If you smell smoke this morning, no you didn’t leave your straightener on (but, girl, double check) you’re probably just in the vicinity of a lunatic who is burning their Nike sneakers. Why is someone burning Nike sneakers they already paid for, you might ask. Oh, because football. Duh. Yesterday Nike launched a new advertisement with Colin Kaepernick that read “Believe in something, even if it means sacrificing everything.” Yesterday Nike launched a new advertisement with Colin Kaepernick that read “Believe in something, even if it means sacrificing everything.” Obviously, this is hugely offensive.
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
Umm…remind me who is supposed to be the “snowflake” here again? Quick re-Kaep (see what I did there?): Colin Kaepernnick is a former NFL Quarterback for the 49er’s who decided to kneel for the National Anthem in protest of unfair treatment and violence against African Americans by the state. Since taking a stand, or literally, taking a knee, he’s been released from the 49er’s and no team will hire him. If this were the Mean Girls universe, Kaepernick would be a mathelete, aka he committed “social suicide.”
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Nike choosing to partner with him has caused football loving “patriots” to all become arsonists and burn their Nike gear. Some have cut off the Nike logo from their apparel. None of these American heroes realize that they’ve already purchased Nike gear and destroying them after the fact doesn’t hurt Nike in any way.
Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions. pic.twitter.com/h8kj6RXe7j
— John Rich (@johnrich) September 3, 2018
.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO
— AlterAtYeshiva (@alteratyeshiva) September 4, 2018
Of course, while the backlash is making a louder ruckus, a ton of people are also like “yas, go Nike!” and supporting the company’s endorsement of a patriotic dissenter. The company’s stocks are down 2% today, but admittedly I do not understand what that means and feel confident no one will be talking about this in 2-5 business days. Also, Colin, congrats on getting that paycheck.
Heads up, you need to keep up with the news. It’s not cute anymore. That’s why we’ve created a 5x weekly newsletter called The ‘Sup that will explain all the news of the week in a hilarious af way. Because if we weren’t laughing, we’d be crying. Sign up for The ‘Sup now!