Last night, Taylor Swift ended the long wait for new music, and her song “ME!” has been polarizing across the internet (and in the Betches office, lmao). While I’ve already gone into detail on my feelings about the song, there’s no doubt that there’s a lot to unpack here. In particular, the music video is a four-minute explosion of colors and images, and there are no coincidences in the world of Taylor Swift. Whether you like her or not, you can’t deny that she is meticulous about the clues and Easter eggs she hides within her videos.
Taylor Swift’s intense army of fans have already combed through the video and found a lot of hidden things, but I know that you, a non-superfan who is probably at work right now, does not have time for that. So I’ve decided to break everything down here. What does Taylor have up her sleeve next? Let’s walk through some of the biggest theories and questions about “ME!”
The Secret
On the YouTube livestream for the video premiere, Taylor Swift revealed that there is a secret hidden somewhere in the video. V mysterious. Fans obviously lost their minds when she said this, and they won’t rest until they figure it out. Right now, the prevailing guess is that Taylor secretly got engaged to Joe Alwyn, as evidenced by Brendon Urie’s proposal to her in the video. This definitely isn’t verified, but it could be true.
https://twitter.com/candiceXtayswft/status/1121683923963006976
While an engagement would be exciting, there’s another theory about the secret that’s honestly pretty lame…
The Cat
https://www.instagram.com/p/BwuN0aEjHu9/
After the proposal in the video, Brendon gives Taylor a kitten. This, plus the fact that the mural in Nashville has three cats, made everyone think that Taylor now has a third cat. This has now officially been confirmed, because Taylor posted a selfie with her new cat this morning. So, we know that the third cat is real, but we still don’t actually know whether this is what the secret is about. If Taylor doesn’t reveal an engagement pretty soon, then it’s probably about the cat. Boo.
The Dixie Chicks
One video Easter egg that actually has me really excited is the possible reveal of a collaboration with The Dixie Chicks. In the apartment at the beginning of the video, there’s a portrait of The Dixie Chicks hanging on the wall, and rumors of a collab between them and Taylor were already starting to spread before the video. Additionally, look at this tweet that they sent after the video premiered:
It’s all happening.
The Chrysalis
I needed a second to wrap my mind around this one. Throughout Taylor Swift’s onslaught of Insta teasing, butterflies have been one of the main themes. What do they mean?? The butterflies were first referenced in the video when the snake exploded at the beginning, but there might be a larger metaphor at play here. Based on how the sky looks in the video, it seems like the whole thing might take place inside of a giant chrysalis (aka the shell where a butterfly turns into a butterfly). “ME!” represents the beginning of a metamorphosis into a new era, and this is a way of visualizing it. If this is the beginning, then it makes sense that after this, Taylor Swift will break out of the chrysalis as a beautiful butterfly. I believe it.
The Queer Message?
I’m going out on a limb for this one, and I have no idea if it’s true. Leading up to the video, there were rumors that Taylor Swift was going to come out as bisexual or queer. This obviously wasn’t directly addressed in the song or the video, but there’s a possibility that there are still some queer symbols present. First of all, there are rainbows everywhere. Of course, rainbows occur in nature, but no one in 2019 is unaware of the rainbow’s significance to the LGBTQ community. Taylor had to know that this would cause conversation, and she still went ahead with it.
Going a little deeper, there’s a lyric where Taylor says that she’s “Like a rainbow with all of the colors.” This could just be referring to her vibrant personality, but the repeated use of the rainbow theme definitely makes you wonder. Like I said, it’s likely that nothing in this video/song is a coincidence. Whether Taylor is trying to say anything about her personal sexuality, the rainbow theme is a nice tribute to the LGBTQ community.
The Upcoming Music
Obviously, there are going to be more songs and an album after this, and it appears that Taylor might already be dropping some hints about what’s coming next. First, people are fixating on the appearance of the word “Lover” in the video. Many are saying that this could be the next song from the album, and possibly even the Dixie Chicks collaboration. We’ll see.
https://twitter.com/delicatenik/status/1121635465629585410
People also think that Taylor might have included a clue to when her album is going to be released. In the video, we see a clock that’s set to 8:30, and for this reason, people are saying the album could be released on August 30th. I’m less than convinced about this one, mostly because that seems like a really long time to wait, but I’ve been wrong before.
We’ve got a long way to go in terms of Taylor Swift speculation, so I’ll leave it at that for now. I’m sure there are hundreds more symbols buried deep in the music video, but I really have other things to get done. Let me know which ones you spotted!
Images: Shutterstock; @candicextayswft, @dixiechicks, @9march2, @delicatenik / Twitter; @taylorswift / Instagram