Betches Love This App: Why #BetchesLoveBumble

If you follow our instagram, you know by now that we are kind of obsessed with Bumble App.

We know what you’re thinking, it’s a dating app, how desperate— right? But before you go bitching about how we’ve really lowered our standards, let’s think about raising yours, shall we?

Here are the reasons why #BetchesLoveBumble:

1. Betches get to make the first move.

Let’s get real here for a second. Times have changed. The proverbial Trophy Wife has been revolutionized from passive ornament to equal power player. Women today are less frequently staying home to breastfeed and vacuum while their husbands work to serve as the sole income earners. Betches are now running shit in the work place. So why not run shit in your dating life, too? On Bumble, in heterosexual matches, once you mutually opt into a match, you make the move within 24 hours or the match expires. A guy has a chance to extend 24 hours once a day on the lucky lady of his choice, giving you more time to craft the perfect selfie to send because…

2. Bumble has a photo sharing feature that’s totes badass.

Compare this feature to  Snapchat; you can snap a selfie or upload a photo and scribble all the fuck over it if you want to. But you know what you probably won’t be getting (Thank God)? Dick pics, because Bumble has brilliantly created a watermark feature that slaps the name and profile picture of the sender across the photo (see the photo below for an example in which the Social Media Director bravely took a nudie for the team). We can all be clear that users are held accountable for spreading eagle on the app. Don’t learn the hard way, wild betches.

3. It’s the anti-creep app. Honestly need we say more?

Because you start the conversation, you have the ability to direct the guy away from creepy pickup lines or inappropriate questions because call us crazy, but we don’t think being asked what you’re wearing by a stranger is sexy. Block—delete—report abuse! The creepy guys get removed from the app so other girls don’t have to deal with them either. On to the next one!  Even better news… these guys we’re seeing on Bumble are normal, and seriously hot. Girls, same goes for you. Don’t be a stage five clinger, because guys can block—delete—report abuse on you, too. But honestly, why would you because…

4. Who runs the world? Oh that’s right, girls fucking do.

Bumble was created by girls for girls, but also serves to reduce outdated pressure on men and caters to the LGBT community as well. The company is run mainly by six hilarious, out-there betches under 30 who have experienced the dating world themselves from a girl’s perspective and know what girls want. These women are hardworking and fearless— again— they announced their photo sharing feature by posting a mock nudie. That took balls, which you won’t see on the app, pun intended 😉 The day they released the app, the Bumble team also released a video of two of their members jumping out of an airplane to prove that taking a “leap” of faith by making the first move isn’t really that scary. We get it, that’s power-move-perspective on the Sadie Hawkins approach to dating.


5. Like the girls behind the app, Bumble doesn’t take itself too seriously.

A dating app doesn’t have to be serious; all that’s required to sign up is to download, because the app pulls all key info and photos from your Facebook profile so you can start swiping asap.  Literally all you have to do is connect and say hi—it’s not that hard to strike up a casual conversation with a guy. You may find your next boyfriend, or you may find your new best friend who’s strongest skill is making you laugh so hard that wine comes out of your nose.

6. Bumble’s emoji game is on point.

Bumble took emojis to the next level, yet another concept only a company primarily by women under 30 would understand how to execute flawlessly.


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