16 Women-Owned Businesses To Shop Right Now

Betches may receive a portion of revenue if you click a link and purchase a product or service. The links are independently placed and do not influence editorial content.

Women rule the world…duh. So I’m sharing my favorite women-owned businesses of the moment, including everything from swimsuits to jewelry to sustainable cosmetic cases and more. So if you’re a woman reading this, def treat yourself to some online shopping – you’ve made it far despite so many men telling you to smile through the years.

Modern Picnic

Modern Picnic is so genius, you wonder why you didn’t think of it yourself. But then you realize we can’t all be as bright as founder Ali Kaminetsky, who wanted to create a chic and functional way of carrying her lunch to work each day. So she gave the traditional lunchbox a makeover, and Modern Picnic was born. Now you just have to learn how to cook, sweetie. 

The Backpack


These days, everyone’s foaming at the mouth for sustainable brands, and DaniJayne founder Danielle Kaplan hit the nail on the head with her handmade, upcycled cosmetic cases. Those Lululemon bags you always say you’ll use but never do? DaniJayne uses recycled materials like those to make her toiletry bags. They’re so high-quality and sturdy that you’d never know she’s making them from her professional bedroom sewing studio in Cambridge, Massachusetts.   

The Syd


These gluten-free, dairy-free, low-sugar, and certified low FODMAP* bars are just it. Founder Katie Wilson struggled with IBS and wanted to create a baked bar free of any triggers and processed sugars, so BelliWelli was born. Flavors include fudge brownie, cinnamon swirl, birthday cake, and more. They’re perfect for dessert or a midday snack. Might I add that her merch is also kind of iconic? Hot girls have IBS! 

*If you don’t know what low FODMAP is, then move on and be glad you don’t have IBS. 😘

Hot Girls Have IBS Oversized Sweatshirt

iNNBeauty Project

Founded by Alisa Metzger and Jen Shane, this brand makes skincare fun again. It’s clean, vegan, cruelty-free, and affordable. The packaging is so interesting to look at (unlike you, Kourtney K); when I use it at the gym, everyone always asks me what brand it is – perfect for an attention whore 🙋‍♀️. I’m also obsessed with their lip glazes – each of the different colors actually smells like their flavor (Frosé is my personal fave). I’m iNN.

Glaze #3 Frosé Lip Oil

Viera Swim

Viera Swim is great not only because of its super-flattering designs, but also because of its sustainable practices for fabrics, packaging, and everything in between. Founder Giselle Viera is passionate about making swimsuits for everyone, evident in her wide variety of designs like the Thumper Suit and the Earth Bottoms/Top. It’s April, so we’ll be in swimsuits in no time, right? *ignores the cold rain outside my window*. 

Thumper Suit


Paintlab is hands down the brand I’m raving to my friends about the most these days. Founded by beauty entrepreneur Karina Sulzer, Paintlab offers innovative press-on nails, nail stickers, fun fake lashes, eye stickers, and more. Why did I ever pay $60 to sit and schvitz in a tiny New York City nail salon? I’m never going back.    

Cosmo Girl Press-On Nails

Lauren Schneider

Lauren Schneider is a designer and leather painter based out of NYC. She can paint anything and is best known for her designs on jean/leather jackets and bags. Brides-to-be particularly love her designs, but customization is the best gift for any occasion. Those overly preppy monogrammed beach bags are getting old, so please switch over to cool-as-hell Lauren Schneider’s designs.  

Nude Barre

Erin Carpenter founded Nude Barre to revolutionize nude. Remind me why nude was once only considered beige? Embarrassing. Anyway, Nude Barre offers bodywear solutions like underwear, bralettes, tops, tights, etc. They also offer an online quiz to find your shade easily, which is excellent because we love using the absolute least amount of brainpower possible when shopping.

12AM Bralette

Maggie Villamaria Jewelry

My love affair with Maggie Villamaria’s jewelry line began where all good things do: TikTok. Her pieces range from bold and in-your-face (e.g., these ‘I Hate You / I Love You’ earrings) to small and dainty, like this heart necklace. Villamaria is a true artist, and I’m genuinely ~obsessed~ with her collection.

Pave Chain Linked Huggies


Founded by Jazmin Veney in 2018, ARCH NYC is a “footwear brand for fashion enthusiasts.” As someone obsessed with anything bright and fuzzy, her Mules are to-die-for. It also doesn’t hurt that they’re super comfy. She also offers slingback heels, plush slippers, and fun as hell socks. We can’t wait to see what she comes up with next. 

Moscow Mule

Wander Beauty

I have yet to find a Wander Beauty product I’m not obsessed with. Divya Gugnani, a serial entrepreneur and mom of two, and Lindsay Ellingson, a supermodel and a mom, wanted to create a brand of beauty “multitaskers” that were not so freaking complicated to use. Most importantly, their skincare and makeup quality can’t be beat — multitasking ftw. 

On-the-Glow Blush and Illuminator

Fancy Troubles

Founder of Fancy Troubles, Gabrielle Saifi, believes that sunglasses are the ultimate enhancement. So she founded Fancy Troubles, soon to be rebranded as Sunclub. A true creative, Saifi has an amazing eye for what’s on-trend. I’m pretty picky about sunglasses, but every style of hers seemed to look good (or maybe that’s just my gorgeous face?). Either way, I’ll take one of each, plz.

Florence Sunglasses


Sisters Dr. Hedieh Asadi and Hasti Asadi, along with Professor of Obstetrics and Gynecology Dr. Gunvor Ekman Ordeberg, created DeoDoc after Hasti was told there was nothing she could do for her intimate odor. They made their own solution, and now DeoDoc exists as the first and only intimate care brand founded and run by women doctors. They offer everything from organic tampons to spray to shaving kits and more. Your vulva deserves the best—don’t you forget that.

Daily Wash

Codex Beauty

The founder of Codex Beauty, Barb Paldus, is kind of a huge boss. She received a Ph.D. in electrical engineering from Stanford and, by the age of 34, had founded two Silicon Valley companies. NBD. After working in biotech for 12 years, she dedicated herself to working on incredibly effective plant-based biotech ingredients for beauty.

Bia Facial Oil

Gwen Beloti Collection 

In need of everyday gold jewelry? Look no further. Founder Gwen Beloti wanted to create a minimalistic jewelry line with subtle statements. My fave is the Pave Love Charm Necklaceit’s super sparkly in person. Beloti is also super passionate about making jewelry that fits comfortably on everyone, so she’s launching custom length chains this season.

Pave Love Charm Necklace

Cheekbone Beauty

Cheekbone Beauty is an Indigenous-owned and founded, digitally-native Canadian cosmetics company. They’re known for creating high-quality, cruelty-free beauty products for low environmental impact and maximum wearability. The colors they use are pretty amazing… *adding a blue eyeshadow pencil to check out right now*. 

Sustain Eyes Cobalt Blue

Images: Karsten Winegeart  / Unsplash; Modern Picnic; DaniJayne; BelliWelli; iNNBeauty Project; Viera Swim; Paintlab; @thelaurenschneider / Instagram; Nude Barre; Maggie Villamaria Jewelry; ARCH NYC; Wander Beauty; Fancy Troubles; DeoDoc; Codex Beauty; Gwen Beloti Collection; Cheekbone Beauty.

Sydney Kaplan
Sydney Kaplan
Sydney Kaplan is a fashion creative and copywriter, and most importantly super relieved she doesn't have to write an annoying, corporate bio for her freelance writing gig at Betches. She's based in NYC and previously lived in San Francisco, and through her travels has learned she prefers finance bros to tech nerds. You can follow her on all social media at @sydneyrekaps.