Justin Bieber is officially a Calvin Klein model, in case he needed something to boost his already massive ego. The campaign launched yesterday, accompanied by an ominous “It begins” tweet from the Biebs and a #JustinWereReady hashtag from Calvin Klein. Ready for what? Another DUI? A Bieber/Jenner sex tape? Only time can tell.
The whole thing is very reminiscent of Mark Wahlberg's 1992 campaign, which begs the question “who wore it better?” The ad also features Lara Stone, who is trying really hard to look like she's not about to eat Bieber, and ultimately failing. We can't all be Kate Moss.
Honestly this was such a smart move on the part of Calvin Klein, because if Bieber does end up eventually serving jail time for his multiple arrests they can just replace him with Kate McKinnon and no one will be the wiser. The real question is why no one thought to call up Nick Jonas, as if he hasn't already proved his prowess for smizing at a camera and grabbing his junk. Seriously, what the fuck, CK.