It’s not all fun and flat tummy tea when it comes to being a successful influencer—in fact, it actually takes a ton of hard work. If you want to actually make money off of posting cute pictures, it takes more than just being pretty. This week we had Danielle Bernstein from We Wore What on our When’s Happy Hour podcast to talk about how she’s built her career as an entrepreneur.
Danielle didn’t just wake up one day and decide to post sick pics. She started We Wore What 10 years ago as a sophomore in college after transferring from the University of Wisconsin-Madison to FIT. Upon arriving in New York, Danielle realized there are people who actually get dressed and look cute to go to class. (The horror.) To inspire her basic friends back at Wisco to ditch their leggings and UGGs, she started a street style blog to showcase her peers’ outfits.
Eventually, as her style developed, Danielle turned the camera around on herself and transformed We Wore What into a personal style blog. She now has her own line of overalls and swimwear and has been named a Forbes 30 Under 30. So, how does she do it, and like, could you? Here’s are some of the highlights from our podcast with Danielle. For all the tricks for being successful, you’ll have to listen.
- Danielle hates the word blogger, she’s an entrepreneur (get it right, duh)
- “Know your worth and know your value” — your time and expertise are worth something (and that something is cash $$$)
- Be a fearless networker (you’ll have to listen for the full scoop on this)
- Talk to people about themselves cause everyone’s a narcissist (and do your research)
- Danielle shares, “everyone and their mother wants to be a blogger right now” so you need to find a way to stand out and look for a niche that only you can fill
- Your authenticity is your greatest value as an influencer, so learn when to say no to brands that don’t fit
- Danielle has tried the hair bear gummies and they don’t f*cking work
- Danielle loves meeting her followers and says “they’re always so cute and well dressed”—great work, guys!
- Even when you’re famous, haters can still get you down, and for Danielle, they do sometimes. But Danielle lives by the motto that “haters mean you’re doing something right”, so embrace the hate and learn why it’s actually making you more successful.
- Posts that will always fail on your Instagram: things that look too much like an ad—huge pet peeve of Danielle’s (and like, everyone)
- Just because it’s Instagram doesn’t mean you don’t have to be professional
- Get Danielle’s interview tips and tricks as well as her favorite questions to ask while searching for her own interns
For more career advice from Danielle, (and us, duh) listen to our When’s Happy Hour podcast below.
The day you’ve all been waiting for has finally arrived: our third book, When’s Happy Hour?, is out now! You read our general life advice on how to win at everything in Nice Is Just A Place In France, you followed our dating advice in I Had A Nice Time And Other Lies, so now it’s time to read our career advice in When’s Happy Hour? (I know, we decided not to go with the “nice” title this time around. What can we say, we’re growing up.)
Now that the book is here, we’re celebrating by giving you all three days of gifting. You’re welcome. Today’s gift is: MATTE GOLD BEATS HEADPHONES!!! You know you’ve been wanting them. Here’s how you can win: Buy our new book, screenshot your order and email it to [email protected] (with proof of purchase & today’s date to enter). That’s it. You’re entered. All winners will be announced Sunday. May the odds be ever in your favor.
So where can you buy When’s Happy Hour? Here’s all the info you need, so you can order and start reading ASAP:
Barnes & Noble
Now back to the book. For those of you doubters out there, wondering, “Why should I take career advice from self-proclaimed ‘betches’ who curse all the time?” Um, it’s because we’re really f*cking smart, that’s why. The Betches founders, Aleen Kuperman, Samantha Fishbein, and Jordana Abraham, took a viral blog and turned it into a full-fledged media company that pulls in over $5 million in revenue. And they’ve done it all without outside investors. So they know a thing or two about starting a business and how to be successful.
In When’s Happy Hour? we cover everything from how not to format your resume to what to wear to the office to navigating workplace hookups (I’ll save you that section and say you should probably not do it unless you’re positive he’s the Jim Halpert to your Pam Beesly). And that’s not all we cover, obvi. If you’re in serious need of career advice, and your career center isn’t helping, we got you. Think of it like, all the career advice you could ever want to ask your friends, if your friends also happened to be successful entrepreneurs. Yeah, it’s going to be really f*cking good.
Official Contest Rules (If You Care):
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE OR PAYMENT DOES NOT INCREASE THE CHANCES OF WINNING.
Eligibility. This Betches 3 Day Giveaway (the “Sweepstakes”) is open to all legal U.S. residents who have reached the age of eighteen (18) by October 25, 2018. This Sweepstakes is void where prohibited by law. This Sweepstakes is subject to all applicable federal, state, local rules and laws and regulations.
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Timing. This Sweepstakes will run for 3 days, beginning October 25, 2018, at 1 pm EST through October 27, 2018, at 11:59 pm EST. There will be one (1) winner chosen each day (one on October 25, one on October 26, and one on October 27) on Instagram Story at the conclusion of the Sweepstakes.
How to Enter. The Betches Instagram Story will post a picture of the gift on each day. To enter this Sweepstakes, you must screenshot your book sales confirmation or any other social media post from your account regarding the launch of When’s Happy Hour: Work Hard So You Can Hardly Work. As explained above, the Sweepstakes will run for 3 days from October 25, 2018, at 1:00 pm EST through October 27, 2018, at 11:59 pm EST, and from and after 12:00 am EST on October 28, 2018, no further entries will be accepted.
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Winner’s List. To request a list of winners, send a self-addressed postage-stamped envelope to: Betches Media, 54 W 21st Street, Suite 401, New York, NY 10010.
Requests must be received by November 28, 2018.