Unless you’re really into wine, the thought of a joining a wine club probably never crossed your mind. Yet Tasting Room by Lot18, the fastest growing wine club in the nation, has become a big hit (particularly among millennials) because it’s changing how wine is sold. The innovative service provides access to more fine wines, educates you about the wines you like best, and sends you wine they know you’ll enjoy based on your experiences with each bottle. It’s kind of like Netflix, i.e. “because you chose light citrus dry whites, here’s a bottle of Gruner Vetliner you’re likely to enjoy,” and it’s pretty sweet.
To discover which wines are best suited for you, Tasting Room sends over mini tasting-size bottles of wine for you to sip and rate, which is when the fun begins. We suggest you make a night of it with friends. After receiving your tasting kit, log on to the site to take the survey that pits the wines against one another. Based on your ratings, Tasting Room’s algorithm makes informed wine selections for you. You can also rate subsequent shipments so Tasting Room becomes smarter over time. Their algorithm also generates your Wine Profile which is a guide that tells you which wines you tend to gravitate towards (in both red and white categories), as well as the regions they come from and the foods they pair well with.
As an added bonus, Tasting Room is fairly affordable. Just under 10 bucks to join (that gets you your tasting kit), and the wines on their site are priced at a discount to members. Plus, every bottle comes with a satisfaction guarantee so if you ever receive a bottle that doesn’t suit your palate, they’ll issue you a wine credit with which you can purchase another bottle from the extensive (and yummy) collection on their website. And you can cancel at any time.
UPDATE: March 4th 2015: The awesome team at Tasting Room is extending a special discount just for our readers. Follow this link to receive your tasting kit for only $6.95 (originally $9.95)!