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Fake '90s Nostalgia Has Officially Gone Too Far

Every single day I wake up, open Instagram before my eyelids are even operating at full functionality, and am cursed to find yet another Reel of a millennial in tie-dye sweatpants comparing the TikTok famous dance moves for “Savage” to the routine from N*Sync’s “Bye Bye Bye” to demonstrate just how different teens are now than they were back in the early 2000s. It’s not much, but it’s honest work. 

While I understand that those who were forced to face their middle school years armed with nothing more than a chunky layer of Maybelline’s Dream Matte Mousse foundation feel they are entitled to compensation, I am begging you to stop taking your millennial anger out on choreography. I’m pleased to share that there’s a new place to direct that rage, and no, it’s not at Olivia Rodrigo for committing the unforgivable crime of *checks notes* writing a complete banger of an album too many years after you graduated high school. Let me introduce you to a show called Cruel Summer

Cruel Summer is Freeform’s latest teen thriller. Produced by Jessica Biel, it’s centered on the mystery a fictional small town in Texas faces when Kate Wallis (Olivia Holt), the most popular girl in school goes missing, and Jeanette Turner (Chiara Aurelia), your stereotypical “just got her braces off” baddie, seemingly takes her place. Despite the fact that this show is oddly addictive, you need to pay attention to it because Cruel Summer is coming for the sanctity of the decade you can’t stop reviving. 

Set across the years 1993, 1994, and 1995, Cruel Summer is about as authentically ‘90s as the faux-vintage Friends merchandise that has been licensed to every major retailer as of late. And the fact that this ‘90s drama is extremely un-’90s is even glaringly obvious to me, a person who had not yet lost a single baby tooth by the turn of the millennium. Sure, each episode begins with a note explicitly telling you that the episode takes place on a specific date in the years 1993, 1994, and 1995… but that’s about as much effort as went into it. Whereas recent throwback shows like Stranger Things, Pen15, and Derry Girls clearly went to painstaking lengths to ensure not a single gel pen or rollerblade would expose the fact that the series was actually created after the dawn of the iPhone, Cruel Summer basically just crimped a few strands of hair and called it a day. With a soundtrack full of covers of songs that are widely accepted as ‘90s classics, but weren’t necessarily released in the years in which the scenes takes place (shout-out to “Wonderwall,” which came out in 1995 but appeared in a scene set in 1993), it’s seems like Cruel Summer’s research budget pales in comparison to what the average individual shelled out for unused streaming subscriptions to boutique fitness cults companies throughout the pandemic. 

The music could maybe be overlooked (how many of us know the exact year a song came out without having to Google it), but there are even more glaring issues. As Reddit users have pointed out, the use of technology is inconsistent with what high schoolers would have experienced during the decade. Unlike what we see on the show, teens didn’t really have their own computers in their bedrooms (the computer room erasure…) and weren’t yet fully obsessed with checking email or instant messaging. FYI, AIM didn’t roll out until 1997, and even though there were earlier instant messaging platforms, the dramatic away messages are really what encapsulated the era of  virtual chat.

It’s just pretty bizarre that a show whose entire personality rests on taking place in the early ‘90s does such a bad job of… taking place in the early ‘90s. The home interiors are suspiciously neutral; I simply refuse to believe that any kid who had their own bathroom in 1993 didn’t also have a fish-themed shower curtain. How am I supposed to be transported back to the past if the bathroom doesn’t look like something an independently wealthy young couple on Fixer Upper would immediately gut? I simply cannot. I’d believe you if you told me that the wardrobe department solely sourced everything from Charlotte Russe’s 2017 collectionyou know, that year in which we all wore clothes covered in checkered prints and embroidered roses. A few black velvet chokers and oversized flannels does not a genuine vintage outfit make! 

Besides the dodgy attempt at creating a period drama, there are also plenty of other things that simply make no sense in Cruel Summer. Admittedly, my knowledge of Texas stops at The Real Housewives of Dallas and Sandy Cheeks from Spongebob Squarepants, but it does seem peculiar that only like, one character (Kate’s mother) bothers to speak with a Southern twang. I won’t throw any major spoilers at you, but there are also some pretty huge red flags in regards to the way the media covers a court case that are used to drive plot but are just straight-up illegal and would never happen IRL… outside of maybe Fox News, that is.  

With that said, Cruel Summer is still definitely worth a watch if you’re into dramatic thrillers full of plot twists—just don’t expect it to accurately reflect your childhood or adolescence. If you’re looking for epic Levis and iconic Calvin Klein dresses, just rewatch Friends or Full House. But if you’re down for a cheesy mess that’s inexplicably binge-worthy, Cruel Summer is where it’s at.

Image: Freeform/Bill Matlock (2)

Hannah Chambers
Hannah Chambers
Hannah Chambers is one of those people whose entire personality consists of Real Housewives references, taking pictures of her dog, and drinking out of an obnoxiously large water bottle. You can find her work in Cosmopolitan, Bustle, BravoTV.com, and more. Follow her on Instagram and Twitter @hanchambers