Is there anything worse than sifting through countless tubes of mascara, only to be disappointed by the lackluster results? Well your search may be over, because the internet agrees that Essence Lash Princess False Lash Effect Mascara is the holy grail of mascaras—so much that a tube sells every 10 seconds.

This mascara delivers the full, voluminous lashes of your dreams without breaking the bank. At under $5 a tube, you’ll be wondering why you ever bothered shelling out for those expensive department store mascaras.

The secret to Lash Princess’s magic is in the brush. Its conical shape allows for precision application and the ability to reach every lash, even those tiny ones in the inner corner of your eye. The bristles are densely packed, so you get maximum product with every swipe. The formula is also buildable, so you can layer it on for a more dramatic effect without any clumping.

But let’s talk about the real game-changer: the false lash effect. With Lash Princess, you can skip the falsies and still get the same dramatic look. The mascara lengthens and thickens your lashes, giving you the appearance of falsies without the hassle of applying them. And since the formula is smudge-proof and waterproof, you won’t have to worry about your lashes falling flat halfway through the day.

Not only is this mascara effective, but it’s also cruelty-free. Essence is committed to using only the highest-quality ingredients that are safe for you and the environment. So, you can feel good about using this and know that you’re not contributing to any animal testing.

One thing to note is that the formula is quite wet when you first open the tube. But don’t worry, after a few uses, it’ll dry out a bit and become easier to work with. And if you’re someone who likes to apply multiple coats, you may need to wait a few seconds between applications to let each layer dry a bit.

The bottom line: It’s affordable, effective, and cruelty-free. Plus, who doesn’t want to channel princess vibes with full, fluttery lashes? So go ahead and add this mascara to your cart–your lashes will thank you.

Shop It: Essence Lash Princess Mascara, $4.99, Amazon

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Let me just start by saying that I absolutely *love* Charlotte Tilbury products. That said, I don’t love how quickly my favorites sell out. Sure, that only means that the world thinks they’re as bomb as I do, but what’s a girl to do when she needs to restock her favorite contour wand? Get a similar tube to hold her over, of course.

And, because I’m just like you, I’ve found myself  turning over to the same place for my product recommendations now—TikTok. The TikTok girlies are basically giving us one honest review after another (even if it means de-influencing), and when Alix Earle gave Tarte’s Sculpt Tape Contour Wand her approval as a ringer for the Charlotte Tilbury Hollywood Liquid Contour Wand, I knew it’d sell out just as quick. But, thankfully, I was able to get my hands on it before that happened.

For those who aren’t familiar with how these contour wands work, allow me to give you a quick breakdown. They have a fluffy sponge applicator and a dial that turns to get the pigment out. Once you squeeze about a dime-sized amount of product, you dab it in dots across your face (to contour you want to get your forehead, cheekbones, jawline, and the sides of your nose). From there, you can use a sponge, such as a Beautyblender or a contour brush to blend it out.

My favorite feature about the Charlotte Tilbury wand is how well it blends, and I was pleasantly surprised that Tarte’s had similar, if not the same power. Don’t believe me? See Alix’s side-by-side video comparing the two formulas below.

@alixearle

Thoughts ?

♬ original sound – alix earle

Told you so—they’re practically identical. Tarte’s version is available in five different shades: warm bronze, cool bronze, soft bronze, deep bronze, and rich bronze. All are designed to work with a range of skin tones and matching undertones so that everyone can enjoy the sculpting magic. And you can save some money if you get your hands on Tarte’s contour wand as well, since it’s $35 compared to Charlotte Tilbury version at $42. Snag yours directly at Tarte or at Ulta, before the word gets out and it’s gone. Trust us, your vanity and your newly-chiseled cheekbones and jawline will thank you.

Shop It: Tarte Sculpt Tape Contour, $35, Ulta

So way back when—as in like, September—we gave you the 4-1-1 on ASOS’s brand new makeup line. If this is all news to you, it’s fine. Like, I honestly don’t remember what I had for dinner last night. It’s fine. Let me refresh your memory: Just a few weeks ago, ASOS released ASOS Make-Up. That’s literally the name of the collection, so there’s no pretentious BS. It includes everything we need to survive like mascara, contour palettes, and so many nudes (lipsticks, get your mind out of the gutter). It’s all under our spending budget on anything that’s not alcohol-related, aka under $20, and the black and pink packaging is adorable. We wouldn’t buy cute new makeup without telling our friends first, so here we are, being such good friends so you can be obsessed, too.

P.S. There’s free shipping on anything over $40, so all you have to do is buy four of these bitches and you get all the benefits of shopping in a store, but you get to do it on the couch with no pants on. Um, amazing.

1. ASOS Make-Up Mascara in Bossy

If you say you don’t use more than one mascara to perfect your lashes as some form of OCD, that’s just a damn lie. The limit does not exists with how many mascaras you have. This vegan-friendly mascara—just throwing that out there to make us all feel good about our purchases—comes with a super large wand to brush through even the smallest lashes and coats on seamlessly for lashes that look like they’re false. But like, in a good way.

2. ASOS Make-Up Matte Liquid Lipstick in Observant

Two words: nude lipstick. Need I say more? This velvety formula applies as liquid and dries as a matte lipstick that won’t dry out your lips. So, ya, you can toss Kylie aside for a better *and* more affordable option that won’t make your bank account hate you. A little louder for us broke bitches in the back, pls. In addition to their bold shades, ASOS’s neutral shades are on point, tbh. This shade in particular is a combo of beige and pink, a perf fall nude you can add to your never-ending collection.

3. ASOS Make-Up Chubby Highlighter Stick In Tenacious

Finding a highlighter shade that doesn’t make you want to give up on life using makeup is almost like trying to go out without blacking out. Clearly, ASOS knows this is a crucial issue in our day and age, so they’ve created highlighter shades that range from subtle to glitter fest. Now you’ll have no problem finding the perfect one for you and your chiseled cheekbones. Tenacious is an “oyster-pink” shade with the slightest hint of shimmer for a natural-looking glow on any skin tone. Swipe where good lighting hits your face, and blend in with your fingers.

4. ASOS Make-Up Contour Trio Palette In Principled

It’s 2017, so chances are everyone and their grandmother owns a fucking contour palette by now. Actually, IDK about your grandmother. Camille probs doesn’t have one. You know what I mean. Regardless of how many basic contour palettes you’ve swatched and tried, this pressed powder palette comes with options just in case you feel like switching your contour game up—something I’m sure your fave doesn’t even offer. With two different bronzers, you can choose between looking au naturale or going full-out Kim Kardashian.

5. ASOS Make-Up Eyebrow Palette in Determined

If your eyebrows are ever looking anything less than #flawless, what the actual fuck are you doing with your life? And on the off chance that you’re having a midlife crisis and trying to make wiggle eyebrows a thing, don’t even think about fucking looking at me. Like, that’s just the rules of the feminism why eyebrow shaping palettes exist to begin with. This palette is literally called determined, for god’s sake, and it’s obviously determined to help a sista out. It comes with tinted eyebrow wax and 2 pressed powders to shape, highlight, and define to create a killer brow.