line, which helps tame my lion’s mane every morning.

16. GIRL+HAIR

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Y’all ever been so stressed out about trying out new deep conditioners? YA know……You check the ingredients, Start applying to your hair and start thinking, “I hope this moisture I’m feeling while applying will still be there when I wash it out!” ☁️Well have no fear ladies and gentlemen, because the moisture was STILL there and REMAINED there after using this deep conditioning mask from Girl + Hair! ☁️Not only was the moisture still there but this product also contains pimento oil! If your not familiar with the benefits of pimento oil keep watching! —————————————————————- Products available Online @sallybeauty and @target ☁️#curlcloud ☁️#girlandhair ⁣ #underhaircare #teamnatural #naturallycurly #naturalhairtips #protectivestyles #sallybeauty #sallybeautysupply #curlyhair #boxbraids #twistout #hairextensions #naturalhaircare #naturalhairproducts #washday ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #skincareroutine #selfcare #acnescarring #darkspots #wellness #skincare #dermatology #womeninwellness #skincarejourney #selfcare #healthyhair #healthyskin #hairregimen #skincareregimen

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GIRL+HAIR is dermatologist-designed, founded by Dr. Camille H-Verovic. Targeting growth, itch relief, and odor relief, this line was designed for the hair and scalp. You’ll absolutely want to get your hands on their newest product, Curl Cloud, a hydrating pimento and castor oil hair mask. Heavenly.

17. TGIN

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Miracle Babe Spotlight: @kels4kurls rocking this adorable style with amazing curl definition! 🤩🤩 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She achieved this look with our new Curls N’ Roses line! And the results are a dream!🌷 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Curls N’ Roses is exclusively sold at @ultabeauty (restocking in progress). Sign up for our newsletter to get updates on restocks, discounts, and other perks via our website!✨

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If you haven’t noticed yet, I am a sucker for brand names, and TGIN may be in first place: Thank God It’s Natural. As someone who generally tries to keep my products clean, this name tells me off the bat we are good to go—love that. On top of running a successful business, founder Chris-Tia Donaldson is a successful author. Her book Thank God I’m Natural: The Ultimate Guide to Caring for Natural Hair is a #1 Amazon bestseller—yes, big deal! TGIN has a full rose water line that includes leave-in conditioners, hair masks, and styling products, all to enhance your hair’s natural beauty.

18. Miss Jessie’s

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Happy #TextureTuesday, curlfriends! Tell us which Miss Jessie’s product makes your texture pop. 💖 📸: @naturalcurls.sa #missjessies #multiculturalcurls #harmmeknot #multiculturalclear #babybuttermilk #honeycurls #coilycustard #curlymeringue #jellysoftcurls #pillowsoftcurls #quickcurls

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Miss Jessie’s was founded by sisters Miko and Titi Branch who wanted to give curly haired women a reason to look forward to trying new products. Too often, brands miss the mark when advertising the “perfect” hair, showing straight, thick, shiny hair that’s not the most inclusive. The line was inspired by their grandmother, Miss Jessie Mae Branch. When they were children, Miss Jessie would create all sorts of formulas at her kitchen table to help tame and style her granddaughter’s beautiful curly hair. Some winners include the Curly Buttercreme (which hydrates hair) and Curly Pudding (which relaxes natural curls).

19. SheaMoisture

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Say, "yes," to strengthening and restoring your curls and coils with our Jamaican Black Castor Oil Leave-In Conditioner! #SheaFam, what is your favorite product from our Jamaican Black Castor Oil product line? #StillJBCO #SheaMoisture

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Sheamoisture was founded on the belief that the best in personal care and beauty should not belong to the few, and their accessibility comes compromise-free. Built off the legacy of his grandmother, Sofi Tucker, Richelieu Dennis has created a line of natural, sustainably produced products. Their creamy, dreamy leave-in conditioner provides relief, and is a must for anyone who regularly destroys their hair with heat and color.

20. Camille Rose

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Tangled and unmanageable hair can turn wash day into an absolute nightmare! 😫⁠⠀ ⁠⠀ That’s why we’ve packed our Rose Cleansing Milk with powerhouse ingredients – Flaxseed and Rose Powder! 💐Naturally enriched with omega-3 fatty acids and vitamins B and E, our sweet and delicious cleanser seals in the hair’s cuticle to prevent tangled unmanageable hair while maintaining natural strength.🥛⁠⠀ ⁠⠀ What are the benefits?⁠⠀ ⁠⠀ ✨ Definition⁠⠀ ✨ Volume⁠⠀ ✨ Added Shine⁠⠀ ✨ Moisture⁠⠀ ⁠⠀ Available now at @Target @CVS_Beauty @WholeFoods and @MeijerStores⁠⠀ ⁠⠀ #CamilleRose #StraightOutOfPlant #VeganMilkInfusions #premiumblends #HandcraftedWithLove

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And for the grand finale, Camille Rose. Founded by Janell Stephens, who has been an iconic trendsetter within the beauty space, Camille Rose was too built on the foundation of inclusivity. Their “about me” section reads: “We seek to share the purest and warmest joy, happiness, trust and gratitude to each and every person who experiences our products,” and if that doesn’t make you a customer, IDK what will. With products to cleanse, define, and bring life to your hair, Camille Rose embraces the natural gift of curls. I recommend the Aloe Whipped Butter Gel (butter again!), crafted to provide moisture and light styling hold.

These 20 lines are in good company with 100s of other Black-owned brands, and I encourage you to purchase, support, and comment more brands below! Check out this Instagram post that highlights Black-owned brands that are also cruelty-free.

 

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support black owned businesses, cruelty free edition 🌱 #supportblackbusinesses

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Images: SofikoS / Shutterstock; Beauty Bakerie, Juvia’s Place, Mented Cosmetics, Fenty Beauty, Coloured Raine, Pat McGrath, Range Beauty, Nyakio Beauty, Base Butter, Epara Skincare, Hyper Skin, skin BUTTR, Kaike, The Honey Pot Company, Briogeo, GIRL+HAIR, TGIN, Miss Jessie’s, SheaMoisture, Camille Rose / Instagram

6 Night Creams That Will Fix Your Skin While You Sleep

None of us ever get the amount of sleep we actually need to function as a contributing member of society, and we most definitely do not get our beauty sleep, ever. There’s always something that seems to f*ck up our sleep schedule and give us Crypt Keeper skin overnight—things like taking 2am tequila shots, binge-watching The Bachelor, or just stressing out over f*ckboys’ texts. All the Starbucks, organic smoothies, and contour sticks in the world will only work for so long. You may think it’s too soon to start buying night creams while you’re 20- or 30-something years old, but you’d be wrong. Overnight creams are actually the life-saver we don’t nearly appreciate as much as we should. They’re like, so hydrating, anti-aging, and v brightening. Amazing, so here are the best night creams you should buy if you want to wake up with flawless-looking skin.

1. Tula Beauty Sleep Overnight Repair Treatment Cream

The Tula Beauty Sleep Overnight Repair Cream works its magic while you sleep, smoothing your wrinkles and brightening your skin overnight so that by the time you wake up, you will look as fresh and glowing as ever. The cream can be used for all skin types and has fruit extracts and probiotics to hydrate and nourish your skin. We love to see it.

2. RoC Retinol Correxion Deep Wrinkle Night Cream

If you didn’t already know, retinol is basically like, crack for your skin. And I mean that in the best way possible. It actually reverses aging, tightens big-ass pores, and helps your wrinkles disappear ASAP. It smoothes and evens out your skin tone, so eye bags and tiny lines are gone.

3. Murad Retinol Youth Renewal Night Cream

Again, this is full of that good sh*t, aka retinol, so already you know it’s amazing. It’s super lightweight and creamy, so you won’t feel like a greaseball after putting it on. It tightens your face (but not too tight that it feels like you just got botox), and it reduces any signs of wrinkles by the time you wake up.

4. KORRES Greek Yoghurt Advanced Nourishing Sleeping Facial

This soufflé (which sounds bougie and great already) helps your skin get some beauty sleep of its own overnight. Think of it as rubbing Chobani on your face before bed. Okay, well, it sounds better in theory since Greek yogurt is a natural skin-soother, softener, and hydration-giver, but I swear this sh*t is good. It’s a facial mask and night cream in one, so you wake up feeling refreshed and looking five years younger.

5. Neutrogena Ageless Intensives Anti-Wrinkle Deep Wrinkle Night Moisturizer

Most overnight creams can be ridiculously expensive and cost like, more than your average bar tab. However, there are still some good options at your nearest drugstore that work just as well. Our good ol’ go-to Neutrogena cream is full of vitamins for a deep moisturizing, oil-free, non-comedogenic wrinkle cream that won’t make you break out.

6. Philosophy Renewed Hope In A Jar Overnight Recharging & Refining Moisturizer

Anything from Philosophy is obviously amazing, so this speaks for itself. The Renewed Hope in a Jar helps combat winter dry skin throughout the night and provides you with literal glowing skin by the time you wake up for work in the morning. It’s fab for sensitive skin so you def won’t wake up to pimples, and it refines your skin tone so there aren’t any awkward red or discolored patches.

Betches may receive a portion of revenue if you click a link in this article and buy a product or service. The links are independently placed and do not influence editorial content.

Images: Linda Prebreza / Pexels, Giphy (1)

Glamsquad Just Launched A Makeup Line You’re Going To Love

Let’s be real—there’s nothing better than having someone else do your makeup. We can’t all be like A-list celebs and bring glam teams with us wherever we go, but Glamsquad, our fav on-demand beauty app, makes it easy to feel fab whenever you’re in a pinch. Glamsquad has been bringing blowouts, makeup, and mani/pedis to your home, office (definitely Betches HQ), or wherever you are for a minute, but they’re taking their services to the next level with their brand new makeup line.

Glamsquad always knows exactly what you need, so their new collection features four essentials that you won’t want to leave the house without. With a primer, setting & hydrating mist, highlighter, and tinted lip balm, the collection is your perfect solution for when you don’t have time for a Glamsquad appointment, or even eyeliner. 

You’ve probably spent hours and hours watching YouTube videos on contouring, and while we’re all for trying the latest beauty trends—from lash extensions to microblading—sometimes it’s necessary to get back to the basics and perfect your everyday beauty routine. It’s great to have fun with your makeup, but no one really has time for a full beatdown every day…or like, ever. Your boyfriend might call you high-maintenance, but your makeup routine doesn’t have to be.

With summer approaching, now is the perfect time to finesse your ‘I woke up like this’ glow. Below, Glamsquad’s Artistic Director, Kelli J Bartlett, gives us the rundown on using Glamsquad’s four essential makeup heroes to get you glowing and out the door in five! See steps below:


1. Start by spraying Glamsquad’s Ah-Mazing Setting and Hydrating Mist all over to prep skin. This mist features coconut and chamomile to hydrate and soothe the skin. 

2. Next, using your hands, apply a pea-sized amount of Glamsquad’s Morning Glow Radiant Face Primer all over to moisturize skin. Who has the time for a multi-step prep and priming skin routine? This will do wonders to fake a radiant ‘I slept for 10 hours glow.’ 

3. Mix in your other favorite essentials: Curl lashes! It’s essential for a quick fake awake appearance when you’re running out the door 

4. Use your favorite brow gel to groom brows into place.

5. Conceal redness and dark circles with your go-to brightening concealer. Blend it out! 

6. Time for mascara! I only dip my mascara in twice. Once for the first eye, again for the second eye. Use what’s left over for your bottom lashes. 

7. Apply Glamsquad’s Enlightened Highlighter in Luminous Rose (to the center of your cheeks, nose and wrapping around your temple. I chose this shade because it has a slightly blush tint, which helps add a rosy hue without having to use a blush and highlighter combo

8. Finally, apply Glamsquad’s Take a Tint Lip Balm in Tint of Rose to give lips a sheer veil of glossy color while also hydrating them for the day!

9. Finish with a final spritz of Glamsquad’s Ah-Mazing Setting and Hydrating Mist to set your makeup, and you’re ready to go!

Images: Glamsquad (2)

5 Beauty Hacks That Are Damaging Your Face

Beauty hacks, beauty hacks. I used to love them, until I realized a lot of them are f*cking terrible. Who would have thought that your typical beauty influencer putting deodorant on her face as primer was all for VIEWS and not to help us out?! From making masks with products that we are supposed to digest to whipping up homemade creations and calling it skin care, not all beauty hacks/DIY are good for you! I’ll tell you hacks that are actually worth it another day, but today let me tell you the ones that AIN’T SH*T and are bad for you. Shall we?

1. Tape For Perfect Winged Eyeliner

So many people use this as a beauty hack, because everyone wants a perfect winged liner. This hack used to be the bomb. Sure, it works—but is it good for you? I can’t tell you how many times tape has made my eyes water or smudged my work. On that note, have you ever irritated your eyes because how sharp that f*cking tape is? We put it so close to our eyes! 

I also know as humans, we all do our makeup routine differently: I do my face makeup first and the move onto my eyes, but I have seen people do the complete opposite. If you do your eyes first, this might not be an issue, but for me honey, THE TAPE PULLS MY FOUNDATION OFF. Do you know long it takes to become a bad bitch just for this dumb-ass hack to rip it off??

Instead, I figured out that using a business card or an old gift card can give me the same sharp look, without ruining my makeup and making my eyes water. You won’t get my masterpiece snatched away from me! Also, using all that tape is such a waste!

2. Heating Up Your Eyelash Curler With A Blowdryer

We do a lot of things wrong when it comes to our eyes. Heat and your eyes just don’t mix. I know so many people who do this, so maybe I can change someone’s life right now and be an icon. I used to do this, so don’t think I’m just talking sh*t. I have ripped out many an eyelash doing this, and I’ve learned my lesson.

When you heat up a curler with the heat from the blowdryer, you might get a nice curl in the moment, but it’s really just burning your lashes off. Not only is a hot curler bad for your lashes, but it’s also dangerously close to your lids, and your actual eyeballs. Why risk damaging your eyes for lashes that won’t even last? Say you’re sorry to your lashes if you have ever done this, and RIP to the lashes we took for granted and lost along the way.

3. Using Actual Glitter As Eyeshadow

I love sparkles. I love being glittery every time I go out. But do I like using glitter that’s supposed to be used for arts and crafts on my eyelids? No, I don’t, and neither should you. Those little flecks can have incredibly sharp edges, and  a piece of non-cosmetic grade glitter can not only scratch your eye, it can possibly damage it or the skin on the underside of the lid.

If you’re putting it anywhere near your face, you should only be using cosmetic-grade glitter. Cosmetic glitter usually has rounded edges, so there’s a much lower risk of problems. I know saving a few bucks seems like a great idea, but it’s better to just invest in a good glitter meant for your eyes instead of possibly damaging them.

4. Using Mouthwash To Remove Dead Skin

Another big trend/beauty hack that went around was using mouthwash to get rid of dead skin. This is so terrible for your skin. I mean, mouthwash literally has alcohol in it! The heavy amount of alcohol in mouthwash can actually cause redness and peeling, and can burn off an entire layer of skin. That in and of itself should prove how terrible it is. There are tons of good ways to get rid of dead skin, but mouthwash is not the answer. Let’s stick to using mouthwash for having good breath and not to damage our skin.

5. The Kylie Jenner Challenge

Now, I’m no doctor, but I can still use common sense to figure out when something isn’t healthy. Remember a few years ago, when the infamous Kylie Challenge was completely viral? Yikes. I never did this challenge, but it’s only because of all of the terrible stories I heard! I saw stories of this hack damaging lips for weeks at a time. By sucking on a bottle to create a vacuum, you could end up with swelling, broken blood vessels, and even cuts on your skin. This challenge/beauty hack was inspired by Kylie, but I don’t fault her for so many people doing it. She even apologized for it becoming viral. Obviously, now we all know that Kylie got lip fillers, and her look had nothing to do with sucking on a Gatorade bottle.

Now I know a lot of people think that this hack went away. Sadly, no. Instead, companies have made specific lip suction cups to do this same hack with. Now, just because it’s not a Gatorade bottle doesn’t mean it’s automatically good for you. It can still damage your lips and skin. Is it worth it? NO!

What’s the bottom line? While some beauty hacks can be helpful, most of the time, you should be using actual beauty products as your beauty products. It’s fun to find other uses for things you have lying around the house, and you might save some money in the short term, but dealing with f*cked up lips, scratched skin, and/or damaged eyes is way less fun.

Images: Malvestida Magazine / Unsplash; Giphy (5)

Why You’re Going To Want To Start Using Maracuja Oil On Your Skin Right Now

Sponsored by Tarte Cosmetics

Move over, coconut oil—there is a new oil that promotes firmer, brighter, smoother skin that is taking over the beauty world. If you haven’t heard of it yet, maracuja oil is the perfect save-your-skin product. I like to be fairly cutting edge when it comes to my beauty arsenal, and this product is super trendy rn for good reason. It’s hydrating, great for repairing damage, and full of vitamins. Use it as an anti-aging product or to save your peeling skin from a summer sunburn. Or in my case, my skin is already oily, but I basically ruin it with Retin-A products. Maracuja oil saves me from the peeling, dry skin that comes with it and will keep me from looking like my English bulldog in 10 years. I mean, she’s super cute, but I’d prefer to not have my face melting and drooping as I age, k thanks.

Tarte has released a new line that has maracuja oil in every product. Here’s what you should try.

Limited-Edition Maracuja Gold Oil

There is nothing that makes me want to buy something more than calling it Limited-Edition. This maracuja gold oil is a limited-edition of Tarte’s iconic multitasking skin care powerhouse. This one is vegan, non-greasy, and has gold flakes, so it’s really a have-to-have. You only need a few drops to moisturize your skin without clogging pores or causing redness.

Cosmic Maracuja Concentrated Face Balm

The Cosmic Maracuja concentrated face balm actually combines 9 different super hydrating oils to make a new product that truly gets the job done. It’s an intense moisturizer to rescue even the driest summer skin that’s been used and abused in the sun, salt, chlorine. It also has vitamin C and fatty acids to smooth out lines and pores. The face balm provides intense hydration, so it’s great for using at night. Plus, it’s pretty. That’s my main concern when I buy beauty products. And don’t worry, the gold flakes will disappear into your skin after application, so you don’t walk around looking like Edward Cullen.

Creaseless Concealer

Is there anything worse than redness or dark circles and having your concealer dry up and peel or crease on you? Not really. Lucky for us, the geniuses at tarte have put maracuja oil into their concealer so it blends seamlessly into your complexion. Even better, it’s waterproof, so it won’t budge, melt, or ruin the rest of your look. In addition to maracuja, the concealers contain ingredients like Vitamin C to fight free radicals and premature signs of aging while brightening skin, Vitamin E to act as an emollient and antioxidant, and mineral pigments to soothe and soften skin. Also, tarte’s creaseless concealer comes in 30 different shades, which I just appreciate. I can never find concealer pale enough for my skin without turning it orange, but tarte has so many options for every undertone.

For a limited time, use promo code Betches for a full sized brush with any complexion purchase (foundation/concealers) while supplies last!

Images: Courtesy of Tarte cosmetics

Guess Which Kardashian Is Going To Congress

Looking for a new retort to narcs who are always complaining that the Kardashian-Jenner family is famous for nothing? Well you’re in luck because the eldest sister has been busy enacting real change in Washington DC and all of those haters can take a seat in the corner. That’s right. Kourtney Kardashian is going to Congress. Or should I say, Kongress. Kourtney is headed to Kapitol Hill to take on outdated FDA regulations for cosmetics, something she is incredibly passionate about and wears on her face literally everyday!

On Tuesday, the tiniest Kardashian along with New Jersey Representative Frank Pallone will speak to members of Congress about the lack of oversight the FDA has on cosmetic products. So, like, if a blush could make you breakout in hives or a dry shampoo causes your hair to fall out, the FDA can’t legally recall those products. Gross.

The Cosmetics industry is one of the few industries left relatively untouched by federal regulations. In fact it’s been almost 80 years since major regulations were implemented. Currently, these products don’t need to be tested for safety. Not cool. So why does Kourtney care? Well, first of all, she is a passionate and a fighter for the people. Need I remind you of the time she reminded him “there’s people dying”? Inspiring. Secondly, she is working on a cosmetics line with Kylie and to get her name out like this is huge. I wouldn’t bat a fake mink eyelash if you told me Mama Kris was orchestrating the whole thing to make her eldest an authority on cosmetic safety before the launch of her line. In fact, I wouldn’t blink if you told me Mama Kris was secretly running the government. What can’t that woman do?

It isn’t totally clear what was discussed at the private meeting Tuesday but I do hope this is the kick off of Kardashians in politics, if for no other reason than to drive the haters insane.

Heads up, you need to keep up with the news. It’s not cute anymore. That’s why we’ve created a 5x weekly newsletter called The ‘Sup that will explain all the news of the week in a hilarious af way. Because if we weren’t laughing, we’d be crying. Sign up for The ‘Sup now!

The Best Sunscreen For Every Skin Type That Won’t Cause Breakouts

In LA, it’s basically already summer.  For the rest of you sad people who live in places with “weather,” summer is coming soon and the most important part of having sunshine back is protecting your skin. Do you want to look wrinkled and haggard and like you’re 60 at age 32? I grew up on the beach, people, and let me tell you: the sun DOES NOT age you well. Also, I’m pretty sure I’m going to die of skin cancer from the many years I tanned my naturally ghost-pale skin without sunscreen. Sigh. Lucky for you, you don’t have to end up like me. I researched and ranked the best sunscreen for every skin type so you can all die pretty.

For Oily Skin: Clinique Super City Block Oil-Free Daily Face Protector

Is there anything worse than when your skin is already oily af by itself than adding greasy sunscreen to it? Fuck no. Thankfully we live in the age of ~science~ and you can now buy grease-free and oil-free sunscreen, like this awesome one from Clinique. It also works well under makeup and is SPF 40, so you don’t need to worry about your look melting halfway through the day.

For Acne-Prone Skin: Shiseido Wetforce Ultimate Sun Protection Lotion

Ah, acne. I remember seeing my dermatologist at 19 and being all, “when will I grow out of this shit?” And he laughed and said I was old, it was too late, and I will have adult acne forever. Good times. Fortunately, Shiseido makes an entire line of skincare products for the acne-challenged, including sunscreen that isn’t greasy and won’t make you break out. This one is SPF 50 and water/sweat resistant, so you can workout in it and not worry about it wrecking your fragile skin.

For Dry Skin: First Aid Beauty Ultra Repair Pure Mineral Sunscreen Moisturizer

If your skin is really dry, you’ll want something both protective and moisturizing. You’re already at greater risk of wrinkles with dry skin, so SPF is super important. This one by First Aid Beauty is a thick moisturizer that will hydrate your dehydrated skin as a two-in-one. Since it’s non-comedogenic, you don’t have to worry about clogged pores and ending up with our acne-ridden friends above.

 

For Sensitive Skin: Supergoop! Everyday Sunscreen

Sensitive skin requires extra care, so you need something with mild ingredients that won’t cause a breakout or rash. Supergoop’s products are highly rated for sensitivity, and this particular sunscreen is really light, but still effective. It also is oil-free and won’t dry out your skin.
Image: Marvin Meyer / Unsplash

 

Betches may receive a portion of revenue if you click a link in this article and buy a product or service. The links are independently placed and do not influence editorial content.

What Your Eyebrows Should Look Like Based On Your Face Shape

Your eyebrows can completely change your face if they aren’t done correctly. This is why we spend so much on waxing, threading, and fuck-all else to try to look like sultry beauties and undo the damage of 2002-era sperm brows that will never grow back. Especially if you have chronic RBF (same), get your eyebrows looking good so you don’t look so angry and get rid of that fucking unibrow. Styling your brows is actually based on a formula that anyone could follow. So save your money and do this shit yourself to shape your brows from now on.

To shape your brows, follow these guidelines. Just hold up your eyebrow pencil (or whatever) to see the straight lines. Then, you’re gonna take a bunch of measurements. The first measurement is how far your eyebrows should go in. We used to be so afraid of unibrows (tbh, fair) that we severely overplucked, and our sad eyebrows now start waaay too far apart from each other. For the chic brows we see everywhere now, your eyebrows should start lining up from the outside of your nostril.

If you have a giant schnoz that Daddy wouldn’t pay to fix, please adjust accordingly.

Pluck everything in between these lines. If your eyebrows don’t meet these lines, this is where you need to fill them in. It may seem unnatural at first, but let this part grow out to make your brows look thicker and fierce.

The next measurement is where your brows should arch. If you’re looking straight ahead, it is a line from your outer nostril to the outside of your iris to your brow. This is should be the highest point of your arch. You can make it subtle or dramatic, but this is where it needs to go. After this line, your brow should start sloping down, lest you look evil or perpetually surprised.

The last measurement is where your eyebrows should end. I had disgusting Gwen-Stefani-in-the-90’s brows in high school, so I have to color mine in to get the end bit of it. Ugh.

This is from the outer nostril to the end corner of your eye and up to your brow. Wherever that meets, that is where your brow should end. Unless you’re Chewbacca, you probably don’t need to pluck beyond this point, but if you need to fill it in, we have some options. Now that you know where your eyebrows are supposed to go, if they don’t quite make the cut, you can use either a brow pencil or brow powder. And because I assume you’re utterly helpless if you’re reading this article, I’ve taken the time to select some of the best brow products for you. I know, I’m such a good friend.

Anastasia Beverly Hills Brow Wiz

The Anastasia Beverly Hills Brow Wiz is the best pencil I’ve ever tried. It’s waterproof, highly pigmented, and doesn’t smudge off to make you look like a dirty homeless person halfway through the day. When filling in your brows, use short, quick strokes to mimic hair and then use the little brush on the end to blend out harsh lines. You especially need to blend the inner side of your eyebrows (where they start) to make them look natural.

If you want a more subtle brow, get yourself an eyebrow powder. Do NOT use eyeshadow. Eyeshadow is supposed to blend, meaning the second your nasty forehead oil begins, your eyebrows will straight-up melt.

Anastasia Beverly Hills Brow Powder Duo

This brow powder is also waterproof, smudgeproof, and creates a more natural brow if you don’t need a lot of coverage. Just make sure to use a brow brush to smudge out at least the start of the brows. Use a clean mascara wand or something like this:

Sephora Collection Classic Double Ended – Filler & Spoolie #208

Lastly, if you want your brows to be dark, thick, and straight-up bulletproof, use a gel pomade like this:

Anastasia Beverly Hills DIPBROW™ Pomade

You will die with perfect eyebrows, as this shit never comes off.

Now you have no excuse to walk around with sad little spermy brows. Get out there and get your shit together.

Images: Author (3), Sephora (4)

Betches may receive a portion of revenue if you click a link in this article and buy a product or service. The links are independently placed and do not influence editorial content.