How To Master The DGAF Beauty Look

When it comes to most things in life, it’s always better to not GAF. Grades? DGAF. Your dumb office assistant job? DGAF. Every bro you date ever? DGAFFFFF. So why not treat the way you do your hair and makeup with the same amount of coldhearted ambivalence? Inspired by a personal life-long quest to appear like I’d rather not be wherever I am at all times, here’s how to look super cool and pretty without people assuming you tried. 

DON’T: Do Your Hair

At least, not in the traditional sense. No barrel curls or perfectly straight locks are going to fool anyone into thinking that you’re alarmingly and commendably careless with your appearance. To get a bed-head chic look, use a big barrel curling iron (at least 1.5 inches) and wrap your hair around the rod, twisting it as you go. Run your fingers through everything afterword and even a flat iron if you’re feeling extra crazy. Then, use some texturing spray like this one by Oribe and tousle it with your fingers. 

DO: Perfect Your Skin

Start with a bomb ass moisturizer like SK-II’s R.N.A. Power Radical to prep your face. Then add concealer where you need it: under your eyes and around your nose and mouth. There’s no need to cover up everything. Because nothing says “I tried real fucking hard” like 7 layers of MAC foundation.

DON’T: Use Liquid Eyeliner

Everyone knows you spend anywhere from 20 minutes to a full three hours on those uneven wings. Instead, do something softer with your eyes by brushing a skin tone color all over your lid, and pressing dark brown gel liner into your lash line.

DO: Bronze Yourself

Skip the contouring, but definitely do run some light bronzer over all the places of your face that the sun would naturally hit.

DON’T: Overdo Your Brows

Use a brow pencil to give off the natural vibe. Think less “painted on like a common Instagram beauty blogger,” more “possibly related to Yolanda Foster.”



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