So last week there were rumors circulating that Puma had hired Kylie Jenner to be a brand spokeswoman. Kanye forgot to take his Xanax prescription and lost his shit on Twitter. People quickly forgot about it after Kanye tweeted that Bill Cosby is innocent, and we all moved on.
1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!
— KANYE WEST (@kanyewest) February 9, 2016
But it turns out that Kylie is actually working with Puma. Cue the family feud – whose side will Kim choose? Puma’s creative director released a statement yesterday saying:
I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA.
That basically translates to, “we’re really excited for all the free media attention from Kanye’s temper tantrums.” So congrats to Kylie on the new job and a massive apology to Kris Jenner’s therapist.