The Betches’ Guide To Business Conferences

Sponsored by Advertising Week

Let’s be real: going to work events isn’t always the most fun thing in the world. Between knowing what to wear, how to handle yourself, and how many drinks you should have, business conferences can be totally overwhelming. Luckily, we got Louise DiIulio, the Director of Advertising Week New York, to share some of her top tips for making the most out of your next business conference.

How To Prepare

Whether you’re attending on your own or as a representative for your company, you need to do some prep work before the conference. DiIulio says that you should always “check out the schedule and ear-mark the ‘must-see’ sessions.” It’s okay not to see every single speaker, but you don’t want to miss something that could be genuinely useful.

What To Wear

Not all conferences are created equal, so it’s important to judge for yourself how formal you need to dress. Just make sure you look professional. Most importantly, DiIulio says you should make sure to bring “a comfortable shoes for a busy day of meetings and sessions,” so probably leave your hottest heels at home. The last thing you want is to be limping through the last session of the day because you didn’t pack a sensible pair of flats.

Who To Talk To

Look, networking can be awkward. There’s no way around it, but this is the whole reason you’re here. DiIulio says that the best times to meet people are meal and coffee breaks, and that you should “have your 30-second elevator pitch ready and say it often.” Make sure to bring your business cards, and if you get a great vibe from someone, try to set up a meeting after the conference ends. You never know which new connections could lead to something big, so talk to as many people as possible, and keep an open mind.

How Much To Drink

When it comes to drinking at a business conference, it’s not all about alcohol. DiIulio reminds you to stay hydrated, and to make sure you “don’t main-line coffee.” The last thing you want is to be a jittery mess while you’re trying to network.

But of course, be careful with the alcoholic beverages, too. There’s nothing wrong with enjoying allotted happy hour times, and these can be some of the best times to make more personal connections, but DiIulio advises to “keep it classy” when it comes to the cocktails. 

How Long To Stay

The whole point of going to these events is to learn as much as possible, and meet anyone who could potentially be a helpful connection. Even if you’re tired, you shouldn’t duck out before lunch, or any of the other designated networking times. This isn’t daycare–no one is going to force you to stay, but you’ll regret it if you dip out early and miss an important opportunity.

Whether you’re getting ready for your first business conference, or you’ve been doing these for a long time, you can always work on upping your game to get the most out of the experience. Sure, it can be stressful, but there’s no reason you can’t network like a boss.

You can put all of these tips to use at the next #AWNewYork, which is happening September 23-26, and click here to get 30% off your AdvertisingWeek tickets.

A Breakdown Of Kylie Jenner’s Most Random Magazine Covers

As much as it physically pains me to admit it (like this is actually giving me heartburn right now), the Kardashians are one of the most famous families in America. Seriously. We have the Trumps and we have the Kardashians, and that about sums up what tourists remember about us. Such a sad little list! But despite the fact that millions of people hate-click on stories about Kim’s ass every day, it seems the Kardashian Klan is having a hard time breaking into, shall we say, high-class culture. Perhaps it’s because they wear neon bike shorts to their local Calabasas coffee shop? Just a guess based on my own personal problems and biases against Kylie Jenner & Co!

I’m presenting this case based on Kylie Jenner’s latest magazine cover for the *iconic* S Moda magazine. That’s right, Forbes’ youngest helped by her family self-made billionaire is officially covering a magazine that you can’t purchase at your local grocery store, based on the fact that it’s in another language, I’m pretty sure they don’t sell it in America. Sorry if you already went to your local newsstand. And this is not the first time Kylie Jenner has posed for a random magazine—in fact, she’s done it quite a few times. So let’s take a look at all the f*cking weird magazines that Kylie has covered, and I hope you’ll enjoy the walk down memory lane to each of Kylie’s former faces as much as I did.

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New @s_moda COVER?⭐️ @morellibrothers

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Fault

Kylie covered Fault Magazine in 2015, back when I still was clinging to the small hope that this family would be obliterated in an alien invasion. Please take a close look at the cover, because I shrieked “no!” approximately 11 times and spent two hours with my therapist before I was able to accept the fact that this was what Kylie used to look like.

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Not just one but 2 covers of @kyliejenner shot by @Lioneldeluy and styled by @monicarosestyle interview by @heatherseidler

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So we all know that’s not the current iteration of Kylie’s nose, hair, lips, or eyebrows, and there are probably many other tweaks I’m missing that my favorite IG plastic surgery accounts could point out for me.

Has anyone ever heard of Fault Magazine? In 2015 Kylie Jenner wasn’t quite the huge name she is today, but this still seems like an odd, and quite frankly, emo, choice for her. Can those of you that Keep Up please let me know if she was ever emo? Fault is described (by Wikipedia, duh) as a magazine that  “collaborates with artists in the fashion, film and music industry. It operates its own non-profit magazine as a platform for identifying young creative people of merit”. CREATIVE YOUNG PEOPLE OF MERIT. So like, someone that’s accused of copying the imagery for her brand, as well as copying the makeup for her brand? That kind of merit?

I’m not sure many people saw this magazine cover anyway. When I did my quick Google search intense and unrelenting research into this magazine, I found a broken link to the media kit. I did, however, find the media kit for what I believe to be a sister magazine, B Beyond, and their total print circulation in North and South America is 7,500. So way less people than saw Kim’s sex tape, that’s for sure.

LOVE

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Merry Christmas! Thank you @thelovemagazine @kegrand for this special cover shot by @kendalljenner & interview by @krisjenner #love19 ?

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LOVE is a Conde Nast publication that Kylie covered at the end of 2017. In case you were unaware, Conde Nast is so famous, a former employee wrote a revenge fantasy about them called The Devil Wears Prada. I’d call my work revenge fantasy novel And Then I Burned The Place To the Ground, but sure, hers works too. Conde Nast publishes Vogue, Allure, Glamour, W, The New Yorker, Self, and many more magazines you’ve heard of, and, apparently, this rag. According to Wikipedia, LOVE is a bi-annual British style magazine, that once featured Minnie Mouse on the cover. I mean, she is everyone’s favorite female mouse. Well deserved, Minnie!

The circulation of LOVE is around 100,000, so we’re getting slightly closer to the number of people that saw Kim’s sex tape. And Kylie looks a little more like her current self, so two points to LOVE magazine!

AdWeek

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1 day 2 covers. Thank you @adweek #thepowerofkylie

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AdWeek is a pretty legit publication, but it’s a weird choice. Why is Kylie Jenner covering the second-largest advertising trade publication? Sure, maybe the nerds in their corner office trying to think of a fresh way to market some dumb product want to jerk off to her with their morning coffee, but otherwise what’s the point of this cover?

When Kylie covered AdWeek (circulation 45,000), Kylie Cosmetics had only existed for about a year, and she was only part of the way through the process of becoming a Kim clone. To me, this pairing makes no sense, but I also didn’t spend the time to read the article accompanying this cover because my brain is already too filled up with inane facts about this family, and now there’s no room for me to learn how to do my taxes! I lead a rough life.

Also, please feast your eyes on the outfit they chose for a TRADE PUBLICATION. It’s like no one on Kylie Jenner’s team has ever been to an actual office, so they just assume that all businessmen have the same tastes as Christian Grey.

Jolie

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???So kann das Wochenende beginnen: Die neue JOLIE ist da! ???

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Guys, Jolie is not in English! So even if you wanted to read about how Kylie is “mastering the business world” or “so real” you would need a translator because this whole thing is in German. How many of you Kylie stans out there speak German?

Jolie is a monthly magazine and Wikipedia (it’s fine, I totally donated), only had stats as recently as 2010, when there were 375,000 copies in circulation. Kendall and Kylie covered the magazine together, and they look about as happy to do this cover as I am to be constantly bombarded with pictures of their pubic bones.

To be fair, in the more recent years Kylie Jenner has covered Interview, Glamour, Allure, and GQ and MY GOD can we stop giving this family magazine covers? I really think that the reason Kylie covered all these random magazines is that, despite how famous she and her family are, they aren’t really taken all that seriously by the mainstream media. Tabloids, sure. But I think everyone feels a little bit icky about how they got famous *insert raised hand emoji*, so they’ve been hesitant to embrace them. But like cockroaches after a nuclear disaster, this family stuck around and is slowly making their way onto legit publications. And luckily for Kylie, Kim finally got enough blackmail on Anna Wintour to get herself on the cover of American Vogue. Looks like the sky’s the limit now!

Images: kyliejenner (4); jolie_redaktion / Instagram